Latest news with #PROTON
The Sun
6 days ago
- Automotive
- The Sun
Proton Saga stars in new Egyptian commercial with action hero
PROTON through its Egyptian partner has recently collaborated with Egyptian action star Ahmed El Sakka for a new commercial promoting the Saga in Egypt. The left-hand-drive (LHD) version of the Malaysian sedan is gaining traction in the North African market, where it is locally assembled by Proton Cars Egypt (Ezz Elarab). The advertisement blends action and comedy, featuring the popular 52-year-old actor and the Proton Saga in a series of humorous rescue scenarios. The campaign highlights the car's reliability and affordability, reinforcing its appeal in Egypt. Priced from EGP629,900 (around RM53,983), the Saga remains one of the most budget-friendly new cars in the country. Mechanically, the Egyptian-market Saga mirrors the Malaysian version, powered by a 1.3-litre VVT engine producing 95 PS and 120 Nm, paired with a 4-speed automatic transmission. Standard features include a 7-inch touchscreen infotainment system, dual airbags, ABS with EBD, stability control, and a reverse camera. A unique 'Marine Blue' paint option is also available exclusively in Egypt. Meanwhile, Proton is preparing to launch a heavily updated Saga in Malaysia later this year, replacing the current third-generation model.
BusinessToday
01-07-2025
- Automotive
- BusinessToday
Proton Previews The All-New X50
PROTON has previewed the All-New X50 to the Malaysian media, revealing major upgrades ahead of its first model launch for 2025. With over 134,000 units sold since its 2020 debut, the X50 continues its reign as Malaysia's top B-segment SUV for five consecutive years. The refreshed SUV boasts a redesigned exterior, a sportier rear spoiler, quad exhausts, new alloy wheels, and introduces a new colour — Teal Bayou Green. Inside, the cabin sees premium upgrades including soft-touch surfaces, column shifters, a floating console and 72-colour ambient lighting. A key highlight is the new 14.6-inch infotainment screen supporting Android Auto, Apple CarPlay and for the first time, Bahasa Melayu voice recognition. PROTON Link 2.0 app enables remote vehicle control, real-time status updates and appointment scheduling. The All-New X50 also introduces enhanced safety features, including a Level 2 ADAS suite with Rear Side Radar System, upgraded Auto Park Assist, a 360-degree HD camera, and a 180-degree undercarriage view, backed by a 5-star ASEAN NCAP rating. Under the hood, a 1.5 TD i-GT engine with 133kW and 290Nm, paired to a 7-speed dual-clutch transmission, delivers 0–100km/h in 7.6 seconds, 0.3 seconds quicker than before, with 4.7% improved fuel efficiency. PROTON will roll out activation events in the coming weeks to familiarise the public and begin collecting early bookings. The All-New X50 will be available in Executive, Premium and Flagship variants. Related
