Latest news with #NotFair
Mint
3 days ago
- Business
- Mint
Himalaya goes digital-first, scales influencer play, and champions young women through purpose-led marketing
MUMBAI: As the personal care space heats up with new-age D2C brands amid changing consumer behaviour, legacy player Himalaya Wellness is rewriting its playbook. From prioritizing digital-first marketing to rolling out purpose-led campaigns and innovating around convenience, the brand is taking bold bets. In a conversation with Mint, Ragini Hariharan, marketing director— personal care and hygiene, Himalaya Wellness, discusses the company's digital shift, its evolving influencer strategy, Women's Premier League-led brand storytelling, and the long runway for growth in existing categories. Edited excerpts: How is Himalaya's personal care business growing? The category is growing in double digits, and we're tracking broadly in line with that across most skincare segments. In some of the newer spaces for us, like serums, we're seeing triple-digit growth. What does your marketing mix look like today? Is it digital-first now? Absolutely. We've moved from a traditional-first approach to a digital-first one. Several of our brands and variants have now launched and scaled entirely through digital platforms. Influencer-led storytelling and web series integrations have become key to awareness and credibility, especially in high-involvement categories like serums. Neem Face Wash, which still caters to a massive audience, including teenage girls, continues to get support from TV. But overall, more than 60% of our personal care marketing spend is now on digital. That's a significant shift. How has the media split evolved in the past couple of years? In 2023, about 80% of our spends were on traditional media, mainly TV. By last year, that dropped to nearly 50%. This year, only around 30-40% is on TV and traditional, with the rest going to digital. Across Himalaya's broader categories, including baby care, the company now spends over 70% of its media budget on digital platforms. Influencer marketing seems central to this shift. What's your approach there? We don't follow a fixed number. We build an influencer strategy based on the product, category, objective and target audience. We work across the board from celebrities like Aditya Roy Kapur for PartySmart, to nano-influencers who double up as authentic consumers. For awareness-led initiatives like our cleft lip surgery initiative 'Muskaan', or category-building campaigns, we bring in high-reach names. In contrast, for new product trials or everyday use cases, micro and nano creators offer greater credibility. Himalaya has been a Women's Premier League partner from the beginning. What has the association delivered? It started as a purpose-led association to back women's sport and inspire ambition among young girls. In the first season, we launched our rose face wash variant with the 'Not Fair' campaign. The following year, it was our turmeric range. Both campaigns trended at No.1 on X and received strong traction. This year, we went bigger with the Wonder Woman Project, encouraging girls to share aspirations via a microsite and offering resources and mentorship. We also enabled a group of girls to train with RCB players. It's a long-term play to inspire and support future female role models. Consumers today are also looking for clean and sustainable beauty. How are you responding to that? Sustainability has always been part of Himalaya's DNA, even before it became a buzzword. We follow regenerative agriculture practices, have our own farmlands for ingredient traceability, and are committed to 100% recyclable packaging. What's changed is that we're now more vocal about these efforts, but we're careful not to overpromise. For us, it's not about launching one 'green" SKU. Sustainability must show up across every product and process. What are some recent or upcoming product innovations? Convenience formats are trending. PartySmart gummies are a good example. Our serum portfolio is also expanding across use cases. In oral care, we recently launched a botanical range with clean formulations, free from harsh chemicals. It's one of the first such offerings in India from a large brand. This year, we have 4-5 new launches planned across the skincare and winter care categories. Are you looking at entering new categories? We see massive headroom in our current categories. Even in markets where we lead, like face wash, lip care and anti-hangover products, penetration remains low. For instance, face wash usage in urban India is still only about 40%. So, there's more to unlock in our existing portfolio. What's the role of e-commerce and quick commerce in your growth? E-commerce now contributes significantly across several categories and continues to grow rapidly. Quick commerce, in particular, is gaining traction in impulse-led segments like oral care. We expect it to match regular e-commerce sales in some categories by the end of the year. While digital channels are scaling fast, general trade remains a critical part of our distribution and continues to perform well. As a legacy brand, how do you stay culturally relevant to younger consumers? That's an ongoing effort. Consumers already associate us with trust, safety and quality. But we also need to come across as young, modern and in tune with their world. The same actions from a startup would be praised, but legacy brands are held to a different standard. We're leaning into web series integrations and relatable influencer content, showing protagonists using Himalaya not for vanity, but to solve real problems. Our biggest brand, Neem Face Wash, is often a consumer's entry point into skincare as a teenager, so we go the extra mile to connect with Gen Z in their language. What about male grooming, are you focused there? Yes, we have a men's range, though it's not as prominent as it could be. Even our Neem Face Wash is widely used by men. We're working on improving product relevance and shelf presence for men. It's a huge opportunity and one where we plan to scale up.
Metro
02-07-2025
- Entertainment
- Metro
Lily Allen ‘can't remember' how many abortions she had before IUD contraception
To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Lily Allen has opened up about having a number of abortions before she went on IUD contraception. The Smile hitmaker, 40, and TV presenter Miquita Oliver, 41, were discussing contraception and abortion in their latest episode of their Miss Me? podcast when Lily made the revelation. In the episode, released yesterday, Lily opened up about not being able to remember 'exactly how many' abortions she's had, guessing the number is 'about 4 or 5'. 'I have an IUD now. I think I'm on my third, or maybe fourth [IUD]. I just remember before that, it was a complete disaster area,' Lily said while talking about the coil. 'I'd get pregnant all the time. All the time,' Lily said of life before her IUD. 'Were you fertile like me in those days?' asked Miquita. 'Oh yeah,' Lily said, before singing; 'Abortions, I've had a few, but then again I can't remember exactly how many.' 'Really?' asked Miquita, to which Lily replied, 'Yeah,' before confirming: 'I would say I've had about 4 or 5.' 'I've had 5 too,' Miquita said, adding: 'I'm so happy I can say that, and you can say it and no one came to shoot us down.' Lily also recalled thinking it was 'romantic' when a man offered to pay for her abortion after getting her pregnant, laughing darkly at the memory. 'I don't think he called me after,' she added. Lily has campaigned for abortion rights before. Her chat on Miss Me? comes three years after Lily took to the stage at Glastonbury with this year's headliner Olivia Rodrigo to sing her 00s classic F**k You in protest of the Supreme Court overturning Roe vs Wade that week. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video The pair took to the stage with the memorable performance after it was announced that the Supreme Court had decided to reverse a decision from 50 years ago, putting an end to guaranteed abortion rights and marking a huge step back for women's rights. The Not Fair hitmaker has previously opened up about her personal life on the podcast, nodding to the recent breakdown of her marriage to Strenger Things actor David Harbour. In May, Lily described a sense of spiralling, paired with intense panic attacks that left her feeling out of control. Allen admitted she needed professional help to improve her worsening mental health, so she subsequently checked herself into a trauma treatment centre near her US home. This wasn't about rehab, she clarified, but was purely to address her mental health. The facility, which offers intensive therapy and costs around £8,000 a week, became her temporary home while she worked through her feelings post-breakup. Miquita and Lily's conversation about abortion comes at a time when Republican-led US states are moving to a near-total ban on abortions, which would make abortion at any stage of pregnancy equivalent to murder under state law. A person who undergoes the procedure could face life in prison or the death penalty as a result. In the UK, MPs recently made a historic move, voting to finally decriminalise abortion in England and Wales after 60 long years. More Trending It represents a 'monumental change to our abortion law', Katherine O'Brien, from the leading abortion provider BPAS, told Metro of the ruling. However, she also explained why it's needed. 'Increasingly, women are being investigated by police under suspicion of illegally ending their own pregnancy, and this includes women who've experienced miscarriages, stillbirth and access to legal care, and the impact that can have on their lives, their family, is unimaginable,' O'Brien said. 'This vote will mean that will come to an end, and that is a huge, huge achievement.' Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: James Bond favourite addresses split from fiancé after 'first date' with Lily Allen MORE: Pro-life Republican 'nearly died' during ectopic pregnancy amid abortion ban MORE: The abortion pills-in-post system needs a serious overhaul
Yahoo
09-06-2025
- Entertainment
- Yahoo
Lily Allen's music is having a 'resurgence' online
Lily Allen's music is "having an actual resurgence" online among "young kids". The pop star released four albums between 2006 and 2018 and had huge hits with tracks including Smile, The Fear and Not Fair, and Lily is now convinced the songs are finding a new audience on the internet even though she "finds it hard" listening to them herself. During an appearance on her Miss Me? podcast, Lily explained: "I do find it hard listening to that music. I'm not ashamed of it because I think it was good for what it was at the time. And actually I think it does still stand up ... "It's having an actual resurgence on the internet. I know because my royalty payments are going up. There are young kids that are into my music now." She added she has been "been tracking the new wave of interest through streaming data". Lily has been back in the studio working on new material and she recently admitted she's been using music like "therapy" after a tough year in which she split from her actor husband David Harbour. On the podcast, she said: "Music is the one place where I can let it all go. It's almost like therapy. I like to write and record at the same time with somebody else in the room - there's something therapeutic about it. "My producer or my co-writers become almost like therapists because I'm processing the things that I'm going through in real time ... "I can do that in music, but I can't really do it when I'm talking to friends or my parents. It doesn't mean I'm being inauthentic ... I just don't feel like I can sum things up properly. But I can do it in a three-and-a-half minute pop song." Lily previously admitted she hopes to release a new album by the end of 2025 after she finishes her stint in Henrik Ibsen's classic play 'Hedda Gabler' which runs at the Theatre Royal Bath's Ustinov Studio in Bath, England this summer. During an appearance on 'Miss Me?', Lily explained: "Firstly, I'm going to go and get my head straight for a bit. "I'm doing a little bit of work on myself in this beginning period of the year, then I'm going to do some more writing, then I'm going to do my play, hopefully, maybe get an album out by the end of the year. That would be nice, wouldn't it?" She added: "It's [the album is] not real, I'm just trying to manifest it now. Listen, I've got this. We're bringing Lily Allen back in 2025."
AsiaOne
09-06-2025
- Entertainment
- AsiaOne
Lily Allen's music seeing 'resurgence' online among 'young kids', Entertainment News
Lily Allen's music is "having an actual resurgence" online among "young kids". The pop star released four albums between 2006 and 2018 and had huge hits with tracks including Smile, The Fear and Not Fair, and Lily is now convinced the songs are finding a new audience on the internet even though she "finds it hard" listening to them herself. During an appearance on her Miss Me? podcast, Lily explained: "I do find it hard listening to that music. I'm not ashamed of it because I think it was good for what it was at the time. And actually I think it does still stand up ... "It's having an actual resurgence on the internet. I know because my royalty payments are going up. There are young kids that are into my music now." She added she has been "been tracking the new wave of interest through streaming data". Lily has been back in the studio working on new material and she recently admitted she's been using music like "therapy" after a tough year in which she split from her actor husband David Harbour. On the podcast, she said: "Music is the one place where I can let it all go. It's almost like therapy. I like to write and record at the same time with somebody else in the room — there's something therapeutic about it. "My producer or my co-writers become almost like therapists because I'm processing the things that I'm going through in real time... "I can do that in music, but I can't really do it when I'm talking to friends or my parents. It doesn't mean I'm being inauthentic... I just don't feel like I can sum things up properly. But I can do it in a three-and-a-half minute pop song." Lily previously admitted she hopes to release a new album by the end of 2025 after she finishes her stint in Henrik Ibsen's classic play Hedda Gabler which runs at the Theatre Royal Bath's Ustinov Studio in Bath, England this summer. During an appearance on Miss Me?, Lily explained: "Firstly, I'm going to go and get my head straight for a bit. "I'm doing a little bit of work on myself in this beginning period of the year, then I'm going to do some more writing, then I'm going to do my play, hopefully, maybe get an album out by the end of the year. That would be nice, wouldn't it?" She added: "It's [the album is] not real, I'm just trying to manifest it now. Listen, I've got this. We're bringing Lily Allen back in 2025." [[nid:718819]]
Perth Now
09-06-2025
- Entertainment
- Perth Now
Lily Allen's music is having a 'resurgence' online
Lily Allen's music is "having an actual resurgence" online among "young kids". The pop star released four albums between 2006 and 2018 and had huge hits with tracks including Smile, The Fear and Not Fair, and Lily is now convinced the songs are finding a new audience on the internet even though she "finds it hard" listening to them herself. During an appearance on her Miss Me? podcast, Lily explained: "I do find it hard listening to that music. I'm not ashamed of it because I think it was good for what it was at the time. And actually I think it does still stand up ... "It's having an actual resurgence on the internet. I know because my royalty payments are going up. There are young kids that are into my music now." She added she has been "been tracking the new wave of interest through streaming data". Lily has been back in the studio working on new material and she recently admitted she's been using music like "therapy" after a tough year in which she split from her actor husband David Harbour. On the podcast, she said: "Music is the one place where I can let it all go. It's almost like therapy. I like to write and record at the same time with somebody else in the room - there's something therapeutic about it. "My producer or my co-writers become almost like therapists because I'm processing the things that I'm going through in real time ... "I can do that in music, but I can't really do it when I'm talking to friends or my parents. It doesn't mean I'm being inauthentic ... I just don't feel like I can sum things up properly. But I can do it in a three-and-a-half minute pop song." Lily previously admitted she hopes to release a new album by the end of 2025 after she finishes her stint in Henrik Ibsen's classic play 'Hedda Gabler' which runs at the Theatre Royal Bath's Ustinov Studio in Bath, England this summer. During an appearance on 'Miss Me?', Lily explained: "Firstly, I'm going to go and get my head straight for a bit. "I'm doing a little bit of work on myself in this beginning period of the year, then I'm going to do some more writing, then I'm going to do my play, hopefully, maybe get an album out by the end of the year. That would be nice, wouldn't it?" She added: "It's [the album is] not real, I'm just trying to manifest it now. Listen, I've got this. We're bringing Lily Allen back in 2025."
