Latest news with #OddMuse
Daily Mirror
4 days ago
- Entertainment
- Daily Mirror
Amanda Holden shows most demure look yet in Royal-approved print to meet Queen Camilla
Amanda Holden has been spotted in her most demure look yet on a vist to meet Queen Camilla in a Royal-approved print During a recent visit to Battersea Dogs & Cats Home, Queen Camilla opened up a new garden at the beloved rescue centre, and was joined by a couple of famous faces, including David Gandy and Amanda Holden. Amanda caught our attention thanks to her gorgeous and most demure look yet, sporting an on-trend polka dot midi dress. And we've tracked down exactly where it's from. The dress in question is the Ultimate Muse Cap Sleeve Gathered Midi Dress in White Polka Dot, priced at £185, from celebrity-loved brand Odd Muse. The Royal-approved polka dot print has been spotted on countless members of the family, including Princess Kate, the late Princess Diana, Zara Tindall and Princess Beatrice. And it's not just the royals who love it, this trending print has been taking over 2025 with Amanda Holden being the latest celeb to rock it. With chic cap sleeves, soft shoulder structure, and flattering side-gathered detailing, this classy midi creates a gorgeous silhouette that enhances the figure. Although it is on the pricier side, at almost £200, the versatility of this midi makes it a worthy investment, in our opinion. Although polka dots are trending at the moment, it's a pretty timeless pattern, as the Royal Family proved, so you don't need to worry about the print dating. On top of this, the elegant silhouette makes this appropriate for all kinds of events from garden parties to the races, and even fancy dinners with your friends. Odd Muse already boasts huge celebrity fans from Molly-Mae and Coleen Rooney to Louisa Lytton and Amanda Holden. The brand is known for its minimalist, chic and elevated basics, from cinched-in waist mini dresses to tailored matching sets and simple blouses. Just last year, Molly-Mae had everyone talking about her Wimbledon attire, and it was all thanks to Odd Muse's The Ultimate Muse Collar Maxi Dress, priced at £125. Fans were quick to praise her look. 'Omg the epitome of a Wimbledon lady right there wow' wrote one, whilst another added: 'The @oddmuselondon dress is stunning on you!!!'. Additionally Amanda Holden has been nailing the fashion game with look after look recently. We loved her recent Wimbledon whites midi dress from Karen Millen that clings to all the right places, plus her latest floral number from Nadine Merabi, which is perfect for summer weddings.
The Sun
02-07-2025
- Entertainment
- The Sun
Primark's dress is a copy of a £135 designer version – it gives you a gorgeous hourglass figure & perfect for date night
PRIMARK is currently selling the perfect summer evening's dress for a fraction of the price of its designer counterpart. The sleeveless mini dress has a corset style bodice to ensure it gives you the perfect silhouette and hourglass figure. At just £23 comes in white, pink and a floral print design, but those shopping instore can also pick up a baby blue version. The back of the dress features chunky shoulder straps that descend into a deep-V open back and finished with a cute bow at the back's base. Made mainly of cotton and some elastane, the dress is perfect for the warmer weather because the material has some give to it while being very breathable. The Primark dress is a dupe version of Odd Muse's high waist, square neck mini dress which comes at the eye-watering price of £135, but the website is currently having a 30 percent off sale, so it is available for £94. Viral hit Primark first launched the popular dress in black in October 2024 and it quickly went viral. When the dress was relaunched this summer in a wider range of colour, social media users rushed to post that they'd spotted it at their local Primark stor. One TikToker, @prmark_lincoln, shared a video of the dress in-store and captioned the post, "love this." Elsewhere on the 'We Love The High Street' Instagram page, fashion lovers expressed their excitement at seeing the dress in new colours. "So cute. Love them," wrote one person. Another added: "So beautiful." 'Finally a cute collection' shoppers cry as Rita Ora drops summer Primark range And a third commented: "The floral is so pretty." The bodice dress return to Primark comes just days after fans went wild for a timeless piece to add to their wardrobes. Fashion influencer Perrie Sian tried on the look in her latest Primark haul video. Hidden treasure She described the look as a finding a hidden "treasure" in the shop's denim trove. Primark's history PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland. A Primark store officially opened as Primark in 1974 in Derby. The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026. Perrie advised her audience to go in search for "denim goodies" such as the mini dress she picked up. The Denim Mini Dress is currently available for just £18 from Primark, half the price of a similar Asos look.
The Irish Sun
02-07-2025
- Entertainment
- The Irish Sun
Primark's dress is a copy of a £135 designer version – it gives you a gorgeous hourglass figure & perfect for date night
PRIMARK is currently selling the perfect summer evening's dress for a fraction of the price of its designer counterpart. The sleeveless mini dress has a corset style bodice to ensure it gives you the perfect silhouette and hourglass figure. 4 Primark's viral bow bodice mini-dress is back in stock Credit: Primark 4 It was first launched last year and is back in new colours Credit: Primark 4 It is much cheaper than its designer counterpart at Odd Muse Credit: oddmuse At just £23 comes in white, pink and a floral print design, but those shopping instore can also pick up a baby blue version. The back of the dress features chunky shoulder straps that descend into a deep-V open back and finished with a cute bow at the back's base. Made mainly of cotton and some elastane, the dress is perfect for the warmer weather because the material has some give to it while being very breathable. The Primark dress is a dupe version of Odd Muse's high waist, square neck mini dress which comes at the eye-watering price of £135, but the website is currently having a 30 percent off sale, so it is available for £94. primark Viral hit Primark first launched the popular dress in black in October 2024 and it quickly went viral. When the dress was relaunched this summer in a wider range of colour, social media users rushed to post that they'd spotted it at their local Primark stor. One TikToker, @prmark_lincoln, shared a video of the dress in-store and captioned the post, "love this." Elsewhere on the 'We Love The High Street' Instagram page, fashion lovers expressed their excitement at seeing the dress in new colours. Most read in Fabulous "So cute. Love them," wrote one person. Another added: "So beautiful." 'Finally a cute collection' shoppers cry as Rita Ora drops summer Primark range And a third commented: "The floral is so pretty." The bodice dress return to Primark comes just days after Fashion influencer Hidden treasure She described the look as a finding a hidden "treasure" in the shop's denim trove. Primark's history PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland. A Primark store officially opened as Primark in 1974 in Derby. The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026. Perrie advised her audience to go in search for "denim goodies" such as the mini dress she picked up. The is currently available for just £18 from Primark, half the price of a similar Asos look. 4 Primark's dress is available for £23 Credit: Primark
Scottish Sun
02-07-2025
- Entertainment
- Scottish Sun
Primark's dress is a copy of a £135 designer version – it gives you a gorgeous hourglass figure & perfect for date night
The dress first went viral last year and is now available in new colours frock on! Primark's dress is a copy of a £135 designer version – it gives you a gorgeous hourglass figure & perfect for date night PRIMARK is currently selling the perfect summer evening's dress for a fraction of the price of its designer counterpart. The sleeveless mini dress has a corset style bodice to ensure it gives you the perfect silhouette and hourglass figure. Advertisement 4 Primark's viral bow bodice mini-dress is back in stock Credit: Primark 4 It was first launched last year and is back in new colours Credit: Primark 4 It is much cheaper than its designer counterpart at Odd Muse Credit: oddmuse At just £23 comes in white, pink and a floral print design, but those shopping instore can also pick up a baby blue version. The back of the dress features chunky shoulder straps that descend into a deep-V open back and finished with a cute bow at the back's base. Made mainly of cotton and some elastane, the dress is perfect for the warmer weather because the material has some give to it while being very breathable. The Primark dress is a dupe version of Odd Muse's high waist, square neck mini dress which comes at the eye-watering price of £135, but the website is currently having a 30 percent off sale, so it is available for £94. Advertisement Viral hit Primark first launched the popular dress in black in October 2024 and it quickly went viral. When the dress was relaunched this summer in a wider range of colour, social media users rushed to post that they'd spotted it at their local Primark stor. One TikToker, @prmark_lincoln, shared a video of the dress in-store and captioned the post, "love this." Elsewhere on the 'We Love The High Street' Instagram page, fashion lovers expressed their excitement at seeing the dress in new colours. Advertisement "So cute. Love them," wrote one person. Another added: "So beautiful." 'Finally a cute collection' shoppers cry as Rita Ora drops summer Primark range And a third commented: "The floral is so pretty." The bodice dress return to Primark comes just days after fans went wild for a timeless piece to add to their wardrobes. Advertisement Fashion influencer Perrie Sian tried on the look in her latest Primark haul video. Hidden treasure She described the look as a finding a hidden "treasure" in the shop's denim trove. Primark's history PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland. A Primark store officially opened as Primark in 1974 in Derby. The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026. Perrie advised her audience to go in search for "denim goodies" such as the mini dress she picked up. The Denim Mini Dress is currently available for just £18 from Primark, half the price of a similar Asos look. Advertisement
Times
27-06-2025
- Business
- Times
Odd Muse
Rank 4Annual sales growth over three years 268.40%Fashion brand Social media is the secret to this fashion brand's success, according to its founder, Aimee Smale, 28, whose early marketing efforts involved taking selfies while modelling her designs in her family home. She started Odd Muse as a lockdown hobby while a fashion student in 2020 and just four years later generates annual sales of £25 million. Best known for its party dresses, the Essex firm now has two permanent stores — one in Soho, central London, and another in New York. Explore the Sunday Times 100 — interviews, company profiles and more
