Latest news with #Olaplex
Buzz Feed
18 hours ago
- Health
- Buzz Feed
Reviewers Don't Regret Buying These 39 Beauty Products — Except For Wishing They'd Bought ‘Em Sooner
Kojic Acid Dark Spot Remover Soap with truly magical results — so much so that you'll regret waiting *this* long to add it to your beauty routine. It uses hyaluronic acid, shea butter, vitamin E, and Castile olive oil to hydrate and soothe skin while minimizing dark spots, sun damage, and blemishes. Elizavecca Hair Treatment, aka an affordable alternative to Olaplex you'll wish you'd started using ages ago! It contains collagen and protein extracts to help repair damaged, over-processed locks. Simply apply it on wet hair after a shampoo, wait five minutes, and rinse it out. Reviewer-beloved Brazilian Bum Bum body cream made with guarana extract, coconut oil, and caffeine that'll help smooth and tighten your skin. Plus, it basically smells like sunshine in a jar so you won't even have to bother with perfume. A fragrance-free CeraVe eye cream, which is a heavenly non-greasy formula to reduce dark circles and puffiness. It was developed with dermatologists and contains a blend of smoothing ceramides and hydrating hyaluronic acid! And CeraVe Retinol Serum that helps refine your skin's texture and tone over time. This lightweight serum uses encapsulated retinol to gently reduce the appearance of pores and acne-related marks. If you've been too scared to try retinoids until now, this is a great place to start. Cosrx Snail Mucin 96% Power Repairing Essence because believe it or not, snails have the healing touch. This refreshing formula can be used on all skin types! Reviewers are obsessed with how well it heals acne scars, fades dark spots, and smooths fine lines. A coconut-scented nail strengthening cream to repair short, brittle nails that are prone to breaking and chipping. This cream is rich in calcium, jojoba oil, and vitamins to help strengthen nails and condition cuticles. I Dew Care dry shampoo powder — it'll help revive limp, greasy hair and add some volume to your tresses. This hypoallergenic powder absorbs oil, sweat, and dirt so locks stay fresh longer! LilyAna Naturals eye cream so you can brighten your under-eye area with nourishing ingredients, like provitamin A, vitamins C and E, and rosehip seed oil. Reviewers love that it reduces the appearance of dark circles. A "why didn't I try this sooner?" teeth-whitening pen that'll help get rid of stubborn stains from wine, coffee, and tea that you've tried literally everything else on. It's painless, effective, *and* mint-flavored. Sulfate-free Biotin shampoo, which uses botanical extracts to help thicken and hydrate your hair if that's your preference. It also clarifies and removes product buildup. If you're not a fan of taking supplements and hoping it'll fix thinning hair, try this. Zero regrets whatsoever!!! An exfoliating scrub mitt for ~super smooth~ skin ASAP — no harsh chemicals or rough dry brushes necessary. Regular exfoliation is also great for reducing bumps and ingrown hairs, so your only regret will be putting it off for so long. Essence's Lash Princess mascara adored by thousands of reviewers because it truly delivers on its promises by adding volume and length to your lashes. You'll kick yourself for buying expensive name brands for so long, but not anymore! And L'Oréal Voluminous Primer Mascara if it's time to pump up your lashes without having to resort to falsies or pricey extensions. It goes on white and helps lengthen your eyelashes before you apply your fave mascara! A blackhead scrub stick to get rid of any excess sebum and other impurities that might be clogging your precious pores. After cleansing, rub it on your face to exfoliate *and* banish stubborn blackheads and whiteheads! Bio-Oil with endless benefits so you'll never run out of uses for it! It's great for evening your skin tone, fading stretch marks, and reducing the appearance of acne scars. It absorbs super quickly so it won't feel heavy or greasy! No regrets here — except wishing you found it years ago. A pore-clearing cleansing oil when you want results you can *actually* see. This stuff removes all traces of makeup and sucks sebum from your pores so that your skin is visibly clearer and smoother! Once you witness the proof, you'll only wish you'd bought it sooner 👀. Mighty Patches, which are truly ~tiny but mighty~ with the power to pull gunk out of zits. Put one on at bedtime and behold the grossness (but also amazingness, tbh) when you wake up. And if you have trouble with picking and popping, you'll be thrilled to add these to your skincare routine! The Flick Stick winged eyeliner stamp for anyone who's officially lost count of how many hours they've spent trying to perfect the cat-eye look. It only takes a few seconds to apply but it'll last the entire day *and* it's waterproof! You'll dream of a day when you bought this eons ago. A foot file that'll help get rid of crusty feet immediately. Instead of going to the nail salon for rough calluses or cracked skin, rub this file on your feet and watch the dead skin fall right off. Can you believe you lived with those crusties all this time? Me neither. A truly transformative L'Oreal lamellar water rinse-out treatment — it'll ~treat~ your hair to next-level softness in a matter of seconds... literally. Lather it on wet lengths, massage for eight seconds, and rinse it out. That's the best magic trick I've ever seen! A prescription-strength Differin retinoid gel perfect for targeting clogged pores and inflammation, aka some of the most common causes of acne. This formula "normalizes" skin cell turnover to help restore your skin's texture and tone. Revlon Volcanic Face Roller to help you bid farewell to that unwelcome shiny, oily layer that suddenly appeared after doing your makeup. This magical tool will absorb it with just a few swipes. No extra powder required! Peripera Ink Velvet Lip Tint so you can apply lip color once in the morning and not have to think about it for the rest of the day! It won't dry or crack *and* there are tons of color options. This is one of those beauty staples you'll wish you'd found MUCH sooner. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant — you'll take care of blackheads *and* leave your skin feelin' super smooth. It's packed with 2% BHA (Beta hydroxy acid) to unclog pores and remove dead skin cells. Reviewers can't stop sharing their astonishing results and you'll be low-key jealous you waited so long to join the party. Revlon's One-Step Hair Dryer and Volumizer brush when your goal is to style and dry your hair at the same time. You'll speed up your routine while giving your hair an unbelievable amount of shine and volume so, like, what are you waiting for? Meltdown acne oil that'll minimize breakouts *without* making your skin dry and dehydrated — how on earth have you lived without this? It contains blue tansy, black cumin seed, rose hip, and tamanu oils to reduce the visibility of acne scars and prevent future breakouts. Truremedy Naturals Remedy Tea Tree Oil Body Wash made with aloe, mint, and tea tree soap because yes you *can* get rid of those common skin irritations. It also smells absolutely wonderful on account of the coconut, olive, and jojoba oils! A set of tiny dermaplaning razors to remove any stray eyebrow hairs or peach fuzz that's been bugging you. These leave your skin feeling silky-smooth, which also allows for much better makeup application. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant so you can have the smooth, healthy skin you've always dreamed of. No more dry patches or bumps ruining your day! Reviewers with keratosis pilaris and other similar skin textures swear by it. Maybelline's Instant Age Rewind concealer if you love a quick, lightweight under-eye application instead of packing on several layers. It also helps minimize dark circles and puffiness so you'll be glad to *finally* add this lil' miracle to your makeup bag. E.l.f.'s Poreless Putty Primer to blur your pores and give you a buttery-smooth, matte complexion that's ~primed~ and ready to receive any makeup you may apply next. It contains collagen and hyaluronic acid, so you know it's the good stuff. A Radha Beauty Rosehip Seed Oil for conquering some of the main difficulties your skin has likely faced: dryness, redness, flakiness, breakouts — need I say more? This fragrance-free oil hydrates and heals while increasing elasticity. Rare Beauty liquid blush so you can create the most pinch-able cheeks regardless of your skin tone. If liquid blush is your jam, you def don't wanna sleep on this a moment longer. A scalp massager when your neglected scalp needs to be rescued, stat. This helps rejuvenate your scalp by breaking down product buildup, and it just feels really nice, too. Wonderskin Wonder Blading One Step Lip Stain Masque you'll obsess over because of how fun it is to use! It glides on a holographic blue and peels off to reveal a stunning lip stain that actually lasts. Reviewers say you can eat and drink without the need for touchups. *Immediately adds to cart.* Fanola Purple Shampoo that'll tone down brassy hair with violet pigments. If your blonde strands are turning yellow, this trusty formula will help even it out before your next salon visit. Plus, it only takes a few minutes to apply in the shower! Tower 28 SOS Spray so you can, quite literally, rescue your irritated, sensitive skin. Whether you're battling dryness or breakouts, this pH-balancing spray is perfff for sensitive skin. Plus, it contains no oil, alcohol, or fragrance. Gisou honey-infused hair oil to give your locks some much-needed nourishment — it contains coconut and almond oils to smooth, strengthen, and condition while boosting shine and taming frizzies. The honey helps your hair better retain moisture so you'll see *and* feel it getting healthier with each use.
Miami Herald
2 days ago
- Business
- Miami Herald
Why beauty will be the beast of Amazon Prime Day deals
Amazon Prime Day isn't just another sale. It's a full-blown internet event. It's the one time a year when shoppers actually look forward to filling their carts. Calendars get marked. Wishlists get built. Everyone from budget-savvy moms to TikTok creators goes on high alert. But this year, Prime Day might feel a little off. Behind the scenes, some sellers are bailing. Not because they want because they can't afford to show up. Because of President Donald Trump's proposed tariffs on goods from China and other import-heavy regions, Amazon sellers who rely on overseas manufacturing are in a bind. Related: Amazon's latest products go after a new type of customer For them, participating in Prime Day means slashing prices and taking a hit on costs. That's a margin killer. And when key sellers back out, Amazon feels the pressure, too. Prime Day is one of its biggest moneymakers of the year. It can't risk losing steam. So what does the e-commerce giant do? Well, it may not need to do much at all. Because one surprising category is already stepping up. It's small. It's shippable. It's high-margin. And it just might be the beast behind Prime Day 2025. Tariffs are already changing how Prime Day looks this year, and sellers are responding by stepping back. Some who typically offer big discounts are skipping the event altogether. Others are pulling back on promotions to protect what little margin they have left. That's not great news for Amazon. Prime Day thrives on flashy, big-ticket deals. But there's a silver lining, and it's not electronics or home goods. It's beauty. Amazon's Premium Beauty category has grown nearly 20% year-over-year, hitting $15 billion between April 2024 and April 2025, according to NielsenIQ. Related: This new AI tool could change how you shop for makeup That growth outpaces the broader beauty market and Amazon's own online store sales, which only rose 5% in Q1. This isn't a fluke. Prestige brands that once avoided Amazon are now embracing the platform. According to Business of Fashion, Estée Lauder has launched 11 brands since March 2024. Olaplex, Urban Decay, and even Dyson are now part of the mix. And while most categories will see deeper discounts, Adobe Analytics predicts beauty will hold steady, with only 10 to 17% markdowns. That means better margins for Amazon, and fewer reasons to panic as other categories start to wobble. What makes beauty such a strong category right now? For Amazon, it's the perfect mix. Small, expensive, and easy to ship. Beauty doesn't need deep discounts to move, and buyers are used to paying a premium. Many of these products are also made domestically. That matters a lot, since it helps them avoid the extra cost of tariffs and delays. Traditional Prime Day staples like TVs and kitchen gear may struggle. Beauty, on the other hand, is holding steady. High margins, steady demand, and growing consumer trust are giving it a real edge. And shoppers are noticing. Clinique and Olaplex no longer feel out of place next to Kindles and Fire TVs. They're starting to stand out. The more Amazon cracks down on counterfeits and leans into trusted listings, the more prestige beauty brands lean in. But here's the real question: will any of this actually move the needle? Beauty may be booming, but American consumers are feeling squeezed. Grocery prices are up. Everyday essentials cost more. Not everyone is looking to splurge on a $38 even shop at all. So while beauty could be Amazon's most profitable Prime Day category, it remains to be seen whether it will be enough to offset broader softness in consumer spending. This year, beauty may be the unexpected star of Prime it might just be the best-dressed distraction. Related: Amazon and Walmart are pushing for even faster deliveries The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
3 days ago
- Business
- Yahoo
Do Options Traders Know Something About Olaplex Stock We Don't?
Investors in Olaplex Holdings, Inc. OLPX need to pay close attention to the stock based on moves in the options market lately. That is because the Sep 19, 2025 $5 Call had some of the highest implied volatility of all equity options today. Implied volatility shows how much movement the market is expecting in the future. Options with high levels of implied volatility suggest that investors in the underlying stocks are expecting a big move in one direction or the other. It could also mean there is an event coming up soon that may cause a big rally or a huge sell-off. However, implied volatility is only one piece of the puzzle when putting together an options trading strategy. Clearly, options traders are pricing in a big move for Olaplex shares, but what is the fundamental picture for the company? Currently, Olaplex is a Zacks Rank #3 (Hold) in the Consumer Products - Discretionary industry that ranks in the Top 37% of our Zacks Industry Rank. Over the last 60 days, the Zacks Consensus Estimate for the current quarter has moved from 2 cents per share to 1 cent in that the way analysts feel about Olaplex right now, this huge implied volatility could mean there's a trade developing. Oftentimes, options traders look for options with high levels of implied volatility to sell premium. This is a strategy many seasoned traders use because it captures decay. At expiration, the hope for these traders is that the underlying stock does not move as much as originally expected. Check out the simple yet high-powered approach that Zacks Executive VP Kevin Matras has used to close recent double and triple-digit winners. In addition to impressive profit potential, these trades can actually reduce your to see the trades now >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Olaplex Holdings, Inc. (OLPX) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research
Khaleej Times
5 days ago
- Business
- Khaleej Times
Amazon's premium beauty push may be a buffer against Trump's tariffs
Amazon's defence against tariffs for its coming Prime Day? Luxury goods. US President Donald Trump's tariffs have spurred some Amazon sellers who source products from China and other heavily tariffed countries to bow out of the company's Prime Day, one of its biggest sales events of the year, to protect their margins. Amazon Prime Day is now a four-day shopping event exclusively for Amazon Prime members, taking place this year from July 8 to July 11. The Seattle-based e-commerce company is hoping that recent sales growth in high-margin cosmetics in its Amazon Premium Beauty category will cushion the impact of tariffs on Prime Day sales revenue and consumer sentiment. "Beauty has become, in the past few years, more of an essential item in consumers' minds," even in hard financial times, said Anna Mayo, vice president of NielsenIQ's Beauty Vertical unit. Amazon Premium Beauty was initially shunned by luxury cosmetic players who feared the platform would harm their image when it was launched in 2013. But those days are gone. Now, the online retailer is promoting products from top beauty and haircare brands including Estee Lauder's Clinique, Olaplex and L'Oreal's Urban Decay. During last year's Prime Day event, US shoppers spent $14.2 billion, up 11% year-over-year, according to Adobe Analytics. Top cosmetics brands can charge high prices and often do not offer steep discounts on Prime Day compared with electronics, apparel and home goods. This year, Adobe Analytics expects beauty product discounts to have "milder" discounts of 10% to 17%, whereas electronics deals are expected to range from 14% to 22% off, said Vivek Pandya, lead analyst at Adobe Digital Insights. That, coupled with the ease of shipping small packages of most products, means that Amazon Premium Beauty merchandise has higher margins than other products sold on Prime Day. Amazon 'doesn't make a huge margin in most of the categories of stuff that it sells online,' said Renee Parker, co-founder of consultancy firm Invinci and a former Amazon executive. "They are making a lot of money on premium beauty products because ... (they're) small and expensive, and you can ship a ton of them.' Vitamins and supplements are successful for similar reasons. Amazon Premium Beauty sales gathered steam after the e-commerce giant began clamping down on counterfeits and top beauty companies needed new ways to reach customers, said Alfonso Emanuele de Leon, a beauty industry veteran and partner at FA Hong Kong Consultancy. Amazon was previously viewed as a pariah by luxury beauty brands because of the cheap merchandise on the website, but is no longer perceived that way, said Emanuele de Leon. 'Huge acceleration' Sales at Amazon Premium Beauty rose by nearly 20% to $15 billion between April 2024 and April 2025, outpacing the 14% growth for beauty products outside the specialized e-commerce store, according to NielsenIQ. It also outpaced the year-over-year growth of 5% for online store sales in the first quarter, NielsenIQ said. L'Oreal Chief Executive Nicolas Hieronimus said during the company's annual meeting in April that having products on Amazon led to a "huge acceleration" in expanding its U.S. market share. Estee Lauder has launched 11 brands on Amazon's U.S. site since March 2024. More than 75% of Estee's finished goods sold in the U.S. originate from the U.S. or Canada and are therefore protected by existing trade agreements, Roberto Canevari, Estee Lauder's global supply chain executive vice president, said at a conference in June. Lauren Gordon, vice president of Amazon at Estee Lauder, said that Prime Day and Amazon's other "high-traffic shopping moments" give the company a chance to "attract both new and existing customers." Melis del Rey, general manager for health and beauty for Amazon U.S. stores, said her team has been "very proactive" in working with premium brands to determine tariff impacts. "At a high level, most of the premium brands' sourcing strategies are local, and therefore, the (tariff) impact is less imminent," del Rey said. Amazon Premium Beauty is an invite-only program for brands shipped and sold by Amazon and third-party sellers. The department has grown to more than 10,000 products, and brands' eligibility is determined on a case-by-case basis. Brands like Dyson and Estee Lauder's Aveda pay an extra 15% commission to Amazon for every website sale, and the third-party seller approach allows major brands to control pricing and inventory. Adding prestige brands including Unilever's Dermalogica has helped the company compete with beauty retailers Ulta Beauty and Sephora, which is owned by LVMH , and also attract older, higher-income shoppers at a time when TikTok Shop is scooping up younger customers.
CTV News
5 days ago
- Business
- CTV News
Amazon's premium beauty push may be a buffer against Trump's tariffs
Amazon's defence against tariffs for its coming Prime Day? Luxury goods. U.S. President Donald Trump's tariffs have spurred some Amazon sellers who source products from China and other heavily tariffed countries to bow out of the company's Prime Day, one of its biggest sales events of the year, to protect their margins. Amazon Prime Day is now a four-day shopping event exclusively for Amazon Prime members, taking place this year from July 8 to July 11. The Seattle-based e-commerce company is hoping that recent sales growth in high-margin cosmetics in its Amazon Premium Beauty category will cushion the impact of tariffs on Prime Day sales revenue and consumer sentiment. 'Beauty has become, in the past few years, more of an essential item in consumers' minds,' even in hard financial times, said Anna Mayo, vice president of NielsenIQ's Beauty Vertical unit. Amazon Premium Beauty was initially shunned by luxury cosmetic players who feared the platform would harm their image when it was launched in 2013. But those days are gone. Now, the online retailer is promoting products from top beauty and haircare brands including Estee Lauder's Clinique, Olaplex and L'Oreal's Urban Decay. During last year's Prime Day event, U.S. shoppers spent $14.2 billion, up 11% year-over-year, according to Adobe Analytics. Top cosmetics brands can charge high prices and often do not offer steep discounts on Prime Day compared with electronics, apparel and home goods. This year, Adobe Analytics expects beauty product discounts to have 'milder' discounts of 10% to 17%, whereas electronics deals are expected to range from 14% to 22% off, said Vivek Pandya, lead analyst at Adobe Digital Insights. That, coupled with the ease of shipping small packages of most products, means that Amazon Premium Beauty merchandise has higher margins than other products sold on Prime Day. Amazon 'doesn't make a huge margin in most of the categories of stuff that it sells online,' said Renee Parker, co-founder of consultancy firm Invinci and a former Amazon executive. 'They are making a lot of money on premium beauty products because ... (they're) small and expensive, and you can ship a ton of them.' Vitamins and supplements are successful for similar reasons. Amazon Premium Beauty sales gathered steam after the e-commerce giant began clamping down on counterfeits and top beauty companies needed new ways to reach customers, said Alfonso Emanuele de Leon, a beauty industry veteran and partner at FA Hong Kong Consultancy. Amazon was previously viewed as a pariah by luxury beauty brands because of the cheap merchandise on the website, but is no longer perceived that way, said Emanuele de Leon. 'Huge Acceleration' Sales at Amazon Premium Beauty rose by nearly 20% to $15 billion between April 2024 and April 2025, outpacing the 14% growth for beauty products outside the specialized e-commerce store, according to NielsenIQ. It also outpaced the year-over-year growth of 5% for online store sales in the first quarter, NielsenIQ said. L'Oreal Chief Executive Nicolas Hieronimus said during the company's annual meeting in April that having products on Amazon led to a 'huge acceleration' in expanding its U.S. market share. Estee Lauder has launched 11 brands on Amazon's U.S. site since March 2024. More than 75% of Estee's finished goods sold in the U.S. originate from the U.S. or Canada and are therefore protected by existing trade agreements, Roberto Canevari, Estee Lauder's global supply chain executive vice president, said at a conference in June. Lauren Gordon, vice president of Amazon at Estee Lauder, said that Prime Day and Amazon's other 'high-traffic shopping moments' give the company a chance to 'attract both new and existing customers.' Melis del Rey, general manager for health and beauty for Amazon U.S. stores, said her team has been 'very proactive' in working with premium brands to determine tariff impacts. 'At a high level, most of the premium brands' sourcing strategies are local, and therefore, the (tariff) impact is less imminent,' del Rey said. Amazon Premium Beauty is an invite-only program for brands shipped and sold by Amazon and third-party sellers. The department has grown to more than 10,000 products, and brands' eligibility is determined on a case-by-case basis. Brands like Dyson and Estee Lauder's Aveda pay an extra 15% commission to Amazon for every website sale, and the third-party seller approach allows major brands to control pricing and inventory. Adding prestige brands including Unilever's Dermalogica has helped the company compete with beauty retailers Ulta Beauty and Sephora, which is owned by LVMH, and also attract older, higher-income shoppers at a time when TikTok Shop is scooping up younger customers. (Reporting by Arriana McLymore in New York City; Additional reporting by Dominique Patton in Paris; Editing by Nick Zieminski and Matthew Lewis)
