Latest news with #PLG
Campaign ME
7 hours ago
- Business
- Campaign ME
PLG launches FUZE platform for MENA brand-influencer gaming collabs
Power League Gaming (PLG), one of the MENA region's leading esports and gaming agencies, has launched FUZE, a next-generation influencer marketing platform that intends to revolutionise how brands and creators collaborate in the digital age. Following a successful test launch on 1 June, FUZE is now publicly available – combining its intelligent search engine with human-led campaign support to help creators and brands build high-performing partnerships with clarity, speed and measurable impact. The platform is free to join, with no onboarding or subscription fees. Brands can launch and manage campaigns in one place, monitor real-time performance, and access transparent reporting dashboards. Commenting on the launch, Matthew Pickering, CEO of Power League Gaming and FUZE, said, 'At Power League Gaming, we've always been driven by the future of technology, gaming, of creators, and of the brands that power both. As the influencer space grows more crowded and chaotic, we saw a clear need for a smarter solution. That's why we built FUZE: a platform that cuts through the noise and connects brands and creators with unmatched speed, structure and intelligence. Powered by next-gen tech, FUZE isn't just another tool, it's the gateway to the future of influencer marketing in gaming and technology.' How FUZE addresses gaps in the influencer landscape Recent insight into regional gaming behaviours shows that nearly 69 per cent of UAE gamers and 63 per cent of KSA gamers take action after encountering an influencer ad. Also, 74 per cent of UAE gamers and 71 per cent of KSA gamers say influencer-led content influences their purchase decisions. With more than 170 million gamers across the MENA region, these insights highlight the growing demand for structured, scalable and authentic collaborations — the exact gap FUZE was created to fill. Designed by a team of gaming and tech industry experts, the platform was built to address the complexities of today's influencer landscape in the region, where inefficiencies and mismatched collaborations often get in the way of authentic storytelling and real return on investment (ROI) – while giving both brands and creators the transparency, control and speed they need to make informed decisions in today's fast-paced digital world. Commenting on the platform, Bashar Kayal, UAE-based Gaming YouTuber and TikTok Creator, said, 'What stood out to me from the very first time I used FUZE was how clear and easy it was to connect my accounts. As someone who's been creating content for over 13 years, it's important to be part of a platform that values my work and makes the process simple and real, without complications. I was among the first to register, and I can confidently say FUZE is unlike any other platform.' As a fully cloud-based solution, FUZE allows brands and creators to connect and manage every aspect of their campaigns in one seamless interface. At its core is an intelligent search engine that analyses creator profiles, audience data, and brand goals to deliver optimal campaign matches — removing the guesswork and wasted time from influencer discovery. FUZE is already enabling emerging and top-tier creators to land meaningful collaborations with leading names in gaming, fashion, technology, and lifestyle. Waad Alabdalla, Gaming Content Creator, added, 'From the very beginning, everything about FUZE was clear and easy to use. I appreciated how focused the platform was on supporting creators from the start. As someone building content in the gaming space, I'm genuinely excited for what's coming next — and proud to be one of the early adopters.' Meanwhile, creators retain full control over their brand partnerships, communications, and deliverables — with FUZE facilitating everything from negotiations to logistics. As a proprietary Power League Gaming platform, FUZE represents a major milestone in the gaming agency's broader mission to fuel the creator economy and bridge the gap between regional talent and global brands. It reflects Power League Gaming's commitment to investing in infrastructure that empowers content creators and delivers real impact while helping brands reach audiences more authentically and effectively — whether through hyperlocal voices or large-scale cross-market campaigns.
Zawya
7 hours ago
- Business
- Zawya
Power League Gaming launches FUZE
The cloud-based platform, free to join, pairs precision matching with human insight to make influencer marketing faster, fairer, and more effective for all Dubai, United Arab Emirates: Power League Gaming (PLG), the MENA region's leading esports and gaming agency, is thrilled to announce the official launch of FUZE, a next-generation influencer marketing platform revolutionising how brands and creators collaborate in the digital age. Following a successful test launch on 1st June, FUZE is now publicly available – combining intelligent search engine with human-led campaign support to help creators and brands build high-performing partnerships with clarity, speed, and measurable impact. Recent insight into regional gaming behaviours shows that nearly 69% of UAE gamers and 63% of KSA gamers take action after encountering an influencer ad, and 74% of UAE gamers and 71% of KSA gamers say influencer-led content influences their purchase decisions. With over 170 million gamers across the MENA region, t hese insights highlight the growing demand for structured, scalable, and authentic collaborations — the exact gap FUZE was created to fill. Designed by a team of gaming and tech industry experts, the platform was built to address the complexities of today's influencer landscape in the region, where inefficiencies and mismatched collaborations often get in the way of authentic storytelling and real ROI – while giving both brands and creators the transparency, control, and speed they need to make informed decisions in today's fast-paced digital world. As a fully cloud-based solution, FUZE allows brands and creators to connect and manage every aspect of their campaigns in one seamless interface. At its core is an intelligent search engine that analyses creator profiles, audience data, and brand goals to deliver optimal campaign matches — removing the guesswork and wasted time from influencer discovery. Matthew Pickering, CEO of Power League Gaming and FUZE, said:" At Power League Gaming, we've always been driven by the future of technology, gaming, of creators, and of the brands that power both. As the influencer space grows more crowded and chaotic, we saw a clear need for a smarter solution. That's why we built FUZE: a platform that cuts through the noise and connects brands and creators with unmatched speed, structure, and intelligence. Powered by next-gen tech, FUZE isn't just another tool, it's the gateway to the future of influencer marketing in gaming and technology.' FUZE is already enabling emerging and top-tier creators to land meaningful collaborations with leading names in gaming, fashion, technology, and lifestyle. Bashar Kayal, UAE-based Gaming YouTuber and TikTok Creator, commented on the platform: ' What stood out to me from the very first time I used FUZE was how clear and easy it was to connect my accounts. As someone who's been creating content for over 13 years, it's important to be part of a platform that values my work and makes the process simple and real, without complications. I was among the first to register, and I can confidently say FUZE is unlike any other platform.' Waad Alabdalla, Gaming Content Creator, added: 'From the very beginning, everything about FUZE was clear and easy to use. I appreciated how focused the platform was on supporting creators from the start. As someone building content in the gaming space, I'm genuinely excited for what's coming next — and proud to be one of the early adopters.' The platform is free to join, with no onboarding or subscription fees. Brands can launch and manage campaigns in one place, monitor real-time performance, and access transparent reporting dashboards. Meanwhile, creators retain full control over their brand partnerships, communications, and deliverables — with FUZE facilitating everything from negotiations to logistics. As a proprietary Power League Gaming platform, FUZE represents a major milestone in the gaming agency's broader mission to fuel the creator economy and bridge the gap between regional talent and global brands. It reflects Power League Gaming's commitment to investing in infrastructure that empowers content creators and delivers real impact while helping brands reach audiences more authentically and effectively — whether through hyperlocal voices or large-scale cross-market campaigns. To explore FUZE or register as a creator or brand, visit For more information on Power League Gaming, visit -Ends- For more information and media enquiries please contact: Plus 1 Communications / madhu@ About Power League Gaming Power League Gaming (PLG) is the MENA region's leading and most disruptive Esports and Gaming company and is responsible for some of the largest branded Esports and Gaming activations to date. For the past decade, PLG has been at the forefront of the Gaming and Esports sector in the MENA region, directly shaping and influencing the way in which gamers, publishers and brands interconnect throughout all layers of the value chain. PLG is considered the MENA region's premier full-service Esports and Gaming company, providing an end-to-end solution for brands seeking to enter the Gaming sector successfully and Publishers looking to engage audiences, whether this be through Esports events, content creation or omni-channel ecosystem development. Amongst its portfolio of brands and partners, PLG has worked with; KFC, Pizza Hut, Tencent, adidas, Lenovo, Coke, Razer, Kellogg, Nestle, Riot, and EA - to name a few. Whilst PLG operates across the MENAT region, the company is headquartered in Dubai, UAE, within its proprietary 10,000 sqft Esports production and content creation studios, with supporting offices and studios in Cairo.
Yahoo
7 days ago
- Business
- Yahoo
Product-Led Growth Can Double Revenue, Says Info-Tech Research Group in Newly Published Playbook
Info-Tech Research Group, a global IT research and advisory firm, has recently published its Build Your Product-Led Growth Playbook, a resource designed to help organizations embed value into the product experience and accelerate user-driven growth. The playbook offers a structured and practical roadmap to reduce friction, achieve faster time to value, and transform users into loyal advocates who drive sustainable revenue growth. TORONTO, July 16, 2025 /CNW/ - As customer expectations continue to evolve and acquisition costs increase, many organizations are feeling compelled to consider new approaches to achieve scalable growth. Product-Led Growth (PLG) has become a defining strategy for high-growth organizations, yet many still struggle to convert users into paying customers. Info-Tech Research Group's newly published Build Your Product-Led Growth Playbook contains insights and guidance to equip marketing and technology leaders with the tools to create a powerful growth engine driven by the product itself. "PLG isn't just about offering free trials, it's about guiding the right users to meaningful value as quickly as possible and creating urgency around what they're missing out on," says Terra Higginson, Principal Research Director at Info-Tech Research Group. "When done right, PLG can double growth rates and slash customer acquisition costs. It's a mindset shift that challenges organizations to treat the product as both storefront and salesperson, with each interaction playing a role in delivering measurable value." The global research and advisory firm explains that many organizations tend to treat product-led growth as a surface-level marketing initiative rather than a transformative business model. Lacking clarity on who their most valuable users are and when value is truly delivered, they risk investing in efforts that don't convert. Info-Tech's blueprint reframes PLG as a strategic shift and provides organizations with a practical path to build better experiences, unlock organic growth, and create lasting customer momentum. Info-Tech's Core Principles and Strategic Methodology of Product-Led Growth The firm's Build Your Product-Led Growth Playbook is anchored in three key principles: accelerating Time to Value (TTV), aligning scarcity with value to drive conversions, and building viral loops that turn users into advocates. Each principle contributes to a more scalable, data-driven, and self-sustaining growth model. To operationalize these principles, the playbook details the following three-phase methodology for product, marketing, and growth teams: Phase 1: Quicken Time to Value – Identify high-value users, define and map their paths to value, select meaningful metrics, and align packaging and pricing. Phase 2: Build a PLG Acceleration Roadmap – Analyze performance by segment, identify high-value features, and construct a differentiated growth strategy. Phase 3: Land and Expand – Gate access to create upgrade urgency, streamline upgrade paths, and build viral workflows that increase referrals and upsells. Seven Stages to Accelerate Time to Value Outlined in Info-Tech's Playbook Included in the first phase of the recommended methodology is a seven-stage roadmap that serves as the foundation for accelerating value delivery. This organized approach helps teams design user experiences that lead to faster 'eureka moments' and create a more consistent path to conversion. Info-Tech's playbook guides organizations through the following stages: Define Persona and Package – Identify the persona that will be defined in the Time to Value (TTV) framework. Define Value – Establish what value means for both the user and the organization. Identify Value Path – Identify key moments and milestones in the value path. Define Metrics – Establish metrics, tracking mechanisms, and tools. Optimize Time to Value (TTV) – Reduce friction and accelerate the time it takes to achieve value. Monitor and Iterate – Refine understanding of TTV and improve user experience. Post-TTV Value & Retention – Ensure continued retention and product delight. From Roadmap to Revenue: Acceleration and Expansion While phase 1 of Info-Tech's playbook emphasizes delivering value quickly, phase two supports organizations in building on that foundation by identifying which features, user segments, and growth strategies generate the highest returns. The firm explains that this stage highlights data-driven iteration, allowing teams to refine the product experience and focus on the elements most closely tied to satisfaction and revenue. Phase three turns momentum into scale. By gating access to premium features, streamlining upgrade paths, and embedding viral mechanisms directly into the product experience, organizations can drive conversions, boost referrals, and create feedback loops that continually inform growth and product development. By following this structured approach, organizations are able to prioritize their most valuable users, create experiences that lead to faster and more consistent value, and generate sustainable revenue growth. Info-Tech's playbook emphasizes that true PLG success isn't about giving away features; it's about delivering value quickly enough that users choose to stay, upgrade, and recommend it to others. The firm advises that with the right alignment of product, pricing, and user experience, companies can reduce risk, scale efficiently, and build long-term competitive advantage. Media Inquiries for Info-Tech Research Group Analysts To request exclusive and timely commentary from Info-Tech's experts, including Terra Higginson, or to request full access to the Build Your Product-Led Growth Playbook, please contact pr@ About Info-Tech Research Group Info-Tech Research Group is one of the world's leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations. To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. Media professionals can register for unrestricted access to research across IT, HR, and software, as well as hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@ For information about Info-Tech Research Group or to access the latest research, visit and connect via LinkedIn and X. View original content to download multimedia: SOURCE Info-Tech Research Group View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
7 days ago
- Business
- Yahoo
Product-Led Growth Can Double Revenue, Says Info-Tech Research Group in Newly Published Playbook
Info-Tech Research Group, a global IT research and advisory firm, has recently published its Build Your Product-Led Growth Playbook, a resource designed to help organizations embed value into the product experience and accelerate user-driven growth. The playbook offers a structured and practical roadmap to reduce friction, achieve faster time to value, and transform users into loyal advocates who drive sustainable revenue growth. TORONTO, July 16, 2025 /CNW/ - As customer expectations continue to evolve and acquisition costs increase, many organizations are feeling compelled to consider new approaches to achieve scalable growth. Product-Led Growth (PLG) has become a defining strategy for high-growth organizations, yet many still struggle to convert users into paying customers. Info-Tech Research Group's newly published Build Your Product-Led Growth Playbook contains insights and guidance to equip marketing and technology leaders with the tools to create a powerful growth engine driven by the product itself. "PLG isn't just about offering free trials, it's about guiding the right users to meaningful value as quickly as possible and creating urgency around what they're missing out on," says Terra Higginson, Principal Research Director at Info-Tech Research Group. "When done right, PLG can double growth rates and slash customer acquisition costs. It's a mindset shift that challenges organizations to treat the product as both storefront and salesperson, with each interaction playing a role in delivering measurable value." The global research and advisory firm explains that many organizations tend to treat product-led growth as a surface-level marketing initiative rather than a transformative business model. Lacking clarity on who their most valuable users are and when value is truly delivered, they risk investing in efforts that don't convert. Info-Tech's blueprint reframes PLG as a strategic shift and provides organizations with a practical path to build better experiences, unlock organic growth, and create lasting customer momentum. Info-Tech's Core Principles and Strategic Methodology of Product-Led Growth The firm's Build Your Product-Led Growth Playbook is anchored in three key principles: accelerating Time to Value (TTV), aligning scarcity with value to drive conversions, and building viral loops that turn users into advocates. Each principle contributes to a more scalable, data-driven, and self-sustaining growth model. To operationalize these principles, the playbook details the following three-phase methodology for product, marketing, and growth teams: Phase 1: Quicken Time to Value – Identify high-value users, define and map their paths to value, select meaningful metrics, and align packaging and pricing. Phase 2: Build a PLG Acceleration Roadmap – Analyze performance by segment, identify high-value features, and construct a differentiated growth strategy. Phase 3: Land and Expand – Gate access to create upgrade urgency, streamline upgrade paths, and build viral workflows that increase referrals and upsells. Seven Stages to Accelerate Time to Value Outlined in Info-Tech's Playbook Included in the first phase of the recommended methodology is a seven-stage roadmap that serves as the foundation for accelerating value delivery. This organized approach helps teams design user experiences that lead to faster 'eureka moments' and create a more consistent path to conversion. Info-Tech's playbook guides organizations through the following stages: Define Persona and Package – Identify the persona that will be defined in the Time to Value (TTV) framework. Define Value – Establish what value means for both the user and the organization. Identify Value Path – Identify key moments and milestones in the value path. Define Metrics – Establish metrics, tracking mechanisms, and tools. Optimize Time to Value (TTV) – Reduce friction and accelerate the time it takes to achieve value. Monitor and Iterate – Refine understanding of TTV and improve user experience. Post-TTV Value & Retention – Ensure continued retention and product delight. From Roadmap to Revenue: Acceleration and Expansion While phase 1 of Info-Tech's playbook emphasizes delivering value quickly, phase two supports organizations in building on that foundation by identifying which features, user segments, and growth strategies generate the highest returns. The firm explains that this stage highlights data-driven iteration, allowing teams to refine the product experience and focus on the elements most closely tied to satisfaction and revenue. Phase three turns momentum into scale. By gating access to premium features, streamlining upgrade paths, and embedding viral mechanisms directly into the product experience, organizations can drive conversions, boost referrals, and create feedback loops that continually inform growth and product development. By following this structured approach, organizations are able to prioritize their most valuable users, create experiences that lead to faster and more consistent value, and generate sustainable revenue growth. Info-Tech's playbook emphasizes that true PLG success isn't about giving away features; it's about delivering value quickly enough that users choose to stay, upgrade, and recommend it to others. The firm advises that with the right alignment of product, pricing, and user experience, companies can reduce risk, scale efficiently, and build long-term competitive advantage. Media Inquiries for Info-Tech Research Group Analysts To request exclusive and timely commentary from Info-Tech's experts, including Terra Higginson, or to request full access to the Build Your Product-Led Growth Playbook, please contact pr@ About Info-Tech Research Group Info-Tech Research Group is one of the world's leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations. To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. Media professionals can register for unrestricted access to research across IT, HR, and software, as well as hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@ For information about Info-Tech Research Group or to access the latest research, visit and connect via LinkedIn and X. View original content to download multimedia: SOURCE Info-Tech Research Group View original content to download multimedia: Sign in to access your portfolio
Cision Canada
7 days ago
- Business
- Cision Canada
Product-Led Growth Can Double Revenue, Says Info-Tech Research Group in Newly Published Playbook
Info-Tech Research Group, a global IT research and advisory firm, has recently published its Build Your Product-Led Growth Playbook, a resource designed to help organizations embed value into the product experience and accelerate user-driven growth. The playbook offers a structured and practical roadmap to reduce friction, achieve faster time to value, and transform users into loyal advocates who drive sustainable revenue growth. TORONTO, July 16, 2025 /CNW/ - As customer expectations continue to evolve and acquisition costs increase, many organizations are feeling compelled to consider new approaches to achieve scalable growth. Product-Led Growth (PLG) has become a defining strategy for high-growth organizations, yet many still struggle to convert users into paying customers. Info-Tech Research Group's newly published Build Your Product-Led Growth Playbook contains insights and guidance to equip marketing and technology leaders with the tools to create a powerful growth engine driven by the product itself. "PLG isn't just about offering free trials, it's about guiding the right users to meaningful value as quickly as possible and creating urgency around what they're missing out on," says Terra Higginson, Principal Research Director at Info-Tech Research Group."When done right, PLG can double growth rates and slash customer acquisition costs. It's a mindset shift that challenges organizations to treat the product as both storefront and salesperson, with each interaction playing a role in delivering measurable value." The global research and advisory firm explains that many organizations tend to treat product-led growth as a surface-level marketing initiative rather than a transformative business model. Lacking clarity on who their most valuable users are and when value is truly delivered, they risk investing in efforts that don't convert. Info-Tech's blueprint reframes PLG as a strategic shift and provides organizations with a practical path to build better experiences, unlock organic growth, and create lasting customer momentum. Info-Tech's Core Principles and Strategic Methodology of Product-Led Growth The firm's Build Your Product-Led Growth Playbook is anchored in three key principles: accelerating Time to Value (TTV), aligning scarcity with value to drive conversions, and building viral loops that turn users into advocates. Each principle contributes to a more scalable, data-driven, and self-sustaining growth model. To operationalize these principles, the playbook details the following three-phase methodology for product, marketing, and growth teams: Phase 1: Quicken Time to Value – Identify high-value users, define and map their paths to value, select meaningful metrics, and align packaging and pricing. Phase 2: Build a PLG Acceleration Roadmap – Analyze performance by segment, identify high-value features, and construct a differentiated growth strategy. Phase 3: Land and Expand – Gate access to create upgrade urgency, streamline upgrade paths, and build viral workflows that increase referrals and upsells. Seven Stages to Accelerate Time to Value Outlined in Info-Tech's Playbook Included in the first phase of the recommended methodology is a seven-stage roadmap that serves as the foundation for accelerating value delivery. This organized approach helps teams design user experiences that lead to faster 'eureka moments' and create a more consistent path to conversion. Info-Tech's playbook guides organizations through the following stages: Define Persona and Package – Identify the persona that will be defined in the Time to Value (TTV) framework. Define Value – Establish what value means for both the user and the organization. Identify Value Path – Identify key moments and milestones in the value path. Define Metrics – Establish metrics, tracking mechanisms, and tools. Optimize Time to Value (TTV) – Reduce friction and accelerate the time it takes to achieve value. Monitor and Iterate – Refine understanding of TTV and improve user experience. Post-TTV Value & Retention – Ensure continued retention and product delight. From Roadmap to Revenue: Acceleration and Expansion While phase 1 of Info-Tech's playbook emphasizes delivering value quickly, phase two supports organizations in building on that foundation by identifying which features, user segments, and growth strategies generate the highest returns. The firm explains that this stage highlights data-driven iteration, allowing teams to refine the product experience and focus on the elements most closely tied to satisfaction and revenue. Phase three turns momentum into scale. By gating access to premium features, streamlining upgrade paths, and embedding viral mechanisms directly into the product experience, organizations can drive conversions, boost referrals, and create feedback loops that continually inform growth and product development. By following this structured approach, organizations are able to prioritize their most valuable users, create experiences that lead to faster and more consistent value, and generate sustainable revenue growth. Info-Tech's playbook emphasizes that true PLG success isn't about giving away features; it's about delivering value quickly enough that users choose to stay, upgrade, and recommend it to others. The firm advises that with the right alignment of product, pricing, and user experience, companies can reduce risk, scale efficiently, and build long-term competitive advantage. To request exclusive and timely commentary from Info-Tech's experts, including Terra Higginson, or to request full access to the Build Your Product-Led Growth Playbook, please contact [email protected]. About Info-Tech Research Group Info-Tech Research Group is one of the world's leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations. To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. Media professionals can register for unrestricted access to research across IT, HR, and software, as well as hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact [email protected].
