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Time Business News
4 hours ago
- Business
- Time Business News
Campa Goes Global: Reliance Consumer Products Partners with Nepal's Chaudhary Group to Launch Soft Drink Brand
New Delhi – In a strategic move to expand its international footprint, Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has formally entered Nepal's beverage market with the launch of its iconic soft drink brand, Campa Cola. The company has partnered with Nepal's largest business conglomerate, Chaudhary Group (CG), for local production and distribution an alliance expected to reshape the competitive landscape of the region's soft drinks segment. The announcement was made on Monday through a joint statement by both companies, highlighting the long-term commitment of RCPL to the Nepalese market. 'This launch marks a significant milestone for us as we extend our portfolio beyond Indian borders and reaffirm our commitment to regional growth,' said Ketan Mody, Executive Director, RCPL. 'Our collaboration with the Chaudhary Group is not just a business alignment—it's a shared vision to enhance the beverage experience for Nepalese consumers.' Under the partnership, Chaudhary Group will facilitate the manufacturing and nationwide distribution of the Campa range in Nepal. The initial product lineup includes Campa Cola, Campa Lemon, Campa Orange, and two energy drink variants Campa Energy Gold Boost and Campa Energy Berry Kick. This rollout follows the successful relaunch of Campa Cola in the Indian market in 2023 after Reliance acquired the brand in 2022. This development also places Nepal among the growing list of markets where Campa has been introduced, following its debut in the United Arab Emirates, Oman, and Bahrain earlier. The expansion underscores RCPL's ambitions to compete with global beverage giants by positioning Campa as a high-quality, value-driven alternative in the carbonated drinks segment. The Chaudhary Group widely known for its flagship brand Wai Wai noodles is a formidable force in the region, with a vast business presence across over 200 companies and 260 brands operating in sectors ranging from FMCG and financial services to infrastructure and education. The partnership brings together Reliance's robust FMCG supply chain expertise and Chaudhary Group's deep local market insights and distribution network. Speaking on the collaboration, Nirvana Chaudhary, Managing Director of CG Corp Global, said, 'We are proud to partner with Reliance Consumer Products to bring Campa to Nepal. This aligns with our mission to deliver high-quality and accessible consumer products to every corner of the country.' Industry observers view this move as a well-calculated strategy by Reliance to tap into South Asia's growing demand for affordable and recognizable beverage options. With Nepal's young demographic, rising urbanisation, and expanding retail landscape, the market offers fertile ground for a legacy brand like Campa to re-emerge as a household name. As competition in the beverage segment heats up across the subcontinent, RCPL's cross-border expansion, backed by trusted regional players like the Chaudhary Group, could signal a new era for homegrown brands with global aspirations. © Aashish Tripathi is a Nepal-based Indian journalist working in India, reporting on South Asian business, policy, and market trends. TIME BUSINESS NEWS
Time of India
12 hours ago
- Business
- Time of India
Reliance Consumer launches Campa in Nepal; partners with Chaudhary Group
Reliance Industries ' FMCG arm Reliance Consumer Products Ltd has launched its soft drinks brand Campa Cola in Nepal, according to a statement on Monday. RCPL has partnered with Nepal's conglomerate Chaudhary Group (CG) for the roll out of Campa in the Himalayan country, a joint statement said. "The launch marks RCPL's entry in Nepal and further reaffirms the company's long-term commitment to the country," it said. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Average Cost To Rent A Private Jet May Surprise You (View Prices) Private Jet I Search Ads Learn More Undo It will get help from Chaudhary Group in manufacturing and distribution in the food & beverages sector to ensure local supply and a smooth roll out of Campa products across Nepal, it added. Chaudhary Group is Nepal's largest and leading business conglomerate, operating more than 200 companies and 260 brands in the global market. It owns Wai Wai, the popular brand of instant noodles, sold in India and other countries. Live Events The Campa portfolio in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick. Campa, a brand acquired by Reliance in 2022 and reintroduced in 2023, is emerging as a strong player in the Indian soft drink industry today. Besides India, RCPL has already launched Campa in some markets of the Middle East countries such as UAE, Oman and Bahrain. "We are investing for the long term and see great potential for accelerated growth in the region. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal," RCPL Executive Director Ketan Mody said. Nirvana Chaudhary, Managing Director of Chaudhary Group, said: "We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market." Chaudhary Group has a presence in sectors such as food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality.
Mint
12 hours ago
- Business
- Mint
After Middle East, Reliance takes Campa to Nepal in partnership with Wai-Wai noodle maker
New Delhi: Reliance Consumer Products Limited (RCPL), the fast moving consumer goods (FMCG) arm of Reliance Industries Ltd, has partnered with Wai-Wai noodle maker Chaudhary Group (CG) to launch its Campa fizzy drink in Nepal. Earlier this year the company launched Campa in the UAE, marking its entry into international markets. It partnered with Agthia Group for its Middle East launch. The brand is now present in Oman, Bahrain and Qatar as well. Since acquiring Campa in 2022 and relaunching the 1980s cola brand the following year, RCPL has expanded the brand across India and overseas. 'Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long term and see great potential for accelerated growth in the region,' said Ketan Mody, executive director, Reliance Consumer Products Ltd. Chaudhary Group is a Nepalese conglomerate that operating more than 202 companies and 261 brands worldwide. It has a presence in sectors such as food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality. It sells Wai-Wai branded noddles in several global markets, including India. Chaudhary Group's expertise in manufacturing and distribution in food and beverages sector will ensure local supply and a smooth roll out of Campa products across Nepal, the company said. 'This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa as a beloved brand in Nepal, just as it has been in India for generations,' said Nirvana Chaudhary, managing director, Chaudhary Group. The Campa portfolio in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick aside from Campa Energy. In India, Campa has made some noise by rolling out a Rs10 fizzy drink and partnering with with JioStar as a co-sponsor for IPL 2025, challenging incumbents such as Coca-Cola and PepsiCo. RCPL is set to invest ₹ 1,000 crore to set up a new bottling plant for Campa in Bihar. RCPL reported revenues of ₹ 11,450 crore for FY25. Campa crossed ₹ 1,000 crore in turnover in FY25 and captured over 10% market share in the sparkling beverage category in select states in India. Reliance Industries entered the FMCG market in 2022 and has launched several brands and pursued mergers and acquisitions over the past two years.
Time of India
13 hours ago
- Business
- Time of India
Campa goes global: Reliance Consumer launches soft drink brand in Nepal, partners with Chaudhary Group for local rollout
Reliance Consumer Products Ltd (RCPL), the fast-moving consumer goods arm of Reliance Industries, has launched its Campa Cola soft drink brand in Nepal, marking its formal entry into the neighbouring country's food and beverage market. According to a joint statement issued on Monday, RCPL has partnered with Nepal's largest conglomerate, Chaudhary Group (CG), to manufacture and distribute the Campa product range locally. 'The launch marks RCPL's entry in Nepal and further reaffirms the company's long-term commitment to the country,' the companies said. Chaudhary Group will support RCPL in local production and distribution across Nepal to ensure smooth supply chain operations. The initial Campa product portfolio will include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick, PTI reported. Campa, which was acquired by Reliance in 2022 and reintroduced in the Indian market in 2023, is emerging as a strong challenger in the Indian soft drinks industry. In addition to India and now Nepal, RCPL has also launched Campa in key Middle East markets including the UAE, Oman and Bahrain. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Here's The Average Price of a 6-Hour Gutter Upgrade in Marietta Read More Undo RCPL Executive Director Ketan Mody said, 'We are investing for the long term and see great potential for accelerated growth in the region. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal.' Chaudhary Group, which operates over 200 companies and manages 260 brands worldwide, is best known for Wai Wai noodles—a popular brand sold in India and other countries. The group has business interests across food and beverages, financial services, education, infrastructure, automobiles, IT, real estate, and hospitality. 'We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options,' said Nirvana Chaudhary, Managing Director of Chaudhary Group, quoted PTI. 'This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market.' Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
