Latest news with #PRCAMena
Campaign ME
17-06-2025
- Business
- Campaign ME
PRCA MENA launches podcast hosted by Conrad Egbert
PRCA MENA has launched its first-ever regional podcast, Al Sidq, which translates to 'the truth'. The platform aims to be dedicated to real and honest conversations with influential voices in PR, media and communication within the region. Hosted by Head of PRCA MENA and seasoned journalist, Conrad Egbert, Al Sidq aims to go beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry. From career-defining moments to reflections on the region's evolving media ecosystem, the podcast will bring together decision-makers and change-drivers for frank, engaging dialogue. 'The PRCA Mena's new 'vodcast' is essentially about people, the human mind and what makes it tick,' said Egbert. He explained the podcast's relaxed, casual setting, aims to provide a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region's narrative – their wins, their challenges and how they see the road ahead. 'Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective,' Egbert added. The debut episode features C-suite leader and communication expert Camilla D'abo and Co-Founder and Owner of Seven Media, Gregg Fray – two of the region's most respected communications professionals. Their conversation explores personal and professional milestones, the evolution of agency life and the direction in which the industry is headed. The first episode of the PRCA MENA podcast Al Sidq drops on 15 July with new episodes to release every two months.
Zawya
17-06-2025
- Business
- Zawya
PRCA Mena launches regional podcast ‘AL SIDQ' hosted by Conrad Egbert
Dubai, UAE – PRCA Mena – the regional arm of the world's largest PR body – has launched its first-ever regional podcast, Al Sidq – Arabic for 'the truth' – a platform dedicated to real and honest conversations with the most influential voices in PR, media and communication. Hosted by head of PRCA Mena and seasoned journalist, Conrad Egbert, Al Sidq goes beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry. From career-defining moments to reflections on the region's evolving media ecosystem, the podcast brings together decision-makers and change-drivers for frank, engaging dialogue. The debut episode features C-suite leader and communication expert Camilla D'abo and co-founder and owner of Seven Media Gregg Fray – two of the region's most respected communications professionals. Their conversation explores personal and professional milestones, the evolution of agency life and the direction in which the industry is headed. Speaking about the podcast, Conrad Egbert said: 'The PRCA Mena's new 'vodcast' is essentially about people, the human mind and what makes it tick. Set in a relaxed, casual setting, Al Sidq is a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region's narrative – their wins, their challenges and how they see the road ahead. Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective.' The first episode drops 15 July with new episodes released every two months. About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East, Africa and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents. For more information visit: Press Contact: PRCA Mena Falah Faisal Jafrani Email:
Zawya
25-04-2025
- Business
- Zawya
PRCA Mena partners with Alshaya Group for inaugural roadshow in Kuwait
RELATED TOPICS KUWAIT RELATED COMPANIES Mena Partners Weber Shandwick Alshaya Internat Kuwait City: PRCA Mena – the regional arm of the world's largest PR body – launched its Roadshow Series with an impactful inaugural event in Kuwait, in collaboration with proud PRCA Mena member Alshaya Group. Held at the Burj Alshaya Auditorium, the session brought together communications professionals for an afternoon of meaningful dialogue and networking, spotlighting how Kuwaiti brands are taking their stories global while staying rooted in local pride. The panel discussion, titled ' From Local Pride to Global Play: How Kuwaiti Brands Are Telling Their Stories' included Nick Sandham, Vice President, Corporate Communications, Alshaya Group, Faisal Khazal, Senior Director - Country Lead, Weber Shandwick Kuwait, Laila Al-Daghestani, Senior Director, Weber Shandwick Kuwait and Conrad Egbert, Head of PRCA Mena. Panellists shared insights into building brand authenticity, balancing tradition with innovation and Kuwait's unique role in shaping narratives across the region. Conrad Egbert, Head of PRCA Mena, said: 'This series is about rooting the conversation in culture, and there's no better place to begin than Kuwait—home to some of the region's most culturally grounded, yet globally ambitious brands. We're grateful to Alshaya Group for its continued support and its deep local knowledge made it the perfect partner for this inaugural edition.' Nick Sandham, Vice President, Corporate Communications at Alshaya Group, added: 'Kuwait has long been a hub of retail innovation and communications creativity. It was a pleasure to welcome the PRCA to our home and explore how brands here are shaping narratives that resonate far beyond our borders. PRCA Mena continues to play a vital role in strengthening the regional PR and communications community by initiatives like these, which foster meaningful dialogue and professional growth across markets.' The event concluded with a lively networking session, offering space for industry professionals to exchange ideas and foster new collaborations. About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
Zawya
16-04-2025
- Business
- Zawya
PRCA Mena announces winners of Young Lions PR Competition 2025
RELATED TOPICS MEDIA RELATED COMPANIES Buccini/Pollin G Ruder Finn Seven Media Corp Weber Shandwick UNHCR Memac Ogilvy Dubai, UAE – PRCA Mena – the regional arm of the world's largest professional PR association – is delighted to announce the winners of the PRCA Mena Young Lions PR Competition 2025: Raneem Saleeh and Youssef Yammine from Burson, for their campaign titled 'Believe in your 2.5%'. The winning team emerged victorious after an intense final round held on 15 April, where six shortlisted teams presented their ideas to an esteemed jury of industry leaders from across Mena. Their campaign stood out for its creative approach, strategic thinking, and alignment with this year's humanitarian theme. This year's jury panel included: Ahmad Itani, Chair of PRCA Mena Advisory Board and Founder & CEO, Cicero & Bernay Communication Consultancy Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations, Al-Futtaim Automotive Louise Jacobson, Managing Partner, Brazen MENA Raefah Makki, Head of Individual Giving & Campaigns, UNHCR Sophie Simpson, Managing Director & Founder, Ruder Finn Atteline The brief was developed in collaboration with UNHCR, the UN Refugee Agency and called on participants to develop an impactful campaign to raise awareness and drive advocacy for displaced communities across the region. The winning duo will go on to represent Mena at the Cannes Lions International Festival of Creativity in France this June. Conrad Egbert, Head of PRCA Mena, said: 'It was a hard call for the judges; every campaign was meaningful and the ideas presented were bold, considered and deeply rooted in purpose. Congratulations to Raneem Saleeh and Youssef Yammine from Burson for their extraordinary work— we look forward to them joining us at Cannes.' Raefah Makki, Head of Individual Giving & Campaigns, UNHCR added: 'This year's partnership with PRCA Mena has been a meaningful step toward using the power of communication to spotlight the voices and needs of displaced people. 'Believe in your 2.5%' captured that mission beautifully, and we look forward to seeing its impact.' A total of 46 young professionals from 12 leading agencies across the region competed in the 2025 edition, including: Action Global Communications, BPG Group, Burson, Cosmopole Consultancy, Current Global MENAT, Gambit Communications, Houbara Communications, Memac Ogilvy, Saatchi & Saatchi Qatar, Seven Media, The Romans and Weber Shandwick MENAT. About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents. For more information visit: Press Contact: PRCA Mena Falah Faisal Jafrani Email:
Zawya
08-04-2025
- Business
- Zawya
Agenda revealed for PRCA Mena's first ever regional NextGen Summit on 2 May
Dubai, UAE – PRCA Mena – the regional arm of the world's largest public relations and communications association (PRCA) – has announced the agenda for its much-anticipated NextGen Summit, set to take place on Friday, 2 May 2025. Bringing together emerging voices and industry leaders, the summit will spotlight the future of PR, communications and media in a new, fun and engaging format. With a mix of academic presentations, bold panels and an interactive workshop, the agenda reflects the real challenges – and opportunities – faced by the next generation of professionals. Kicking off with networking and a keynote session titled NextGen, No Filter: Real Talk on What Needs to Change, the day will continue with the launch of PRCA Mena AI in PR report, research presentations from regional universities and discussions on creative originality, influencer marketing, and mental well-being in the workplace. Panel Discussions: Real Stories: From Day One to Decision Makers PRCA Mena Young Lions Competition: Tips & Tricks on How to Win From TikTok to Trust: The Role of Influencers in Modern PR The programme will also feature two fireside chats and a hands-on workshop on managing stress in high-pressure environments, led by a qualified wellness expert and author. Networking opportunities are woven into the agenda, with dedicated time for informal connection and collaboration. Conrad Egbert, Head of PRCA Mena, commented: 'NextGen isn't just another industry event—it's a necessary space for real conversations. We're putting a spotlight on what's changing, what still needs to change and how the upcoming generation is shaping the future of our profession.' The venue will be announced shortly. In the meantime, those interested in attending can book early bird tickets before 11 April 2025. For more information and to book your tickets, visit -Ends- About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents. For more information visit: Press Contact: PRCA Mena Falah Faisal Jafrani Email:
