Latest news with #Numerator
Business Insider
5 days ago
- Business
- Business Insider
Logan Paul's Prime sales plummet in a key market as the once-popular drink has growing pains
The hype for energy drink-maker Prime Hydration is drying up. When YouTubers Logan Paul and KSI launched the Prime brand in 2022, demand was so high that a secondary black market formed among UK school children. But the buzz didn't last. In 2024, the company's UK revenue fell about 70% from the previous year, according to public filings. The company pulled in around £33 million (roughly $45 million) in 2024 drink sales, compared to £120 million (about $163 million) the prior year. Consumer interest in its brand has moderated, the company wrote. It's entering a "strategic review process to transition from an initial hyper-growth phase to a more sustainable, long-term presence in the market," it said. Prime remained profitable in the UK in 2024, with about £312,000 in profit, a 92% drop compared to the previous year. There are indications that the heat has cooled off elsewhere, too. US sales declined through the first half of last year, according to estimates from the market insights firm Numerator. As of June 2024, Prime sales in the US were down 40% from the previous year, based on purchase data the firm compiled from its panel of 150,000 US consumers. Numerator attributed the decline to a lack of new buyers, as well as less frequent purchasing and a drop in spending per unit from existing customers. The decline in sales outpaced broader declines in sales in the energy drink and sports drink categories, the company said. Prime entered the global beverage market with a roar, bolstered by the marketing might of its social-media-famous cofounders. In 2023, Bloomberg reported that the company was profitable and set to hit $1.2 billion in sales that year, its first full year in business. The company, alongside other creator product lines like Alex Cooper's Unwell drinks or MrBeast's chocolate brand Feastables, shows the power of social media influencers to make a brand go viral. But influencer businesses can be fickle, and building a brand that can stand the test of time can be tough. Take fashion influencer Arielle Charnas' clothing brand Something Navy, which earned $32 million in revenue in its first year, but saw sales falter a couple of years later. "The upside of the influencer-led, social approach to beverage marketing is that it allows you to capitalize quickly on short-term cultural trends, leading to the huge surge," Euromonitor beverage analyst Howard Telford told BI in a statement last year. "But there is a big risk that this turns into a short-term viral fad unless the product itself (rather than the celebrity of the founders) can serve a real consumer need." Prime's vendors have sued, alleging missed payments Prime's business woes have extended beyond its declining drink sales. Several of the company's vendors filed lawsuits against it, saying Prime had failed to meet its contract commitments. Last year, one of Prime's suppliers sued Prime's parent company for $68 million. Refresco, a beverage-bottling company, accused Prime of breaching a 2023 contract in which it committed to ordering 18.5 million cases annually over three years. Prime sales were "falling well below" expectations, Refresco's lawyer wrote in the complaint, blaming the decline on "fading social media buzz" and a series of lawsuits. The case was eventually dismissed on the grounds of jurisdiction. Another vendor, Agrovana, also sued Prime last year. The Massachusetts-based importer, which provides Prime with ingredients, accused the beverage brand of not paying for products it had ordered in binding purchase agreements. "Sometime in early 2024 or thereabouts, sales of Prime's drinks sputtered, apparently as a result of normal seasonal fluctuations, of the fading popularity of Paul and KSI, and diminishing effectiveness of its on-line marketing," the complaint says. It alleged the company experienced "cash-flow issues" and was "working to secure credit lines to pay the outstanding invoices." Prime denied the allegations, requested the complaint be dismissed, and submitted a counterclaim, alleging Agrovana did not comply with quality standards. In response, Agrovana said that "Prime's complaints were motivated by its inability to sell its finished product as a result of factors that Agrovana had nothing to do with." The case is ongoing.
Business Upturn
16-06-2025
- Business
- Business Upturn
WALMART CAPTURES 24% OF SNAP SHOPPERS' TOTAL CONSUMER SPENDING, NUMERATOR REPORTS
By GlobeNewswire Published on June 16, 2025, 18:00 IST CHICAGO, June 16, 2025 (GLOBE NEWSWIRE) — Numerator, a data and tech company serving the market research space, has released The SNAP Evolution: Supporting Shoppers in a Changing Economy, an analysis that explores how shifts in SNAP (Supplemental Nutrition Assistance Program) benefits are affecting consumer behavior and retail spending. The report leverages behavioral data from over 31,600 verified SNAP recipients—defined as individuals who used benefits 12 or more times in the past year—and survey responses from more than 1,250 participants to highlight the potential ripple effects on both essential and discretionary retail categories amid proposed cuts to SNAP. Survey and Purchase Data Findings for Verified SNAP Consumers: Grocery spending among SNAP recipients continues to shift in response to program changes. As benefit levels fluctuated—peaking during expanded aid in 2021–2022 and dropping sharply after emergency allotments ended in March 2023—grocery buy rates closely followed. In March 2023 vs. a year ago, SNAP benefits issued dropped by 8.5%, while grocery buy rate among SNAP trips declined 8.4%. As benefit levels fluctuated—peaking during expanded aid in 2021–2022 and dropping sharply after emergency allotments ended in March 2023—grocery buy rates closely followed. In March 2023 vs. a year ago, SNAP benefits issued dropped by 8.5%, while grocery buy rate among SNAP trips declined 8.4%. Over four in five SNAP users' benefits don't last the full month. 86% of SNAP users say their benefits are exhausted before the end of the month—leaving the vast majority without financial assistance while grocery shopping. In addition, 63% of SNAP shoppers are concerned about their finances (+1 point vs. 2022). 86% of SNAP users say their benefits are exhausted before the end of the month—leaving the vast majority without financial assistance while grocery shopping. In addition, 63% of SNAP shoppers are concerned about their finances (+1 point vs. 2022). SNAP participation peaked in 2022 and has since tapered to a new baseline. 19% of U.S. households regularly utilized SNAP benefits in May 2022, compared to 15% of U.S. households in February 2025. Households who left SNAP are more financially stable. Households that used SNAP in 2021–2022 but no longer use it in 2025 are more likely to have a household income of over $80k, live in a suburban area, have a four-year or graduate degree, have 4–5 persons in their household, and be Gen X. 29% of lapsed 2021 SNAP households say they are putting money into savings. 19% of U.S. households regularly utilized SNAP benefits in May 2022, compared to 15% of U.S. households in February 2025. Households currently on SNAP are skewing higher income. 23% of current SNAP households have a household income of $80k or more (+6 points vs. 2020), 53% have an income between $40k–80k (+4 points), and 23% have an income of less than $40k (-10 points). 23% of current SNAP households have a household income of $80k or more (+6 points vs. 2020), 53% have an income between $40k–80k (+4 points), and 23% have an income of less than $40k (-10 points). The employment status of SNAP households is in flux. 19% of SNAP households are retired (+4 points), 33% are employed full-time (+2 points), and 12% are disabled (-5 points). 19% of SNAP households are retired (+4 points), 33% are employed full-time (+2 points), and 12% are disabled (-5 points). Nearly two-thirds of SNAP households do not have children. 65% of SNAP households do not have children in the home, an increase of 5 points from 2020. 65% of SNAP households do not have children in the home, an increase of 5 points from 2020. SNAP households are saying their nutritional needs are not being met. 68% say SNAP 'somewhat' or 'barely' covers nutritional needs (+5 points vs. 2022). With tighter budgets, shoppers are cutting back on nutrient-dense foods. 31% of SNAP shoppers say they are buying less meat / protein (+4 points vs. 2022), and 24% say they are buying less fresh produce (+7 points). 47% say they are stocking up during sales (-4 points). SNAP households are looking for more education and consistent benefits. SNAP households say that it would be beneficial to have more identifiable SNAP-eligible foods (26%, +2 points vs. 2022), education on creating a grocery budget (16%, +2 points), smaller, more frequent issuing of benefits (16%, +3 points), and education on healthy food choices (15%, +3 points). 68% say SNAP 'somewhat' or 'barely' covers nutritional needs (+5 points vs. 2022). Walmart captures a quarter of SNAP shoppers' CPG & General Merchandise spend. According to verified purchase data for SNAP users, Walmart leads in SNAP shopper spend (24%), followed by Kroger (8%), Costco (6%), Amazon (5%), Sam's Club (4%), with Walmart, Amazon, 7-Eleven, Dollar General, and Dollar Tree over-indexing with SNAP shoppers (vs. all shoppers). SNAP shoppers are shifting spend to large-format retailers with strong value and assortment. Over the latest 52 weeks (ending 03/30/2025), SNAP shoppers shifted their CPG & General Merchandise share toward Costco (+2.0%), Walmart (+1.2%), Amazon (+0.8%), Sam's Club (+0.5%), and Target (+0.3%). According to verified purchase data for SNAP users, Walmart leads in SNAP shopper spend (24%), followed by Kroger (8%), Costco (6%), Amazon (5%), Sam's Club (4%), with Walmart, Amazon, 7-Eleven, Dollar General, and Dollar Tree over-indexing with SNAP shoppers (vs. all shoppers). Among top CPG manufacturers, Post, Tyson, and Conagra are more exposed to changes in SNAP benefits. Looking at shopping trips where top brands were purchased, 10.6% of Post Consumer Brands trips utilized SNAP dollars, followed by 8.4% of Tyson trips, 7.7% of Conagra trips, 7.5% of Kraft Heinz trips, 7.3% of General Mills trips, 7.2% of Frito-Lay trips, 6.8% of J.M. Smucker trips, 6.8% of Bimbo Bakeries USA trips, 6.5% of Nestle trips, and 6.4% of Kellanova trips. For additional survey and purchase data on SNAP consumers, including state-level views and top CPG and General Merchandise retailers, visit the Numerator SNAP Insights Center at Numerator's SNAP survey was fielded in April 2025 to more than 1,250 SNAP participants. Purchase data was compiled using Numerator's Total Commerce Panel. About Numerator: Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has 5,800 employees worldwide; 80 of the top 100 CPG brands' manufacturers are Numerator clients. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
Yahoo
31-05-2025
- Business
- Yahoo
Here's why the cool inflation print isn't exciting markets
The Federal Reserve's preferred inflation gauge, the core Personal Consumption Expenditures (PCE) index, showed that price increases slowed in April. But as Numerator chief economist Leo Feler explains in the video above, the data may be too backward-looking to excite Wall Street. To watch more expert insights and analysis on the latest market action, check out more Market Domination here. This PCE report that came out today, it's backward looking. It's looking at what happened in April, right? And so, in April, that's still way too early for uh any of the tariffs to have had any kind of meaningful impact uh on uh consumer price inflation. What we expect uh is that as firms deplete the inventories that they built up and and we also saw that firms built up a lot of inventory in January, February, and March. Um it's really going to be uh as those inventories are depleted, as firms are starting to bring in uh additional goods coming in from abroad. That's when the tariffs are likely to start having an impact. And so we're really thinking about uh perhaps later in June, July, August and on things that are going to be uh produced uh abroad. You have to think about things are going to be like back-to-school shopping, backpacks, apparel, computers. Um those are the the the items that would really start uh showing some kind of inflationary impact and as you said, I think the Fed is right to look through these current numbers because they're talking about what could have been the case. You know, had it not been for these trade wars, had it not been for some of the policy uncertainty. Um and they're really waiting to see whether or not there will be this uptick in inflation going forward so that they don't make the same mistake again uh of thinking that, you know, there might be a temporary inflation shock, transitory inflation, that turns out to be much more persistent as we had uh in 2021 and 2022.
Yahoo
30-05-2025
- Business
- Yahoo
Here's why the cool inflation print isn't exciting markets
The Federal Reserve's preferred inflation gauge, the core Personal Consumption Expenditures (PCE) index, showed that price increases slowed in April. But as Numerator chief economist Leo Feler explains in the video above, the data may be too backward-looking to excite Wall Street. To watch more expert insights and analysis on the latest market action, check out more Market Domination here. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Axios
26-05-2025
- Business
- Axios
What stores, restaurants are open Memorial Day. See the list.
The unofficial start to summer has arrived, and it's marked with patriotic parades, cookouts, record travel and sales. The big picture: 50% of consumers plan to celebrate the Memorial Day holiday weekend, according to a Numerator survey of 5,900 adults. Many Americans have Monday off as 95% of U.S. businesses observe the federal holiday, according to OnTheClock, an employee time tracking company. Memorial Day sales and tariffs What we're watching: Memorial Day weekend sales are a chance to shop before prices rise because of tariffs, said Marc Grossman, head of Wells Fargo's banks factoring group. Grossman recommends consumers even start shopping for the winter holidays. "Not only could inventory be an issue as we get closer to holiday, but with the possible tariff increases, prices could also be impacted," Grossman said. Zoom in: Retailers have been publicly addressing the impact of tariffs differently. The CEOs of three of the nation's biggest retailers privately warned President Trump last month his trade policy could trigger massive product shortages and price spikes. Walmart, the world's largest retailer, said on May 15 it couldn't hold the line anymore and would have to raise some prices. Target said last week it would "offset the vast majority" of tariff impacts to consumers and raise prices as the "very last resort." Home Depot said it doesn't plan to increase prices "broadly," but some items might disappear from store shelves. Banks, stock market closed Memorial Day, no mail 📪 The New York Stock Exchange and Nasdaq are closed on the holiday and will next be closed on Juneteenth, which is on June 19 this year. Stores open on Memorial Day 🛍️ The majority of national chains are keeping their doors open but hours can vary by location. Click on the store name for links to business websites. Stores closed Memorial Day 🚫 Grocery stores open Memorial Day 2025 🛒 Store hours can vary but here are the nation's largest grocery store chains are open Monday. Restaurants open on Memorial Day near me 🍽️ Dig in: Most national chains are open — though some may operate on holiday hours. Fast food open on Memorial Day 2025 🍔 Starbucks, Dunkin' open Memorial Day 2025 ☕ Many Starbucks and Dunkin' locations are open but be on the safe side and check your closest location before heading out. Memorial Day restaurants open Between the lines: Being open on a holiday is often a franchise decision. You can also find restaurants accepting reservations through OpenTable.
