Latest news with #OLIPOP
Eater
03-07-2025
- Entertainment
- Eater
We, As Kitsch-Lovers, Approve of OLIPOP's New Retro-Cool Hotel Rooms
Leave it to a soda brand to bring me the kitsch hotel stay of my dreams. OLIPOP — as in, yes, the prebiotic soda company that has us addicted to its gut-friendly facsimiles for root beer, cream soda, and Hawaiian Punch — has decided to enter the world of unique hotel stays by launching a series of retro-inspired, themed, ephemeral hotel rooms in Austin, Texas. And as my coworker and I confirmed to one another on Slack, 'the rooms are actually so cute.' Feast your eyes on my personal favorite, crowned the 2002 Cherry Cola Suite: It feels like no collaboration is off-limits in this new era of chaos marketing (see: the new Tresemmé hot sauce), and while a lot of these food collaborations balloon into surrealist territory that steers them away from brand authenticity, I'm absolutely here for the fantasy that OLIPOP is pitching us, which is that of a 'Time Travel Agency' takeover of the Austin Motel from June 24 to July 8. As OLIPOP explains, 'guests can enter for a chance to win one of three immersive, soda-inspired suites [that bring] an OLIPOP flavor to life through the lens of a different decade.' In addition to the Cherry Cola Suite, there will also be a 1986 Cream Soda Suite decked out in pastel stripes, neon lights, and retro arcade details… … As well as the 1995 Strawberry Vanilla Suite, which pays homage to OLIPOP's (honestly very taste) Strawberry Vanilla prebiotic soda, and is described by the company as having 'all-pink everything and '90s maximalism at its finest.' All of the rooms feel inspired by theatrically decorated, vintage-inspired hotels and motels like the iconic The Madonna Inn (as seen in many a photo shoot and music video), upstate New York's The Roxbury (known for its coconut-cream-pie-themed room), and the numerous themed couples' hotels in the Poconos. Over the years, Airbnb and other brands have offered elaborate, raffle-based themed hotel stays — often, to promote the likes of Hocus Pocus 2 or Shrek (the latter of which had an incredible swamp set-up), so it's actually nice to see another company throw its vacation hat into the ring in a way that doesn't feel haphazardly inauthentic. It has also been a big year for soda, from the 'dirty' concoctions of Mormon wives to Addison Rae's earworm 'Diet Pepsi' — which evokes a smart branding nod to Britney Spears' 2000s partnership with the company (even if Spears was adamant about not drinking diet Pepsi, 'just regular Pepsi'). In any case, I will absolutely co-sign the creation of more kitsch hotel rooms, particularly when it feels like America's own retro love hotels are increasingly going out of business. Will OLIPOP continue to dip its toes into more experimental — and experiential — marketing techniques à la Liquid Death? Time will tell if the company veers into similar shock marketing territory, but I hope it stays the course of curating activations with identity coherency. Oh, and shag rugs. Learn more about how to stay at OLIPOP's themed rooms here . See More: Add to Cart Eater at Home Shopping and Pantry Guides Travel Guides
Daily Mail
28-06-2025
- Entertainment
- Daily Mail
Olipop is offering you a FREE vacation this summer - Plus an exclusive limited-edition giveaway for 5,000 fans
Do you like summer? Do you like soda? How about a FREE vacation? IF you just answered yes to any of these questions, you are going to want to keep reading! Viral healthy soda brand OLIPOP is back at it again with yet another exciting giveaway opportunity, and this time it involves time traveling! Though you may be familiar with their most popular flavors, such as Strawberry Vanilla, this sweet-scape, however, involves some of the most nostalgic flavors to date. OLIPOP's Time Travel Travel Agency Ready to travel back in time with Olipop? This summer the famous good for you soda brand is bringing fans a way to indulge with an exclusive drink themed hotel stay in Austin. Explore rooms such as the '2002 Cherry Cola Suite' and more! Plus, for 5,000 fans there will be even more to enjoy with an unboxing that only will cost five cents. Make sure to enter ASAP before the hotline closes on July 8 at 11:59 p.m. EST! ENTER NOW Shop OLIPOP is bringing a never before seen one of a kind experience to its sippers with its Time Travel Travel Agency sweepstakes! The exciting, immersive experience will take place in Texas at the Austin Motel, where a handful of lucky fans will actually stay over in one of three soda-themed decade rooms. So, how do you enter this incredible sweepstakes? Easy! All you have to do is call the hotline at call 1-844-2-OLIPOP before July 8 at 11:59 p.m. EST to enter. From there, three winners will be selected on July 9 and be whisked away to either the 2002 Cherry Cola Suite, 1995 Strawberry Vanilla Suite, or 1986 Cream Soda Suite. Each room is designed with nostalgia in mind as you sip, play, and explore! Fans will get to enjoy boy band posters, old-school video games, and more. The best part is winners will be flown in on OLIPOP, making this giveaway a total WIN. OLIPOP is known for being the pioneer of soda alternatives, with their drinks having all the fun without any of the negative ingredients. Every can is formulated with high fiber and low sugar, making them the perfect summer refresher! Fans across the country can finally not only experience OLIPOP in a can but also an immersive real-life experience. But in case you don't get the chance to stay in the iconic Austin Motel with OLIPOP, you can still win because the giveaway keeps getting better... 5,000 fans will be treated to a limited-edition OLIPOP Unboxing Experience sent right to their doorstep — and they only cost five cents. Each box includes an array of seasonal OLIPOP flavors, an OLIPOPsicle Mold, an OLIPOP Puffer Tote, and a Mini Wireless Speaker! What makes OLIPOP so enticing is just how flavorful they taste! We know that for many, soda is a must-have, but we promise once you try this alternative, you will never go back. Explore their iconic flavors, including popular soda dupes, Cherry Cola, Cream Soda, and Strawberry Vanilla, to satisfy your sweet tooth guilt-free. OLIPOP drinkers can not get enough, with one saying: 'This tastes so delicious... tastes like a Coke, but better!' Don't miss your chance to travel back in time with OLIPOP! The Time Travel Travel Agency sweepstakes will only be open to enter now till July 8 at 11:59 p.m. EST. And remember, all you have to do is call 1-844-2-OLIPOP.
Forbes
14-05-2025
- Business
- Forbes
OLIPOP's LA Pop-Up Is Instagram Bait—And That's The Point
Olipop's LA drive-through experience celebrated the return of its Orange Cream flavor. Functional soda brand OLIPOP debuted its first-ever OLIPOP Drive-Thru pop-up in Los Angeles this week, held at a converted lot on Beverly Blvd, to celebrate the seasonal return of its Orange Cream flavor. But more than a launch party, the activation was a strategic play at the intersection of nostalgia, wellness, and viral culture—three pillars that are increasingly driving purchase behavior in the functional CPG space. To accomplish this, the pop-up invited fans to sample inventive OLIPOP mocktails on the drive-through menu, including Cereal Milk Soda, Dirty Protein Soda, and even Spicy Pickle Soda. Limited-edition merchandise was another focal point of the event, and attendees were welcomed to participate in the brand's collaboration with Crocs, featuring orange platform Crocs and a soda-themed Jibbitz charm bar where they could choose from brand-themed accessories. Embroidered tees and tanks were also available on-site, and guests could customize their pieces with their initials or an OLIPOP-themed flavor icon. Those who attended the event could also take home other pop-up-themed items, such as branded air fresheners, a CD, and tote bags. Not wanting to exclude those who couldn't attend in person, OLIPOP also launched a Virtual Drive-Thru running through May 19 online, which offers fans a chance to win limited-edition kits and 12-packs of Orange Cream. The digital layer helped drive direct-to-consumer traffic, capture first-party data, and amplify national awareness—all crucial metrics for retailers evaluating a brand's marketability. For Nate Rosen, founder of Express Checkout and a CPG consultant, OLIPOP's approach is emblematic of a larger trend that helps brands create moments for visual content that performs well across social media, sometimes even presenting opportunities for virality. 'I love these types of brand activations; they create memorable experiences that deepen the connection consumers have with the brand,' he said. 'Even if it's a one-off, it makes the brand feel more tangible and real.' Experiential marketing moments are not a new tactic for OLIPOP; last year, it launched the 'Dream Job Contest,' which awarded two content creators the opportunity to get paid to travel and create content for the brand during the summer months. According to Kendall Dickieson, social media consultant and creator of the No Filter newsletter, this kind of experiential marketing is becoming table stakes for brands that want to build community both online and off. 'At the end of the day, if you're building online, you should be able to show up offline,' she said. '[In-person gatherings] are important for community building, especially when you know you have a community that will show up and show out.' That in-person turnout is crucial, but so is the content it generates. Dickieson went on to say that events like these work to generate more social media tags, thus increasing a brand's surface area for potential buyers, customers, and followers. With this latest activation, OLIPOP isn't just selling soda—it's selling a story, a moment, and excitement. For retailers looking to bring more buzz to their brands, it seems the future of functional CPG is rooted in fun, flashy, and highly photogenic activations.
New York Post
06-05-2025
- Entertainment
- New York Post
Inside OLIPOP's first-ever soda drive-thru in LA: Orange Cream is back
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. This May, OLIPOP — the brand known for reinventing soda with gut-friendly fiber and only 2-5 grams of sugar — is bringing a sweet surprise to Los Angeles. To mark the much-anticipated return of its fan-favorite Orange Cream flavor, OLIPOP will launch its first-ever soda drive-thru experience on Monday, May 12th. The immersive pop-up event will offer free mocktail creations, exclusive merchandise and more to soda lovers in the heart of LA. Let's face it, we're pretty excited to celebrate the return of the Orange Cream flavor. Located at 4450 Beverly Blvd, the OLIPOP Drive-Thru will be open from 1:30 p.m. to 6:00 p.m. PST for one day only. Visitors can enter by car or on foot and snag one free drink per guest while supplies last. Designed to blend retro fun with today's viral beverage trends, the event promises an afternoon of nostalgia and innovation in equal measure. And yes, as mentioned, the cult-favorite Orange Cream flavor among OLIPOP fans is finally back by popular demand. Its deliciously creamy vanilla base and zesty citrus notes make us all nostalgic for childhood summers, ice cream trucks and orange popsicles. After an overwhelming number of requests for its return, OLIPOP is making Orange Cream a permanent fixture in its lineup — and the brand is celebrating big. OLIPOP At the drive-thru, guests will enjoy not only a free Orange Cream soda but also have the chance to try a lineup of trendy mocktails. These include DIY Dirty Sodas, social media-famous Sleepy Girl drinks and other functional twists on popular internet beverages. It's a creative homage to the playful spirit of soda culture, now elevated with health-forward ingredients. If you can't experience the LA experience, you can still purchase the Orange Cream flavor online while supplies last. It retails for $36 for 12 cans. The experience doesn't stop in LA. From May 12 to 19, fans nationwide can join the celebration online through OLIPOP's Virtual Drive-Thru. Open daily from 12:00 p.m. to 5:00 p.m. PST, the virtual activation offers the chance to win exclusive prizes, including the OLIPOP Drive-Thru Kit and cases of the beloved Orange Cream flavor. Winners of the Virtual Drive-Thru giveaway will receive one of two prizes: a 12-pack of Orange Cream or the all-new Drive-Thru Kit. The latter comes with everything needed to craft Dirty Protein Sodas and viral mocktails at home, thanks to partnerships with wellness brands Koia, Pomona Organics and Moon Juice. It's a creative way to bring the LA drive-thru magic right into your kitchen. Those interested in entering the virtual experience simply need to submit their name and email address at OLIPOP will notify winners within 48 hours, giving 1,000 lucky participants the chance to sip something special without leaving home. Adding to the celebration, OLIPOP is offering a limited-time sitewide discount. Fans can use the promo code DRIVETHRU20 at checkout on the brand's website to enjoy 20% off all products. It's the perfect excuse to stock up on favorites or try Orange Cream for the first time. OLIPOP As OLIPOP continues to grow its massive consumer fanbase, this drive-thru marks an exciting milestone in the brand's evolution. With its unique blend of nostalgia, wellness and viral flair, it's a testament to its mission: to reimagine soda in a way that's both fun and functional. Whether you're cruising through the drive-thru in LA or joining virtually from home, this event is a toast to good vibes, bold flavors and a new era of soda. The countdown is on — Orange Cream is back, and it's better than ever. For over 200 years, the New York Post has been America's go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We're not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren't already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we're known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change. Looking for a headline-worthy haul? Keep shopping Post Wanted.
Daily Mail
02-05-2025
- Health
- Daily Mail
Get ready for summer with Olipop's mouth watering mocktails and get 20% OFF with this exclusive code
One OLIPOP on the rocks please! Viral healthy soda brand OLIPOP is back with yet another exciting activation, this time for Los Angeles residents. Though you may be familiar with their most popular flavors, such as Strawberry Vanilla and Root Beer, the brand's newest pop-up, the OLIPOP Mocktail Drive-Thru, takes prebiotic sodas to a whole new level. OLIPOP SODA Get ready for summer sips with 20% OFF everything OLIPOP! From their soda dupes to their original flavors, OLIPOP puts the fun back in being healthy. Enjoy creative mocktails and a happier gut when you stock up on these delicious cans. Use code DRIVETHRU20 at check out to activate your savings! 20% OFF Sitewide Shop On Monday, May 12, you can indulge at the FREE pop-up in L.A., where unique viral mocktail recipes will be brought to life! The exciting event is open to the public and includes several interactive opportunities, including a DIY Dirty Soda station. But for all you non-Californian folks like us, do not fear! OLIPOP is not keeping the fun to themselves— you can join the celebrations too from May 12 to May 19 online at the Virtual Drive-Thru. PLUS — everyone can enjoy an exclusive twenty percent OFF discount on all products with code DRIVETHRU20. OLIPOP is known for being the pioneer of soda alternatives, with their drinks tasting great without any of the negative ingredients. Every can is formulated with high fiber and low sugar, making it the perfect pick-me-up during long days of studying. Bye-bye are the days of being wired from coffee or sluggish in the afternoons, with OLIPOP you can enjoy the endless flavor and support your body at the same time. What makes OLIPOP so enticing is just how flavorful they taste! We know that for many, soda is a must-have, but we promise once you try this alternative, you will never go back. Each can only contains 2-5 grams of sugar and have high fiber making them work for you not against you. Explore their iconic flavors, including popular soda dupes, Vintage Cola, Classic Grape, and Classic Root Beer, to satisfy your sweet tooth guilt-free. OLIPOP drinkers can not get enough, with one saying: 'This tastes so delicious... tastes like a Coke, but better!' Plus, OLIPOP fans will be excited to know that the highly sought after Orange Cream flavor is officially here to stay! You will be able to sip the nostalgic 'creamsicle' inspired beverage at the pop-up and at home from here on out. Whip up creative mocktails this season with the 6+ flavors that OLIPOP has to offer. Whether you are looking for a non-alcohol option or just looking for a healthier alternative to your favorite sips— OLIPOP is where it's at. Make sure to cash in on their limited-time twenty percent OFF deal with code DRIVETHRU20, and if you are in the L.A. area, stop by the OLIPOP Mocktail Drive-Thru on Monday May 12 for even more fun!
