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Time of India
11-06-2025
- Business
- Time of India
Prayagraj's Munj jewellery catches fancy of women
Prayagraj: Demand for Munj jewellery is rising as city-based women's self-help groups are receiving bulk orders both online and offline. With Munj products being selected as the One District One Product of Prayagraj, women associated with different self-help groups, apart from making traditional products like puja baskets, puja aasans, Ganga Jal bags, and flower pots, are now designing and shaping Munj jewellery. Tired of too many ads? go ad free now Moreover, the rising demand for Munj products, particularly jewellery, has also brought changes in the lives of women, making them self-reliant. Assistant Director (Handicraft) Tanya Banerjee said, "Women making Munj products associated with the Tourist Craft Village in Maheva are being trained to make Munj jewellery by the designers of National Institute of Fashion Designing. After this training, these women are now making Munj jewellery instead of traditional products, which have a good demand online and offline within the country." After receiving training, these craftswomen targeted the ritual of making jewellery for Haldi ceremony, which has now become a trend in Hindu families at the time of marriage. Banerjee, meanwhile, said that the Bindi of the Haldi ritual, being prepared from Munj takes less time and with fewer resources. Women here are working in groups of 20 each. Handicraft artist Saumya says that due to being eco-friendly and sustainable, there is a good demand for Munj jewellery products online and offline. After making Munj products, the biggest challenge was to provide an accessible market for these products. Banerjee, however, claimed, "For this, a tourist craft village was set up in Maheva village of Naini on Sept 13 last year at a cost of Rs 5 crore. Here, these handicraftsmen got a place where they are displaying and selling their products." However, in the coming days, under the concept of the home market, there is a plan to provide them with sale stalls at their homes. Munj craftsmen will be allotted these on the basis of rotation.
Time of India
02-05-2025
- Business
- Time of India
Gulabi Meenakari: Kashi's ODOP, GI-tagged craft is in pink of health
Varanasi: The GI-tagged Gulabi Meenakari , or pink enameling , an ODOP ( One District One Product ) from Varanasi, is gradually establishing its presence in domestic and international markets. The growth in the business prospects of this traditional handicraft is particularly notable after encouragement by Prime Minister Narendra Modi and Chief Minister Yogi Adityanath. Banarasi Gulabi Meenakari joined the coveted GI club in 2015 and the recognition helped revive the art form, which was struggling with declining demand and counterfeit products. Gulabi Meenakari was designated ODOP (One District One Product) status by Uttar Pradesh govt in 2018. ODOP initiative was launched in Jan 2018 to promote traditional crafts from each of the state's 75 districts. Padma Shri Rajnikant said currently, annual business of Banaras pink enameling is of around Rs 12 crore to Rs 15 crore. The ancient craft involves around 250 to 300 people, with 30% being women. Efforts by the central and state govts revived this craft, providing employment to thousands of people. The work of pink enameling primarily takes place in the lanes of Varanasi's Gayghat, Kalbhairav, Pakka Mahal and other areas. National and state awardees like Ramesh Vishwakarma, Tarun, Jaya Singh, Poonam, Meena Devi, Balram Das, Shyam Das, Amar Nath Verma, and Arun Verma said the dying art revived thanks to the policies of govt. In addition to training, loans and grants, govt is creating a market through marketing efforts. This has led to many young artisans who turned away from this craft to re-engage with it. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 2025 Top Trending local enterprise accounting software [Click Here] Esseps Learn More Undo Orders are now coming in from domestic and international markets, said national awardee Kunj Bihari, adding that on Akshaya Tritiya, orders for various kundan pink enameling products have come from both domestic and international markets. Women's jewellery such as necklaces, earrings, rings and anklets are prominent. Additionally, people are choosing these products for wedding and return gifts. Demand for pink enameling in corporate gifting has also increased. PM Narendra Modi and Chief Minister Yogi Adityanath have become brand ambassadors for GI and ODOP products, bringing UP's handicrafts to the global market, as they presented local handicrafts to foreign guests on many occasions. Gulabi meenakari is a unique art form of Varanasi, which is considered most alluring and technical of all metal decorations. National Museum of India, New Delhi and Bharat Kala Bhawan, Banaras Hindu University, have collections of this art, which is characterised by pink strokes on white enamel. According to specification in the GI notification, Banaras Gulabi Meenakari is basically an ancient form of art in India that was praised since its introduction for superb designs and combination of colours. It is said to have been introduced in Varanasi by Persian enamellists who came to India in the early 17th century at the peak of the Mughal court.
