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China's Hebei province a growing tourist hotspot for Malaysians, official says
China's Hebei province a growing tourist hotspot for Malaysians, official says

Malaysia Sun

time5 days ago

  • Business
  • Malaysia Sun

China's Hebei province a growing tourist hotspot for Malaysians, official says

KUALA LUMPUR, July 7 (Xinhua) -- North China's Hebei Province is fast becoming a tourist hotspot for Malaysians seeking to experience the country, an official from Malaysia's tourism promotion agency said here on Monday. The rich history and cultural heritage of the province, along with its many unique attractions, make it an attractive option for Malaysians seeking to deepen their understanding of China while gaining unique experiences, Nuwal Fadhilah Ku Azmi, senior director of International Promotion Division for Asia and Africa at Tourism Malaysia, said in her remarks at a tourism promotion event at the China Cultural Center in Kuala Lumpur. "Today's event not only opens a window for Malaysians to explore the beauty and spirit of Hebei, but also reinforces the strong cultural ties and growing tourism exchange between China and Malaysia. We believe that events like these foster deeper mutual understanding and pave the way for greater people-to-people connectivity," she said. Minister of the Chinese Embassy in Malaysia Zheng Xuefang said the proximity of Malaysia to China and the strong ties between the two have facilitated people-to-people exchanges, particularly through tourism, which continues to benefit both countries. "Tourism serves as an important vehicle for people-to-people exchange between China and Malaysia. It is a new engine for bilateral economic cooperation and also a vital bridge connecting the hearts of people," he said, adding that China and Malaysia are key source markets for each other's tourism industries. The "Exploring Hebei with Intangible Cultural Heritage" cultural and tourism promotion event featured an exhibition of traditional crafts from the province, including intricate bas-reliefs, paper cutting and pottery, as well as a cultural show demonstrating traditional Chinese opera.

Malaysia gears up for Visit Malaysia 2026 with Global Meet and International Outreach
Malaysia gears up for Visit Malaysia 2026 with Global Meet and International Outreach

Tourism Breaking News

time30-05-2025

  • Business
  • Tourism Breaking News

Malaysia gears up for Visit Malaysia 2026 with Global Meet and International Outreach

Post Views: 80 In a special interview with TravTalkME, Nuwal Fadhilah Ku Azmi, Director International Promotion Division, North and East Asia, Tourism Malaysia shared that efforts are being made to intensify priority markets such as the GCC to drive more opportunities and that they are planning a special event to connect Malaysian sellers with international buyers and media in September this year on world tourism day to further promote about 'Visit Malaysia 2026'. She added that Malaysia is ramping up its preparations for the Visit Malaysia 2026 campaign, with major initiatives already underway this year. A national priority, the campaign brings together strategic partners from across the hospitality and tourism industry—including hotels, airlines, and media platforms—to amplify Malaysia's brand on the global stage. 'Among the key highlights is Global Meet, a business-to-business (B2B) platform taking place later this year. The event will connect Malaysian tourism sellers with international buyers and media, aiming to boost global awareness and drive business opportunities ahead of 2026. Additionally, Malaysia will host World Tourism Day in Melaka this September, further showcasing its readiness and commitment. Efforts are being intensified in priority markets. While neighboring countries remain strong contributors to tourist arrivals, Malaysia is expanding its focus to China, India, and notably the Middle East—aligning with the Prime Minister's regional engagement efforts. Long-haul markets like Europe are also a renewed priority.' To drive this agenda, Malaysia has launched a series of sales missions and workshops. These include recent promotional tours in India, China, and the Middle East, such as the Arabian Travel Market (ATM) and missions to Jeddah and Riyadh. Post-COVID, the push is clear: re-establish Malaysia's presence in under-engaged regions and aggressively market the country as a top tourism destination. With 2026 on the horizon, Malaysia is going 'all out' to ensure the campaign's success.

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