22-07-2025
Aldi is launching an Olaplex haircare dupe range for £24 cheaper – & it includes a bargain £4.99 moisture mask
Plus, the history behind the beauty-favourite Olaplex
HAIR WE GO Aldi is launching an Olaplex haircare dupe range for £24 cheaper – & it includes a bargain £4.99 moisture mask
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OLPALEX has gained a cult following - but it also comes with a rather hefty price tag.
If you would rather not fork out £28 for the bonded haircare range, you may be in luck, as Aldi is bringing out a new £3.99 dupe.
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Aldi is bringing out a haircare range which aims to be a dupe for Olaplex
Credit: Alamy
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Aldi's Lacura Bonded Shampoo is said to be a dupe for Olaplex Bond Maintenance Shampoo
Credit: Aldi
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There is also a £3.99 conditioner, which is said to rival the £24.01 Olaplex Bond Maintenance Conditioner
Credit: Aldi
Launching 31st July, Aldi's Lacura Bonded Haircare Collection is aiming to rival Olaplex, but for 86 per cent cheaper.
Shoppers were recently devastated when their previous bonded products were discontinued, but there are five new items coming this month.
Aldi claims their products are 'scientifically targeted to repair, rebuild, and protect damaged hair, from root to tip.'
They added: "From colour correction to deep repair, this collection covers every step — for less than the price of a coffee and a croissant (outside of London!)'
They claim the collection is the 'secret to glossy, bond-strengthened hair', and - with each product costing under a fiver - is a purse-friendly option for those on a budget.
The first item in the range is the Lacura Bonded Shampoo, which costs £3.99 for a 250ml bottle.
It is enriched with Glycerin, Castor, Banana, and Pomegranate Extract, and 'works to repair and strengthen hair from the very first wash.'
It's also a steal, given the Olaplex Bond Maintenance Shampoo is £24.01.
Follow the shampoo with the Lacura Bonded Conditioner, which is also £3.99 for 250ml - compared to the £24.01 Olaplex Bond Maintenance Conditioner.
This product aims to 'fortify damaged locks with the help of Avocado and Argan Oil, resulting in a frizz-free finish.'
My hair's so thin you can see my scalp but miracle £8 buy fixes it in seconds
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There is also a £3.99 Lacura Pre-Wash Hair Treatment - which is much cheaper than the Olaplex £24.01 Bond Building Treatment
Credit: Aldi
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The £4.99 Lacura Bonded Moisture Mask is 82 per cent cheaper than the £23.01 Olaplex Bond Intense Moisture Mask
Credit: Aldi
Aldi shoppers can also pick up the Lacura Pre-Wash Hair Treatment, which is a pre-shampoo treatment said to leave you with 'stronger and shinier' locks.
The £3.99 product has been compared to the £24.01 Olaplex Intensive Bond Building Treatment and has extracts of Jojoba Seed Oil and Panthenol.
There is also a £4.99 Lacura Bonded Moisture Mask, which has Argan Oil, Rice Bran and Hemp Seed Oil.
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Olaplex is popular in the industry, but comes with a huge price tag
Credit: Not known, clear with picture desk
The Olaplex dupes at Aldi
ALDI'S Lacura Bonded Haircare Collection claims to deliver "luxury-level results without the luxury price tag. Lacura Bonded Shampoo (£3.99, 250ml)
Lacura Bonded Conditioner (£3.99, 250ml)
Lacura Pre-Wash Hair Treatment (£3.99 100ml)
Lacura Bonded Purple Shampoo (£3.99, 250ml)
Lacura Bonded Moisture Mask (£4.99, 100ml)
It is 'an intense reparative mask designed to strengthen and smooth damaged hair', and is 82 per cent cheaper than the £23.01 Olaplex Bond Intense Moisture Mask.
The last new item in the Olaplex dupe range is the £3.99 Lacura Bonded Purple Shampoo, which has been compared to the £24.01 Olaplex Blonde Enhancer Toning Shampoo.
It is 'formulated with violet pigments to counteract yellow and orange hues, whilst neutralising brassiness for bolder and brighter locks.'
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You can pick up a £3.99 purple shampoo to tackle 'yellow and orange hues'
Credit: Aldi
You'll have to be quick to get your hands on Aldi's Bonded Haircare Collection.
Once it hits shelves on July 31, it'll be available while stocks last.
It comes just weeks after Aldi confirmed it had axed a shoppers' favourite £2.99 Liz Earle beauty dupe from shelves.
The discounter has stopped making the hot cloth cleanser which many said was similar to Liz Earle's £30 Cleanse and Polish cleanser.
