Latest news with #OfficineFuoriserie
Hypebeast
3 days ago
- Automotive
- Hypebeast
Maserati Unveils MCPURA Supercar at Goodwood
Summary Maseratihas revealed the MCPURA, its latest high-performance masterpiece, at the 2025Goodwood Festival of Speed. Available in both coupé and convertible (Cielo) variants, the MCPURA builds on the foundation of theMC20with enhanced styling, craftsmanship and a renewed focus on purity of performance. At its heart lies the 621 hp twin-turbo V6 Nettuno engine — developed in-house and paired with a lightweight carbon-fibre monocoque — resulting in a power-to-weight ratio of 5 lb/hp. Distinguishing features include butterfly doors and, on the Cielo model, a PDLC glass roof that shifts from opaque to transparent in one second. Designed with input from Maserati's Officine Fuoriserie customisation division, the debut car appeared in Ai Aqua Rainbow, a dynamic blue finish that shimmers like a prism in motion. Inside, laser-etched Alcantara seats and magenta-accented details reflect a futuristic yet handcrafted Italian spirit. With over 30 body color options, including new shades like Devil Orange and Verde Royale, the MCPURA offers extensive personalisation. Maserati calls this model 'E = MCPURA,' a nod to its philosophy of transforming energy into refined performance. Built entirely in Modena, Italy, the MCPURA reaffirms the Trident's commitment to innovation, motorsport heritage and design-led luxury. Deliveries are set to begin later this year, with production continuing at Maserati's historic Viale Ciro Menotti plant.
Yahoo
01-04-2025
- Automotive
- Yahoo
Maserati Launches Bespoke Program Allowing Buyers to Design Their Own Custom Sports Cars
Read the full story on Modern Car Collector Maserati is giving customers the keys to creativity with the launch of a new program that allows buyers to design their own one-of-a-kind vehicles. The Italian luxury automaker unveiled its new Officine Fuoriserie Maserati customization experience this week at its Modena headquarters. The program is designed to offer a deeply personalized design process, enabling clients to collaborate directly with Maserati's team of designers and engineers to build truly bespoke automobiles. Inspired by Maserati's coachbuilding roots, Officine Fuoriserie—Italian for 'custom workshop'—invites owners to tailor nearly every element of their vehicle, from paint finishes and interior materials to one-off details that reflect personal style or inspiration. Maserati says the program is intended to honor individuality and allow drivers to express themselves through their car like never before. 'The Officine Fuoriserie program is an invitation to enter our atelier,' said a company spokesperson. 'It's a journey where customers can go beyond traditional configurations and bring their unique vision to life.' While the standard Maserati lineup already offers high-end finishes and exclusive options, this new initiative takes customization a step further. Owners can now specify rare materials, bespoke color combinations, unique badging, and even request engineering tweaks for certain models. Although pricing for the new program hasn't been disclosed, it's expected to significantly exceed base model costs due to the high level of craftsmanship and bespoke elements involved. Production will remain limited to maintain exclusivity. Maserati joins a growing list of luxury automakers offering ultra-custom design experiences, including Ferrari's Tailor Made and Lamborghini's Ad Personam divisions. With Officine Fuoriserie, Maserati aims to compete directly in that rarefied realm, reinforcing its place among Italy's elite automotive marques. The brand says it will begin showcasing client-designed models from the program later this year. Follow us on Facebook and Twitter
Yahoo
28-03-2025
- Automotive
- Yahoo
Maserati Spells Out What Money Can't Buy with Its Bespoke Service
Following the lead from other high-end manufacturers like Bentley and Rolls-Royce with their bespoke programs, Maserati's Officine Fuoriserie program allows customization wide freedom to pick paint colors and interior designs. The program is available on any Maserati model and in any part of the world. It does limit, however, alterations to the body: 'That's another chapter that maybe we can do in the future.' On March 26, Maserati announced a new global customization program called Officine Fuoriserie that gives its customers carte blanche when it comes to paint colors and interior designs. It's a not-unexpected move, given how successful other high-end manufacturers, including both Bentley and Rolls-Royce, have been with their bespoke programs, which in Rolls' case actually includes letting buyers design their own bodywork. The process results in unique cars personalized down to the door handles, but at a cost of some millions to the customer. Maserati head designer Karl Busse told Autoweek during the press briefing that Officine Fuoriserie customization is available on any Maserati model (including Grecale, MC20, GT2 Stradale, GranTurismo, and GranCabrio) and in any part of the world. But, journalists being journalists, the questions soon veered into what customers can't do. For instance, the company's program doesn't extend into styling the exterior, as Rolls' does. 'Generally not, no,' Busse said in response to an Autoweek query. 'This program is about paint and materials for the interior. Alterations to the body, that's another chapter that maybe we can do in the future.' Busse added, 'Color is what drives us. Our cars are like a canvas that wants to be painted. Less is more, and our process creates cars without unnecessary details.' There could be instances where customers ask for something that creates ethical or legal problems, leading to a firm no, he said. Asked by another journalist if, as a University of Florida Gators basketball fan, he could have a Maserati with alligator hide upholstery, Busse demurred, saying such an idea would depend on the ethical issues around using reptile hide in 2025. 'We use cow leather, but we know that is a left-over product from the meat industry,' he said. 'Alligator, we don't know the consequences.' A pink car? Maybe, if it's a cool pink. 'There is pink and then there is pink,' Busse said. 'We did do one for a customer and it didn't look cliched or cheesy at all, so the general answer is never no.' For exclusive automakers, programs like these are not just about maximizing the amount people pay for their cars, but also an effort to forge a close relationship with the customer, potentially leading them to become lifelong buyers of the brand. Fuoriserie will be based at Maserati headquarters in Modena, where the company has created a dedicated 43,000-square-foot space, including a lounge highlighting the catalogue choices available and a new robotic painting line capable of handling 24 cars a day, each a totally different color—some unique to the individual car. The two levels are Fuoriserie Corse, with classic colors and materials, inspired by Maserati's racing history; and Fuoriserie Futura, a look into the future with all new colors and fabric choices. And above that is Bespoke, with the customer fully in charge. 'Any model can be painted or trimmed based on the imagination of our customers,' said Santo Ficili, who is CEO of Maserati and Alfa Romeo. 'It's a world where design is unlimited, and the fondest dreams can come true.' According to Davide Baldini, the global head of Fuoriserie, colors and in-car materials can be 'without restrictions, down to the smallest detail. The customer is at the center of every stage, and we work as a team with the customer—it's a journey we go on together.' He said the car initially takes shape in the showroom, and the prospective buyer is sent a wooden box of physical samples, and is then invited to Modena to finish the process and, later, to take delivery. To show how the program might work, the company points to a specially created customer MC20 Cielo 'Less is More' model that was painted with inspiration from the Bauhaus art movement, featuring Blue Corse matte bodywork that contrasts with multi-color glossy design livery with triangles, rectangles, dots, and lines that form a stylized trident logo. The gloss design is hand-painted, not applied with decals. The wheel rims shown used a red outline with striking yellow hubcaps. Ficili also said pointed out that Maserati now has a full-service program called Classiche for its many cars that are more than 20 years old. 'We will do everything including full restorations,' he said. Such restorations are sometimes undermined by the availability of spare parts, and the Classiche department is making some of them available, based on the original designs but using modern technology to improve their performance. The company's archives are open to assist in the restoration process.
Yahoo
28-03-2025
- Automotive
- Yahoo
Maserati Opens Officine Fuoriserie for One-of-One Custom Supercars
Read the full story on Modern Car Collector Maserati has officially launched Officine Fuoriserie, a new personalization division inside its Modena headquarters, designed to deliver unprecedented levels of vehicle customization — including fully bespoke, one-of-one supercars tailored directly with the brand's designers and engineers. The Italian automaker announced the program this week, highlighting its two-tiered approach to personalization. The first tier expands the catalog of options available to customers, allowing them to choose from themed collections such as Collezione Corse, inspired by Maserati's racing pedigree, and Collezione Futura, which focuses on contemporary design and forward-looking materials. But for those seeking something truly unique, Maserati will now offer a full bespoke service. Clients can commission one-of-a-kind vehicles built to their exact specifications — from exclusive liveries and color schemes to one-off materials and trim elements, well beyond what's found on the standard options list. To showcase the scope of what's possible, Maserati unveiled the MC20 Cielo 'Less is More…?', a design concept deeply influenced by the Bauhaus movement. The matte Blu Corse convertible features an abstract geometric livery of dots, triangles, and lines, while incorporating heritage colors like Rosso Capannelle and Giallo Avia Pervia, paying homage to Maserati's racing legacy. Even the interior reflects the car's visual language, with contrasting trims and bespoke wheels. More than a design exercise, the program emphasizes relationship-building between the automaker and its customers. Projects can span years, with clients invited to work directly with Maserati's designers and engineers. 'This is not just personalization — it's co-creation,' a Maserati spokesperson said. 'We're building art, not just automobiles.' With Officine Fuoriserie, Maserati joins a growing list of luxury automakers offering bespoke services, but the brand's emphasis on legacy, artistry, and customer collaboration sets it apart in a competitive market. Follow us on Facebook and Twitter
