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Viu and SBS announce global premiere of ‘Taxi Driver' third season
Viu and SBS announce global premiere of ‘Taxi Driver' third season

Broadcast Pro

time15-07-2025

  • Entertainment
  • Broadcast Pro

Viu and SBS announce global premiere of ‘Taxi Driver' third season

Viu's latest slate of Originals showcases global collaborations and talent, delivering authentic storytelling with cross-border appeal. Viu, the pan-regional OTT platform under PCCW, and South Korea's SBS network have announced the return of the hit drama Taxi Driver for a third season, set to premiere globally (excluding South Korea and mainland China) in Q4 2025 as a Viu Original. Building on the popularity of its previous seasons, the new chapter continues the saga while expanding into new international territories and showcasing a broader range of Asian talent. Season 3 sees the return of Lee Je-hoon as Kim Do-gi, the complex and relentless vigilante at the heart of the series. Cast members Kim Eui-sung, Pyo Ye-jin, Jang Hyuk-jin and Bae Yoo-ram also return, bringing back the beloved Rainbow Taxi team. The storyline, crafted by writer Oh Sang-ho and director Kang Bo-seung, promises the group's most perilous missions yet. Joining the ensemble is Edan Lui from Hong Kong's top boy group MIRROR, who makes his Korean drama debut in a key role that forms an alliance with Do-gi. Park Jeong-hoon, CEO of Studio S (in-house production arm of SBS Media Group), said: 'We are delighted to introduce Taxi Driver 3 through our trusted and long-standing partnership with Viu, a platform with strong global influence and reach. Our production team is working diligently to create a high-quality drama that lives up to the legacy of Seasons 1 and 2, striving to meet and exceed the expectations of viewers.' Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, added: 'Our fresh slate of titles reinforces our commitment to compelling storytelling that resonates locally and travels globally. In 2025, we are bringing new international collaborations such as Taxi Driver 3 and My Youth, delivering authentic, locally rooted productions with cross-border appeal. By working alongside world-leading studio partners and by showcasing local and global talent, we hope to continue to support the creative industry while featuring fresh narratives and cultural richness that captivate audiences worldwide.' Alongside Taxi Driver 3, Viu's Q3 and Q4 slates include a diverse range of content across multiple Asian markets. My Youth tells a story of a reclusive former child actor forced to reconnect with his past when reunited with his first love, now a powerful entertainment executive. Other major titles include My Girlfriend Is a Man!, a gender-bending romantic comedy based on a popular webtoon; Love's Ambition, a Chinese romance drama starring Zhao Lu Si and William Chan; Rintik Terakhir, an Indonesian psychological romance and sequel to Aku Tak Membenci Hujan; and Putri & Phrince, a Malaysian high school romance directed by Liyana Jasmay. In addition to its Korean and Chinese productions, Viu is also expanding its Southeast Asian portfolio with 12 new Malay-language projects in partnership with studios like Rumah Karya Citra and Global Station, and co-productions with Telkomsel under the Viu | MAXStream Originals banner in Indonesia.

Viu and SBS announce Lee Je-hoon's return in Taxi Driver 3
Viu and SBS announce Lee Je-hoon's return in Taxi Driver 3

Web Release

time14-07-2025

  • Entertainment
  • Web Release

Viu and SBS announce Lee Je-hoon's return in Taxi Driver 3

Viu, PCCW's leading pan-regional OTT platform, and SBS, Korea's award-winning network, have announced Season 3 of the global hit Taxi Driver, premiering Q4 2025 as a Viu Original worldwide (excluding South Korea and mainland China). Following the record-breaking Season 2, this instalment retains the success of the Korean storytelling franchise while expanding its international production locales and introducing pan-Asian talent. Lee Je-hoon reprises his iconic role as Kim Do-gi, the brilliant yet tormented vigilante who has captivated audiences around the globe. He is joined by returning fan favourites Kim Eui-sung, Pyo Ye-jin, Jang Hyuk-jin and Bae Yoo-ram. Envisioned by writer Oh Sang-ho and director Kang Bo-seung, the Rainbow Taxi team faces their most dangerous missions Lui of Hong Kong's top boy group MIRROR makes his Korean drama debut asa character who forms an unpredictable alliance with Kim Do-gi. Park Jeong-hoon, CEO of Studio S (in-house production arm of SBS Media Group), said: 'We are delighted to introduce Taxi Driver 3 through our trusted and long-standing partnership with Viu, a platform with strong global influence and reach. Our production team is working diligently to create a high-quality drama that lives up to the legacy of Seasons 1 and 2, striving to meet and exceed the expectations of viewers.' Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, said: 'Our fresh slate of titles reinforces our commitment to compelling storytelling that resonates locally and travels globally. In 2025, we are bringing new international collaborations such as Taxi Driver 3 and My Youth, delivering authentic, locally rooted productions with cross-border appeal. By working alongside world-leading studio partners and by showcasing local and global talent, we hope to continue to support the creative industry while featuring fresh narratives and cultural richness that captivate audiences worldwide.' On top of My Youth starring global superstar Song Joong-ki, Viu's 2025 slate features diverse local programmes. These include 12 new Malay titles encompassing co-productions with leading Malaysian studios such as Rumah Karya Citra and Global Station as well as premium Indonesian content from the Viu | MAXStream Originals partnership with Telkomsel. Key Content Highlights for Q3 2025 Title Synopsis My Youth (KR) A poignant second-chance romance. Song Joong-ki stars as a reclusive ex-child actor, reunited with his first love – now a driven entertainment exec – forcing them to confront their past and reinvented selves. My Girlfriend Is a Man! (KR) A gender-bending romantic comedy. Adapted from the hit webtoon, featuring Astro's Yoon San-ha, Oh My Girl's Arin, Yoo Jung-hoo and former LOONA's Chuu in a hilarious clash of love and identity. Love's Ambition (CN) A contemporary romance of love and self-discovery. Internet celebrity Xu Yan (Zhao Lu Si) and urban elite Shen Haoming (William Chan) are the perfect couple – until their different worlds pull them apart. Rintik Terakhir (ID) A psychological romance sequel to the hit series Aku Tak Membenci Hujan. Karang, a brilliant teenager living with dual personalities after trauma, fights to reclaim his love while confronting past grudges and his own dark side. Putri & Phrince (MY) A social media romance. A fresh, addictive teen romance blending high school drama and digital-age fame – directed by Liyana Jasmay and starring Malaysia's hottest rising talents.

Viu and SBS announce Lee Je-hoon's return in Taxi Driver 3 - Middle East Business News and Information
Viu and SBS announce Lee Je-hoon's return in Taxi Driver 3 - Middle East Business News and Information

Mid East Info

time14-07-2025

  • Entertainment
  • Mid East Info

Viu and SBS announce Lee Je-hoon's return in Taxi Driver 3 - Middle East Business News and Information

Fresh slate of Viu Original highlights collaborations with global partners and talent with Authentic storytelling that crosses borders Dubai – UAE, 14 July 2025 – Viu, PCCW's leading pan-regional OTT platform, and SBS, Korea's award-winning network, have announced Season 3 of the global hit Taxi Driver , premiering Q4 2025 as a Viu Original worldwide (excluding South Korea and mainland China). Following the record-breaking Season 2, this instalment retains the success of the Korean storytelling franchise while expanding its international production locales and introducing pan-Asian talent. Lee Je-hoon reprises his iconic role as Kim Do-gi, the brilliant yet tormented vigilante who has captivated audiences around the globe. He is joined by returning fan favourites Kim Eui-sung, Pyo Ye-jin, Jang Hyuk-jin and Bae Yoo-ram. Envisioned by writer Oh Sang-ho and director Kang Bo-seung, the Rainbow Taxi team faces their most dangerous missions Lui of Hong Kong's top boy group MIRROR makes his Korean drama debut asa character who forms an unpredictable alliance with Kim Do-gi. Park Jeong-hoon, CEO of Studio S (in-house production arm of SBS Media Group), said: 'We are delighted to introduce Taxi Driver 3 through our trusted and long-standing partnership with Viu, a platform with strong global influence and reach. Our production team is working diligently to create a high-quality drama that lives up to the legacy of Seasons 1 and 2, striving to meet and exceed the expectations of viewers.' Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, said: 'Our fresh slate of titles reinforces our commitment to compelling storytelling that resonates locally and travels globally. In 2025, we are bringing new international collaborations such as Taxi Driver 3 and My Youth , delivering authentic, locally rooted productions with cross-border appeal. By working alongside world-leading studio partners and by showcasing local and global talent, we hope to continue to support the creative industry while featuring fresh narratives and cultural richness that captivate audiences worldwide.' On top of My Youth starring global superstar Song Joong-ki, Viu's 2025 slate features diverse local programmes. These include 12 new Malay titles encompassing co-productions with leading Malaysian studios such as Rumah Karya Citra and Global Station as well as premium Indonesian content from the Viu | MAXStream Originals partnership with Telkomsel. Key Content Highlights for Q3 2025 Title Synopsis My Youth (KR) A poignant second-chance romance . Song Joong-ki stars as a reclusive ex-child actor, reunited with his first love – now a driven entertainment exec – forcing them to confront their past and reinvented selves. My Girlfriend Is a Man! (KR) A gender-bending romantic comedy . Adapted from the hit webtoon, featuring Astro's Yoon San-ha, Oh My Girl 's Arin, Yoo Jung-hoo and former LOONA's Chuu in a hilarious clash of love and identity. Love's Ambition (CN) A contemporary romance of love and self-discovery . Internet celebrity Xu Yan (Zhao Lu Si) and urban elite Shen Haoming (William Chan) are the perfect couple – until their different worlds pull them apart. Rintik Terakhir (ID) A psychological romance sequel to the hit series Aku Tak Membenci Hujan. Karang, a brilliant teenager living with dual personalities after trauma, fights to reclaim his love while confronting past grudges and his own dark side. Putri & Phrince (MY) A social media romance . A fresh, addictive teen romance blending high school drama and digital-age fame – directed by Liyana Jasmay and starring Malaysia's hottest rising talents.

Viu launches Arabic reality special ‘The Big Bang Birthday' featuring Arab creators
Viu launches Arabic reality special ‘The Big Bang Birthday' featuring Arab creators

Broadcast Pro

time30-06-2025

  • Entertainment
  • Broadcast Pro

Viu launches Arabic reality special ‘The Big Bang Birthday' featuring Arab creators

Directed by Farah Alameh, a Lebanese independent filmmaker and lecturer at Lebanese University, the special combines a clear visual identity with narrative sensitivity. Viu, the pan-regional OTT video platform from PCCW, has premiered its latest Arabic reality original, The Big Bang Birthday, following the success of last year's We Wed. The new special debuted exclusively on Viu on 23 June, offering viewers an intimate glimpse into contemporary Arab identity, friendship and self-expression in Abu Dhabi. The show follows four popular creators as they secretly plan a birthday celebration for Egyptian digital star Hadeel Marei, whose bold humour and expressive style have earned her more than 2m Instagram followers. The group includes Amy Roko, a Saudi creator recognised for her anonymity and sharp social commentary; Dana Halabi, a Syrian lifestyle influencer in Dubai known for her warmth and insight; Jara, Saudi Arabia's first female rapper; and Yussra Youssif, a Sudanese beauty and fashion figure admired for her striking looks. As the friends orchestrate the surprise, viewers see their authentic personalities emerge against the backdrop of Abu Dhabi's landmarks, from Ferrari World and teamLab Phenomena to the Souk and Mangrove National Park. What starts as a simple party evolves into a thoughtful exploration of connection and identity, culminating in a heartfelt moment when Hadeel receives her unexpected gift. Samer Majzoub, General Manager of Viu MENA, said: 'The Big Bang Birthday exemplifies Viu's commitment to Arabic original productions and locally rooted storytelling that bridges entertainment and cultural insight. The authentic emotion and relatable production style of this female-led production connect us to the cultural heartbeat of Saudi Arabia, UAE and the rest of the Arab region.' Directed by Lebanese filmmaker and lecturer Farah Alameh, The Big Bang Birthday combines polished visuals with documentary realism, capturing the cast's relationships with sincerity. A private screening was held on 22 June at Vox Cinemas in Yas Mall, Abu Dhabi, ahead of the public premiere on Viu for mobile and connected TV audiences.

Viu premieres Arabic Viu Original reality special, The Big Bang Birthday
Viu premieres Arabic Viu Original reality special, The Big Bang Birthday

Web Release

time24-06-2025

  • Entertainment
  • Web Release

Viu premieres Arabic Viu Original reality special, The Big Bang Birthday

Viu, PCCW's leading pan regional OTT video-streaming platform, unveils its latest Arabic reality Viu Original, The Big Bang Birthday. Following the success of last year's We Wed (???? ?????), the special is set to premiere on 23 June exclusively on Viu. The show offers viewers a candid, culturally resonant portrait of friendship, self-expression and contemporary Arab identity in the UAE capital. It tracks four influential content creators as they plan a surprise birthday celebration for Hadeel Marei, an Egyptian digital creator known for her outspoken humour and expressive style which has helped her connect with audiences across the Arab world, including over two million Instagram followers. Hadeel's friends include Amy Roko, a Saudi content creator known for her anonymity and social commentary; Dana Halabi, a Syrian Dubai based lifestyle influencer whose warm presence and interpersonal insight ground the group dynamic; Jara, Saudi Arabia's first female rapper, navigating the intersection of music and representation; and Yussra Youssif, a Sudanese beauty and fashion creator celebrated for her striking style. The group reveals their authentic selves throughout the party-planning process, as what begins as a casual weekend transforms into a rich exploration of connections, set against Abu Dhabi's vibrant urban landscape. Filmed across key locations including Ferrari World, teamLab Phenomena Abu Dhabi, the Abu Dhabi Souk and Mangrove National Park, the programme weaves together moments of humour, tension and reflection. The narrative reaches its emotional peak when Hadeel receives her gift – an ultimate surprise that she did not see coming. 'The Big Bang Birthday exemplifies Viu's commitment to Arabic original productions and locally rooted storytelling that bridges entertainment and cultural insight,' said Samer Majzoub, General Manager of Viu MENA. 'The authentic emotion and relatable production style of this female-led production connect us to the cultural heartbeat of Saudi Arabia, UAE and the rest of the Arab region.' Directed by Farah Alameh, a Lebanese independent filmmaker and lecturer at Lebanese University, the special combines a clear visual identity with narrative sensitivity. Her approach balances cinematic polish with documentary realism, allowing the cast's personalities and relationships to unfold with authenticity.

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