Latest news with #NicoleTan
Straits Times
20-06-2025
- Business
- Straits Times
Shiseido taps AI, online channels and slow ageing trend to stay relevant
SHISEIDO Asia Pacific president and CEO Nicole Tan said brick-and-mortar outlets remain a key part of the brand's strategy and appeal. ST PHOTO: NG SOR LUAN SINGAPORE - The beauty industry has changed significantly over the last decade, and beauty companies have had to adjust accordingly to stay relevant. Among them is Japanese beauty brand Shiseido, which is tapping technology to better meet evolving consumer demands. One key move has been the integration of artificial intelligence (AI) into its customer experience. Shiseido offers a visualiser device that captures detailed facial images to assess skin condition as well as blood circulation beneath the skin's surface. 'The visualiser takes a photo of your face and is able to capture not just the condition of your skin but also the circulation in your skin,' said Ms Nicole Tan, president and chief executive officer of Shiseido Asia Pacific. Combined with a short customer questionnaire, this technology enables a personalised skincare experience for customers, as opposed to generic product recommendations. Shiseido has also expanded beyond operating solely in physical stores to also having a strong online presence, with its products now available on e-commerce platforms like Shopee and Lazada. 'Online platforms have become a viable and indispensable avenue to shop and are complementary to the brick and mortar business model,' said Ms Tan. She added that brick-and-mortar outlets remain a key part of the brand's strategy and appeal. 'Although consumers like to cart out their items online, they still like having a physical store where they can try out the items, which is why we incorporated both brick-and-mortar shops and online platforms into our business model,' said Ms Tan. 'It cannot be one or the other; selling both online and physically have to go hand-in-hand.' Shiseido's growth strategy includes listening to and being aware of changing consumer needs with market trends, said Ms Tan. One of the biggest trends observed in recent years is the rise in demand for slow-ageing beauty products, or products that slow the process of ageing. Slow-aging is a movement focuses on prevention and long-term skin health rather than simply treating visible signs of ageing. In line with this trend, Shiseido launched its new Ultimune serum in March, targeting skin resilience and the root causes of ageing. The new addition to Shiseido's Ultimune series will add to its current product portfolio, which includes brands from Japan, the United States and Europe, including Shiseido, Anessa and Issey Miyake. Another part of Shiseido's growth strategy is also catering to customers who are now more aware and concerned about the ingredients in their skincare and beauty products, said Ms Tan. 'During and after the Covid-19 pandemic, we know that many consumers are having an increasing level of awareness and concern about ingredients that go into their products,' she said. For customers who want more ingredient transparency and control over the type of skincare they use, Shiseido's portfolio now also includes US brand Drunk Elephant, which offers its users skincare 'cocktails', which are combinations of serums and moisturisers tailored to individual needs. Shiseido's growth strategy includes listening to and being aware of changing consumer needs with market trends, said Ms Tan. ST PHOTO: NG SOR LUAN Shiseido is also focusing on expanding into new markets. In 2023, for example, it launched US cosmetics brand Nars in India. 'This is part of our growth strategy – increasingly looking at our portfolio of brands and bringing to our markets the brands that are relevant and resonate with the market,' said Ms Tan. While the market has been very challenging, the good thing is that Shiseido has been consistently gaining market share, said Ms Tan. 'We'd like to continue in that aspect to do well and do well in each of our markets by being intentionally relevant. I think what's important is continuing to build the talent that we have,' she said. Shiseido is also diverse in terms of female leadership – with 67 per cent of women in director-level positions and above, said Ms Tan, who is the first female CEO for Shiseido. 'It'll be a key priority that we continue to focus on, ensuring that we have a positive work environment that's inclusive and a home for talent, so that talent chooses to come (to our company),' she added. Join ST's Telegram channel and get the latest breaking news delivered to you.
The Sun
31-05-2025
- Business
- The Sun
N. Sembilan ready to welcome arrival of delegates attending ASEAN meeting
PORT DICKSON: The Negeri Sembilan government is ready to welcome the arrival of delegates who will be attending several meetings in conjunction with Malaysia's ASEAN Chairmanship 2025, which is scheduled to be held at a hotel here on Sept 9-10. State Tourism, Arts and Culture Committee chairman Nicole Tan said their preparations included aspects such as cleanliness, beautification, landscaping and programme content that will highlight the unique culture and traditions of Negeri Sembilan, particularly the state's unique adat perpatih. 'Our preparations are almost complete, just a few areas that need further improvement to ensure everything is in perfect order for us to welcome the arrival of the delegates. 'This welcome reception will also be a platform to promote the Visit Negeri Sembilan Year 2026 by showcasing the state's cultural uniqueness, scenic views, traditional local cuisine, warm hospitality and tourist attractions,' she told reporters after officiating the launch of the Port Dickson Festival 2025 here yesterday. Several ASEAN-related meetings and programmes are scheduled to be held in Negeri Sembilan on Sept 9-10, including the Senior Officials' Meeting (SOM) for ASEAN Plus Three (APT) and the East Asia Summit (EAS), in addition to the 15th ASEAN Maritime Forum and 13th Expanded ASEAN Maritime Forum. Malaysia officially took over the ASEAN Chairmanship on Jan 1, with the theme 'Inclusivity and Sustainability'. Malaysia has previously chaired ASEAN in 1977, 1997, 2005 and 2015. Meanwhile, Tan said that 10,000 visitors are expected to attend the four-day Port Dickson Festival, which began Thursday, involving 60 traders, including influencers.
The Sun
31-05-2025
- Business
- The Sun
Negeri Sembilan readies for key ASEAN 2025 meetings
PORT DICKSON: The Negeri Sembilan government is ready to welcome the arrival of delegates who will be attending several meetings in conjunction with Malaysia's ASEAN Chairmanship 2025, which is scheduled to be held at a hotel here on Sept 9-10. State Tourism, Arts and Culture Committee chairman Nicole Tan said their preparations included aspects such as cleanliness, beautification, landscaping and programme content that will highlight the unique culture and traditions of Negeri Sembilan, particularly the state's unique adat perpatih. 'Our preparations are almost complete, just a few areas that need further improvement to ensure everything is in perfect order for us to welcome the arrival of the delegates. 'This welcome reception will also be a platform to promote the Visit Negeri Sembilan Year 2026 by showcasing the state's cultural uniqueness, scenic views, traditional local cuisine, warm hospitality and tourist attractions,' she told reporters after officiating the launch of the Port Dickson Festival 2025 here yesterday. Several ASEAN-related meetings and programmes are scheduled to be held in Negeri Sembilan on Sept 9-10, including the Senior Officials' Meeting (SOM) for ASEAN Plus Three (APT) and the East Asia Summit (EAS), in addition to the 15th ASEAN Maritime Forum and 13th Expanded ASEAN Maritime Forum. Malaysia officially took over the ASEAN Chairmanship on Jan 1, with the theme 'Inclusivity and Sustainability'. Malaysia has previously chaired ASEAN in 1977, 1997, 2005 and 2015. Meanwhile, Tan said that 10,000 visitors are expected to attend the four-day Port Dickson Festival, which began Thursday, involving 60 traders, including influencers.
Malaysian Reserve
31-05-2025
- Business
- Malaysian Reserve
N.Sembilan ready to welcome arrival of delegates attending ASEAN meeting
PORT DICKSON — The Negeri Sembilan government is ready to welcome the arrival of delegates who will be attending several meetings in conjunction with Malaysia's ASEAN Chairmanship 2025, which is scheduled to be held at a hotel here on Sept 9-10. State Tourism, Arts and Culture Committee chairman Nicole Tan said their preparations included aspects such as cleanliness, beautification, landscaping and programme content that will highlight the unique culture and traditions of Negeri Sembilan, particularly the state's unique adat perpatih. 'Our preparations are almost complete, just a few areas that need further improvement to ensure everything is in perfect order for us to welcome the arrival of the delegates. 'This welcome reception will also be a platform to promote the Visit Negeri Sembilan Year 2026 by showcasing the state's cultural uniqueness, scenic views, traditional local cuisine, warm hospitality and tourist attractions,' she told reporters after officiating the launch of the Port Dickson Festival 2025 here yesterday. Several ASEAN-related meetings and programmes are scheduled to be held in Negeri Sembilan on Sept 9-10, including the Senior Officials' Meeting (SOM) for ASEAN Plus Three (APT) and the East Asia Summit (EAS), in addition to the 15th ASEAN Maritime Forum and 13th Expanded ASEAN Maritime Forum. Malaysia officially took over the ASEAN Chairmanship on Jan 1, with the theme 'Inclusivity and Sustainability'. Malaysia has previously chaired ASEAN in 1977, 1997, 2005 and 2015. Meanwhile, Tan said that 10,000 visitors are expected to attend the four-day Port Dickson Festival, which began Thursday, involving 60 traders, including influencers. — BERNAMA
Barnama
31-05-2025
- Barnama
N.Sembilan Ready To Welcome Arrival Of Delegates Attending ASEAN Meeting
PORT DICKSON, May 31 (Bernama) -- The Negeri Sembilan government is ready to welcome the arrival of delegates who will be attending several meetings in conjunction with Malaysia's ASEAN Chairmanship 2025, which is scheduled to be held at a hotel here on Sept 9-10. State Tourism, Arts and Culture Committee chairman Nicole Tan said their preparations included aspects such as cleanliness, beautification, landscaping and programme content that will highlight the unique culture and traditions of Negeri Sembilan, particularly the state's unique adat perpatih. 'Our preparations are almost complete, just a few areas that need further improvement to ensure everything is in perfect order for us to welcome the arrival of the delegates.
