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Jordan: National tech firms target European market with Dutch collaboration
Jordan: National tech firms target European market with Dutch collaboration

Zawya

time4 days ago

  • Business
  • Zawya

Jordan: National tech firms target European market with Dutch collaboration

AMMAN — The ICT Association of Jordan (int@j), in collaboration with the Dutch organisation PUM and the Jordan Europe Business Association (JEBA), on Thursday hosted a workshop aimed at facilitating the entry of Jordanian companies into the Dutch and European markets. The two-day workshop, which was attended by 22 Jordanian information technology companies, aligns with int@j's ongoing efforts to boost its role as a bridge to connect Jordanian tech firms with international markets, the Jordan News Agency, Petra, reported. The programme featured specialised sessions on Dutch market regulations, sales and marketing practices, legal compliance, and partnership matching. It also provided individual consultations for each participating company, with additional follow-up sessions and planned field visits to the Netherland. CEO of int@j Nidal Bitar said that the association seeks to deliver "significant" added value to its members by opening doors to Jordanian technology companies, particularly towards markets with "tangible" potential like the Netherlands. First Secretary for Economic and Water Affairs at the Dutch embassy in Jordan Mariska Lammers highlighted that supporting Jordan's technology sector bolsters bilateral relations and empowers youth through entrepreneurship and the creation of high-value job opportunities. PUM Director in Jordan Jos Backer noted that the programme aims to integrate Dutch expertise with Jordanian innovation to foster sustainable growth in both markets. For his part, Director General of JEBA Hussam Saleh said that establishing a connection between Jordan and the European Union via the Netherlands would generate a 'tangible' economic impact. During the workshop, participants explored practical strategies designed to effectively and methodically prepare Jordanian companies for the Dutch market. Discussions also covered mechanisms for entering the wider European market, including legal and regulatory procedures for company establishment, compliance requirements, and key considerations for taxation and intellectual property, as well as practical guidance on company registration in the Netherlands was also provided. During the sessions, topics focused on the best practices for service delivery and contract execution, particularly in areas such as outsourcing, software development, managed services, and consulting, in addition to providing practical examples and success stories from similar companies. © Copyright The Jordan Times. All rights reserved. Provided by SyndiGate Media Inc. (

National tech firms target European market with Dutch collaboration
National tech firms target European market with Dutch collaboration

Jordan Times

time5 days ago

  • Business
  • Jordan Times

National tech firms target European market with Dutch collaboration

AMMAN — The ICT Association of Jordan (int@j), in collaboration with the Dutch organisation PUM and the Jordan Europe Business Association (JEBA), on Thursday hosted a workshop aimed at facilitating the entry of Jordanian companies into the Dutch and European markets. The two-day workshop, which was attended by 22 Jordanian information technology companies, aligns with int@j's ongoing efforts to boost its role as a bridge to connect Jordanian tech firms with international markets, the Jordan News Agency, Petra, reported. The programme featured specialised sessions on Dutch market regulations, sales and marketing practices, legal compliance, and partnership matching. It also provided individual consultations for each participating company, with additional follow-up sessions and planned field visits to the Netherland. CEO of int@j Nidal Bitar said that the association seeks to deliver "significant" added value to its members by opening doors to Jordanian technology companies, particularly towards markets with "tangible" potential like the Netherlands. First Secretary for Economic and Water Affairs at the Dutch embassy in Jordan Mariska Lammers highlighted that supporting Jordan's technology sector bolsters bilateral relations and empowers youth through entrepreneurship and the creation of high-value job opportunities. PUM Director in Jordan Jos Backer noted that the programme aims to integrate Dutch expertise with Jordanian innovation to foster sustainable growth in both markets. For his part, Director General of JEBA Hussam Saleh said that establishing a connection between Jordan and the European Union via the Netherlands would generate a 'tangible' economic impact. During the workshop, participants explored practical strategies designed to effectively and methodically prepare Jordanian companies for the Dutch market. Discussions also covered mechanisms for entering the wider European market, including legal and regulatory procedures for company establishment, compliance requirements, and key considerations for taxation and intellectual property, as well as practical guidance on company registration in the Netherlands was also provided. During the sessions, topics focused on the best practices for service delivery and contract execution, particularly in areas such as outsourcing, software development, managed services, and consulting, in addition to providing practical examples and success stories from similar companies.

70% of companies prioritise digital transformation — Intaj
70% of companies prioritise digital transformation — Intaj

Jordan Times

time11-02-2025

  • Business
  • Jordan Times

70% of companies prioritise digital transformation — Intaj

The CEO of the Association of Information and Communication Technology Companies Nidal Bitar, says that 70 per cent of international companies consider digital transformation a key priority during the "LEAP" 2025 conference in Saudi capital (Petra photo) AMMAN — The CEO of the Association of Information and Communication Technology Companies (Intaj) Nidal Bitar, said that 70 per cent of international companies consider digital transformation a key priority. During an introductory session titled "Catalysing Innovation: The Strategic Pillar of Training in the Digital Age" at the "LEAP" 2025 conference, which began in the Saudi capital recently, that Jordan News Agency, Petra, reported on Tuesday. Bitar added that the adoption of artificial intelligence technologies has grown by 270 per cent over the past four years, according to recent reports from McKinsey and Gartner. According to a statement by the association on Tuesday, Bitar pointed out that major digital transformations pose challenges related to the skills gap, which calls for strengthening training as a key tool to empower the workforce. Companies investing in training programmes are achieving a 42 per cent increase in productivity, a 94 per cent improvement in employee retention and 30 per cent faster growth, he said. Bitar stressed that digital training is no longer just a tool for skills development, but has become a key pillar to promote a culture of continuous learning, pointing out that companies that invest in training achieve higher productivity and stronger competitiveness in light of the rapid digital transformations. He called on companies to adopt a "learn first" approach and invest in employee development to keep pace with technological developments and promote sustainable innovation.

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