Latest news with #OlympicandParalympicWinterGames
Business Wire
09-07-2025
- Business
- Business Wire
Uber Partners with the LA28 Olympic and Paralympic Games and Team USA as the Official Rideshare and On-Demand Delivery Partner to Help Games Stakeholders Go Anywhere and Get Anything
SAN FRANCISCO--(BUSINESS WIRE)--Uber (NYSE: UBER), the world's leading mobility and delivery platform, is proud to announce it will be the official rideshare and on-demand delivery partner of the LA28 Olympic and Paralympic Games, as well as Team USA. This exciting partnership marks a significant step in facilitating smooth transportation and delivery services during two of the world's most celebrated sporting events. In this pivotal role, Uber will deploy its advanced mobility solutions to design, implement and optimize rideshare operations across Los Angeles to help stakeholders navigate the city effortlessly. With venues spread across the city and beyond, Uber will lend its expertise to LA28 and its transportation partners providing tech capabilities, operational best practices, and a strategic network of pickup and drop-off locations to support a seamless and multi-modal mobility experience across the greater LA region. As the world's largest food delivery service operating across six continents, Uber Eats will power the Olympic and Paralympic Village's on-demand delivery program, delivering to athletes during their stay. LA28 plans to feature Uber Eats mobile ordering within-venue at select locations, enhancing the spectator experience. 'We're honored to partner with LA28 and Team USA. It's a tremendous privilege for us to help people from across the globe move around LA and offer on-demand delivery to the Olympic and Paralympic Village,' said Dara Khosrowshahi, CEO of Uber. 'The drivers, couriers and merchants who will show up for visitors and locals are the backbone who make the partnership come together. The Olympic and Paralympic Games are a true celebration of the human spirit, and we're incredibly proud to be LA28's trusted partner.' 'Mobility is at the heart of what makes the Olympic and Paralympic Games extraordinary, connecting athletes to venues, fans to experiences and our global community across LA,' said LA28 Chairperson and President Casey Wasserman. 'Uber's commitment to innovation and seamless service aligns with our vision to deliver an unparalleled Games experience that showcases the very best of what our city and these athletes represent.' LA28 is committed to hosting a transit-first Games, and Uber will provide comprehensive rideshare solutions including cars, bikes, and scooters to support multi-modal journeys to and from LA28 venues and mobility hubs. As part of the partnership, Uber will support NBCUniversal's multi-platform coverage of the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games. Together, Uber and NBCUniversal will bring athlete stories and the competitions of the Milano Cortina and Los Angeles Games to life in new and exciting ways. 'With its leadership in tech and innovation, Uber embodies the spirit of the Olympics, making them the perfect partner for the upcoming Games,' said Mark Marshall, Chairman, Global Advertising and Partnerships, NBCUniversal. 'As we prepare to showcase the incredible athletes competing in Milano Cortina and Los Angeles, we look forward to collaborating with Uber throughout our extensive coverage and highlighting the seamless mobility experience they'll provide during the Games.' About LA28 Olympic and Paralympic Games The LA28 Games will mark Los Angeles' third time hosting the Olympic Games, previously hosting in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, nonprofit organization, with revenue from corporate partners, licensing agreements, hospitality and ticketing programs, and a significant contribution from the International Olympic Committee. About Uber Uber's mission is to create opportunity through movement. The company started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities. About Team USA Team USA is the world's largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit About NBC Universal NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.
Yahoo
04-06-2025
- Automotive
- Yahoo
Honda gears up for LA28 Olympic sponsorship
Honda has announced its role as a founding partner of the LA28 Olympic and Paralympic Games and the official automotive partner of Team USA. This partnership will see Honda supporting athletes during the LA28 Games and the Olympic and Paralympic Winter Games Milano Cortina 2026. The announcement was made during a celebration at the American Honda headquarters in Torrance, California, with executives from LA28, the US Olympic & Paralympic Committee (USOPC), and Honda present. American Honda Motor Co. president & CEO Kazuhiro Takizawa said: "The founders of Honda established our first US operation in Los Angeles over 65 years ago, believing that success in America would lead to the success of Honda worldwide. "On behalf of our 30,000 associates across the US and in Southern California, Honda is proud to partner with LA28 and Team USA to support the remarkable athletes who will follow that same path to realize their dreams in Los Angeles in the quest for gold in the LA28 Olympic and Paralympic Games." As part of the partnership, Honda will provide an accessible vehicle fleet for the Games, featuring a wide range of mobility products. This includes the use of electrified vehicles such as the upcoming Honda 0 Series and Acura RSX, as well as powersports products and Honda Marine engines. The company aims to facilitate the movement of athletes, officials, and key stakeholders throughout Southern California. Furthermore, Honda's commitment extends to providing official pace vehicles for all LA28 endurance events. The partnership also includes a media collaboration with NBCUniversal, which will feature Honda across coverage of both the Milano Cortina 2026 and the LA28 Games. This multi-platform media collaboration is anticipated to expand Honda's visibility and engagement with the global audience. "Honda gears up for LA28 Olympic sponsorship" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
NBC Sports
02-06-2025
- Automotive
- NBC Sports
HONDA SUPPORTING THE HOME TEAM AS FOUNDING PARTNER OF LA28 OLYMPIC AND PARALYMPIC GAMES AND OFFICIAL AUTOMOTIVE PARTNER OF TEAM USA
As a Founding Partner, Honda will work closely with LA28 to deliver an accessible vehicle fleet for the Olympic and Paralympic Games using a wide range of mobility products Official Automotive Partnership includes Honda support of U.S. Olympic and Paralympic teams in the Olympic and Paralympic Winter Games Milano Cortina 2026 and LA28 Games Honda makes multi-year $1M donation dedicated to helping individuals reach their life's potential, supporting the spirit of the U.S. Olympic and Paralympic Movement Partnership reflects Honda investment in America including U.S. headquarters in Los Angeles for more than 60 years and over 30,000 U.S. associates across the country TORRANCE, CALIF. (June 2, 2025) – Honda will help the world's greatest athletes pursue their dreams in 2028 as a Founding Partner of the LA28 Olympic and Paralympic Games. Honda, which established its first U.S. operations in Los Angeles in June 1959, will also serve as the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games and upcoming Olympic and Paralympic Winter Games Milano Cortina 2026. The partnership was announced today by LA28, the U.S. Olympic & Paralympic Committee (USOPC) and Honda during a celebration at the American Honda headquarters in Torrance, California. American Honda President & CEO Kazuhiro Takizawa was joined by LA28 Chairperson & President Casey Wasserman, LA28 CEO Reynold Hoover, U.S. Olympic & Paralympic Properties CEO John Slusher, USOPC CEO Sarah Hirshland, and LA28 Chief Athlete Officer Janet Evans, in addition to U.S. Olympians and Paralympians Misty May-Treanor, Sara Hughes and Susannah Scaroni, along with community and business partners. 'The founders of Honda established our first U.S. operation in Los Angeles over 65 years ago, believing that success in America would lead to the success of Honda worldwide,' said Kazuhiro Takizawa, President & CEO of American Honda Motor Co., Inc. 'On behalf of our 30,000 associates across the U.S. and in Southern California, Honda is proud to partner with LA28 and Team USA to support the remarkable athletes who will follow that same path to realize their dreams in Los Angeles in the quest for gold in the LA28 Olympic and Paralympic Games.' 'In 2028, thousands of athletes will descend on Los Angeles to chase their Olympic and Paralympic dreams. LA28 and Honda share a belief in the power of those dreams—and in the ability of the Games to inspire people everywhere to reach for excellence,' said Casey Wasserman, LA28 Chairperson and President. 'I'm proud to welcome Honda—a company deeply invested in the U.S. and the LA region—to the LA28 and Team USA family as a Founding Partner. Together we will drive excellence and innovation for the Olympic and Paralympic Movements.' 'We are thrilled to welcome Honda to the family of Team USA and LA28 partners, and we are grateful for their support of Team USA athletes as they chase their Olympic and Paralympic dreams,' said USOPC CEO Sarah Hirshland. 'The LA28 Games will be transformative for athletes and fans alike, and partners like Honda will help tell that story and drive Olympic and Paralympic engagement to new levels.' Honda Role as an LA28 Founding Partner As a Founding Partner and the Official Automotive Partner, Honda will work closely with LA28 on an accessible vehicle fleet for the Games, featuring a wide range of mobility products—helping thousands of athletes, officials and other key Games stakeholders from around the world move across Southern California. 'Few events embody perseverance, self-belief, the spirit of competition and the pursuit of excellence like the Olympic and Paralympic Games—qualities that align with the longstanding Honda global brand slogan, 'The Power of Dreams – how we move you',' added Takizawa. 'The dreams of Honda associates serve as the driving force of our company, leading Honda to take on challenges to create a freedom of mobility that moves people physically, while also moving them emotionally. In this way, we can help the world's greatest athletes—and people everywhere—fulfill their own life's potential and enjoy their lives.' Honda will offer a wide range of mobility products for usage throughout the Games, maximizing the use of electrified vehicles like the upcoming Honda 0 Series and Acura RSX. Honda also will provide powersports products including motorcycles, ATVs and side-by-sides, as well as Motocompacto e-scooters plus Honda Marine engines. Additionally, LA28 plans for Honda and Acura vehicles to act as the official pace vehicles for all LA28 endurance events. This partnership builds on the six-decade commitment of Honda to Los Angeles and communities across the country. Honda will continue to support the spirit of the Games by committing $1 million over the next four years to organizations that help individuals reach their life's potential, on and off the field. This is on top of the more than $16 million committed by Honda and the Honda USA Foundation this year to support organizations advancing mobility, education, environment, traffic safety and community initiatives. Honda and NBCUniversal look forward to expanding the partnership to include a multi-platform media collaboration with NBCUniversal, spotlighting Honda across coverage of both Milano Cortina 2026 and the LA28 Games. 'Honda has a rich history in the United States, with deep roots in Los Angeles, and their commitment to achieving excellence directly connects to the spirit of the Olympic and Paralympic Games,' said Mark Marshall, Chairman, Global Advertising and Partnerships, NBCUniversal. 'They are the perfect partner to join the Movement for both LA28 and Milan-Cortina, and we are excited to showcase empowering stories with Honda's support throughout our comprehensive coverage of the Games. We look forward to extending our strong partnership with Honda across NBCUniversal.' Honda Commitment to Supporting the Dreams of Athletes Honda has long supported athletes in their efforts to achieve their Olympic and Paralympic dreams. Global Honda was proud to sponsor three Paralympic athletes who competed at the Paris 2024 Paralympic Games, including U.S. Paralympian Susannah Scaroni, who spoke during the press conference, and medaled in four Para Track & Field disciplines: 800m, 1500m, 5000m and the Marathon. Scaroni won a gold medal in the Tokyo 2020 Paralympic Games and is an LA28 hopeful. Additionally, for nearly four decades, Honda has sponsored the Collegiate Women Sports Awards and the prestigious Honda Cup, which counts numerous U.S. Olympic medal winners among its ranks including Southern California natives Lisa Fernandez (3x Gold Medalist, Softball) and Misty May-Treanor (3x Gold Medalist, Volleyball), who was on hand at the press announcement. Honda in Southern California Honda has shared a special bond with Los Angeles since 1959, when it opened its first U.S. office in a Pico Boulevard storefront. Just five years later, the company moved to Gardena, eventually settling into its current corporate campus in Torrance in 1990. Over the decades, Honda's ties to Southern California have only deepened—through long-standing partnerships with cultural institutions, live sport competitions, local attractions and venues across Southern California. Additional background on Honda's enduring relationship with SoCal and Honda in America is available here. ABOUT LA28 OLYMPIC AND PARALYMPIC GAMES The LA28 Games will mark Los Angeles' third time hosting the Olympic Games, previously hosting in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, nonprofit organization, with revenue from corporate partners, licensing agreements, hospitality and ticketing programs, and a significant contribution from the International Olympic Committee. ABOUT HONDA IN AMERICA Honda started operations in the United States with American Honda Motor Co., Inc. in 1959. Today, Honda employs over 30,000 associates in America engaged in the development, manufacturing, sales and service support of Honda and Acura automobiles, Honda power equipment, Honda powersports products and the HondaJet advanced light jet. Based on its longstanding commitment to build products close to the customer, Honda operates 12 major U.S. manufacturing facilities, working with 620 U.S. suppliers to produce a diverse range of Honda products using domestic and global parts. Honda has built automobiles in America for over 40 years, and in 2024, nearly 64% of all Honda and Acura automobiles sold in the U.S. were produced in America. Honda also conducts research and development activities at 23 facilities in America where it fully designs, develops and engineers many of the products the company manufactures in America. Honda and Acura high-performance racing programs are also conducted in America including the design and development of powertrain, chassis, electronics, and performance parts, as well as technical and race support. Learn more with the Honda Digital FactBook. ABOUT TEAM USA Team USA is the world's largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit ABOUT NBCUNIVERSAL NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information. ### LA28 Press Contact: Press@ Honda Press Contact: Andrew Quillin andrew_quillin@ —LA28—
Yahoo
02-06-2025
- Automotive
- Yahoo
HONDA SUPPORTING THE HOME TEAM AS FOUNDING PARTNER OF LA28 OLYMPIC AND PARALYMPIC GAMES AND OFFICIAL AUTOMOTIVE PARTNER OF TEAM USA
As a Founding Partner, Honda will work closely with LA28 to deliver an accessible vehicle fleet for the Olympic and Paralympic Games using a wide range of mobility products Official Automotive Partnership includes Honda support of U.S. Olympic and Paralympic teams in the Olympic and Paralympic Winter Games Milano Cortina 2026 and LA28 Games Honda makes multi-year $1M donation dedicated to helping individuals reach their life's potential, supporting the spirit of the U.S. Olympic and Paralympic Movement Partnership reflects Honda investment in America including U.S. headquarters in Los Angeles for more than 60 years and over 30,000 U.S. associates across the country TORRANCE, Calif., June 2, 2025 /PRNewswire/ -- Honda will help the world's greatest athletes pursue their dreams in 2028 as a Founding Partner of the LA28 Olympic and Paralympic Games. Honda, which established its first U.S. operations in Los Angeles in June 1959, will also serve as the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games and upcoming Olympic and Paralympic Winter Games Milano Cortina 2026. The partnership was announced today by LA28, the U.S. Olympic & Paralympic Committee (USOPC) and Honda during a celebration at the American Honda headquarters in Torrance, California. American Honda President & CEO Kazuhiro Takizawa was joined by LA28 Chairperson & President Casey Wasserman, LA28 CEO Reynold Hoover, U.S. Olympic & Paralympic Properties CEO John Slusher, USOPC CEO Sarah Hirshland, and LA28 Chief Athlete Officer Janet Evans, in addition to U.S. Olympians and Paralympians Misty May-Treanor, Sara Hughes and Susannah Scaroni, along with community and business partners. "The founders of Honda established our first U.S. operation in Los Angeles over 65 years ago, believing that success in America would lead to the success of Honda worldwide," said Kazuhiro Takizawa, President & CEO of American Honda Motor Co., Inc. "On behalf of our 30,000 associates across the U.S. and in Southern California, Honda is proud to partner with LA28 and Team USA to support the remarkable athletes who will follow that same path to realize their dreams in Los Angeles in the quest for gold in the LA28 Olympic and Paralympic Games." "In 2028, thousands of athletes will descend on Los Angeles to chase their Olympic and Paralympic dreams. LA28 and Honda share a belief in the power of those dreams—and in the ability of the Games to inspire people everywhere to reach for excellence," said Casey Wasserman, LA28 Chairperson and President. "I'm proud to welcome Honda—a company deeply invested in the U.S. and the LA region—to the LA28 and Team USA family as a Founding Partner. Together we will drive excellence and innovation for the Olympic and Paralympic Movements." "We are thrilled to welcome Honda to the family of Team USA and LA28 partners, and we are grateful for their support of Team USA athletes as they chase their Olympic and Paralympic dreams," said USOPC CEO Sarah Hirshland. "The LA28 Games will be transformative for athletes and fans alike, and partners like Honda will help tell that story and drive Olympic and Paralympic engagement to new levels." Honda Role as an LA28 Founding PartnerAs a Founding Partner and the Official Automotive Partner, Honda will work closely with LA28 on an accessible vehicle fleet for the Games, featuring a wide range of mobility products—helping thousands of athletes, officials and other key Games stakeholders from around the world move across Southern California. "Few events embody perseverance, self-belief, the spirit of competition and the pursuit of excellence like the Olympic and Paralympic Games—qualities that align with the longstanding Honda global brand slogan, 'The Power of Dreams – how we move you'," added Takizawa. "The dreams of Honda associates serve as the driving force of our company, leading Honda to take on challenges to create a freedom of mobility that moves people physically, while also moving them emotionally. In this way, we can help the world's greatest athletes—and people everywhere—fulfill their own life's potential and enjoy their lives." Honda will offer a wide range of mobility products for usage throughout the Games, maximizing the use of electrified vehicles like the upcoming Honda 0 Series and Acura RSX. Honda also will provide powersports products including motorcycles, ATVs and side-by-sides, as well as Motocompacto e-scooters plus Honda Marine engines. Additionally, LA28 plans for Honda and Acura vehicles to act as the official pace vehicles for all LA28 endurance events. This partnership builds on the six-decade commitment of Honda to Los Angeles and communities across the country. Honda will continue to support the spirit of the Games by committing $1 million over the next four years to organizations that help individuals reach their life's potential, on and off the field. This is on top of the more than $16 million committed by Honda and the Honda USA Foundation this year to support organizations advancing mobility, education, environment, traffic safety and community initiatives. Honda and NBCUniversal look forward to expanding the partnership to include a multi-platform media collaboration with NBCUniversal, spotlighting Honda across coverage of both Milano Cortina 2026 and the LA28 Games. "Honda has a rich history in the United States, with deep roots in Los Angeles. Their commitment to achieving excellence directly connects to the spirit of the Olympic and Paralympic Games," said Mark Marshall, Chairman, Global Advertising and Partnerships, NBCUniversal. "They are the perfect partner to join the Movement for both LA28 and Milan-Cortina, and we are excited to showcase empowering stories with Honda's support throughout our comprehensive coverage of the Games. We look forward to extending our strong partnership with Honda across NBCUniversal." Honda Commitment to Supporting the Dreams of AthletesHonda has long supported athletes in their efforts to achieve their Olympic and Paralympic dreams. Global Honda was proud to sponsor three Paralympic athletes who competed at the Paris 2024 Paralympic Games, including U.S. Paralympian Susannah Scaroni, who spoke during the press conference, and medaled in four Para Track & Field disciplines: 800m, 1500m, 5000m and the Marathon. Scaroni won a gold medal in the Tokyo 2020 Paralympic Games and is an LA28 hopeful. Additionally, for nearly four decades, Honda has sponsored the Collegiate Women Sports Awards and the prestigious Honda Cup, which counts numerous U.S. Olympic medal winners among its ranks including Southern California natives Lisa Fernandez (3x Gold Medalist, Softball) and Misty May-Treanor (3x Gold Medalist, Volleyball), who was on hand at the press announcement. Honda in Southern California Honda has shared a special bond with Los Angeles since 1959, when it opened its first U.S. office in a Pico Boulevard storefront. Just five years later, the company moved to Gardena, eventually settling into its current corporate campus in Torrance in 1990. Over the decades, Honda's ties to Southern California have only deepened—through long-standing partnerships with cultural institutions, live sport competitions, local attractions and venues across Southern California. Additional background on Honda's enduring relationship with SoCal and Honda in America is available here. ABOUT HONDA IN AMERICAHonda started operations in the United States with American Honda Motor Co., Inc. in 1959. Today, Honda employs over 30,000 associates in America engaged in the development, manufacturing, sales and service support of Honda and Acura automobiles, Honda power equipment, Honda powersports products and the HondaJet advanced light jet. Based on its longstanding commitment to build products close to the customer, Honda operates 12 major U.S. manufacturing facilities, working with 620 U.S. suppliers to produce a diverse range of Honda products using domestic and global parts. Honda has built automobiles in America for over 40 years, and in 2024, nearly 2/3 of all Honda and Acura automobiles sold in the U.S. were produced in America. Honda also conducts research and development activities at 23 facilities in America where it fully designs, develops and engineers many of the products the company manufactures in America. Honda and Acura high-performance racing programs are also conducted in America including the design and development of powertrain, chassis, electronics, and performance parts, as well as technical and race support. Learn more with the Honda Digital FactBook. ABOUT LA28 OLYMPIC AND PARALYMPIC GAMESThe LA28 Games will mark Los Angeles' third time hosting the Olympic Games, previously hosting in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, nonprofit organization, with revenue from corporate partners, licensing agreements, hospitality and ticketing programs, and a significant contribution from the International Olympic Committee. ABOUT TEAM USATeam USA is the world's largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit ABOUT NBCUNIVERSALNBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information. View original content to download multimedia: SOURCE Honda Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
30-05-2025
- Health
- Yahoo
Shiffrin says in essay she feels 'like myself again' after recovering from ski racing crash, PTSD
FILE - United States' Mikaela Shiffrin reacts on the podium after winning the women's slalom at the World Cup Finals, Thursday, March 27, 2025, in Sun Valley, Idaho. (AP Photo/John Locher, File) Mikaela Shiffrin, U.S. World Cup alpine skier, is interviewed at a NBCUniversal and U.S. Olympic & Paralympic Committee press preview event to promote the upcoming Milano Cortina 2026 Olympic and Paralympic Winter Games, Wednesday, May 21, 2025, in Los Angeles. (AP Photo/Damian Dovarganes) Mikaela Shiffrin, U.S. World Cup alpine skier, is interviewed at a NBCUniversal and U.S. Olympic & Paralympic Committee press preview event to promote the upcoming Milano Cortina 2026 Olympic and Paralympic Winter Games, Wednesday, May 21, 2025, in Los Angeles. (AP Photo/Damian Dovarganes) FILE - United States' Mikaela Shiffrin reacts on the podium after winning the women's slalom at the World Cup Finals, Thursday, March 27, 2025, in Sun Valley, Idaho. (AP Photo/John Locher, File) Mikaela Shiffrin, U.S. World Cup alpine skier, is interviewed at a NBCUniversal and U.S. Olympic & Paralympic Committee press preview event to promote the upcoming Milano Cortina 2026 Olympic and Paralympic Winter Games, Wednesday, May 21, 2025, in Los Angeles. (AP Photo/Damian Dovarganes) Two-time Olympic champion Mikaela Shiffrin finally feels 'like myself again' after recovering from a ski racing crash last season and lingering post-traumatic stress disorder. Shiffrin described in an essay for The Players' Tribune released Friday the physical and mental hurdles she needed to clear after her serious spill during a giant slalom race in Killington, Vermont, on Nov. 30. In the crash, something punctured Shiffrin's side and caused severe damage to her oblique muscles. Advertisement 'Everyone knows what it feels like to have a bad cough. But PTSD … it's not like that,' the 30-year-old from Edwards, Colorado, wrote. 'It comes in all shapes and sizes. Everyone experiences it in their own way, and no two cases are exactly alike.' Shiffrin was leading after the first run of the GS that day in Killington. With the finish line in sight on her final run, she lost an edge and slid into a gate, flipping over her skis. The all-time winningest Alpine World Cup ski racer then slammed into another gate before coming to a stop in the protective fencing. To this day, she doesn't know what led to the puncture wound, only that it was "a millimeter from pretty catastrophic,' she told The Associated Press. Shiffrin wrote in The Players' Tribune it was 'difficult to explain what the pain felt like. But the closest I can get would probably be, it was like … not only was there a knife stabbing me, but the knife was actually still inside of me.' In late January, Shiffrin returned to the World Cup circuit. The giant slalom, though, remained a cause of anxiety and she skipped the event at world championships. Advertisement Ever so steadily, she's working on overcoming the mental trauma surrounding the GS as she gears up for the 2026 Milan-Cortina Winter Games. She won an Olympic gold medal in the discipline at the 2018 Pyeongchang Games. She's been working with a psychologist to conquer her mental obstacles. 'I can admit that there were some extremely low moments," recounted Shiffrin, who won her 100th career World Cup ski race in February. "Times when I started second-guessing myself, or was critical of myself because I felt like I was letting what happened mess with me so much. It was like: Come on, Mikaela, people have had way worse crashes than that, way worse injuries. Those people got through it. What is wrong with you? "On particularly bad days, I'd question my motivation, or whether I still wanted to do this anymore. In my head, I'd be saying to myself: You know what, I kind of couldn't care less if I ever race again.' Advertisement She and the therapist began looking at her recovery through the prism of PTSD. 'With me, I also think it's possible that the crash I had at the beginning of 2024 in Cortina, and then Killington happening. … that those two crashes maybe built on one another,' Shiffrin said. 'I talked with my therapist about that, and she let me know that past trauma, or a history of traumatic events, can sometimes affect your reaction to new traumatic events.' She lost her dad, Jeff, five years ago in a home accident. Her fiancé and fellow ski racer Aleksander Aamodt Kilde of Norway is still recovering from a serious ski crash on Jan. 13, 2024. 'Maybe when I crashed and got that puncture wound, maybe that was kind of a perfect-storm situation for PTSD to take hold," Shiffrin wrote. Advertisement Shiffrin said one thing that's helped is 'getting back to a place of joy.' She closed her essay with: "All I can do is smile with appreciation. Because, finally .... I feel like myself again.' ___ AP skiing:
