Latest news with #OhPolly
Business Wire
15-07-2025
- Business
- Business Wire
Oh Polly Selects AI-Platform 7Learnings to Optimize Pricing Across the UK Market
LONDON--(BUSINESS WIRE)--Leading fashion e-tailer Oh Polly has chosen 7Learnings as its pricing technology partner to optimize pricing across the UK market. Known for its bold, trend-setting collections and strong social media presence, Oh Polly uses 7Learnings' predictive pricing platform to boost profitability while delivering more precise value to its customers. Oh Polly has chosen 7Learnings to enhance its ability in making faster and more informed pricing decisions. Share With millions of customers and a strong direct-to-consumer model, Oh Polly required a pricing solution that could keep pace with fast-moving trends, high SKU complexity, and demand volatility. 7Learnings will provide Oh Polly with an advanced predictive pricing solution that enables smarter discounting decisions, improved sell-through, and increased profitability across key product categories. 'Oh Polly is a great example of a modern digital brand that understands the power of data and pricing science,' said Felix Hoffmann, CEO and Co-Founder of 7Learnings. 'We're excited to support them in reaching their pricing goals in one of Europe's most competitive fashion markets.' The 7Learnings platform enables retailers to simulate pricing scenarios, predict demand changes, and optimize prices dynamically based on business goals. By simulating price changes and forecasting outcomes like revenue, profit, and conversion, retailers like Oh Polly can make highly accurate and profitable decisions across entire assortments, without relying on manual guesswork or static rules. 'With 7Learnings, we can make faster and more informed pricing decisions. Their platform gives us the visibility and precision we need to optimize for both profit and sell-through, especially in a fast-paced market like fashion.' Mike Branney, Founder, Oh Polly This partnership marks another significant milestone for 7Learnings' expansion in the UK, following recent collaborations with other leading fashion and lifestyle retailers. About Oh Polly Founded in 2015, Oh Polly is a well-established clothing brand with headquarters in Glasgow, Liverpool, London, Los Angeles, Dhaka, and Guangzhou. Solidifying its presence in the international women's clothing market, the brand's social-first business model is anchored by industry-leading Instagram and TikTok accounts, with a combined following of over 11.2 million as of April 2025, connecting its diverse, engaged, and trend-driven audience. Built on the values of empowerment and innovation, Oh Polly is committed to providing high-quality products, designed in London, and built around an ethical supply chain. About 7Learnings 7Learnings provides an AI-powered retail optimization platform for B2C companies, pioneering the overarching optimization of pricing, performance marketing, and product ordering. With 7Learnings' machine learning algorithm, retailers and brands can predict the impact of pricing decisions, determine the optimal price for all products, and reduce manual labor by up to 80 percent. The solution has been rigorously tested in numerous A/B experiments and consistently delivers measurable performance improvements and profit increases of more than ten percent. 7Learnings was founded in Berlin in 2019 by Felix Hoffmann, Eiko van Hettinga, and Martin Nowak. Its clients include international companies such as Westwing, Bonprix, Tom Tailor, Tamaris, and DK Company.
The Sun
10-07-2025
- Entertainment
- The Sun
I was told buying a Shein wedding dress was a big mistake but it cost £95 & looked stunning – I didn't need alterations
A SAVVY bride was warned against ordering a Shein dress for her big day but she stuck to her gut and was shocked at the result. When bride-to-be Emma revealed she was buying her wedding dress from budget fashion site Shein, even her closest pals thought she'd lost the plot. 3 3 But one look at her walking down the aisle had everyone eating their words, because the £95 gown looked "absolutely stunning". TikToker Liv, who posts as @LifewithLiv, shared her friend Emma's wedding glow-up with her followers, and it's left viewers floored. In the video, Liv admits she was sceptical when Emma said her dream dress would be arriving in a Shein delivery bag. She confessed: 'I said, Emma, I think you're making a big mistake here, love." But fast-forward to the big day and Liv couldn't believe her eyes. The Tiktoker admitted: 'She looked absolutely stunning, you would never, ever have known it cost less than £100.' And the most jaw-dropping part was that Emma didn't even need any alterations. The elegant, lace-trimmed gown fit her like a glove, no pinning, no tailoring, no drama. 'It helps that she's gorgeous inside and out,' Liv added. 'But it just proves you don't need to spend thousands on a dress to look like a 10 out of 10.' I wasn't going to spend thousands on a wedding dress so got an Oh Polly one for £75 - no one would know it wasn't pricey To top it off, Emma even changed into a second frock for the evening into a short, flirty little number also from Shein. Viewers couldn't get enough of the bride's savvy shopping. One wrote: 'she's the most gorgeous bride ever.' Another added: 'If you hadn't said it was Shein, I wouldn't have guessed!' A third raved: 'You look a million dollars.' Emma's dress cost just £95 at the time, though prices on Shein can change daily, so it's worth double-checking the site. The fast-fashion retailer offers wedding gowns starting from as little as £20, with more embellished or luxe options going into the hundreds. Founded in China, Shein has gained a cult following for its budget-friendly pieces, and now brides are catching on to the bridal bargains too. How to save money on your wedding without cutting corners And it's not just the dress that couples are saving on. Planning a wedding can drain your bank account faster than you can say 'I do' but smart couples are proving you don't need to blow the budget to have a magical day. Holly and Dan, both 29 and from Birmingham, managed to slash their wedding costs by over £10,000, spending just £8,000 on the entire event. Speaking to wedding dress experts at Chesca, the bride said: 'We weren't aiming for luxury but even basic things were spiralling. It started feeling like we were paying for pressure instead of meaning.' So the pair ditched tradition, skipped the fluff, and focused on what really mattered. Instead of a Saturday ceremony, they tied the knot on a Thursday, instantly saving £2,300 on their venue. They swapped pricey paper invites for a free wedding website and WhatsApp group, cutting £400. A buffet with grazing boards replaced the formal three-course dinner, saving another £200 and guests loved the relaxed vibe. Rather than shell out on pricey wedding favours, they made a donation to charity, knocking off another £200. Even their photographer was a savvy find. They hired a final-year student who charged a third of the usual price, saving them £1,500. And instead of splurging on a wedding car, Holly's dad drove her to the ceremony in his Volvo. She even managed to save herself money on her dress, snapping up a pre-loved designer gown. Wedding experts at Chesca say more brides are now embracing pre-loved gowns. They said: 'They're sustainable, affordable, and just as show-stopping.' So if you're getting married, don't stress over the price tag because as these budget brides have proven, you absolutely can look a million dollars on a budget. Fabulous' Fashion Editor, Clemmie Fieldsend reveals why you shouldn't be shopping at Shein for your wedding dress. "When it comes to your big day, you want to feel your best and look your best. You want to feel special and, more importantly, be comfortable in what you're wearing, are you going to get that from Shein? I doubt it. Look, in an ideal world you're getting hitched to the person of your dreams and what you wear is irrelevant. But let's be honest, it's kind of a big deal. If you're spending your hard earned cash on food, drinks, favours and everything else to celebrate you and your partner with your nearest and dearest, you deserve a dress that makes you feel like a million dollars. But a £30 frock from Shein is a gamble. It might be ill fitting, it might be badly made or just the complete opposite to what you expected. High street bridal dresses are ten a penny these days with brands such as Asos, Karen Millen and even Primark selling bridal wear. Make a day out of it and hit your local high street or shopping centre to try on as many as you can until you find 'the one', don't wait for the postman to deliver disappointment." 3
The Irish Sun
10-07-2025
- Entertainment
- The Irish Sun
I was told buying a Shein wedding dress was a big mistake but it cost £95 & looked stunning – I didn't need alterations
A SAVVY bride was warned against ordering a Shein dress for her big day but she stuck to her gut and was shocked at the result. When bride-to-be Emma revealed she was buying her wedding dress from budget fashion site Shein, even her closest pals thought she'd lost the plot. 3 A bride shocked her wedding guests after purchasing a £95 dress from Shein Credit: @lifewithliv 3 Family members initially doubted her decision Credit: @lifewithliv But one look at her walking down the aisle had everyone eating their words, because the £95 gown looked "absolutely stunning". TikToker Liv, who posts as In the video, Liv admits she was sceptical when Emma said her dream dress would be arriving in a Shein delivery bag. She confessed: 'I said, Emma, I think you're making a big mistake here, love." Read more on shein But fast-forward to the big day and Liv couldn't believe her eyes. The Tiktoker admitted: 'She looked absolutely stunning, you would never, ever have known it cost less than £100.' And the most jaw-dropping part was that Emma didn't even need any alterations. The elegant, lace-trimmed gown fit her like a glove, no pinning, no tailoring, no drama. Most read in Fabulous 'It helps that she's gorgeous inside and out,' Liv added. 'But it just proves you I wasn't going to spend thousands on a wedding dress so got an Oh Polly one for £75 - no one would know it wasn't pricey To top it off, Emma even changed into a second frock for the evening into a short, flirty little number also from Shein. Viewers couldn't get enough of the bride's savvy shopping. One wrote: 'she's the most gorgeous bride ever.' Another added: 'If you hadn't said it was Shein, I wouldn't have guessed!' A third raved: 'You look a million dollars.' The fast-fashion retailer offers wedding gowns starting from as little as £20, with more embellished or luxe options going into the hundreds. Founded in China, Shein has gained a cult following for its budget-friendly pieces, and now brides are catching on to the bridal bargains too. How to save money on your wedding without cutting corners And it's not just the dress that couples are saving on. Planning a wedding can drain your bank account faster than you can say 'I do' but smart couples are proving you don't need to blow the budget to have a magical day. Holly and Dan, both 29 and from Birmingham, managed to slash their wedding costs by over £10,000, spending just £8,000 on the entire event. Speaking to wedding dress experts at , the bride said: 'We weren't aiming for luxury but even basic things were spiralling. It started feeling like we were paying for pressure instead of meaning.' So the pair ditched tradition, skipped the fluff, and focused on what really mattered. Instead of a Saturday ceremony, they tied the knot on a Thursday, instantly saving £2,300 on their venue. They swapped pricey paper invites for a free wedding website and WhatsApp group, cutting £400. A buffet with grazing boards replaced the formal three-course dinner, saving another £200 and guests loved the relaxed vibe. Rather than shell out on pricey wedding favours, they made a donation to charity, knocking off another £200. Even their photographer was a savvy find. They hired a final-year student who charged a third of the usual price, saving them £1,500. And instead of splurging on a wedding car, Holly's dad drove her to the ceremony in his Volvo. She even managed to save herself money on her dress, snapping up a pre-loved designer gown. Wedding experts at Chesca say more brides are now embracing pre-loved gowns. They said: 'They're sustainable, affordable, and just as show-stopping.' So if you're getting married, don't stress over the price tag because as these budget brides have proven, you absolutely can look a million dollars on a budget. A fashion expert's verdict on buying a wedding dress from Shein Fabulous' Fashion Editor, Clemmie Fieldsend reveals why you shouldn't be shopping at Shein for your wedding dress. "When it comes to your big day, you want to feel your best and look your best. You want to feel special and, more importantly, be comfortable in what you're wearing, are you going to get that from Shein? I doubt it. Look, in an ideal world you're getting hitched to the person of your dreams and what you wear is irrelevant. But let's be honest, it's kind of a big deal. If you're spending your hard earned cash on food, drinks, favours and everything else to celebrate you and your partner with your nearest and dearest, you deserve a dress that makes you feel like a million dollars. But a £30 frock from Shein is a gamble. It might be ill fitting, it might be badly made or just the complete opposite to what you expected. High street bridal dresses are ten a penny these days with brands such as Asos, Karen Millen and even Primark selling bridal wear. Make a day out of it and hit your local high street or shopping centre to try on as many as you can until you find 'the one', don't wait for the postman to deliver disappointment." 3 She purchased the Embroidery Mesh Tube Wedding Dress on Shein Credit: Shein
The Sun
06-07-2025
- Entertainment
- The Sun
Bride mercilessly mocked over ‘diabolical' wedding surprise for husband as they say he must be looking for an annulment
WHEN people share videos of their wedding day, it's often met with praise and swooning over the happy couple. But one bride has been mercilessly mocked after sharing the surprise she had in store for her husband and wedding guests. 2 Alexis Jennings decided to share the surprise on social media, three years after her big day. She wrote over the clip: "That time I performed a dance on my wedding day knowing my religious family would look down on it.'" In the clip, the brunette bride danced to Beyonce 's End of Time while wearing an all-white tracksuit and a black shirt underneath. Her husband, who was mostly out of the shot, could be seen sitting still watching her moves. While she is dancing, children run past the stage and some wedding guests can be seen completely ignoring her. The awkward dance saw her two-step left to right, pretending to march and whipping her hair around. "Debated doing this for so long that by the time I convinced myself to do it, I only had less than two months to learn the choreography," she captioned the post. "DO WHAT YOU WANT ON YOUR WEDDING DAY LADIES. My man loved it. "To further explain, I purposefully wore this covered up outfit and played down the dance moves out of respect for said religious family." But her 'religious family' at the wedding seemingly didn't have much to say about her moves - some members even recorded her and looked excited. I wasn't going to spend thousands on a wedding dress so got an Oh Polly one for £75 - no one would know it wasn't pricey Instead, it was the people in the comments of her TikTok that were quicker to judge the dance. The clip has since gone viral on her TikTok account @ alexojennings with over 14 million views and people didn't hold back with their opinion. One person wrote: "He's googling annulment facts as soon as this clip ends." "That man deserves the world for not laughing," penned a third. Meanwhile a fourth said: "Painful to watch. Hope you had fun though." "The best part is that you didn't have to do this at all,' claimed a fifth Someone else added: "The fact her friends let her go ahead with this tells me she needs better friends." Despite the nasty comments, the bride stuck to her guns over the controversial dance. "Y'all roasting me is killing me, she commented. "The mean comments are only telling me what I already know - you're not gonna hurt my feelings. It's TIKTOK doing its "thang." It's all love." In fact, she was so unbothered by the hate that she posted a second clip of the dance as a response. In this follow-up video, she continued the solo dance to Beyoncé's Upgrade U. Alexis had similar right-to-left movements, something she chalks up to having to 'improvise' due to forgetting the moves.
Scottish Sun
04-07-2025
- Entertainment
- Scottish Sun
I wasn't going to spend thousands on a wedding dress so got an Oh Polly one for £75 – no one would know it wasn't pricey
The dress also comes in a gorgeous blush colour BUDGET BRIDE I wasn't going to spend thousands on a wedding dress so got an Oh Polly one for £75 – no one would know it wasn't pricey A BRIDE-TO-BE who didn't want to spend thousands on a wedding dress has shared how she found the perfect one for just £75. Georgia-Rae is tying the knot in just three months' time, and is keen to show that a dress for the big day doesn't have to set you back an extortionate amount. Advertisement 5 Georgia-Rae took to TikTok to share a look at the wedding dress she picked up from Oh Polly for £75 Credit: TikTok/@georgiaraeb 5 The dress fitted her like a glove Credit: TikTok/@georgiaraeb 5 And had a sculpting fishtail silhouette for some added glamour Credit: TikTok/@georgiaraeb So she took to TikTok to share a video in which she shared a look at the Oh Polly dress - the ivory Aveline gown. "I think it's good to show girls that you don't have to spend thousands on a wedding dress," she said. "If you're doing a wedding on a budget, it's completely possible, so here goes. "Let me know what you think. I love it. It's me!" Advertisement "3 months to go and I've finally got a dress!" she captioned the video. According to the Oh Polly website, the Aveline maxi dress is "inspired by the beauty of botanical gardens in high summer". The gown has a "sculpting fishtail silhouette", and is covered with "hand-applied floral appliqués", as well as having adjustable straps for multiple styling options. "Crafted from lightweight georgette that hugs your curves, it is enhanced with perfectly placed ruching at the sides," the description adds. Advertisement It also comes in a gorgeous blush colour, perfect for any pink-loving brides. People were quick to comment on the video, praising Georgia-Rae for the dress choice. Georgia Steel slammed for wearing 'white' lace dress to Dani Dyer's wedding - with many stunned by her 'risky' frock "You look incredible!" Oh Polly said. "Beautiful! I got my wedding dress off Oh Polly too!" another added. Advertisement "It's different to yours. I paid £80 with a discount code. I get married next week!" "Mine was £90 from boohoo and I couldn't believe I'd spent so much on a dress," a third commented. "I could never justify thousands." "It's absolutely beautiful," someone else said. Advertisement Average cost of a wedding in 2025 Recent research by Hodge reveals the dream of getting married can come with a hefty price tag, reaching more than £20,000. Food - £6,000 Honeymoon - £4,329 Wedding outfits - £3,500 Entertainment - £2,000 Engagement ring - £1,948 Flowers - £1,110 Wedding ring - £1,000 Wedding transport - £700 Total = £20,587 "I could easily have cost a fortune. You look beautiful!" "You look spectacular, you would never think it was £75," another wrote. "My dress was secondhand and I wore it twice myself, it was £200 and exactly what I wanted!" "That's the bargain of the century & you look great in it. No need to spend thousands of pounds," someone else praised. Advertisement "It's beautiful you look amazing, a great choice," another commented. "Yes people need to remember weddings don't need to be about cost. "So many places sell dresses for weddings without the boutique cost." 5 She wants the dress to be proof that brides don't have to spend thousands on a dress Credit: TikTok/@georgiaraeb Advertisement
