Latest news with #OrganicIndia
Time of India
05-07-2025
- Business
- Time of India
Sachin Tendulkar encourages consumers to look beyond ‘organic labels' in new ad
Organic India, by Tata Consumer Products , has launched a new campaign to reinforce Organic India as one of India's most trusted organic brands, in collaboration with cricket legend Sachin Tendulkar. Tendulkar's determination to excellence and integrity mirrors the brand's unwavering commitment to deliver high quality, trusted organic products , the company stated in a press note. With this natural alignment of shared values and vision, Organic India aims to deepen consumer trust, inspire brand love and reinforce its position as a pioneer in the organic foods and beverages category, it added. Anchored in the message 'Sirf Naam Se Nahi, Kaam Se Organic', the campaign is launched at a time when consumer interest in healthier eating and organic food is steadily rising. However, as more people make conscious choices, many remain uncertain about what truly defines an organic product. The market is flooded with claims, leaving consumers questioning the integrity behind the organic label. This campaign encourages consumers to ask the right questions and educates them on identifying authentically organic products while reinforcing the rigorous quality standards Organic India products adhere to, which makes them 'authentically organic'. By backing every claim with proof, Organic India aims to help consumers go beyond just an 'Organic label' and make decisions rooted in facts and not assumptions. The brand film brings this message to life through everyday moments which most consumers can relate to. With calm conviction, Tendulkar gently reminds consumers to look beyond just Organic labels, challenge assumptions about the authenticity of the so-called Organic products, while drawing attention to what sets Organic India apart. As Tendulkar shares in the film, 'Sirf Naam se nahi, Kaam se organic,' He adds, 'In today's world, it's important to ask where your food comes from and how it's grown. What drew me to Organic India is their integrity; everything they say, they back up with action. This film reflects that honesty and encourages people to choose with care.' Puneet Das, president – packaged beverages, India and South Asia, Tata Consumer Products, said, 'With this campaign, we are urging the consumers to question the authenticity of various Organic products and reinforce what truly makes a product organic. Organic India has always believed that authenticity must be earned, not claimed. Through rigorous testing, transparent sourcing, and a legacy of integrity, we aim to build lasting trust. Tendulkar's voice brings powerful credibility to this mission, inspiring people to make choices rooted in truth, not assumptions.' The campaign will be amplified through a multi-platform rollout including digital, influencer engagement, and community storytelling. This campaign was conceptualised and developed by Creativeland Asia Advertising. Watch the video here:
Mint
18-06-2025
- Business
- Mint
Tata Consumer Products keeps its ‘antennas up' for strategic acquisitions
New Delhi: Packaged consumer goods company Tata Consumer Products (TCPL) on Wednesday reaffirmed its commitment to strategic acquisitions to complement its primary focus on organic growth, as it navigates evolving consumer demands for healthy and convenient options. 'We always are in the market. We have our antennas up, and if there's something sensible at the right price, and it fits in well with our portfolio, we will do that,' P. B. Balaji, non-executive non-independent director at TCPL, said while addressing shareholders virtually at the company's 62nd Annual General Meeting (AGM). 'Rest assured, we have a sizeable amount of gunpowder with us, and, therefore, growing organically will be the first focus; inorganic growth will be more bolt-on (acquisition) rather than anything transformative at this point in time, unless of course something dramatically different comes up,' Balaji added. In FY24, the company acquired Ching's Secret maker Capital Foods aside from Organic India. Meanwhile, Balaji said consumer trends in India are evolving with shoppers turning more health conscious. 'Global growth is expected to moderate in the near term, with the IMF forecasting a 2.8% expansion in 2025. India remains one of the fastest growing large economies in the world with a GDP growth estimate north of 6%. Against this backdrop, we are witnessing significant shifts in consumer behaviors and business models. Consumers are becoming more health conscious, seeking 'better for you' and organic options. There's a clear premiumization trend, even in staples,' he said. This is prompting consumers to look for convenience, leading to rising demand for cooking aids, ready-to-drink beverages and snacking. The International Monetary Fund in its April World Economic Outlook report said that India is expected to grow at 6.2% in 2025, and 6.3% in 2026, well ahead of China. It has also forecast India to replace Japan as the world's fourth-largest economy this year. Additionally, the company addressed concerns around the US tariffs given the company's exposure to overseas markets. 40% of Organic India sales are generated in the US, with Capital Foods contributing 10% from the same market. It also sells tea, salt and coffee in the US. 'The tariff will cause some amount of demand stress. From a competitiveness perspective, everybody's equally impacted, so not much on that particular front. We've been holding pretty steady on our Eight o'Clock coffee shares, and in the last two quarters, we're also seeing healthy growth in that portfolio,' he said. TCPL reported consolidated revenues of ₹ 17,618 crore in FY25. However, net profit declined 17% to ₹ 1,252 crore, marking a 17% decline year-on-year. Beyond its flagship tea and salt products, the company sells packaged water, pulses, snacks, coffee, dry fruits, condiments, cereals and spices. The company is actively adapting to the rapidly changing retail landscape, where quick commerce is 'reshaping' distribution; however, physical retail remains important, he said. 'The digital-first marketing and hyper personalization are rewriting the brand playbook. At the same time, artificial intelligence is rapidly transforming every function from demand forecasting, content generation, inventory optimization and pricing intelligence. Companies that embed AI deeply into operations will lead the next phase of value creation,' Balaji said. Currently, e-commerce contributes 13% to TCPL's overall India business. The company is focusing on high-potential emerging channels such as quick commerce, pharmacy and food services to further expand its digital footprint. 'Over the last five years we've launched over 150 products—our innovations to sales ratio has now gone up to 5.2% from the lows of 0.8%. We have quadrupled our direct reach over the past five years to over 2 million outlets with a total reach of 4.4 million outlets. We have strengthened our execution on emerging channels with e-commerce contribution, growing greater than 5x, enabled by the exponential growth in quick commerce,' he said. The company has also been battling high input costs—especially on tea and coffee. The company reported a 1% growth in tea volumes in fiscal 2025. In the March quarter, North India tea prices came off the highs given the lean season, in line with the yearly trend. South India tea prices came off sequentially as well, the company said during its quarterly earnings presentation. 'Inflation last year was sharp, particularly in tea. Our first response in such an environment is to tighten our belts and get our cost savings right. We will be forced to do calibrated price increases, thinking through the entire cycle because you wouldn't want to price yourself ahead of the market and the market completely crashes,' he said. Prices of coffee touched record highs in the March quarter—averages prices were up 97% year-on-year higher for the Arabica variety during the period. He expressed optimism for the upcoming tea and coffee crops. 'The tea crop this year, we believe, is going to be normal and definitely better than last year, and coffee of course, all of us have been watching it, the pricing is volatile and we will need to take a very close look at that, but it looks like the crop could be normal this year. Auction prices of tea are currently equal to last year, and it's expected to soften as the season starts and continues,' he said.
India Today
29-05-2025
- Health
- India Today
Ayurvedic secrets for a healthier digestive system
Our gut is far more than just a digestive organ—it is a cornerstone of our immunity, a silent contributor to our mental well-being, and a key player in nutrient absorption and inflammation control. As modern science delves deeper into the gut-brain axis and microbiome research, there's a renewed interest in turning to nature for holistic, sustainable digestive Today spoke to Ruchi Sharma, certified nutritionist and functional health coach, in collaboration with Organic India, to understand how time-tested herbs and organic ingredients are helping people rediscover digestive balance through natural means. From ancient Ayurvedic blends to modern-day mindful routines, Sharma emphasises the power of organic purity in nurturing long-term gut GUTDigestive discomfort, bloating, constipation, and irregular bowel movements are increasingly common complaints—yet they're often dismissed or normalised. According to Sharma, these signs may indicate deeper issues like gut dysbiosis or imbalance in the microbiome. "Lifestyle factors like stress, processed food, lack of hydration, and sedentary habits create a perfect storm for digestive sluggishness," she notes. A thriving gut is the foundation of long-term wellness. And to nourish it, Sharma encourages a return to nature: 'Organic, whole-plant ingredients carry the intelligence of nature. "They don't just treat symptoms, they restore balance.'PSYLLIUM HUSKKnown traditionally as Isabgol, psyllium husk is rich in soluble and insoluble fiber. When consumed, it forms a gentle gel in the gut, easing bowel movements and alleviating bloating without disrupting the body's natural digestive rhythm. Sharma explains, 'Psyllium's beauty lies in how gently it works—helping regulate bowel function, cholesterol, and even metabolism without dependency.'TRIPHALAadvertisementTriphala is an age-old Ayurvedic combination of three fruits—Amalaki, Bibhitaki, and Haritaki—renowned for their synergistic effects. 'Triphala not only supports elimination and detox but also enhances nutrient absorption,' says Sharma. Rich in antioxidants and vitamin C, this gentle cleanser is ideal for maintaining regularity and gut AND CHANDRASHOORFor those who deal with IBS-like symptoms, including cramping, irregular stools, or gut sensitivity, the combination of Bael leaf and Chandrashoor (garden cress seeds) offers comforting relief. 'These herbs have anti-inflammatory properties and work well when paired with fiber like Isabgol to offer deep gut support,' Sharma explains. They help reduce episodes of discomfort while promoting consistency in AND GINGERTulsi (Holy Basil) and ginger are household names, but their digestive powers are often underestimated. 'Tulsi is excellent for managing stress-related digestive issues, while ginger stimulates digestive enzymes and supports metabolism,' Sharma says. Sipped as herbal infusions or brewed with green tea, these herbs act as both soothing balancers and energising stimulants for the A DIGESTIVE ROUTINEAyurvedic wisdom teaches that consistency in self-care is as important as the remedies themselves. Whether it's taking Triphala before bed or beginning the day with a Tulsi-ginger infusion, these rituals anchor wellness. Sharma emphasises the value of integrating such practices into daily life: 'Our gut loves rhythm. When we care for it consistently, it begins to care for us in return.'CHOOSING PURE, WHOLE INGREDIENTSadvertisementWhen choosing herbal supplements or infusions, Sharma urges a shift toward organic, whole-herb preparations. 'Whole herbs preserve nature's full spectrum of nutrients,' she explains, 'and their compounds work harmoniously to bring real benefits". Unlike isolated extracts, they support the body's intelligence.'By avoiding harmful chemical residues, organic products deliver nourishment in its purest form—allowing the gut to absorb, heal, and thrive. Brands like Organic India, known for their dedication to sustainable, whole-herb formulations, embody this philosophy, offering products that support both digestion and a more conscious 'S WISDOM FOR MODERN TIMESIn an age of fast fixes and quick relief, the gentle, steady wisdom of nature offers a refreshing contrast. Whether you are trying to resolve occasional discomfort or foster lifelong digestive resilience, time-tested remedies rooted in Ayurveda can be a powerful ally.'Gut health is not a trend,' Sharma concludes, 'it's the foundation of our energy, mood, and immunity." Our entire body benefits when we honor it with natural, authentic care.'Please consult your healthcare provider before starting any new supplement, especially if you have pre-existing conditions or are on medication. Always check ingredient lists to avoid allergic reactions or adverse Watch
News18
29-05-2025
- Health
- News18
Gut Health: Why It Matters and How Nature Can Help
Last Updated: Gut health is foundational—not just for digestion, but for holistic well-being Our gut does far more than just digest the food we eat. It plays a vital role in immunity, nutrient absorption, mental well-being, and even inflammation regulation. As research continues to highlight the importance of digestive health, interest in natural, holistic support for the gut is on the rise. Digestive discomfort, bloating, irregular bowel movements, and occasional constipation are more common than we might admit. These symptoms, while often brushed off, may indicate an imbalance in the gut microbiome or a sluggish digestive system. Factors such as poor diet, stress, lack of fiber, and sedentary lifestyles can all contribute. Nature's purity provides essential nourishment, helping to restore digestive balance naturally. Organic, whole-herb ingredients uphold the integrity of plant-based healing, supporting gut health and overall well-being. Nature-Backed Tools for Digestive Wellness Several Ayurvedic herbs and formulations have been used for centuries to support digestion. Ruchi Sharma, certified nutritionist and health coach in collaboration with Organic India helps us take a look at a few natural solutions that are increasingly being adopted in contemporary wellness routines: 1. Psyllium Husk (Isabgol): A Natural Source of Fiber Psyllium husk is known for its soluble and insoluble fiber content, which helps maintain bowel regularity. Its ability to form a gel-like consistency in the gut makes it effective in easing constipation and reducing bloating. Unlike synthetic laxatives, it works without disrupting the body's natural rhythm and may also help regulate cholesterol and support healthy metabolism. Triphala, a classical Ayurvedic formulation, combines three fruits—Amalaki, Bibhitaki, and Haritaki. Together, they support gentle detoxification of the digestive tract, aid nutrient absorption, and encourage regular elimination. Triphala is also a natural source of antioxidants and vitamin C, contributing to better gut health. Herbs like Bael leaf and Chandrashoor (garden cress seeds) are traditionally used to soothe intestinal inflammation, particularly in individuals prone to Irritable Bowel Syndrome (IBS) symptoms. When combined with fiber-rich ingredients like Isabgol, they support comprehensive gut care, relieving both occasional and chronic irregularities. 4. Tulsi and Ginger: Time-Tested Digestive Herbs Tulsi (holy basil) and ginger are widely recognized for their digestive properties. Tulsi helps combat stress-induced digestive issues, while ginger stimulates digestive enzymes and improves digestion and metabolism. Infusions made with these herbs, either alone or in combination with green tea, can be a soothing addition to post-meal routines. Beyond specific ingredients, the act of caring for digestion—whether through sipping herbal tea or taking a daily capsule—can help anchor better lifestyle habits. Ayurvedic practitioners often emphasize routine, suggesting that consistency plays a key role in digestive harmony. As with any wellness approach, choosing the right products—chemical-free, pure, and authentic—is critical. 'I personally recommend Organic India's Psyllium Husk, Triphala, and Tulsi Ginger Tea to my clients suffering from digestive issues," says Ruchi Sharma. 'Crafted in their pure, organic form and made without chemicals, these 100% whole-herb products preserve nature's complete nutrition while supporting gut health. Nature's purity plays a vital role in fostering a thriving microbiome by delivering untainted, whole-herb nourishment that nurtures balance, vitality, and long-term digestive wellness." Gut health is foundational—not just for digestion, but for holistic well-being. Whether you're looking to address occasional discomfort or build long-term digestive resilience, nature has time-tested solutions worth exploring. As awareness grows around preventive health, these traditional remedies continue to find relevance in the modern world. First Published: May 29, 2025, 12:01 IST
Time of India
27-05-2025
- Business
- Time of India
Tata Consumer acquisitions report double-digit revenue growth in FY'25
HighlightsTata Consumer Products Limited reported that the acquired brands Capital Foods and Organic India achieved combined sales of Rs 1,173 crore for the financial year 2024-25. Capital Foods, known for the popular Ching's Secret brand, generated a revenue of Rs 799 crore and a profit of Rs 119 crore, while Organic India reported a revenue of Rs 374 crore with a loss of Rs 1.93 crore. Following the integration of Capital Foods and Organic India, Tata Consumer Products Limited has streamlined operations and explored new market opportunities, particularly in the organic products sector with a focus on wellness portfolio expansion. Capital Food and Organic India brands, which were acquired by Tata Consumer Products Ltd (TCPL) a year ago, have reported a double-digit revenue growth in FY2024-25, according to the latest annual report of the company. "Both the brands "achieved combined sales of Rs 1,173 crore, with Capital Foods revenue at Rs 799 crore and Organic India revenue at Rs 374 crore," the Tata group's FMCG arm said in its report. Both delivered strong gross margins, supported by synergies that also drove EBITDA margin expansion year-on-year, it added. TCPL in January 2024 acquired Capital Foods, which owns popular Ching's Secret brand, and Fab India-backed Organic India for a combined enterprise value of Rs 7,000 crore. Capital Foods reported a profit of Rs 119 crore, while Organic India had a loss of Rs 1.93 crore for the financial year which ended on March 31, 2025. Capital Food's revenue for the financial year ended March 31, 2023, was Rs 705.5 crore and Organic India's revenue was Rs 324.4 crore. TCPL said the recent acquisition of Capital Foods and Organic India has further boosted its product portfolio. It has integrated logistics and warehousing for Capital Foods and Organic India to streamline operations and reduce costs. "With the integration complete and businesses stabilised during the year, we were able to capitalise on the synergy benefits and scale the businesses," it said. Capital Foods continues to build growth momentum with targeted innovation, market innovation, expansion into white spaces and strategic brand collaboration. Its operating margin witnessed growth despite higher investment behind brands including collaboration with PepsiCo India's Kurkure to create a breakthrough limited edition snack that combined its signature Schezwan flavours with Kurkure's iconic texture, this was combined with a high energy media and other marketing campaigns. While for Organic India, TCPL is exploring alternate channels also. "With growing consumer demand for organic products, Organic India can leverage this opportunity, through wellness portfolio expansion and strengthening the brand equity and consumer connect. We are strategically building future ready channels like Pharma and Food Services to drive long term growth," it said.
