Latest news with #Oaxacan-style
Eater
26-06-2025
- Business
- Eater
A Game-Changing Mexican Bakery Is Setting Up Shop in New England
New York's loss is Vermont's gain: East Harlem bakery Atla's Conchas closed up its Manhattan location in June, but co-owners and married couple Mauricio Lopez Martinez and Caroline Anders are planning to relocate their business to Montpelier, Vermont, ideally in August. The Oaxacan-style micro-bakery focused on conchas, Mexican pan dulces of round sweet breads topped with sweet, often colorful crusts. They led the New York wave, over the past year, of Latinx bakeries remixing the classic baked good — joined by others like Masa Madre, in Sunnyside, which subsequently opened. Atla's were made using recipes from Martinez's family, incorporating full-inclusion flour (whole wheat that isn't sifted) and ingredients from local and Latin American farmers and growers. This led to traditional flavors such as vanilla and chocolate, alongside specials like wild blueberry-lavender, arroz con leche, hibiscus lime, and cranberry. Infatuation describes the conchas as 'delicate, mid-size pan dulce, with muted pastel crusts and soft, almost-fluffy interiors.' Atla's didn't just offer conchas. They served small batches of other baked goods such as babka, cakes, and huaraches. Grubstreet called the Mexican wedding cookies a 'sleeper hit.' They also often fundraised for social causes like Bake for Ukraine and LGBTQIA+ issues. Martinez and Anders met while working as bread makers at a North Carolina co-op Weaver Street Market. They left to move to New York to open their bakery, which debuted in 2024. Despite media attention and a local following, Atla's last NYC day at 347 East 109th Street was on Sunday, June 22. The couple announced the shutter on Instagram last week, where they explained why they felt they had no option but to close and move out of state. 'We've come close to a deal more than once, but with a larger footprint and a higher electrical capacity comes a much higher monthly rent,' they explained on Instagram. 'Instead of being liberated to grow in the ways we would want to, we would be forced to grow in every way to pay the bills.' In their tiny Manhattan space, they milled their flour while only having a small convection oven. But a year into their operations, they realized they had outgrown the storefront and its electrical limitations. They wanted to be able to mill more flour (which they also sold wholesale to individuals) and broaden the breadth of quantity and styles of pastries offered. 'As much as we love full-inclusion baking, and baking conchas of course, we missed baking on stone,' Anders writes to Eater over email. They tried securing a location in New York, but that was impossible without losing sight of elements of their passion they didn't want to compromise on. Hence, Vermont. Anders explains that the couple was approached with an opportunity in Vermont. They visited a couple of times to see how they felt about the area. 'The food scene is incredible, and there's a major focus on local and sustainable agriculture,' she writes. 'The mountains and rivers are unreal. We haven't seen any moose yet, but we hope to see some soon! And of course, we like that it's close to NYC.' The Vermont Atla's will be larger with more capacity for a flour mill and a deck oven (with more electricity load). But most importantly, 'a financial situation where we can still be leaders involved in every step of daily production,' she writes to Eater. Conchas will be on the menu, naturally, along with other baked goods like cookies and snacking cakes. They're excited about finally being able to expand with leaves like baguettes, boules, and miche. 'Full-inclusion is a bit more common with hearth breads, but it's still quite rare,' she writes. 'It will be a bit of a challenge for us, but we're so excited to get our hands in the dough, so to speak. Leaving New York won't be easy, though. 'It feels very bittersweet,' Anders writes. 'We knew our current bakery wouldn't be our forever bakery, but we never expected we'd be moving on so soon.' During the last day of service, conchas went like hotcakes. Which is to say, if selling out showed how the neighborhood would miss them, Vermont is in for a (sweet) treat. See More:
WIRED
12-02-2025
- Business
- WIRED
Save With Vitamix Promo Codes and Deals in February 2025
Score discounts on blenders, food processors, immersion blenders, and more with our selection of Vitamix coupons and deals. If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIRED I've been hooked on smoothies in an almost superstitious way ever since college: A fruit smoothie is like a good luck charm, promising the health you feel you deserve despite all your other bad decisions. But in my more recent adult life, a good blender is the passport to taqueria salsas, Oaxacan-style mole, and all the delicate emulsions I once had to buy at restaurants and in jars. Well, Vitamix crushes the blender game, but usually comes with a price tag to match. Luckily Vitamix promo codes crop up at various points during the year. Discounts in February 2025 include $50 off the classic Vitamix 5200 blender that the WIRED Gear Team has been recommending for years. After all, what's not to like about a blender that measures its output in horsepower? You can find even more generous Vitamix deals for the newer generation of Propel blenders, during the brand's President's Day sale. This includes $150 off a Propel 510 that offers the same horsepower in a svelter package. Vitamix coupon codes also offer free shipping for large orders. Get $150 to $200 Off Select Vitamix Blenders President's Day isn't the most obvious time of year to catch Vitamix discount codes. But take your luck as it comes, and show your patriotism with a strawberry-blueberry-yogurt smoothie. The biggest discounts apply to Vitamix's new Propel series, which adds a number of preset blending programs to the classic Vitamix function set. With $150 off the 48-ounce Propel 510 this month until Feb. 22, the price actually drops well below the price range for Vitamix's classic blender models. This drops the slim, 48-ounce blender below $400, an unheard of price among recent Vitamix promo code deals. The series' top-line Vitamix Propel 750 tumbled $200 below list price this month as well, with its broad array of blender presets that includes a self-cleaning feature and a setting for dips and spreads. Other Vitamix blenders and immersion blenders receive more modest but still real price cuts of around $50. Does Vitamix Offer Free Shipping? Glad you asked. Vitamix is offering free standard shipping for orders above $99. This pretty much means that ground shipping is free for blenders at the current discounts. Priority shipping is not free, however. The WIRED Gear Team's Favorite Vitamix Blenders WIRED has long been singing the praises of the classic Vitamix 5200. The model made a blender convert out of contributing reviewer Joe Ray after he realized that the 'model of preference for blender aficionados around the world' was also his key to home mole and Oaxacan-style cookery. A similar road-to-Damascus moment beset WIRED contributing reviewer Heather Arndt Anderson when she tested the Vitamix Ascent X2, also currently on a $50 promo discount. 'The more I thought about it,' she wrote, 'the more I realized that maybe I've never been a blender person because I never had a good blender.' Anderson also made a big batch of mole and avoided passing out from chile fumes, then moved on to homemade masa and a Georgian walnut spread. She regretted only that the blender wasn't easier to clean. After testing through a number of brands' blenders, WIRED contributing reviewer Emily Peck marveled that even the basic Vitamix Explorian E310 churned almonds frictionlessly into butter without even need of a presoak. Additional Vitamix Deals and Sales in 2025 Vitamix tends to offer a number of other deals and sales throughout the year, but the next one won't crop up till Mother's Day. Other deals to expect crop up during the summer, alongside the eternal Black Friday and Cyber Monday Deals. These President's Day deals on the Propel blenders in particular are as good or better than last year's Black Friday deals. So there's little reason to wait for a better Vitamix promo code on those blenders anytime soon.
