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Hindustan Times
3 days ago
- Business
- Hindustan Times
Adaptive reuse, public-private synergy can drive heritage conservation: Report
New Delhi, Emphasising that heritage conservation must be seen as both a "moral obligation and a strategic investment'', a new report has pitched for greater synergy between public and private sectors, and use of digital technology to drive preservation efforts. Adaptive reuse, public-private synergy can drive heritage conservation: Report Jointly made by a leading business chamber and a global consultancy firm, it has also recommended "adaptive reuse" of old buildings through PPP model and "CSR funding" for heritage conservation. The report 'Building Public-Private Synergies for Heritage Conservation' was released at an international heritage tourism conclave held on the premises of the iconic Lukshmi Vilas Palace in Gujarat's Vadodara on July 25. Tourism, conservation and industry experts gathered at the conclave and deliberated on leveraging India's rich heritage for economic revitalisation, community development, and cultural continuity. "Heritage conservation must be seen seen as both a moral obligation and a strategic investment, where country's heritage could be transformed from static monuments to vibrant and living symbols of identity, enabling it to continue inspiring and enriching future generations," the 28-page report says. It also cited some successful conservation projects in various parts of India, as well as well-known preservation models in the UK, Spain, Italy and other countries. The report, jointly made by the PHD Chamber of Commerce and Industry and KPMG in India, stresses that heritage conservation in India is "at its defining moment". It must be recognised that the 'cultural landscape' around a heritage site is "critical for the interpretation of the site and its built heritage", and thus is very much its integral part. Owing to its importance and nature of role in serving as a record for future generations, it becomes imperative to preserve this history and culture, hence requires time-to-time conservation, it says. The report through succinct examples underlines that heritage conservation means all the processes of looking after a place to retain its historical, architectural, aesthetic, cultural significance and includes maintenance, preservation, restoration, reconstruction and adoption or a combination of more than one of these. It also lays emphasis on adaptive reuse of heritage buildings as cafes, museums, galleries or other cultural spaces, and creating synergy through public-private-partnership models, citing the case study of Uttar Pradesh. Besides, the report also recommends funding through Corporate Social Responsibility and underlines coupling it with community outreach for best results. The report acknowledges the role of technology in this sector, and pitched for using Augmented Reality/Virtual Reality for immersive storytelling and smart management tools for visitors' analysis and climate-responsive monitoring. On digital preservation, it emphasised on using technology to document, conserve and promote heritage and create inventories, especially for sites vulnerable to climate threats or human conflict. It also pitched for combining state and private funds to increase the overall funding available for heritage conservation projects. By combining state and private funds, heritage conservation projects can "reduce their dependence on a single funding source", access a wider range of resources, expertise, this ensuring greater financial stability and sustainability of conservation efforts. As travellers increasingly seek authentic, immersive experiences, heritage tourism has emerged as a "cornerstone of cultural identity, community empowerment, and regional branding, the report says. India, with its vast inventory of monuments, UNESCO World Heritage Sites, historic towns, palaces, forts, and intangible traditions, is "uniquely positioned to lead this space". India is endowed with iconic sites such as the Taj Mahal, Red Fort, Humayun's Tomb, ruins of old Nalanda university, ancient temples, medieval tombs and colonial-era structure and relics, which draw both awe and interest and intrigue among travellers. According to the Ministry of Tourism, Government of India's annual report , cultural and heritage tourism is an important and evolving concept within India's total tourism economy, with growth potential fuelled by rising domestic demand and international interest in India's civilisation legacy, the report says. Citing a 2024 report, it further says that India's heritage tourism market is projected to reach USD 57.14 billion by 2033, driven by its rich cultural diversity, along with rising global interest in spiritual and experience travel, boosting domestic and international tourist inflow. The PHDCCI-KPMG report also cites some of the challenges facing efforts for heritage conservation, such as inadequate funding which can lead to neglect, deterioration, and loss of heritage sites; lack of technical expertise; insufficient community engagement; and maintenance challenges. The other factor is complexity of heritage projects. Heritage assets are often complex and multi-faceted. The complexity of such assets can make it challenging to develop effective conservation strategies. This article was generated from an automated news agency feed without modifications to text.
News18
3 days ago
- Business
- News18
Adaptive reuse, public-private synergy can drive heritage conservation: Report
Last Updated: New Delhi, Jul 27 (PTI) Emphasising that heritage conservation must be seen as both a 'moral obligation and a strategic investment", a new report has pitched for greater synergy between public and private sectors, and use of digital technology to drive preservation efforts. Jointly made by a leading business chamber and a global consultancy firm, it has also recommended 'adaptive reuse" of old buildings through PPP model and 'CSR funding" for heritage conservation. The report — 'Building Public-Private Synergies for Heritage Conservation' — was released at an international heritage tourism conclave held on the premises of the iconic Lukshmi Vilas Palace in Gujarat's Vadodara on July 25. Tourism, conservation and industry experts gathered at the conclave and deliberated on leveraging India's rich heritage for economic revitalisation, community development, and cultural continuity. 'Heritage conservation must be seen seen as both a moral obligation and a strategic investment, where country's heritage could be transformed from static monuments to vibrant and living symbols of identity, enabling it to continue inspiring and enriching future generations," the 28-page report says. It also cited some successful conservation projects in various parts of India, as well as well-known preservation models in the UK, Spain, Italy and other countries. The report, jointly made by the PHD Chamber of Commerce and Industry (PHDCCI) and KPMG in India, stresses that heritage conservation in India is 'at its defining moment". It must be recognised that the 'cultural landscape' around a heritage site is 'critical for the interpretation of the site and its built heritage", and thus is very much its integral part. Owing to its importance and nature of role in serving as a record for future generations, it becomes imperative to preserve this history and culture, hence requires time-to-time conservation, it says. The report through succinct examples underlines that heritage conservation means all the processes of looking after a place to retain its historical, architectural, aesthetic, cultural significance and includes maintenance, preservation, restoration, reconstruction and adoption or a combination of more than one of these. It also lays emphasis on adaptive reuse of heritage buildings as cafes, museums, galleries or other cultural spaces, and creating synergy through public-private-partnership (PPP) models, citing the case study of Uttar Pradesh. Besides, the report also recommends funding through Corporate Social Responsibility (CSR) and underlines coupling it with community outreach for best results. The report acknowledges the role of technology in this sector, and pitched for using Augmented Reality/Virtual Reality (AR/VR) for immersive storytelling and smart management tools for visitors' analysis and climate-responsive monitoring. On digital preservation, it emphasised on using technology to document, conserve and promote heritage and create inventories, especially for sites vulnerable to climate threats or human conflict. It also pitched for combining state and private funds to increase the overall funding available for heritage conservation projects. By combining state and private funds, heritage conservation projects can 'reduce their dependence on a single funding source", access a wider range of resources, expertise, this ensuring greater financial stability and sustainability of conservation efforts. As travellers increasingly seek authentic, immersive experiences, heritage tourism has emerged as a 'cornerstone of cultural identity, community empowerment, and regional branding, the report says. India, with its vast inventory of monuments, UNESCO World Heritage Sites, historic towns, palaces, forts, and intangible traditions, is 'uniquely positioned to lead this space". India is endowed with iconic sites such as the Taj Mahal, Red Fort, Humayun's Tomb, ruins of old Nalanda university, ancient temples, medieval tombs and colonial-era structure and relics, which draw both awe and interest and intrigue among travellers. According to the Ministry of Tourism, Government of India's annual report (2022), cultural and heritage tourism is an important and evolving concept within India's total tourism economy, with growth potential fuelled by rising domestic demand and international interest in India's civilisation legacy, the report says. Citing a 2024 report, it further says that India's heritage tourism market is projected to reach USD 57.14 billion by 2033, driven by its rich cultural diversity, along with rising global interest in spiritual and experience travel, boosting domestic and international tourist inflow. top videos View all The PHDCCI-KPMG report also cites some of the challenges facing efforts for heritage conservation, such as inadequate funding which can lead to neglect, deterioration, and loss of heritage sites; lack of technical expertise; insufficient community engagement; and maintenance challenges. The other factor is complexity of heritage projects. Heritage assets are often complex and multi-faceted. The complexity of such assets can make it challenging to develop effective conservation strategies. PTI KND MNK MNK view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. 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Indian Express
5 days ago
- Business
- Indian Express
Heritage tourism conclave held in Vadodara, experts discuss strategies to boost cultural heritage
The 14th International Heritage Tourism Conclave, held in Vadodara on Friday, brought together tourism experts, conservation architects, government officials, historians, and members of royal families to deliberate on strategies for boosting heritage tourism across India. Gujarat has a large number of heritage properties but many of them have not been leveraged for tourism, said Rajendra Kumar, Secretary (Gujarat Tourism). Kumar urged the participants to join the Gujarat government in 'creating experiences' for tourists. 'At the time of Independence, Gujarat had the largest number of princely states…so, the state has a large number of forts, palaces and heritage properties. However, not all of them are being leveraged for tourism, for preservation and conservation. We are creating experiences around these heritage properties…' Kumar said. The Gujarat government is collaborating with the cottage industry to provide a platform to artisans, he said. 'The heritage property owners should identify such artisans… the Gujarat government has a robust policy. We are also discussing with heritage property owners to make it (the places) contemporary and accessible to people,' Kumar added. Addressing the gathering, Samarjitsinh Gaekwad of the Baroda royal family said that the Gaekwad family 'patronised art' with Maharaja Sayajirao III also 'navigating' through a rivalry with the British 'to preserve our culture'. Gaekwad said, 'As a family, we have been in Vadodara (for quite long) and my ancestors have patronised art… It was Maharaja Sayajirao Gaekwad III who invited Raja Ravi Varma to come here and paint… Raja Ravi Varma stayed here for 11 years. When these paintings were commissioned, there was never a motive or eye on how valuable they would be 100 years later. But patronage was extended to art'. 'Maharaja Sayajirao University has a huge presence in the city… This university also has departments of art, music, drama…We have the department of Oriental Sciences, which has a fabulous collection of manuscripts… There was a clear intent and wish that culture and heritage should grow; to be able to learn all of it, because those were the times when the British were around and they wanted all their stuff to be taught (in education). There was a pressure and rivalry in a sense that happened but Sayajirao was able to navigate all of it very well…' Gaekwad added. The conclave, organised by PHD Chamber of Commerce and Industry, was held at the Lukshmi Vilas Palace banquet in Vadodara.
Fashion Value Chain
22-07-2025
- Business
- Fashion Value Chain
PHDCCI to Host Technical Textiles Meet in Ludhiana
The PHD Chamber of Commerce and Industry (PHDCCI), supported by the Ministry of Textiles under the National Technical Textiles Mission (NTTM), is set to organize a one-day Conference on Technical Textiles on 25th July 2025 at CICU Complex, Focal Point, Ludhiana. Designed to position Ludhiana as a strategic hub, the event will unite policymakers, industry experts, manufacturers, and innovators to discuss market trends, sustainability, government initiatives, and skill-building for the technical textile industry. The Inaugural Session will address the theme: 'Market Growth, Challenges, Opportunities & Way Forward'. This will be followed by three focused technical sessions: Innovations, Possibilities & Application Avenues Sustainability & Compliance Skilling, Compliance Training & Workforce Development Notable participants include representatives from the National Technical Textiles Mission, Ministry of MSME, SIDBI, NITRA, BIS, and Oerlikon Textile. The conference will be inaugurated by Mr. Sanjeev Arora, Hon'ble Minister of Industry, Commerce, Investment Promotion, and NRI Affairs, Government of Punjab. The event aims to catalyze Ludhiana's emergence as a center of excellence for technical textiles while aligning with the government's goal of boosting India's global competitiveness in this high-growth sector.
Hans India
15-07-2025
- Business
- Hans India
Will boost domestic demand: Industry
New Delhi: The continuous fall in wholesale price index (WPI) inflation for the seventh month in a row is a good sign for India's economy as it will reduce operational costs for companies, boost domestic demand and support economic growth, industry experts said on Monday. Hemant Jain, President of PHD Chamber of Commerce and Industry (PHDCCI), said the persistent softening of wholesale inflation since December 2024 is encouraging and reflects improving macroeconomic conditions. He noted that WPI inflation declined from 2.57 per cent in December 2024 to (-)0.13 per cent in June 2025 -- strengthening business sentiment across sectors.
