Latest news with #PadmakumarNair
Hans India
03-07-2025
- Business
- Hans India
Ennoventure's Invisible Tech- Powers Global Brand Trust
Blurb: Ennoventure, Inc. is transforming global brand protection with invisible cryptographic signatures on packaging, empowering consumers and businesses to combat counterfeiting using just a smartphone. In a digital-first world increasingly plagued by counterfeit products, Ennoventure, Inc. is redefining brand protection through innovation that's both smart and invisible. Headquartered in Massachusetts with operations in Dubai and India, this SaaS company is quietly powering some of the world's biggest brands with cutting-edge packaging authentication technology. At the heart of Ennoventure's solution is its patented invisible signature, powered by artificial intelligence and cryptography. This encrypted layer is embedded into product packaging without requiring any changes to existing production lines—a key differentiator that has helped Ennoventure gain rapid traction across industries such as FMCG, pharmaceuticals, automotive spare parts, agrochemicals, and industrial goods. The technology operates through Ennteract, Ennoventure's end-to-end SaaS platform that enables brands to secure packaging with invisible signatures, while also offering deep analytics about product scans across geographies. At the consumer end, the Vyu mobile application—customisable and user-friendly—allows anyone with a smartphone to instantly verify product authenticity by simply scanning the packaging. With this seamless integration, Ennoventure is addressing not just the issue of counterfeit goods but also closing the information gap between manufacturers and consumers. Scans can reveal not only authenticity but also vital product details like manufacturing date, ingredients, expiry, and safety information. Speaking to The Hans India Padmakumar Nair Founder and CEO of Ennoventure, said, 'The moment that sparked it was a conversation at MIT,', 'A classmate shared how a child dies every five minutes in Africa due to counterfeit antimalarial drugs. That statistics shook me. It revealed the devastating human cost of fake products, especially in pharmaceuticals.' This emotional realisation quickly transformed into a mission-driven venture. 'We didn't want to build another expensive, disruptive solution. We needed something simple, scalable, and powerful—something that could work with what brands already have. That's how the idea of embedding an invisible cryptographic signature on packaging was born,' Nair explains. The post-COVID landscape—with its accelerated shift to online shopping—has only magnified the urgency for such solutions. In India alone, counterfeiting causes economic losses estimated to exceed ₹1 lakh crore annually. Sectors like pharma and FMCG are particularly vulnerable. Yet with smartphone usage and digital awareness at an all-time high, the moment is ripe for consumer-driven verification mechanisms. 'Today, Ennoventure is not just protecting brands. We're enabling trust throughout the supply chain—from manufacturers to end-users,' says Nair. The company's commitment to scale is backed by robust investor confidence, with $13.9 million raised so far. Its clientele spans the US, Europe, the Middle East, and South Asia, with applications ranging from personal care products to industrial components. Behind Ennoventure's technological edge is a team of experts. Prasenjit Ghoshal, Head of Engineering, brings cross-domain expertise in security, finance, and telecom, while Nikhil Narayan, VP of Data Science, leads innovation in computer vision with a decade of R&D experience and multiple patents to his name. The road ahead looks promising. With billions of product packages already carrying Ennoventure's invisible signature, the company is setting new benchmarks for scalable, cost-efficient, and covert anti-counterfeit systems. 'Our journey from prototype to deployment has been incredibly fulfilling,' says Nair. 'We've stayed true to our founding principle—solving real-world problems through innovation. While we're proud of our progress, we're even more excited about what lies ahead. The fight against counterfeiting is far from over, but we're committed to leading it—one secure package at a time.'
Forbes
23-06-2025
- Business
- Forbes
Resilience In Action: Building Adaptive Strength For Market Leadership
Padmakumar Nair, CEO & Cofounder of Ennoventure Inc. True market leadership isn't built during stable times—it's forged through uncertainty. While speed and innovation grab headlines, resilience is what sustains companies through turbulence and positions them to lead when others falter. Strategic agility includes not just the ability to act quickly but also to build buffers, say no when necessary and manage internal responses with discipline. Here are five often-overlooked strategies that have helped my company build adaptive strength and long-term market leadership. 1. Know When Not To Act: Strategic Avoidance As A Competitive Advantage Agility is not just about seizing every opportunity; you must also know which ones to avoid. For instance, we deliberately stayed away from industries that demanded short turnaround cycles we couldn't sustainably meet. While this meant walking away from immediate revenue, it saved us from overextending our teams and eroding brand trust. By holding the line on strategic focus, you can protect your bandwidth for sectors where you could lead with excellence. Sometimes, not playing is how you win the long game. 2. Invest In Efficient Slack: Buffers That Don't Break The Bank Resilience isn't built during a crisis. It's built during calm periods. But traditional slack can feel like waste unless it's strategically designed. To design strategic slack effectively, companies should treat underutilized periods as valuable windows for capability-building rather than cost-cutting. Use this time to invest in systems that enhance long-term agility. Examples of this could include developing on-demand pricing models, strengthening analytics capabilities or training teams on tools that improve operational efficiency. Quiet cycles are ideal for refining internal processes, optimizing cost structures and running low-risk pilots in marketing or sales. Additionally, prepare modular, ready-to-activate solutions like cost-based service packages or client-facing tools that can be deployed quickly when the market shifts. The goal is to offer clients scalable, value-driven alternatives without compromising on service levels. When done right, this kind of strategic slack positions your company as a reliable, forward-thinking partner that clients can trust and grow with, especially in uncertain times. For instance, during lean quarters, we didn't cut back on everything. Even when cash was tight, we maintained bench strength, continued internal training and ran strategic offsites and reviews of objectives and key results. These 'inefficiencies' became our edge during growth rebounds, allowing us to ramp up faster than competitors who had gone into survival mode. It was a lesson in building agility without waiting for urgency. 3. Keep The Team In The Loop: Internal Response As A Strategic Lever In high-stakes environments, the rumor mill can be more damaging than the market itself. Transparent communication helps maintain alignment and energy. For instance, when we hit a difficult funding patch, we didn't shy away from talking about it. Leadership opened up Q&A sessions and shared runway metrics and strategy trade-offs. I've seen firsthand that prioritizing this kind of internal openness can strengthen cohesion, reduce attrition and rally a team around critical priorities. Agility isn't just about external pivots; it's about internal readiness. 4. Monitor And Calibrate Relentlessly: Agility Through Weekly Precision Big strategic shifts often come from small, continuous adjustments. Review your marketing and financial data every week, not just monthly or quarterly. When you notice sudden traffic spikes or cost anomalies, you can act within days by optimizing campaigns or reallocating spend before losses are compounded. This is the approach we've taken, and we've seen that this granular control can create a rhythm of responsiveness that sets you apart in volatile conditions. 5. Build A Resilient Pipeline: Growth That Doesn't Ride On A Few Bets Over-reliance on a handful of clients or channels can turn minor changes into major risks. Resilience means diversification—not just in ideas but also in revenue flows. Make it a point to maintain a wide, flexible stack of pipeline opportunities across verticals and geographies. When an unexpected delay stalls deals in one region or major pipeline client, you'll be in a better position to still meet quarterly targets by closing in another. This approach made our revenue engine more stable and predictable—key ingredients for market leadership. Resilience As A Strategic Weapon Companies that invest in buffers, clarity and focus are in a better position to withstand shocks and lead industries forward. Strategic agility is not just reactive—it's preemptive. It must be built into your culture, your planning cycles and your communication style. In a world of constant change, resilience is not just about surviving. It's the foundation for leading. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Globe and Mail
11-04-2025
- Automotive
- Globe and Mail
CNH and DENSO Recognized for Outstanding Brand Protection Efforts at EMEA SEC 2025
AMSTERDAM , /CNW/ -- The EMEA Security & Authentication Conference (EMEA SEC) 2025 has recognized CNH and DENSO for their exemplary efforts in brand protection and anti-counterfeiting. The awards spotlight the impactful adoption of AI-powered cryptographic solutions that aim to revolutionize brand authentication across industries. Through these collaborations, Ennoventure has played a pivotal role in driving awareness and encouraging proactive measures against counterfeiting within the automotive supply chain for DENSO, while also strengthening brand protection and product authenticity across global agricultural and industrial markets with CNH. CNH and DENSO were respectively awarded for their contributions—one as the Anti-Counterfeit Technology Leader and the other as a Counterfeit Awareness Advocate. While CNH was recognized for its strategic use of digital authentication to ensure product authenticity and protect customer trust, DENSO was honored for spearheading awareness initiatives that educate customers and industry stakeholders about the risks associated with counterfeit automotive parts. " At EMEA SEC 2025, we believe that meaningful progress in the fight against counterfeiting stems from strong collaboration. CNH and DENSO exemplify how partnerships—like those with Ennoventure—can transform ideas into impactful brand protection strategies across global markets, " said Hazem Ibrahim , Founder & CEO, ASIAS Security Group SDN BHD. "We are thrilled to see our customers, CNH and DENSO, receive these prestigious awards at EMEA SEC 2025," said Padmakumar Nair, CEO at Ennoventure, Inc."Their recognition is a testament to the impact of our AI-powered cryptographic solutions in securing brands and protecting consumers. This win reinforces our commitment to providing technology that drives meaningful change in brand protection." About Ennoventure, Inc. Ennoventure, Inc. is a global SaaS company leading the digital revolution in brand protection, distinguished by its patented invisible signature powered by AI and cryptography. With innovation and people at our core, we empower brands and consumers by authenticating product packages and transforming them into intelligent, connected packaging. Our solutions seamlessly integrate into product packaging without process changes or capital investment. Trusted by major brands worldwide, billions of product packages carry our invisible signatures across industries, including automotive and industrial spare parts, FMCG, agrochemicals, and more. Ennoventure, Inc. is headquartered in Massachusetts and has offices in Dubai and India . Visit to redefine your brand protection strategy. Media Contact
Yahoo
11-04-2025
- Automotive
- Yahoo
CNH and DENSO Recognized for Outstanding Brand Protection Efforts at EMEA SEC 2025
AMSTERDAM, April 11, 2025 /CNW/ -- The EMEA Security & Authentication Conference (EMEA SEC) 2025 has recognized CNH and DENSO for their exemplary efforts in brand protection and anti-counterfeiting. The awards spotlight the impactful adoption of AI-powered cryptographic solutions that aim to revolutionize brand authentication across industries. Through these collaborations, Ennoventure has played a pivotal role in driving awareness and encouraging proactive measures against counterfeiting within the automotive supply chain for DENSO, while also strengthening brand protection and product authenticity across global agricultural and industrial markets with CNH. CNH and DENSO were respectively awarded for their contributions—one as the Anti-Counterfeit Technology Leader and the other as a Counterfeit Awareness Advocate. While CNH was recognized for its strategic use of digital authentication to ensure product authenticity and protect customer trust, DENSO was honored for spearheading awareness initiatives that educate customers and industry stakeholders about the risks associated with counterfeit automotive parts. "At EMEA SEC 2025, we believe that meaningful progress in the fight against counterfeiting stems from strong collaboration. CNH and DENSO exemplify how partnerships—like those with Ennoventure—can transform ideas into impactful brand protection strategies across global markets," said Hazem Ibrahim, Founder & CEO, ASIAS Security Group SDN BHD. "We are thrilled to see our customers, CNH and DENSO, receive these prestigious awards at EMEA SEC 2025," said Padmakumar Nair, CEO at Ennoventure, Inc. "Their recognition is a testament to the impact of our AI-powered cryptographic solutions in securing brands and protecting consumers. This win reinforces our commitment to providing technology that drives meaningful change in brand protection." About Ennoventure, Inc. Ennoventure, Inc. is a global SaaS company leading the digital revolution in brand protection, distinguished by its patented invisible signature powered by AI and cryptography. With innovation and people at our core, we empower brands and consumers by authenticating product packages and transforming them into intelligent, connected packaging. Our solutions seamlessly integrate into product packaging without process changes or capital investment. Trusted by major brands worldwide, billions of product packages carry our invisible signatures across industries, including automotive and industrial spare parts, FMCG, agrochemicals, and more. Ennoventure, Inc. is headquartered in Massachusetts and has offices in Dubai and India. Visit to redefine your brand protection strategy. Media Contact of Demand Generation & Growth+91-8861610538 Photo: View original content: SOURCE Ennoventure, Inc. View original content: Sign in to access your portfolio
Associated Press
11-04-2025
- Automotive
- Associated Press
CNH and DENSO Recognized for Outstanding Brand Protection Efforts at EMEA SEC 2025
AMSTERDAM, April 11, 2025 /CNW/ -- The EMEA Security & Authentication Conference (EMEA SEC) 2025 has recognized CNH and DENSO for their exemplary efforts in brand protection and anti-counterfeiting. The awards spotlight the impactful adoption of AI-powered cryptographic solutions that aim to revolutionize brand authentication across industries. Through these collaborations, Ennoventure has played a pivotal role in driving awareness and encouraging proactive measures against counterfeiting within the automotive supply chain for DENSO, while also strengthening brand protection and product authenticity across global agricultural and industrial markets with CNH. CNH and DENSO were respectively awarded for their contributions—one as the Anti-Counterfeit Technology Leader and the other as a Counterfeit Awareness Advocate. While CNH was recognized for its strategic use of digital authentication to ensure product authenticity and protect customer trust, DENSO was honored for spearheading awareness initiatives that educate customers and industry stakeholders about the risks associated with counterfeit automotive parts. 'At EMEA SEC 2025, we believe that meaningful progress in the fight against counterfeiting stems from strong collaboration. CNH and DENSO exemplify how partnerships—like those with Ennoventure—can transform ideas into impactful brand protection strategies across global markets,' said Hazem Ibrahim, Founder & CEO, ASIAS Security Group SDN BHD. 'We are thrilled to see our customers, CNH and DENSO, receive these prestigious awards at EMEA SEC 2025,' said Padmakumar Nair, CEO at Ennoventure, Inc. 'Their recognition is a testament to the impact of our AI-powered cryptographic solutions in securing brands and protecting consumers. This win reinforces our commitment to providing technology that drives meaningful change in brand protection.' About Ennoventure, Inc. Ennoventure, Inc. is a global SaaS company leading the digital revolution in brand protection, distinguished by its patented invisible signature powered by AI and cryptography. With innovation and people at our core, we empower brands and consumers by authenticating product packages and transforming them into intelligent, connected packaging. Our solutions seamlessly integrate into product packaging without process changes or capital investment. Trusted by major brands worldwide, billions of product packages carry our invisible signatures across industries, including automotive and industrial spare parts, FMCG, agrochemicals, and more. Ennoventure, Inc. is headquartered in Massachusetts and has offices in Dubai and India.
