Latest news with #OneBanc
Mint
23-07-2025
- Business
- Mint
Livemint and OneBanc join forces to deliver premium financial content to India's white-collar workforce
Livemint, one of India's leading business and financial news platforms from HT Media Ltd., has partnered with OneBanc, a payroll-integrated neobank serving salaried professionals, to bring premium financial content directly into the daily lives of India's white-collar workforce. The partnership combines Livemint's trusted journalism with One Banc's embedded finance ecosystem to deliver smart content as a smart benefit, enhancing employee experience, financial literacy, and professional awareness in one unified experience With digital CAC rising 40–60% and subscriber churn nearing 30% (Source: Bain & Company, Digital Consumer Trends Report, 2024), premium content platforms are under pressure to find cost-efficient, context-driven acquisition models. India's white-collar workforce, estimated at 85–100 million professionals (Source: CMIE & ILO 2024) spends over ₹ 6,200/year on mobile subscriptions, financial tools, and learning platforms (Source: Kantar Digital Lifestyles India, 2024). In fact, leading subscription platforms spend an estimated ₹ 1,200– ₹ 1,800 crore annually on acquiring users within the 'India A' urban segment, digitally savvy professionals with high intent and discretionary income (Source: Redseer & BCG India Subscription Economy Report, 2024). 'Livemint's readers are high-intent professionals who value trusted content,' said Amrendra Shukla, Vice President of Growth and Digital Subscriptions, HT Digital. 'With OneBanc, we're not just scaling reach we're doing it with relevance reducing CAC while delivering precision access to India's most valuable segment.' India Inc. spends an estimated ₹ 9.6– ₹ 11 lakh crore annually on employee benefits, based on average benefit spends of ₹ 1.2 lakh per employee across a formal workforce of 8–9 crore salaried professionals (Sources: NASSCOM Strategic Workforce Insights 2024; CII HR Benchmarking Report 2023). The total benefit cost per white-collar employee typically ranges from ₹ 75,000 to ₹ 1.2 lakh/year, including wellness, tax-saving tools, learning reimbursements, and insurance top-ups (Source: Mercer India Benefits Outlook, 2024). Yet a large portion of these benefits remains underutilized due to low awareness, fragmented access, and complex claim processes. For example, according to various internal estimates only 12–18% of employees claim the ₹ 5,000 Books & Periodicals allowance under the old regime. Less than 25% avail learning reimbursements of up to ₹ 15,000– ₹ 25,000. Corporate wellness budgets ( ₹ 10,000– ₹ 18,000) often go unused due to lack of personalized delivery and employee visibility (Source: Deloitte Total Rewards Survey, 2024) This partnership helps tap that untapped value by embedding financial content into salary accounts and reimbursement journeys personalized, contextual, and friction-free. 'CXOs today urgently demand solutions that automate backend processes especially those with employee touchpoints,' said Vibhore Goyal, Founder of OneBanc. 'Over ₹ 25,000 per employee is lost annually in administrative costs, ₹ 6,000 in errors and missed claims, and another ₹ 2,300 in compliance-related overheads. In the absence of automation, creating a truly personalized, high-trust employee experience becomes nearly impossible.' 'Our mission is to solve that. We're embedding financial clarity into everyday workflows boosting utilization, improving compliance, and delivering real return on employee experience.' For corporates, the cost of replacing a mid-level employee ranging from ₹ 7 lakh to ₹ 9 lakh makes retention and engagement a strategic imperative (Source: Aon India Salary & Attrition Study, 2024). OneBanc's platform acts as an HR-GPT layer, delivering automated, compliant, and personalized employee journeys across payroll, reimbursements, tax optimization, and now content. Financial wellness is no longer a perk it's a strategic advantage. The macro shift is underway: Trust-based, embedded ecosystems are outperforming ad-driven funnels in both retention and employee NPS. 'This isn't about bundling subscriptions. Premium content deserves premium context. This partnership will be a benchmark, as AI-led personalization redefines the workplace."
India Gazette
18-06-2025
- Business
- India Gazette
EaseMyTrip and OneBanc Announce strategic alliance to revolutionize corporate travel in India with AI integration
New Delhi [India], June 18 (ANI): one of the leading online travel tech platforms, and OneBanc, a premium neo-bank for white-collar salaried professionals, have announced a strategic partnership. This will also integrate EaseMyTrip's comprehensive travel services called EMTDesk into OneBanc's AI-powered payroll banking platform. The two companies have recently begun onboarding corporate clients onto the AI-powered platform. The partnership between OneBanc and EaseMyTrip is set to bring transparency, eliminate inefficiencies, and deliver a seamless, policy-compliant experience to corporate travellers. EMTDesk is an intuitive, mobile-friendly platform that supports multi-modal bookings (flights, hotels, trains, etc.) with real-time inventory and policy-aligned recommendations. Key features include WhatsApp-based approval workflows, traveller profile management, risk tracking, vendor and payment integrations, and 24/7 customer support. At the core of this collaboration lies OneBanc's proprietary AI platform, which automates end-to-end processes, reducing operational costs, providing actionable insights, ensuring regulatory compliance, and enabling a new level of personalisation for employees. While India-specific data on travel software remains limited, global studies show that organisations lose over $5 billion annually due to manual errors, inefficiencies, and delays in corporate travel management. Additionally, regulatory non-compliance contributes to more than $7 billion in annual penalties, legal costs, and reputational damage. Together, OneBanc and EaseMyTrip are building a unified ecosystem. OneBanc seamlessly connects banking, payroll/HRMS, and merchant services--like EaseMyTrip--into a single enterprise-grade AI platform. The integration automates policy-compliant recommendations, streamlines payments, ensures auto-submission of GST invoices, and provides real-time analytics to corporates. These insights empower companies to negotiate better rates, implement cost-control policies, and elevate the employee experience. This partnership reflects both companies' commitment to innovation and customer-centricity. By combining EaseMyTrip's expansive travel inventory with OneBanc's intelligent automation, the duo aims to transform corporate travel management and redefine how employees engage with financial tools. 'Our partnership with OneBanc is a major step in expanding our corporate travel solutions,' said Nishant Pitti, Chairman & Founder of EaseMyTrip. 'By combining our travel expertise with OneBanc's AI-led platform, we're delivering a next-gen solution that redefines how companies manage business travel.' 'At OneBanc, our mission is to leverage AI and ML to deliver personalised experiences for salaried professionals and enterprises,' said Vibhore Goyal, Founder & CEO of OneBanc. 'Given that corporate travel is a major spend category, our partnership with EaseMyTrip--a leader in digital travel--was a natural evolution. Together, we're enabling a compliant, seamless, and automated solution for corporate India.' OneBanc is a leading corporate financial solutions provider that integrates banking, payroll, and HR systems with AI-powered automation to optimise employee financial wellness and corporate operational efficiency. EaseMyTrip (a publicly listed company at NSE and BSE) is one of India's largest online travel platforms in terms of air ticket bookings, based on the Crisil Report- Assessment of the OTA Industry in India, February 2021. (ANI)
Business Upturn
18-06-2025
- Business
- Business Upturn
EaseMyTrip and OneBanc partner to streamline corporate travel in India with AI integration
By Aman Shukla Published on June 18, 2025, 15:24 IST and OneBanc have announced a strategic partnership to enhance corporate travel and payroll workflows. The collaboration integrates EaseMyTrip's EMTDesk platform with OneBanc's AI-powered payroll banking system, aiming to simplify business travel management for corporate clients. EMTDesk offers multi-modal booking options—including flights, hotels, and trains—with policy-compliant recommendations and real-time inventory. The platform supports features such as WhatsApp-based approval workflows, traveler profile management, risk tracking, and 24/7 customer support. OneBanc's proprietary AI automates processes across payroll and banking operations, helping reduce costs, improve compliance, and provide real-time analytics. The integrated platform enables auto-submission of GST invoices, streamlined payments, and policy-aligned travel bookings. According to global data, companies face significant financial losses due to inefficiencies and compliance-related penalties in travel management. The EaseMyTrip-OneBanc partnership addresses these challenges by offering automated, policy-driven solutions. The joint offering provides a consolidated ecosystem for enterprises, merging banking, HRMS, and travel services into a single platform to improve operational efficiency and employee experience. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
