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Oman participates in meeting of WIPO Assemblies of Member States
Oman participates in meeting of WIPO Assemblies of Member States

Times of Oman

time09-07-2025

  • Business
  • Times of Oman

Oman participates in meeting of WIPO Assemblies of Member States

Geneva: The Sultanate of Oman is taking part in the 66th session of Assemblies of Member States of the World Intellectual Property Organisation (WIPO), held in Geneva, Switzerland, until 17 July 2025. Oman's delegation is led by Dr. Saleh Said Masan, Undersecretary of the Ministry of Commerce, Industry and Investment Promotion for Commerce and Industry. In a speech at the event, Dr. Saleh affirmed Oman's national efforts to develop an integrated intellectual property system that covers digital infrastructure, the modernisation of legislative frameworks, honing the skills of national cadres and raising public awareness about the culture of intellectual property. This approach, he said, stems from the conviction that intellectual property constitutes a fundamental pillar in supporting the growth of a knowledge-based economy and the promotion of innovation. Dr. Saleh pointed out that Oman made good progress in consolidating its cooperation the WIPO. This, he observed, was realised through Oman's membership in international agreements related to intellectual property and the implementation of related projects. He added that these projects include supporting Omani frankincense producers and training them on the basics and management of intellectual property and its use in their establishments, in addition to raising the marketing value of Omani frankincense locally and internationally by using the intellectual property system as a geographical indicator. Dr. Saleh valued WIPO's cooperation with the Sultanate of Oman in implementing the National Intellectual Property Strategy project which, he said, seeks to establish a sustainable national intellectual property system that serves as an empowering measure for protecting innovation, enhancing the competitiveness of the national economy and encouraging the development of a culture of intellectual property. He added that cooperation with WIPO experts took shape in the customisation of the Omani version of the 'Distance Learning Programme for Intellectual Property Fundamentals (DL101)' so that the programme could fit with the national laws and culture of the Sultanate of Oman. This is in addition to tapping the expertise of WIPO experts who provide technical advice in updating national legislation and proposing the best practices related to intellectual property, he said. At the conclusion of his speech, Dr. Saleh reiterated the Sultanate of Oman's full commitment to support the efforts of the WIPO and its bodies. He expressed Oman's pledge to participate in efforts of joint action towards the realisation of a more just, comprehensive and effective global intellectual property system that keeps pace with WIPO member states aspirations for sustainable development and protection of innovation.

Amouage exhibits Oman collection of Gaetano Pesce
Amouage exhibits Oman collection of Gaetano Pesce

Muscat Daily

time09-04-2025

  • Entertainment
  • Muscat Daily

Amouage exhibits Oman collection of Gaetano Pesce

Milan, Italy – Creativity knows no boundaries. Even worlds that seem distant can merge in synergy, crafting an authentic dialogue that shifts perspectives. During this year's Milan Design Week, the result of one such encounter takes place: Gaetano Pesce's Oman Collection is showcased as part of the exhibition titled: 'Gaetano Pesce. Una festa per l'architettura. Modelli, pensieri e disegni.', in collaboration with Amouage, the renowned Omani High Perfumery House. Creative synergy The creative saga between Gaetano Pesce and Amouage arose when Amouage's chief creative officer Renaud Salmon sent a package of Omani Frankincense resin to the Italian design pioneer. He asked whether this resin could serve as the starting point for a new creative endeavour. Intrigued, Pesce began to experiment, giving form to the concept that would eventually evolve in the Oman Collection, showcased in this exhibition. In spring 2023, Salmon invited Pesce to what would become a revelatory trip to the enchanting Frankincense trees valley of Wadi Dawkah UNESCO World Heritage site in Oman. This protected, almost mystical sanctuary is home to thousands of Boswellia sacra trees. Humans have known and harvested these ancient trees for millennia, extracting a milky resin that, when distilled, becomes one of the key ingredients in High Perfumery. The two visionaries continued this multi-disciplinary journey, during which Gaetano Pesce also created the visual identity for Wadi Dawkah, one that embraces both its history and its philosophy. The Wadi Dawkah logo, unique and recognisable, takes the form of a Frankincense resin drop containing its source, the tree. The cheerful smile and eye, an iconic signature of Pesce, embodies the site's sustainable and ethical vision: happy trees and happy human beings. Gaetano Pesce's homage to Oman The exhibition blends architectural design and the art of perfumery through an iconic ingredient: resin. Three select objects of Gaetano Pesce's Oman collection are displayed, which seamlessly embody the dialogue between nature and plasticity. While conceiving the Oman Collection, Gaetano Pesce experimented for the first time, during the casting, the combination of two polyurethanes: a resin and a gum. His aim was to find the right balance between rigidity and elasticity. The first piece, the ' Oman Chair' is infused with the stylised silhouette of a Frankincense tree: the chairback's supporting structure is a bold reference to the tree's gnarled branches. The second piece, titled ' Oman Chair with Frankincense ' pushes the concept further, with the addition of another resin, this time a natural one: Frankincense. In this piece, inspiration goes beyond design. The material itself carries Wadi Dawkah's resinous soul: Frankincense is now part of the chair's existence. The third and final piece, the ' Oman Throne ', is Pesce's homage to the majestic presence of the Frankincense tree. Though this object does not incorporate Frankincense resin, it translates the tree's imposing form into plasticity. Pesce used his signature colour palette, which made him famous worldwide, blending primary colours and bringing complementary nuances to life with complete transparency. In this collection, he pushed the vibrancy even further, creating an almost playful, saturated visual effect. Through inspiration, experimentation, and Pesce's characteristic audacity, the three pieces of the Oman Collection stand as distinct elements, each embodying a different phase of the creative process. And yet, together, they constitute a touching, harmonious whole: one of Gaetano's last gifts to design, to perfumery, and to the synergy born from diversity. An extraordinary encounter requires an extraordinary venue. The exclusive exhibition is hosted at the renowned Gallery Antonia Jannone Disegni di Architettura, joining forces with Studio Gaetano Pesce and Contemplazioni, a company specialising in the production of art exhibitions and known for multiple collaborations with the design master. This landmark exhibition follows its debut at Art Basel Miami 2023, where objects like the ' Oman Cabinet' were first presented. The ' Oman Throne ' and other items were exhibited in Gaetano's posthumous show at the Pinacoteca Ambrosiana in 2024. Come and visit the exhibition from April 8 – 13 and immerse yourself in the world of the design pioneer and his late-life homage to Oman.

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