Latest news with #OgilvyMumbai
Fashion Value Chain
04-07-2025
- Entertainment
- Fashion Value Chain
Glow & Lovely Empowers Women with ‘Apni Roshni Baahar La'
Glow & Lovely has unveiled a bold new brand initiative, 'Apni Roshni Baahar La', a movement designed to empower Indian women to lead and influence in the digital era. Central to the campaign is the launch of The Glow Up Academy, a nationwide platform that aims to train at least one digital creator in every one of India's 19,101 PIN codes. This unique academy will offer structured learning modules, mentorship, and hands-on experience to help aspiring women creators build personal brands and navigate the creator economy — turning self-expression into opportunity. Created by Ogilvy Mumbai, the campaign brings together celebrated voices including Shehnaaz Gill, Jannat Zubair, Nabha Natesh, Larissa D'Sa, Avneet Kaur, Shreya Priyam, and Chum Darang, who each share their own journeys of owning their narrative, building influence, and breaking norms. The social-first campaign film shifts the definition of 'influencer' — from trend-follower to authentic leader, spotlighting the power of women who shape culture through confidence and purpose. Watch the film: 'This is more than a brand evolution — it's a cultural call to action,' said Harman Dhillon, Executive Director, Beauty & Wellbeing, HUL. 'Every woman has a light that needs to be seen,' added Anurag Agnihotri, Chief Creative Officer, Ogilvy India (West). The campaign is live across social platforms, bolstered by regional rollouts, influencer collaborations, and on-ground engagement by The Glow Up Academy. Sign up now at:
Time of India
16-06-2025
- Entertainment
- Time of India
India secures seven lions on day one of Cannes Lions 2025
India began its presence at the Cannes Lions International Festival of Creativity 2025 by securing a total of seven Lions on the first day. This initial tally includes four Silver Lions and three Bronze Lions across the Outdoor, Health & Wellness, and Pharma categories. Outdoor Category highlights: The Outdoor category saw significant recognition for Indian agencies, with two Silver and three Bronze Lions awarded. Talented earned a Silver Lion for its "Nature Shapes Britannia" campaign for Britannia Industries. This Out-of-Home (OOH) effort integrated environmental awareness with billboard advertising . FCB Kinnect secured a Silver Lion for "Too Yumm! To Cheer" for Too Yumm!. The campaign addressed stadium snack restrictions during cricket matches by introducing edible cheer signs. Ogilvy Mumbai received two Bronze Lions in the Outdoor category. One was for "Chai Bansuri – The Tea Flute" for Unilever's Brooke Bond Taj Mahal, an installation that combined the ritual of tea with Indian classical music. The second Bronze was for "Vi Guardian Beads" for Vodafone Idea (Vi). FCB India also contributed a Bronze Lion in the Outdoor category for "Lucky Yatra" for Indian Railways. This campaign utilized contextual out-of-home placements, digital media, and on-train messaging to engage commuters. Health and Wellness and Pharma Categories: India also saw wins in health-focused categories: In the Health and Wellness category, Godrej Creative Lab received a Silver Lion for its "Naga Saint Eye Test" campaign for the Eyebetes Foundation. This initiative, conducted at Kumbh 2025, provided eye screenings and diabetes testing. Lowe Lintas was awarded a Silver Lion in the Pharma category for its "Dawai Reader" campaign, developed for Alkem Laboratories. The awards on Day One reflect a focus on culturally relevant work, campaigns addressing social impact, and innovative problem-solving within the Indian advertising landscape. More awards will be announced throughout the week as the festival continues.
