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The Sun
18-06-2025
- Business
- The Sun
Prudential announces $880,000 community investment to celebrate SG60 and its move to Labrador Tower
SINGAPORE - Media OutReach Newswire - 18 June 2025 - Prudential Singapore ('Prudential') has unveiled a special $880,000 SG60 community investment to celebrate Singapore's 60th birthday and its office move to Labrador Tower. Aligned with the SG60 theme of 'Building Our Singapore Together', Prudential's community initiatives focus on uplifting and connecting Singapore residents to build a resilient and inclusive society for generations to come. They include household essentials hampers for over 1,100 ComLink+ families residing in the vicinity of Prudential's new office at Labrador Tower. In addition, the company will make a donation to the Prudential Longevity Pledge to further support KidSTART families through an ongoing fresh food produce programme, as well as establish community edible gardens later this year to nurture community bonds. Ms Chan San San, CEO of Prudential Singapore, said: 'With over 90 years of history in Singapore, Prudential has a deep connection with the country and its people. As Singapore marks its 60th year of independence and Prudential moves to its new office at Labrador Tower, we want to celebrate by investing in the wellbeing of our community.' Bringing corporate and agency teams under one roof at Labrador Tower In May 2025, Prudential completed its move to Labrador Tower, occupying a floor area of over 170,000 square feet in total. The extensive space houses both its corporate office which spans two and a half floors, and its agency offices which occupy five floors. The insurer has also incorporated an additional shared floor into the layout where corporate and agency teams can interact more easily. This will strengthen the synergy between Prudential's 1,200-strong corporate employees and 5,400-strong financial representatives in its agency. Ms Chan said: 'The move to Labrador Tower strategically unites our corporate and agency teams under one roof. We anticipate that the shared spaces and increased interactions will foster deeper collaboration, facilitate greater knowledge exchanges, and promote a more seamless approach to serving our customers.' Prudential's existing distribution channels also include strategic bancassurance partners, United Overseas Bank (UOB) and Standard Chartered. This year marks the 15th anniversary of working with UOB, while 2024 was the 25th anniversary with Standard Chartered. Together with Prudential's tied agency and financial advisory arm, Prudential Financial Advisers Singapore, they serve the financial needs of more than one million customers. Prudential's new office supports hybrid work with a variety of spaces to cater to different work requirements and greater collaboration between corporate and agency teams. These include libraries for focused tasks, different types of meeting areas for both informal and formal discussions, and convenient phone booths to take calls. Combined with Prudential's flexible work arrangements, the new office encourages both planned and spontaneous interactions to support knowledge sharing, enabling the corporate and agency teams to work together more effectively to better meet customers' needs. For more information on Prudential's $880,000 community investment, please refer to Annex A. The $880,000 community investment comprises: 1. Household essentials hampers for ComLink+ families Prudential volunteers will be packing and distributing household essentials hampers to over 1,100 ComLink+ families residing in the vicinity of Prudential's new office at Labrador Tower. Items in the hamper include household essentials such as hand soap and dishwashing liquid to support families in maintaining their wellbeing through access to essential personal hygiene and household cleaning items for a clean and healthy home environment. 1. Cash donation to the Prudential Longevity Pledge The SG60 community investment includes a cash donation to the Prudential Longevity Pledge, a fundraising programme established in partnership with Community Chest in 2021 to provide support to vulnerable groups in the community. This collaboration ensures sustained financial support, and is bolstered by Prudential's annual contributions. The SG60 cash donation will go towards supporting KidSTART Singapore ('KidSTART') families through its community programme, Healthy with KidSTART, which was launched in 2020 as a collaboration between Prudential and KidSTART. Aimed at promoting healthy eating habits among children aged 0-6 years old, Prudential contributes by funding the packing and delivery of monthly fresh produce packs to families, holding interactive and educational events, and producing resources such as live online cooking shows and recipe cards with tips on how to engage young children in the kitchen during meal preparation. Prudential[1] and KidSTART volunteers have clocked almost 20,000 volunteering hours since the inception of the programme, packing and delivering the fresh produce packs at least three times a year to benefit more than 3,000 KidSTART families. 1. Establishment of community edible gardens To foster community resilience for a more sustainable future, Prudential will be launching a new initiative called Heathy Harvest later this year. With this initiative, the company aims to drive environmental responsibility and enhance wellbeing by setting up community edible gardens. These gardens will serve as social and therapeutic green spaces that enable connection with nature, encourage sustainable gardening activities and promote healthy eating through the distribution of fresh produce grown at the gardens. More details on the community gardens will be shared at a later date. [1] Prudential volunteers comprise Prudential employees, agency force, partners, and friends and family.
Malay Mail
30-04-2025
- Business
- Malay Mail
AIA Singapore celebrates SG60 with a year of initiatives to empower holistic well-being across the nation
Aligned to the theme of 'Building Our Singapore Together', the efforts aim to make a meaningful impact on Singaporeans of all generations Launching a customised "Live Better with AIA" Monopoly game set to empower individuals and families to embrace a holistic approach to life, focusing on physical, financial, and mental wellbeing. Rolling out a family-centric campaign to encourage Singaporeans to strengthen and secure their family's financial future. Partnering with Rainforest Wild ASIA at the Mandai Wildlife Reserve to inspire a love for nature and wildlife amongst Singaporeans by encouraging meaningful connections that improve wellbeing. Series of events specifically catered to affluent and High-Net-Worth (HNW) clients from the AIA Altitude programme, providing them with bespoke experiences that reflects our 'Wealthbeing by AIA' proposition. Strengthening community bonds with Corporate Social Responsibility (CSR) activities focused on giving back to less-privileged members of society communities and making a positive social impact. Street tiles representing a Singaporean's continuous journey of self-growth : Each tile represents distinct lifestyle enhancements, from essential needs to ultimate luxury. By integrating local cultural elements and unique Singaporean experiences, the tiles are designed to reflect the players' diverse aspirations. : Each tile represents distinct lifestyle enhancements, from essential needs to ultimate luxury. By integrating local cultural elements and unique Singaporean experiences, the tiles are designed to reflect the players' diverse aspirations. Traditional houses and hotels replaced with Upgrades and Transformations : Upgrade represents a significant milestone in enhancing one's lifestyle, such as advanced workshops, personalised wellness plans, or high-end home features. Transformations signify even higher levels of achievement, like attaining expert certifications, investing in luxury property, or accessing exclusive experiences. : Upgrade represents a significant milestone in enhancing one's lifestyle, such as advanced workshops, personalised wellness plans, or high-end home features. Transformations signify even higher levels of achievement, like attaining expert certifications, investing in luxury property, or accessing exclusive experiences. 'Chance' cards with a local flavour: Chance cards incorporate Singaporean slang while retaining their original outcomes. Players are encouraged to get up and move to earn their cash, promoting an active lifestyle. 'Community chest' cards with relatable life moments and community engagement: Players can experience a range of real-life scenarios, such as earning bonuses, receiving angbao money at Chinese New Year, and celebrating family milestones like winning an award. [1] Mike Tay was also featured among the top 50 Most Influential Singapore Designer in Singapore Tatler Homes, 2016. More information available at: * AIA Better Together Promotion 2025 Terms & Conditions apply SINGAPORE - Media OutReach Newswire - 30 April 2025 - AIA Singapore today announced a year-long line-up of initiatives designed to connect with Singaporeans across all ages, empowering individuals to enhance their holistic wellness. Aligned with nationwide celebrations, these initiatives also emphasise giving back to the community, reinforcing AIA Singapore's commitment to continue making a meaningful impact in Singapore and for its initiatives include:"AIA Singapore has proudly championed the health and well-being of Singaporeans across generations. As needs evolve, we remain committed to introducing innovative initiatives that promote holistic well-being and redefine what it means to live a healthy and active lifestyle. As Singapore marks its 60th birthday, we reaffirm our dedication to helping Singaporeans live Healthier, Longer, Better Lives," saidThe "Live Better with AIA" Monopoly game set is Singapore's first-ever insurer-customised edition of the iconic game. Designed to reflect the nation's unique culture and experiences, it takes players through key life milestones and decisions, highlighting challenges and opportunities in health, wellness, financial planning, and social stand-out features of the "Live Better with AIA" Monopoly game set include:Irma said, "The Live Better with AIA Monopoly goes beyond financial planning. It's a platform for families to bond over, learn together, and make informed decisions that enhance their holistic wellbeing. It's not just about winning – it's about building a life filled with purpose, personal growth, and meaningful connections."The "Live Better with AIA" Monopoly game set is exclusively available through AIA insurance representatives. More details can be found here: To celebrate SG60 and the National Family Festival in June, AIA Singapore is launching a special campaign to help families safeguard their financial future. From 6 May to 31 July 2025, AIA Singapore is offering up to 20% off eligible plans plus a free family adventure pass to Mandai Wildlife Reserve (worth S$200).This initiative aligns with the national focus on families, empowering Singaporeans—especially young families—to build a strong financial foundation for the future. It also reflects AIA Singapore's commitment to supporting and strengthening families, recognising their vital role in shaping a resilient society. More details on tthe promotion can be found here from 6 May: In February this year, AIA Singapore celebrated the opening of Rainforest Wild ASIA at Mandai Wildlife Reserve, reinforcing its commitment to community engagement, wildlife conservation, and healthier lifestyles. As AIA Singapore continues to support initiatives that promote well-being and sustainability, this collaboration aligns with the AIA One Billion initiative , which aims to empower one billion people to live Healthier, Longer, Better Lives by 2030. For more details, please refer to the press release As part of AIA Singapore's continued efforts to serve affluent and HNW clients in Singapore and across the region, a curated series of events, momentos and experiences catering specifically to AIA Altitude members will be held throughout the year. Members of the by-invite-only programme will be provided access to unique and bespoke opportunities that reflect the ' Wealthbeing by AIA ' proposition, our belief that true wealth transcends mere financial wellness and encompasses holistic AIA Altitude Pinnacle members celebrating their 60th birthday in 2025 will be gifted an exclusively designed Silk Scarf designed by local designer and founder of Singapore lifestyle brand Onlewo, Mike Tay[1]. The design on the scarf captures the dynamic blend of Singapore's heritage and progressive nature. The exquisite design mirrors AIA Singapore's commitment to evolve alongside customers as a trusted partner in health and wealth, a similar reflection Singapore's transformation in the past six decades into a metropolitan Altitude will also be partnering with the Michelin Guide to present Gastronomic Heritage, a booklet featuring prominent four family-owned restaurants and chefs from Singapore, each with a rich legacy spanning multiple generation. Pulling parallels between these eateries and one's wealth planning journey, Gastronomic Heritagewill spotlight key values about legacy building and inheritance, spurring AIA Altitude members to curate conversations about growing and protecting their wealth holistically. They will also be treated to an experiential, specially curated dish or experience at these featured exclusive events for AIA Altitude members lined up for the year include wine and sake pairing sessions with featured brands fromGastronomic Heritage, exclusive SG60 National Day celebration at the AIA Wealth Centre overseeing the view of Padang, a trip to local Gin distillery Brass Lion, paired with a hands-on experience to craft an exclusive bottle of Gin infused with familiar local flavours, and moreBeyond leisure and enjoyment, these events will also incorporate insightful business topics, ranging from investment strategies and legacy planning to wealth enhancement, empowering AIA Altitude members to achieve holistic success in both their personal and professional Singapore is dedicating the year to giving back to the community through a series of CSR initiatives, with AIA staff and insurance representatives participating in volunteer programmes to support those in need. Its adopted charities will also be invited to share about their mission and needs at various AIA office locations, encouraging employees and AIA insurance representatives to contribute meaningfully. This year, we will also recognise and celebrate the efforts of "AIA Connecting Lives" volunteers who dedicate their time to serving the as part of AIA Singapore's sponsorship of Mandai Rainforest Wild Asia, special edition tapir plushies will be available for sale with all proceeds going to the AIA Better Lives Fund "SG60 is not just a time for celebration but also a moment of reflection on our shared values and goals as Singaporeans. This year, as we embrace 'Building Our Singapore Together,' we recognise that each of us has a role to play in supporting one another and shaping a stronger, more resilient nation," said #AIASingapore The issuer is solely responsible for the content of this announcement. About AIA AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR[1], Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR[2], and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd. The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024. AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes. AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes "1299" for HKD counter and "81299" for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol "AAGIY". [1] Hong Kong SAR refers to the Hong Kong Special Administrative Region. [2] Macau SAR refers to the Macau Special Administrative Region.
