7 days ago
Genesis Launches in Egypt with Premium EVs in New Cairo
Genesis, the Korean luxury automotive brand, continues its ambitious expansion across the Middle East and Africa with the opening of its first showroom in Egypt. Marking a significant step in the brand's regional growth, with the official opening of the showroom in New Cairo's District 5, in partnership with GB Auto, the official distributor of Genesis in Egypt.
The state-of-the-art 895 sqm showroom in District 5, New Cairo, features five Genesis models and includes a dedicated vehicle delivery zone, ensuring a premium and personalized customer experience. Genesis is initially introducing its EV lineup to the Egyptian market: the Electrified GV70, Electrified G80, and GV60, while internal combustion engine (ICE) models will be available for pre-order.
During the brand reveal and showroom opening ceremony, Genesis unveiled its premium electric lineup and shared its vision for the future of distinguished driving in Egypt. Guests experienced an exclusive blend of innovation, design excellence, and customer-first service.
Omar Al-Zubaidi, Chief Executive Officer of Genesis Middle East & Africa, commented, 'Our presence in Egypt is a pivotal step in Genesis' continued expansion across the Middle East and Africa; a region that is fast becoming a key growth engine for the brand. We are proud to introduce Genesis to the Egyptian market with a strong commitment to shaping the future of luxury mobility by merging advanced innovation with the spirit of Korean elegance.'
Ibrahim Naguib, Chief Operating Officer of Passenger Cars at GB Auto, stated: 'We are proud to be driving progress through a clear and sustainable strategy focused on leadership in the automotive market. Our approach prioritizes customer needs and offers a range of models tailored to the diverse expectations of our valued clients. Launching the Korean brand Genesis in Egypt—its first entry into the African market—marks a defining moment that reflects our ongoing commitment to excellence and market expansion.
Mohamed Fouad, Vice President of Genesis Egypt, added: 'The new showroom was designed to reflect Genesis' identity and provide every visitor with an exceptional experience, from their arrival to the handover of their car, with attention to every detail of premium service and hospitality. At Genesis Egypt, we strive to provide our customers with the best possible journey, centered around their comfort at every step. This includes a fully integrated ownership experience with sales and after-sales services, such as five years of complimentary maintenance, concierge services, roadside assistance, and support with documentation and registration.' Genesis vehicle prices in Egypt are as follows:
G80 Electrified
Dynamic: 4,750,000 EGP
Advanced: 4,950,000 EGP
Performance: 5,450,000 EGP
GV70 Electrified
Dynamic: 4,500,000 EGP
Advanced: 4,800,000 EGP
GV60 Electrified
Dynamic: 3,500,000 EGP
Advanced: 4,100,000 EGP
Performance: 4,950,000 EGP
This launch is part of a broader strategy to introduce Genesis to key markets across the Middle East and Africa, offering discerning customers a premium automotive experience defined by distinctive design, advanced technology, and customer-focused service.
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