6 days ago
Khareef spurs entrepreneurial spirit in Salalah
Salalah – Khareef in Dhofar is proving to be more than a seasonal draw for tourists, offering a platform for young Omanis to showcase entrepreneurial ventures and creative projects. Among the most prominent attractions this year is the Nova Carnival taking place in Attin, Salalah till August 31.
Launched as part of Dhofar Khareef 2025, the carnival aims to foster youth participation in tourism-linked businesses, encouraging entry into the freelance market. The event combines entertainment with commerce, providing space for small enterprises, family-run initiatives and local food vendors to engage with domestic and international visitors.
Weam bint Bakhit al Kathiri, organiser of the carnival, said it offers activities for all age groups. Key attractions include an 8m diameter model of the Moon, an open-air theatre and mobile carts offering different kinds of food. 'It's designed to be accessible and engaging for everyone.'
Hamoud bin Ali al Sulaimi, co-founder of the carnival, informed that the idea behind it is to position Dhofar as a year-round tourist destination by integrating Omani and Arab elements into a cohesive visitor experience. 'It's about showcasing Dhofar's evolving identity through homegrown talent and enterprise,' he added.
One of the participating entrepreneurs, Ali bin Hassan al Balushi, who runs a stall called 'Qand', described the carnival as a youth-driven initiative. 'Omani youth are leading every aspect of this – from planning to daily operations – which is playing a major role in drawing crowds,' he said.
Balushi stressed the importance of institutional backing for such initiatives. 'Financial and logistical support is essential. These youth-led ventures add real value to Dhofar's tourism and economic sectors and deserve sustained attention from relevant authorities.'
Such initiatives are increasingly seen as integral to the development of tourism in Dhofar. By creating new experiences and income streams, these contribute to a more diversified and sustainable tourism offering while reinforcing the growing presence of entrepreneurship in Oman's local economy.
Youth-led projects like Nova Carnival reflect broader national efforts to empower young Omanis and align with the country's wider development goals, officials said.
