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Time Business News
09-07-2025
- Business
- Time Business News
Outdoor Recreation Market Opportunities
The numbers tell a compelling story: outdoor recreation market opportunities now contribute $887 billion annually to the U.S. economy, supporting 5.2 million jobs across the country. But behind these macro-economic figures lies a more interesting narrative—the democratization of outdoor adventure is creating unprecedented outdoor recreation market opportunities for businesses that understand how to serve the modern camping enthusiast. Gone are the days when camping was primarily the domain of rugged outdoorsmen and seasoned backpackers. Today's outdoor recreation participants represent a diverse demographic shift that's rewriting the rules of an entire industry. According to the Outdoor Industry Association, 2024 saw a record 57.7 million Americans participate in camping activities—a 10% increase from the previous year. More significantly, 73% of these participants were either first-time campers or had fewer than five years of experience. This surge in novice outdoor enthusiasts has created what industry analysts are calling the 'beginner boom'—a massive outdoor recreation market opportunity for businesses that can effectively bridge the gap between outdoor aspiration and practical accessibility. The traditional outdoor gear industry built its reputation on serving extreme athletes and professional guides. Products were designed for technical performance in harsh conditions, often at price points that excluded casual participants. This approach worked when the market was small and specialized, but it's proving inadequate for today's mainstream outdoor movement. Smart retailers are recognizing that the future of outdoor recreation lies in making activities accessible to everyday consumers. This means prioritizing user-friendly design over technical specifications, offering comprehensive education alongside product sales, and creating price points that welcome rather than exclude new participants. The most successful outdoor retailers are those that have shifted from selling gear to selling experiences and confidence. They understand that a first-time camper doesn't need the same equipment as someone attempting to summit Everest, and they're building business models around this fundamental insight. The beginner boom is creating outdoor recreation market opportunities far beyond traditional outdoor retailers. Local economies in outdoor recreation areas are experiencing unprecedented growth as new participants discover activities close to home rather than planning elaborate destination trips. Camping equipment rentals have emerged as a particularly robust sector, with companies like Outdoorsy and RVShare reporting year-over-year growth rates exceeding 40%. These businesses capitalize on the reality that many new outdoor enthusiasts prefer to test activities before making significant equipment investments. The trend is also driving innovation in product development. Manufacturers are creating 'gateway' products—simplified versions of traditional outdoor gear designed specifically for beginners. These products prioritize ease of use and forgiveness over technical performance, creating entirely new market segments. Perhaps the most significant factor driving outdoor recreation growth is the democratization of information. Where previous generations relied on expensive guided trips or extensive personal networks to learn outdoor skills, today's participants can access comprehensive guides and tutorials online. This shift has created opportunities for content creators and educators who can effectively translate outdoor expertise into accessible, actionable guidance. Comprehensive beginner-friendly resources that cut through marketing hype and focus on practical recommendations are becoming increasingly valuable to both consumers and retailers. The most successful outdoor content focuses on removing barriers rather than highlighting challenges. It acknowledges that most people want to enjoy nature without becoming gear experts, and it provides pathways for them to do so safely and confidently. Industry forecasts suggest the outdoor recreation economy will continue expanding, with particular growth in sectors serving novice participants. Key outdoor recreation market opportunities include: Simplified Product Lines: Equipment designed specifically for beginners, emphasizing ease of use and forgiveness over technical performance. Educational Services: Companies that combine gear sales with comprehensive education and skill-building programs. Rental and Sharing Models: Businesses that reduce financial barriers to entry while allowing customers to experiment with different activities and gear types. Local Experience Providers: Services that help urban and suburban residents access outdoor recreation opportunities close to home. Technology Integration: Apps and digital tools that make outdoor activities more accessible and less intimidating for newcomers. The outdoor recreation boom is also driving increased awareness of environmental stewardship. New participants are often more conscious of their environmental impact than previous generations, creating opportunities for businesses that can demonstrate genuine commitment to sustainability. This trend is particularly evident in gear manufacturing, where companies are increasingly focusing on durability, repairability, and environmental responsibility. Consumers are willing to pay premium prices for products that align with their values, creating opportunities for businesses that can authentically integrate sustainability into their operations. The outdoor recreation industry stands at an inflection point. The choices made by businesses today will determine whether the current boom becomes a sustainable long-term trend or a temporary phenomenon. Companies that recognize the shift toward accessibility and inclusion are positioned to capture significant market share in what promises to be a continued expansion of outdoor recreation participation. Those that cling to traditional approaches risk being left behind as the industry evolves to serve a broader, more diverse customer base. The great outdoors gold rush isn't just about selling more gear—it's about creating sustainable businesses that serve the growing number of Americans who want to connect with nature. The companies that succeed will be those that make outdoor recreation feel achievable rather than intimidating, accessible rather than exclusive. The trail ahead is clear: outdoor recreation is no longer a niche market. It's a mainstream economic force that's reshaping how Americans spend their leisure time and discretionary income. The businesses that recognize this shift and adapt accordingly will find themselves well-positioned for sustained growth in one of America's most dynamic industries. About Time Business News: Time Business News provides insights into emerging market trends and economic opportunities. For more analysis on consumer markets and industry developments, visit our website. TIME BUSINESS NEWS
Hospitality Net
10-06-2025
- Business
- Hospitality Net
Connect, Curate, Customize: Teamwork and Technology Turn Outdoor Experiences into Unforgettable Adventures
As summer travel trends shift, one truth remains: the more personalized and immersive the experience, the more likely guests are to return. In today's uncertain marketplace, travelers are booking later and staying for shorter periods, often Thursday through Sunday rather than a full week. With rising costs and global events weighing on decision-making, guests are opting for quick getaways — and looking for meaningful experiences to make the most of them. Despite the uncertainty, outdoor adventure remains a strong draw. According to the Outdoor Industry Association, the U.S. outdoor recreational economy is worth $887 billion annually and according to CRR Hospitality, outdoor adventure tourism is projected to grow by 15.3% annually through 2033. To stay competitive, hotels must go beyond standard offerings. Guests want to feel immersed in the local culture and environment — something they cannot replicate at home. At Motto by Hilton Bentonville in Arkansas, for instance, we've seen how curated, hyper-local experiences drive deeper guest satisfaction. Experiences Are the New Amenity Today's travelers prioritize destination over décor. Functional, efficient guest rooms are appreciated, but it is the experiences beyond the room that guests remember. Partnering with local event managers, tour companies, and artists helps uncover the 'hidden gems' that make your market memorable. Start with your team. Ask employees what they love about the area. Their insider knowledge can uncover the best trails, museum exhibits, bike routes, or lesser-known eateries — things guests might miss on Google. Personalization matters. Avoid generic recommendations. Take the time to understand what each guest is looking for. A QR code linked to an e-Concierge platform can share staff-curated favorites, updated in real-time to reflect seasonal events and local discoveries. Partner for Personalization Creating truly customized adventures is easier when you have the right partner. At our Arkansas properties, we work with 37 North Expeditions to provide on-demand outdoor experiences — from e-bike rentals to kayaking tours and corporate scavenger hunts. These kinds of partnerships are key to delivering flexible, high-quality adventures that align with your guest demographic. Eco-consciousness is another growing priority. Guests are seeking sustainable, walkable destinations beyond crowded hotspots. They will choose a pricier stay if it offers a stronger connection to the community and natural surroundings. Source: Hilton Motto Bentonville Source: 37 North Expeditions Source: 37 North Expeditions Get Involved 'Locally' Everyone on your team should engage with the community. Sales leaders can become ambassadors for local CVBs. GMs can join promotional boards. Offer your lobby space to community partners for pop-ups or meetings. Promote nearby parks, restaurants, and events on social media. Curate, Do not Just Sell Help guests plan their day. Be a connector, not just a host. A stay at your hotel should open the door to local experiences — not just serve as a place to sleep. Think Creatively About Partnerships Even if your property is not in a traditional resort area, there's value nearby — whether it is a public art installation, a farmer's market, or a mom-and-pop coffee shop. Build relationships with these businesses to enrich the guest experience. Start Small and Add Value Begin with a simple amenity, such as a hiking map and a locally made snack included in a room package. Instead of relying solely on discounts, find ways to enrich your existing offerings. Be Ready for Unique Needs Flexibility is key. Big events like cycling races may require creative bike storage or early check-ins. Anticipate these needs and plan accordingly. For example, our Motto by Hilton extended bike valet service, an extension of our bike storage and service offerings. Looking Ahead We expect demand for hyper-local, eco-conscious travel to keep rising. Properties can get ahead by investing in sustainability — like offering sparkling and still water refill stations or contributing to carbon offset initiatives for outdoor experiences. Personalization, authenticity, and sustainability are the new standards. Hotels that lean into these values will lead the way. Those that do not will be left behind. About the Author Bailie Sonnentag is Director of Sales, Northwest Arkansas, for Hospitality America, a leading third-party hotel development and management company and a preferred partner of Hilton and Marriott. Hospitality America is recognized as a winner of USA Today's Top Workplaces 2024 - 2025 awards. For more information, please visit or connect with Hospitality America on LinkedIn. Barb Worcester Owner, President at PRPRO 14409305770 Hospitality America
Yahoo
24-04-2025
- Business
- Yahoo
How Colorado plans to protect the great outdoors
(COLORADO SPRINGS) — Governor Jared Polis warns that the Trump Administration's tariffs on outdoor recreation equipment and widespread layoffs in the outdoor industry pose major risks to Colorado's beloved natural spaces. In response, Gov. Polis is launching the 'Colorado's Outdoors Strategy,' a statewide initiative to protect Colorado's great outdoors. 'We are the very first state to have a comprehensive strategy, which is really remarkable,' Gov. Polis explained. 'When you think about what makes Colorado special, one of our greatest assets is our outdoors. It's important to make sure that we have a vision for conservation and outdoor recreation, climate resilience, and agriculture to make sure we can deploy, use, and protect our outdoors in a way that benefits us and future generations.' Colorado's Outdoors StrategyDownload State leaders are concerned–with more people moving in, climate change, wildfires, and drought, Colorado's outdoor spaces are feeling the pressure. 'The biggest short-term threat, I think, on everybody's mind is tariffs because these are actually really a question of whether our outdoor industry can even exist,' Gov. Polis said. The Outdoor Industry Association reports new tariffs will make it more expensive to make and sell outdoor gear in the U.S., which could lead to fewer jobs and a lack of options for customers. Colorado leaders are also concerned about growth, with the state's population expected to jump from 5.5 million to 8.5 million by 2050. The new plan is all about helping Colorado strike the right balance between enjoying the outdoors and protecting it for the future. 'Smart growth is a term we hear a lot in our urban core along the front range, but often it's not thought about in our outdoors,' said Becky Leinweber, Executive Director of the Pikes Peak Outdoor Recreation Alliance. 'If we just open up the floodgates and just let everybody go and didn't do anything different to try and get ahead of it, have good management practices, support our land managers, make sure that those experiences are there for the long haul so that future generations enjoy it, then we'd be in a world of hurt.' The strategy comes to life through nine objectives and 33 coordinating partner actions, along with a resource hub–offering free online data, mapping tools, and other resources to support conservation, outdoor recreation, and climate resilience planning. 'This effort is really rooted in our need to understand and meet the challenges that we know our outdoors face, and this is a strategic approach to not only protect, but frankly enhance our outdoor recreation industry, both from the experience side for residents, for visitors, and also for the business side,' Gov. Polis explained. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
