Latest news with #Omnisend
Martechvibe
30-06-2025
- Business
- Martechvibe
Omnisend Unveils AI-Powered Suite
Omnisend introduces several new AI-driven tools to support marketers, enhanced by brand identity elements – logos, colours, fonts, and tone of voice – taken directly from a brand's website. Omnisend, an email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages, reducing preparation time while boosting results. 'AI should take the busywork out of marketing, not add to it,' said Žilvinas Lešinskas, Omnisend's VP of Product. 'With our new AI-powered suite, we're making advanced personalization and efficiency accessible to brands of any size, so marketers can focus on creative strategy while Omnisend handles the heavy lifting.' The new AI Segment Builder (in beta) lets marketers describe audiences in plain language — like 'customers who bought jeans last winter' or 'subscribers who haven't opened emails in three months' — and quickly build precise segments. To support marketers in writing content, Omnisend introduces several new AI-driven tools, enhanced by brand identity elements – logos, colours, fonts, and tone of voice – taken directly from a brand's website. New Features: Subject Line & Preheader Generators. Instantly create subject lines and preheaders based on performance data to help get attention and improve early email engagement. Direct Copywriting & AI Writer. Generate complete, branded email content in different languages using past campaign data and your brand's tone. The AI Writer also suggests copy that fits your style, checks grammar, and follows marketing basics to make emails work better. Marketers can now deliver more relevant shopping experiences using the new Personalised Product Recommender, which analyses each customer's browsing behaviour to suggest products tailored to their interests. This tool integrates alongside Omnisend's Dynamic Content Personalisation and Campaign Booster features to deliver more relevant experiences to subscribers. ALSO READ: Email Your Newsletters At 8 am, Says Omnisend Research The Martechvibe team works with a staff of in-house writers and industry experts. View More AIemail marketingMarketing AutomationOmnisendpersonalisationSMS marketing Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. 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Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. 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VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. 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VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Forbes
25-06-2025
- Business
- Forbes
AI In E-Commerce: Are Brands And Customers Aligned?
Rytis Lauris is the cofounder and CEO of Omnisend, a marketing automation platform built for e-commerce. I don't think there is a single industry AI hasn't touched, and e-commerce is certainly no exception. Chatbots, product recommendations, segment creation and churn prediction have been well underway for some time, but these tools are only the beginning. It seems like every day we read stories of another brand implementing new and improved AI on their site. However, while brands see the value and promise in using AI to revolutionize the customer experience, do consumers want it, and if so, for what purposes? What Online Shoppers Want From AI While times will surely change, currently, many consumers want AI to improve their shopping experiences, not transform them. A consumer survey from my company learned that the AI-powered features shoppers found most useful were improved product recommendations and faster product discovery. Nearly half also said they want to see improvements in customer service. However, product recommendations, whether on-site or in marketing emails, aren't always relevant, much to the dismay of shoppers. This is an opportunity for brands to use AI to give shoppers what they want. The more relevant the recommendations, the easier it is to find a product, leading to a better chance of capturing a sale. For example, take Muse by Wayfair, where users can type a description of what they're looking for (e.g., "modern chic dining room with hints of lime") and find design inspiration. Upon clicking on the 'muse' they like, shoppers can click on the Wayfair products pictured in the image. The challenge for brands with customer service is that many chatbots, though improving, are clunky and often frustrating. This needs to change. For more complex inquiries, there needs to be a seamless escalation procedure that directs to human representatives without losing the chat history or background from the customer. If chatbots or other AI customer service tools can't provide a more intuitive level of support, it creates friction and becomes a detriment to the business. This can't happen. Agentic AI, where autonomous decisions are made, is a rapidly advancing area for e-commerce brands. Maybe the most newsworthy example is Amazon's Buy For Me feature, which allows users to discover products through the Amazon site that are not sold on Amazon and then complete the purchase directly with the off-site retailer on their behalf. Amazon isn't alone in using agentic AI to drive purchases. Visa and Mastercard got into the fray with tools that can make purchases on people's behalf. Admittedly, we are at the early stages of this type of use case for agentic AI, and it's going to be interesting to see where it leads. But right now, most consumers aren't quite ready. In my view, the current behavior for most shoppers is to verify all details, from size and color to shipping information, before clicking 'complete purchase.' Trusting AI to select the right size, color and other variables feels like a large behavioral and trust issue that needs to be overcome. Agentic AI holds a lot of promise for e-commerce brands on the customer-facing and operational sides of the business. It can be used to make product recommendations, sift through product reviews, solve customer service inquiries and track and find lower prices. Operationally, it can be used to track and forecast inventory, analyze data, personalize marketing campaigns and detect fraud. What Brands Can Do Now Consumers' hesitation to use AI for more than basic improvements to their shopping experience isn't irrational. The online purchase process is mostly the same as it was 20 years ago: search, click, browse, add to cart and check out. Expecting consumers to abandon this instinctive behavior overnight is an impossible ask, especially when it comes to making purchases for them. Trust in AI needs to be established and built through use and consistency. But like ecommerce's early days, it's going to be an evolution—one step at a time. If AI applications are consistently useful for shoppers, they'll trust and adopt them. If they're not, they won't. Brands can look to AI to help in various ways, but what they can't lose sight of is that, within this, shopping is often enjoyable for people. Leaving this to programmatic tools removes the thrill of the hunt to find the perfect item. Striking this balance will be a challenge. As such, e-commerce brands should adopt AI thoughtfully and use it to put consumers first. While experimenting with new tools is fine, the goal should be to give shoppers better experiences, whether it's support, product discovery or personalization. If brands can't execute the fundamentals and instead create friction, asking them to change their instinctive shopping behaviors will be a pipe dream. The two 'simplest' ways brands can begin building consumers' trust in AI is through chatbots and product search. Chatbots have come a long way in the past several years, moving from a tool that provides help article links to one that can accurately provide answers and triage customer concerns. By refining customer service chatbots to handle customer queries accurately, consumers can realize their value and trust them further. This trust in one tool gives them a reason to trust the next one. On-site search is another area where brands can use AI to support the customer experience. As search moves from keyword matching to an intuitive prediction model, shoppers' ability to discover additional products and have an expanded, non-linear shopping experience improves. A non-linear shopping experience creates a more enjoyable one, similar to the surprise-and-delight experience of in-store shopping. If AI-powered search results stay relevant and helpful, shoppers are more likely to see AI as a helpful asset vs. an annoyance. The Takeaway Is AI in e-commerce going anywhere? Absolutely not. Will it transform the way online shopping is done? Probably. Are consumers clamoring for radical changes instead of everyday improvements? Not yet. It's OK to dream big, and I'm excited for what's to come, but don't lose sight of what got you here: your customers. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
The Advertiser
25-06-2025
- Business
- The Advertiser
How I gave my living room a '70s vibe using only Temu products
These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through. I was recently asked to create and share a home project using $200 worth of Temu products. I've always been interested in the hype behind Temu and I was curious to know why it was so popular. For the uninitiated, Temu is a popular e-commerce app and website that sells everything from essential home goods and fashion to novelty items like decorative keychains and bobble toys - all at unbeatable prices. While Temu only launched to the public in September 2022, less than one year later, monthly gross merchandise hit $1 billion according to Roy Morgan. Yes, billion. With prices so low, this is no mean feat. It's no surprise that their tagline is "shop like a billionaire." And it's easy to see why Temu has taken off. Research from Omnisend found that 53 per cent of Temu users in the USA, Canada, UK and Australia cited low prices as their main reason for shopping at Temu, followed by ease of use (31 per cent) and special deals and discounts (29 per cent). In short, people are looking for ways to save on items, and they're finding it on Temu. For this assignment, I decided to build an at-home bar station on top of a bar cabinet that I have sitting in our living room. Leading with a theme seemed suitable, so I decided to run with a 1970s aesthetic - complete with faux flowers, a nod to this kitsch fad of the 1960s and '70s. With $200 to spend, I found it quite challenging to reach the budget (I suppose this is the point), since most items are below the $10 mark. I started by compiling bar inspiration videos on TikTok as well as created a 70s-inspired moodboard on Pinterest. This helped me to identify essential tools and decorative objects to complete the bar station. It also helped me to curb my overwhelm about the sheer number of products that exist on the platform. Once I'd identified the core items that I wanted for my bar station - a cocktail shaker, glassware, a candle, a lamp, a trinket box and some (faux) flowers, I started trawling through the site to add items to cart. If you know what you're looking for, the site is actually very easy to navigate. The items tend to be sorted by what's popular or highly rated, so you're generally going to be shopping items that have been tried, tested, and approved. On this, it's helpful to look at the reviews before purchasing so you can check the quality of an item. People are quite vocal in the review section on Temu and often provide photos of their delivered product, so you can view it in natural lighting in home environments to see if it's right for you. I placed the order through Temu on June 9 and it arrived nine days later on June 18. While the delivery time was not as swift as some other large e-commerce marketplaces that I have used before, it wasn't too bad considering I'd purchased a lot of small items. All the items came in one delivery, which I appreciated. Sometimes retailers break up the order into batches, which can mean a few trips to the post office if you're not home for delivery. I found the packaging was a bit excessive and my bins are unfortunately now filled to the brim. The upside of this, however, was that all items were well-wrapped, which meant nothing was broken in transit. Temu now also has a local-to-local seller model, whereby Aussie businesses can sign up to the platform to sell their goods. For some goods, Temu also ships from local warehouses in Australia which can significantly decrease shipping times. The quality of the items were as described. If anything, I was pleasantly surprised that all items looked identical to their pictures. I could find no faults in the products themselves and I figured these items would easily pass for the quality of items found at popular retailers in Australia. And for such a low cost, I'm not at all surprised why people shop here, as there's really nothing else that beats Temu on price. In fact, I would expect to pay four or five times the price for items such as the cocktail shaker at a Sydney department store. Once the items arrived, it was easy to assemble them as planned. I ended up leaving out some of the glassware as the whole bar station became overcrowded. While the finished product is a very specific aesthetic that may not appeal to everyone, the appearance of the bar station turned out exactly as it should have based on my preparation. I did expect the lamp to be larger based on the pictures, but that's a fault of my own, as I didn't check the measurements properly. Overall, I'm impressed by the quality of the Temu products, especially considering their price. Will I be shopping here again? For the right items, I think I'm converted. Shop this look: The $200 Temu voucher was provided to ACM for the purpose of review. All opinions and reviews expressed in the article are 100 per cent independent and honest. These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through. I was recently asked to create and share a home project using $200 worth of Temu products. I've always been interested in the hype behind Temu and I was curious to know why it was so popular. For the uninitiated, Temu is a popular e-commerce app and website that sells everything from essential home goods and fashion to novelty items like decorative keychains and bobble toys - all at unbeatable prices. While Temu only launched to the public in September 2022, less than one year later, monthly gross merchandise hit $1 billion according to Roy Morgan. Yes, billion. With prices so low, this is no mean feat. It's no surprise that their tagline is "shop like a billionaire." And it's easy to see why Temu has taken off. Research from Omnisend found that 53 per cent of Temu users in the USA, Canada, UK and Australia cited low prices as their main reason for shopping at Temu, followed by ease of use (31 per cent) and special deals and discounts (29 per cent). In short, people are looking for ways to save on items, and they're finding it on Temu. For this assignment, I decided to build an at-home bar station on top of a bar cabinet that I have sitting in our living room. Leading with a theme seemed suitable, so I decided to run with a 1970s aesthetic - complete with faux flowers, a nod to this kitsch fad of the 1960s and '70s. With $200 to spend, I found it quite challenging to reach the budget (I suppose this is the point), since most items are below the $10 mark. I started by compiling bar inspiration videos on TikTok as well as created a 70s-inspired moodboard on Pinterest. This helped me to identify essential tools and decorative objects to complete the bar station. It also helped me to curb my overwhelm about the sheer number of products that exist on the platform. Once I'd identified the core items that I wanted for my bar station - a cocktail shaker, glassware, a candle, a lamp, a trinket box and some (faux) flowers, I started trawling through the site to add items to cart. If you know what you're looking for, the site is actually very easy to navigate. The items tend to be sorted by what's popular or highly rated, so you're generally going to be shopping items that have been tried, tested, and approved. On this, it's helpful to look at the reviews before purchasing so you can check the quality of an item. People are quite vocal in the review section on Temu and often provide photos of their delivered product, so you can view it in natural lighting in home environments to see if it's right for you. I placed the order through Temu on June 9 and it arrived nine days later on June 18. While the delivery time was not as swift as some other large e-commerce marketplaces that I have used before, it wasn't too bad considering I'd purchased a lot of small items. All the items came in one delivery, which I appreciated. Sometimes retailers break up the order into batches, which can mean a few trips to the post office if you're not home for delivery. I found the packaging was a bit excessive and my bins are unfortunately now filled to the brim. The upside of this, however, was that all items were well-wrapped, which meant nothing was broken in transit. Temu now also has a local-to-local seller model, whereby Aussie businesses can sign up to the platform to sell their goods. For some goods, Temu also ships from local warehouses in Australia which can significantly decrease shipping times. The quality of the items were as described. If anything, I was pleasantly surprised that all items looked identical to their pictures. I could find no faults in the products themselves and I figured these items would easily pass for the quality of items found at popular retailers in Australia. And for such a low cost, I'm not at all surprised why people shop here, as there's really nothing else that beats Temu on price. In fact, I would expect to pay four or five times the price for items such as the cocktail shaker at a Sydney department store. Once the items arrived, it was easy to assemble them as planned. I ended up leaving out some of the glassware as the whole bar station became overcrowded. While the finished product is a very specific aesthetic that may not appeal to everyone, the appearance of the bar station turned out exactly as it should have based on my preparation. I did expect the lamp to be larger based on the pictures, but that's a fault of my own, as I didn't check the measurements properly. Overall, I'm impressed by the quality of the Temu products, especially considering their price. Will I be shopping here again? For the right items, I think I'm converted. Shop this look: The $200 Temu voucher was provided to ACM for the purpose of review. All opinions and reviews expressed in the article are 100 per cent independent and honest. These items are hand-picked to make your shopping experience easier. ACM may be provided with compensation from affiliate partners if you click through. I was recently asked to create and share a home project using $200 worth of Temu products. I've always been interested in the hype behind Temu and I was curious to know why it was so popular. For the uninitiated, Temu is a popular e-commerce app and website that sells everything from essential home goods and fashion to novelty items like decorative keychains and bobble toys - all at unbeatable prices. While Temu only launched to the public in September 2022, less than one year later, monthly gross merchandise hit $1 billion according to Roy Morgan. Yes, billion. With prices so low, this is no mean feat. It's no surprise that their tagline is "shop like a billionaire." And it's easy to see why Temu has taken off. Research from Omnisend found that 53 per cent of Temu users in the USA, Canada, UK and Australia cited low prices as their main reason for shopping at Temu, followed by ease of use (31 per cent) and special deals and discounts (29 per cent). In short, people are looking for ways to save on items, and they're finding it on Temu. For this assignment, I decided to build an at-home bar station on top of a bar cabinet that I have sitting in our living room. Leading with a theme seemed suitable, so I decided to run with a 1970s aesthetic - complete with faux flowers, a nod to this kitsch fad of the 1960s and '70s. With $200 to spend, I found it quite challenging to reach the budget (I suppose this is the point), since most items are below the $10 mark. I started by compiling bar inspiration videos on TikTok as well as created a 70s-inspired moodboard on Pinterest. This helped me to identify essential tools and decorative objects to complete the bar station. It also helped me to curb my overwhelm about the sheer number of products that exist on the platform. Once I'd identified the core items that I wanted for my bar station - a cocktail shaker, glassware, a candle, a lamp, a trinket box and some (faux) flowers, I started trawling through the site to add items to cart. If you know what you're looking for, the site is actually very easy to navigate. The items tend to be sorted by what's popular or highly rated, so you're generally going to be shopping items that have been tried, tested, and approved. On this, it's helpful to look at the reviews before purchasing so you can check the quality of an item. People are quite vocal in the review section on Temu and often provide photos of their delivered product, so you can view it in natural lighting in home environments to see if it's right for you. I placed the order through Temu on June 9 and it arrived nine days later on June 18. While the delivery time was not as swift as some other large e-commerce marketplaces that I have used before, it wasn't too bad considering I'd purchased a lot of small items. All the items came in one delivery, which I appreciated. Sometimes retailers break up the order into batches, which can mean a few trips to the post office if you're not home for delivery. I found the packaging was a bit excessive and my bins are unfortunately now filled to the brim. The upside of this, however, was that all items were well-wrapped, which meant nothing was broken in transit. Temu now also has a local-to-local seller model, whereby Aussie businesses can sign up to the platform to sell their goods. For some goods, Temu also ships from local warehouses in Australia which can significantly decrease shipping times. The quality of the items were as described. If anything, I was pleasantly surprised that all items looked identical to their pictures. I could find no faults in the products themselves and I figured these items would easily pass for the quality of items found at popular retailers in Australia. And for such a low cost, I'm not at all surprised why people shop here, as there's really nothing else that beats Temu on price. In fact, I would expect to pay four or five times the price for items such as the cocktail shaker at a Sydney department store. Once the items arrived, it was easy to assemble them as planned. I ended up leaving out some of the glassware as the whole bar station became overcrowded. While the finished product is a very specific aesthetic that may not appeal to everyone, the appearance of the bar station turned out exactly as it should have based on my preparation. I did expect the lamp to be larger based on the pictures, but that's a fault of my own, as I didn't check the measurements properly. Overall, I'm impressed by the quality of the Temu products, especially considering their price. Will I be shopping here again? For the right items, I think I'm converted. Shop this look: The $200 Temu voucher was provided to ACM for the purpose of review. All opinions and reviews expressed in the article are 100 per cent independent and honest.
Yahoo
08-06-2025
- Business
- Yahoo
These 6 Budget-Friendly Products Could Disappear if Tariffs Hit Hard
Despite ongoing legal uncertainties around Trump's tariffs, rising import costs and shifting trade rules are already complicating supply chains and increasing prices. Find Out: Read Next: While goods across the board are likely to feel the impact, it's the small, cheap products quietly propping up daily life and checkout lanes that are at most risk of vanishing. Many of these budget-friendly staples are already teetering on the edge of profitability, and tariffs could push them out of stores entirely. Here are some of the low-cost items that could be the first to go. 'The first items to go will probably be the add-ons,' explained Greg Zakowicz, Senior Ecommerce Expert at Omnisend. 'Impulse buy' products like $5 wired earbuds and basic USB-C charging cables don't have the margins to survive added import costs. Tariffs on manufacturing hubs mean retailers either pass on the cost or drop the product, with many choosing the latter. Check Out: Things like peelers, garlic presses and silicone spatulas — small kitchen tools that used to cost less than lunch — might soon vanish from shelves. Often imported at razor-thin margins, they simply don't justify restocking once prices climb. These are typically bundled into low-cost purchases and don't survive even a $1 bump in cost. The small, affordable staples in beauty aisles, like makeup sponges and eyelash curlers, are also particularly vulnerable. Tariffs could double the landed cost, especially for bulkier items that are cheap to make but expensive to ship. Once these essentials hit mid-range price points, they lose their appeal (and often their shelf space). Lick mats, waste bag holders and grooming gloves are go-to buys for pet owners looking for value. But not for long, as Zakowicz said shoppers tend to jump to premium brands instead of paying a markup on items they used to grab for half the price. The dollar store aisle was already under pressure after Covid-era inflation pushed prices past the $1 mark. According to Babak Hafezi, founder of Hafezi Capital and professor of international business at American University, tariffs erode not just price, but also product variety. 'What disappears first is choice,' he said. Chinese manufacturers have historically provided a wide range of low-cost options by competing on price and volume. Without that competition, shelves start to look thinner even before price tags go up. Plastic utensils, straws, sauce packets, napkins — the hidden infrastructure of takeout dining could be next. As Hafezi explained, restaurants rely on cheap mass imports for these extras. Once tariffs raise prices, the result is either smaller portions, fewer freebies or higher meal costs. As tariffs shift production to countries with higher costs and less scale, prices will rise and many of these inexpensive goods will quietly disappear. Retailers will favor items that justify shipping costs and can support higher margins. The result: fewer choices, fewer low-cost options and a new normal where the definition of 'affordable' keeps moving. More From GOBankingRates Mark Cuban Warns of 'Red Rural Recession' -- 4 States That Could Get Hit Hard 7 Luxury SUVs That Will Become Affordable in 2025 25 Places To Buy a Home If You Want It To Gain Value This article originally appeared on These 6 Budget-Friendly Products Could Disappear if Tariffs Hit Hard Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
12-05-2025
- Business
- Forbes
How These E-Commerce Side Hustlers Made $1,000+/Month
You don't need more resources; you need strategy Imagine checking your phone during breakfast and realizing that you've raked in $1,000 or more that month…not from your job, but from your own side hustle. How would this improve your ability to live in comfort, pay off your debts, and cover your bills when the cost of living is already high? Picture the joy and satisfaction that would come from knowing that you just bumped up your salary by an extra $12,000 a year, all without needing to beg your employer for a raise. That's the reality for a growing number of American professionals with e-commerce side hustles right now. A new survey of 1,000 American professionals by Omnisend revealed that of the respondents who did ecommerce as a side hustle, about 12% make $1,000 or more from their e-commerce side hustles each month. (The survey's findings were shared via email correspondence for this story.) And they're not putting in excessive hours either. About 46% spend between five to 10 hours a week working on their business, while only a quarter report using 11-20 hours on their e-commerce business. And if you think you'd need extensive years of experience to achieve this level of success, you're wrong, because a sizeable proportion--a third of the e-commerce side hustlers surveyed--have only launched their side hustle less than a year ago. Some are as fresh as six months into their business. So what is it that is making this small percentage of ecommerce side hustle businesses wildly successful? According to the survey, these U.S. professionals share three tips or principles that they adhere to, which ensures long-term profitability and financial freedom (and these tips apply to other types of side hustles too so are not limited to ecommerce alone): Many of these side hustle business owners bootstrapped and were financially savvy, funding their ventures on a shoestring budget. 'One-third launched their store with just $500–$1,000 of investment,' Omnisend analysts revealed. Their most common ongoing expenses are logistics (46%), equipment and supplies (36%), and marketing (29%). This proves that you don't need enormous sums of money in your savings account to launch and grow a successful side hustle business. What matters more than the amount of money you have, is how strategic you are with where you allocate it in your business, and how you prioritize spend and reinvest your profits. You can turn a little into something lucrative if you spend wisely, start small, and be resourceful with what you already have. These side hustlers defy conventional marketing wisdom. Instead of forking out money on PPC (pay-per-click) social media and Google ads, most of them are restricting their spend and committed to leveraging their own resources and online presence, which is free. They're getting traffic by building it with their own hands, not jumping on ad solutions. The survey reports that about 57% rely on owned social media to drive traffic (this means their personal and business accounts which they manage and run), while only 25% use digital ads. 'Word-of-mouth (43%) and online marketplaces like Amazon (50%) remain critical. Email marketing (32%) plays a big role as well,' Ominsend continues. Last but not least, technology advancements have made it tremendously easier than ever to start an ecommerce side hustle. 'Starting an ecommerce side hustle has never been more accessible,' says Greg Zakowicz, senior ecommerce expert at Omnisend. 'With tools like dropshipping, print-on-demand, and Shopify, anyone can go from idea to income with just a smartphone and a few spare hours.' Some print-on-demand tools you can use include: You can also use generative AI tools to help you create compelling sales copy, email marketing copy, and product page copy/product descriptions that are SEO-optimized. These tools save you time, especially when your schedule is limited due to work and other life constraints infringing on your day. Being more lean is the name of the game. You don't need more time, more resources, or more investment. With your laptop and/or smartphone, a few hours, and a focus on strategy and sustainability, you can scale your ecommerce side hustle to bring in as much as $1,000 or more each month. Being lean allows you to make and save more money Today, your job is to find your niche and get started.
