Latest news with #OLPALEX


The Irish Sun
7 days ago
- Business
- The Irish Sun
Aldi is launching an Olaplex haircare dupe range for £24 cheaper – & it includes a bargain £4.99 moisture mask
OLPALEX has gained a cult following - but it also comes with a rather hefty price tag. If you would rather not fork out £28 for the bonded haircare range, you may be in luck, as Aldi is bringing out a new £3.99 dupe. 7 Aldi is bringing out a haircare range which aims to be a dupe for Olaplex Credit: Alamy 7 Aldi's Lacura Bonded Shampoo is said to be a dupe for Olaplex Bond Maintenance Shampoo Credit: Aldi 7 There is also a £3.99 conditioner, which is said to rival the £24.01 Olaplex Bond Maintenance Conditioner Credit: Aldi Launching 31st July, Aldi's Lacura Bonded Haircare Collection is aiming to rival Olaplex, but for 86 per cent cheaper. Shoppers were recently devastated when their previous bonded products were discontinued, but there are five new items coming this month. Aldi claims their products are 'scientifically targeted to repair, rebuild, and protect damaged hair, from root to tip.' They added: "From colour correction to deep repair, this collection covers every step — for less than the price of a coffee and a croissant (outside of London!)' More on hair They claim the collection is the 'secret to glossy, bond-strengthened hair', and - with each product costing under a fiver - is a purse-friendly option for those on a budget. The first item in the range is the Lacura Bonded Shampoo, which costs £3.99 for a 250ml bottle. It is enriched with Glycerin, Castor, Banana, and Pomegranate Extract, and 'works to repair and strengthen hair from the very first wash.' It's also a steal, given the Most read in Fabulous Follow the shampoo with the Lacura Bonded Conditioner, which is also £3.99 for 250ml - compared to the £24.01 This product aims to 'fortify damaged locks with the help of Avocado and Argan Oil , resulting in a frizz-free finish.' My hair's so thin you can see my scalp but miracle £8 buy fixes it in seconds 7 There is also a £3.99 Lacura Pre-Wash Hair Treatment - which is much cheaper than the Olaplex £24.01 Bond Building Treatment Credit: Aldi 7 The £4.99 Lacura Bonded Moisture Mask is 82 per cent cheaper than the £23.01 Olaplex Bond Intense Moisture Mask Credit: Aldi Aldi shoppers can also pick up the Lacura Pre-Wash Hair Treatment, which is a pre-shampoo treatment said to leave you with 'stronger and shinier' locks. The £3.99 product has been compared to the £24.01 There is also a £4.99 Lacura Bonded Moisture Mask, which has Argan Oil, Rice Bran and Hemp Seed Oil. 7 Olaplex is popular in the industry, but comes with a huge price tag Credit: Not known, clear with picture desk The Olaplex dupes at Aldi ALDI'S Lacura Bonded Haircare Collection claims to deliver "luxury-level results without the luxury price tag. Lacura Bonded Shampoo (£3.99, 250ml) Lacura Bonded Conditioner (£3.99, 250ml) Lacura Pre-Wash Hair Treatment (£3.99 100ml) Lacura Bonded Purple Shampoo (£3.99, 250ml) Lacura Bonded Moisture Mask (£4.99, 100ml) It is 'an intense reparative mask designed to strengthen and smooth damaged hair', and is 82 per cent cheaper than the £23.01 The last new item in the Olaplex dupe range is the £3.99 Lacura Bonded Purple Shampoo, which has been compared to the £24.01 It is 'formulated with violet pigments to counteract yellow and orange hues, whilst neutralising brassiness for bolder and brighter locks.' 7 You can pick up a £3.99 purple shampoo to tackle 'yellow and orange hues' Credit: Aldi You'll have to be quick to get your hands on Aldi's Bonded Haircare Collection. Once it hits shelves on July 31, it'll be available while stocks last. It comes just weeks after Aldi confirmed it had axed a shoppers' favourite £2.99 Liz Earle beauty dupe from shelves. The discounter has stopped making the hot cloth cleanser which many said was similar to Liz Earle's £30 Cleanse and Polish cleanser. The story behind Olaplex OLAPLEX hair care products continue to hold attention in the beauty world nearly ten years after their launch. In 2014, Olaplex came to life with Dean and Darcy Christal. The company's products reportedly aim to help repair broken bonds in the hair by targeting five types of damage: chemical, heat, mechanical, environmental, and lifestyle changes. The Santa Barbara-based company started in a California garage and is now sold in over 100 countries. Olaplex Holdings Inc. was bought by the private equity firm, Advent International, in 2019. Drs. Eric Pressly and Craig Hawker developed the base formula for the product. They are credited with the "invention," - adding Bis-Aminopropyl Diglycol Dimaleate - according to the "Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant."


Scottish Sun
7 days ago
- Business
- Scottish Sun
Aldi is launching an Olaplex haircare dupe range for £24 cheaper – & it includes a bargain £4.99 moisture mask
Plus, the history behind the beauty-favourite Olaplex HAIR WE GO Aldi is launching an Olaplex haircare dupe range for £24 cheaper – & it includes a bargain £4.99 moisture mask Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) OLPALEX has gained a cult following - but it also comes with a rather hefty price tag. If you would rather not fork out £28 for the bonded haircare range, you may be in luck, as Aldi is bringing out a new £3.99 dupe. Sign up for Scottish Sun newsletter Sign up 7 Aldi is bringing out a haircare range which aims to be a dupe for Olaplex Credit: Alamy 7 Aldi's Lacura Bonded Shampoo is said to be a dupe for Olaplex Bond Maintenance Shampoo Credit: Aldi 7 There is also a £3.99 conditioner, which is said to rival the £24.01 Olaplex Bond Maintenance Conditioner Credit: Aldi Launching 31st July, Aldi's Lacura Bonded Haircare Collection is aiming to rival Olaplex, but for 86 per cent cheaper. Shoppers were recently devastated when their previous bonded products were discontinued, but there are five new items coming this month. Aldi claims their products are 'scientifically targeted to repair, rebuild, and protect damaged hair, from root to tip.' They added: "From colour correction to deep repair, this collection covers every step — for less than the price of a coffee and a croissant (outside of London!)' They claim the collection is the 'secret to glossy, bond-strengthened hair', and - with each product costing under a fiver - is a purse-friendly option for those on a budget. The first item in the range is the Lacura Bonded Shampoo, which costs £3.99 for a 250ml bottle. It is enriched with Glycerin, Castor, Banana, and Pomegranate Extract, and 'works to repair and strengthen hair from the very first wash.' It's also a steal, given the Olaplex Bond Maintenance Shampoo is £24.01. Follow the shampoo with the Lacura Bonded Conditioner, which is also £3.99 for 250ml - compared to the £24.01 Olaplex Bond Maintenance Conditioner. This product aims to 'fortify damaged locks with the help of Avocado and Argan Oil, resulting in a frizz-free finish.' My hair's so thin you can see my scalp but miracle £8 buy fixes it in seconds 7 There is also a £3.99 Lacura Pre-Wash Hair Treatment - which is much cheaper than the Olaplex £24.01 Bond Building Treatment Credit: Aldi 7 The £4.99 Lacura Bonded Moisture Mask is 82 per cent cheaper than the £23.01 Olaplex Bond Intense Moisture Mask Credit: Aldi Aldi shoppers can also pick up the Lacura Pre-Wash Hair Treatment, which is a pre-shampoo treatment said to leave you with 'stronger and shinier' locks. The £3.99 product has been compared to the £24.01 Olaplex Intensive Bond Building Treatment and has extracts of Jojoba Seed Oil and Panthenol. There is also a £4.99 Lacura Bonded Moisture Mask, which has Argan Oil, Rice Bran and Hemp Seed Oil. 7 Olaplex is popular in the industry, but comes with a huge price tag Credit: Not known, clear with picture desk The Olaplex dupes at Aldi ALDI'S Lacura Bonded Haircare Collection claims to deliver "luxury-level results without the luxury price tag. Lacura Bonded Shampoo (£3.99, 250ml) Lacura Bonded Conditioner (£3.99, 250ml) Lacura Pre-Wash Hair Treatment (£3.99 100ml) Lacura Bonded Purple Shampoo (£3.99, 250ml) Lacura Bonded Moisture Mask (£4.99, 100ml) It is 'an intense reparative mask designed to strengthen and smooth damaged hair', and is 82 per cent cheaper than the £23.01 Olaplex Bond Intense Moisture Mask. The last new item in the Olaplex dupe range is the £3.99 Lacura Bonded Purple Shampoo, which has been compared to the £24.01 Olaplex Blonde Enhancer Toning Shampoo. It is 'formulated with violet pigments to counteract yellow and orange hues, whilst neutralising brassiness for bolder and brighter locks.' 7 You can pick up a £3.99 purple shampoo to tackle 'yellow and orange hues' Credit: Aldi You'll have to be quick to get your hands on Aldi's Bonded Haircare Collection. Once it hits shelves on July 31, it'll be available while stocks last. It comes just weeks after Aldi confirmed it had axed a shoppers' favourite £2.99 Liz Earle beauty dupe from shelves. The discounter has stopped making the hot cloth cleanser which many said was similar to Liz Earle's £30 Cleanse and Polish cleanser.