Latest news with #Nongshim
Bloomberg
09-07-2025
- Business
- Bloomberg
Why Buldak Ramen Is an $8 Billion Brand
When it comes to instant noodles, there's no Korean discount. Only a Korean premium. Samyang Foods Co., the manufacturer of 'Buldak' ramen, has gained 93% this year. Trading at 26 times forward earnings, it boasts $8.1 billion market cap, as much as bigger rivals Japan's Nissin Foods Holdings Co. and Korea's Nongshim Co. combined.
Associated Press
08-07-2025
- Entertainment
- Associated Press
On July 12, LA Galaxy's Home Stadium Will Be Taken Over by Nongshim!
LOS ANGELES, July 08, 2025 (GLOBE NEWSWIRE) -- Nongshim America is set to host a special event, 'Nongshim Night,' on Saturday, July 12, at LA Galaxy's home stadium, Dignity Health Sports Park. As part of its sponsorship with LA Galaxy, the event is expected to deliver a full lineup of excitement and generous giveaways, promising a fun-filled experience for fans throughout the stadium. Before the match, Nongshim's food truck will be stationed outside the stadium, offering fans a chance to sample the brand's popular new product, Shin Ramyun Toomba, for free. Right next to the truck, a large photo zone themed around Nongshim's signature Shin Ramyun will be set up—giving fans the perfect spot to capture fun and memorable moments. There will also be a social media event happening throughout the match. Fans can participate by taking a photo featuring Nongshim logos or items, uploading it on Instagram tagging @nongshimusa and @lagalaxy. Winners will be selected by raffle to receive a mystery box filled with exclusive merchandise and product samples, delivered straight to their homes. With fun on-site items like tattoo stickers to help create eye-catching photos, this event is expected to add even more energy and excitement to the stadium. Fans can also look forward to exclusive giveaways throughout the day. The first 4,500 attendees entering the stadium will receive a limited-edition scarf featuring both the Nongshim and LA Galaxy logos. In addition, guests who participate in the photo booth event before entering the gates will receive a clear bag featuring Nongshim's design. Inside the stadium's Soccer Fest Lounge area, a Nongshim tattoo sticker booth will be open for fans to enjoy. Here, visitors can apply temporary tattoos featuring Nongshim's characters and logos and even take photos with the Nongshim mascot. The space is expected to serve as a fun family-friendly zone. At Nongshim Station, located near the North entrance of the stadium, fans will be able to explore a variety of fusion-style ramyun dishes. In particular, the Shin Ramyun Toomba Burrito and the Shin Galaxy Bowl —Shin Ramyun topped with corn, beef barbacoa, kimchi, and more—are expected to be fan favorites on the day of the event. In addition, fans will be able to enjoy Banana Kick—famously known as BLACKPINK Jennie's favorite snack—and Cho Chung U-Gua, which also gained popularity at the renowned Korean restaurant Yoon Galbi in New York. These offerings will be available at Nongshim Station, giving visitors a delicious opportunity to experience Nongshim products in a variety of fun and flavorful ways. During halftime, a special 'Lucky Row' event will take place, where an entire section will be randomly selected to receive vouchers for a free Shin Ramyun Toomba Burrito and beverage from Nongshim Station — offering fans a fun and memorable surprise. A representative from Nongshim America shared that 'Through Nongshim Night, we hope to deepen brand awareness among LA Galaxy fans and local communities across the U.S., while continuing to lead the K-food movement and expanding its growing popularity worldwide.' [email protected]
Korea Herald
30-06-2025
- Business
- Korea Herald
Instant Bliss
Nongshim has added its flagship product, Shin Ramyun, to the menu at Fort Bliss, a major US military base in Texas with 170,000 stationed personnel. The addition has come through a collaboration with US-based Korean food franchise Cupbop, which operates within the base. Three Nongshim products — Shin Ramyun, Shin Ramyun Toomba and Soon Veggie Noodle Soup — will be available, with customizable toppings like bulgogi, spicy pork and dumplings. Nongshim plans to expand to other bases, including Alaska's JBER and Arizona's Luke Air Force Base, aiming to boost global recognition of Shin Ramyun brand among military communities. (Nongshim)
Korea Herald
22-06-2025
- Business
- Korea Herald
Nongshim's Baeksansu passes W1tr in sales, boosted by China facility
South Korean food and beverage giant Nongshim announced Sunday that its bottled water brand, Baeksansu, has surpassed 1.1 trillion won ($800 million) in cumulative sales as of the first half of this year, a milestone achieved 12 years after its launch in 2012. Named after its pristine source near Mount Baekdusan, Baeksansu has charted a steady growth trajectory, posting a compound annual growth rate of 16 percent. The brand recorded 24 billion won in revenue in 2013 and crossed the 100-billion-won mark in 2019. It remains the only commercial bottled water sourced from this site and sold in Korea. A key driver of its momentum is a dedicated manufacturing facility established in 2015 in Erdaobaihe, a town near the mountain's base in China's Yanbian prefecture. The plant, capable of producing up to 1 million tons annually, features a fully automated, AI-supported system that ensures the water remains untouched by human hands throughout the entire supply chain from sourcing to bottling, the company explained. China now accounts for roughly 25 percent of Baeksansu's total revenue. To further tap into this growing market, Nongshim has introduced China-exclusive offerings, including a 5-liter bottle launched in 2022, while partnering with local authorities to certify and promote the water's quality and to roll out marketing campaigns. 'We will continue to highlight Baeksansu's distinctive profile and promote its globally recognized quality as we enter the second phase of growth,' the company said in a statement.
![[Photo News] K-style ramyeon bar](/_next/image?url=https%3A%2F%2Fwimg.heraldcorp.com%2Fnews%2Fcms%2F2025%2F06%2F09%2Fnews-p.v1.20250609.dec6d0c05f21438997d6cf0272c1fb61_T1.jpg&w=3840&q=100)
Korea Herald
09-06-2025
- Business
- Korea Herald
[Photo News] K-style ramyeon bar
Nongshim opens its "Shin Ramyun Bunsik" store in Harajuku, Tokyo, Monday — a casual Korean eatery specializing in Korean ramyeon. As its first location in Asia and second global outlet following the April launch in Peru, the store features a ramyeon bar where visitors can cook and enjoy Nongshim's noodle products. The space resembles Korean street food stalls, complete with Korean-inspired interiors and Instagram-friendly photo zones. Located in one of Tokyo's trendiest neighborhoods, the store reflects Nongshim's broader strategy to reach global consumers through immersive, experience-based marketing. (Nongshim)
