Latest news with #Palmonas
Fashion Network
20-06-2025
- Business
- Fashion Network
‘Businesses living with old notions will have to change, demi fine jewellery here to stay': Shraddha Kapoor
Amol Patwari and Pallavi Mohadikar launched Palmonas as a modern style jewellery brand and onboarded Bollywood actor Shraddha Kapoor as a co-founder in 2023. With a strong customer base comprising of Gen Z & millennial Indians, it aims to make premium jewellery more affordable and sustainable. Palmonas recently secured a Rs 1.26 crore investment at a valuation of Rs 126 crore from entrepreneurs Namita Thapar and Ritesh Agarwal on the television show Shark Tank India to fuel its omni-channel expansion. spoke to the co-founders Shraddha Kapoor and Pallavi Mohadikar about the demi-fine jewellery segment, competitors, expansion plans and growth strategy. Why be a co-founder in Palmonas, a demi-fine jewellery brand? Shraddha Kapoor: It's the sweet spot. Palmonas is neither expensive like fine jewellery, nor flimsy like imitation. It happens to be a robust option close to the price of imitation but looks and feels just like fine jewellery. Personally, I never cared about the carats in my jewellery. For me it's not about possessing something, it's about how it makes me feel when I wear it, that's real value for me. Just like my outfits, my jewellery is an extension of me and my mood and personality. Unless you're a billionaire, there's only so many designs one can get in fine jewellery. With Palmonas, you're not forced to accessorise yourself with the same set every other day. You can have as many pieces as the outfits you own. FNW: The jewellery industry which includes some big players with deep pockets spend millions on advertising and lobbying mostly using celebrities to endorse their jewellery. As a celebrity and promoter of demi-fine jewellery brand which includes lab-grown diamond jewellery, what do you feel makes Palmonas stand out? SK: Our edge has got nothing to do with budget. We take constant feedback from our customers and what we've learnt is that our main pull is still our designs. And we like it that way, it keeps us on our toes to be fashion-forward, fresh and set trends. We think it's lazy to pin ourselves to a single differentiator. We appeal to a generation that wants both style and sense at the same time. No wonder our Lab Grown pieces are flying off the shelves and we haven't even started marketing them all out yet. In fact, we don't see other players as competition. More the merrier I say. The demi fine market is only growing and it's here to stay. There is so much innovation and literacy happening in finance, that GenZ doesn't seem to be looking at jewellery as an investment medium. Jewellery is an expression. Like footwear. FNW: As an actor, someone who comes from the make belief movie world, what do you feel brands like Palmonas need to do to change mindsets (to fashion first) and notion about jewellery purchase that has been existing for years in India? SK: Just like in the movies, all we need to do is listen to the audiences. The audience is smarter than ever before. They know what's valuable and what's not. They can define value for themselves now. As an actor as well as the co-founder of Palmonas, my fundamentals are the same, do not take the audience for granted. In fact, people are now watching movies not for stars but content, so it's on us to choose movies that give better content to the moviegoers. Same way, they're choosing demi fine and lab grown anyway, we don't need to change their minds, they're changing the markets. Those businesses that are living with old notions are going to have to change sooner or later. FNW: Do you think India has warmed up to the idea of purchasing branded demi-fine jewellery, if you could talk us through the evolution of the brand since its launch? Pallavi Mohadikar: Totally, and we've actually seen that shift happen in real-time. In the beginning, a lot of people didn't even know what 'demi-fine' meant. But over time, with content, conversations, and genuine product experiences, people started seeing the value, especially younger audiences who want affordable, stylish jewellery that's also durable. The response has honestly been very encouraging. FNW: Tell us about your domestic and international expansion plans, which markets are you looking to target for growth? PM: Right now, our main focus is honestly just educating people, helping them understand why demi-fine jewellery is such a smart and practical choice. We've been expanding steadily, from our very first store to now our tenth, and it's been super encouraging to see the response. We're growing, yes but our eyes are on India first. We're really focusing on building a strong presence here. FNW: Palmonas aims to be a Rs 1,000 crore brand in the next three years. Reports suggest that there is demand which is reflected in the company's sales which has witnessed a year-on-year growth. How to you plan to gain customer loyalty over years to keep up with the growth momentum to achieve your goals? PM: That goal is ambitious, but very real for us. We're not just chasing numbers, we're building a brand that people love, trust, and keep coming back to. We're focused on customer experience, consistent quality, and community building. And we're investing heavily in tech and logistics to make sure our backend grows just as smartly as the brand on the outside. Loyalty comes from trust and we're committed to earning it every single day.
Time of India
15-06-2025
- Business
- Time of India
ET Women's Forum: Pursue dreams, be thick-skinned about it: Shraddha Kapoor
Shraddha Kapoor, reflecting on her 15-year Bollywood journey, is now venturing into entrepreneurship, driven by the support of the women in her life, especially her mother. With a massive social media following, she emphasizes authenticity and a hands-on approach to customer experience. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads It's been a rollercoaster, guys," Shraddha Kapoor said with a laugh, reflecting on her 15-year Bollywood journey at The Economic Times Women's Forum But the ride's far from over. With her eyes now set on entrepreneurship , she's embracing a bold new chapter. "Wearing that hat is very exciting," she said, oozing sparkling credited the women in her life, especially her mother, for giving her that drive and for supporting her during her formative years. "I have the earliest memories, whether I had to go to an annual day programme, or I had an exam in school, or I had some kind of tiff with a bunch of friends-I always had someone who was my safety, and I knew that was my mom," she said. But it's not just the maternal role that plays a role in empowering women. Kapoor strongly believes that "empowered women empower women".With a staggering 93.7 million followers on Instagram-more than those of Alia Bhatt, Sachin Tendulkar and even Priyanka Chopra-Kapoor sits at the top tier of India's social media celebrities Talking about her "secret sauce", she said, "I think it's how welcomed I have felt by the family-my family on Instagram-over the past 15 years," adding that authenticity is to what made her decide to become an entrepreneur, she said being a consumer was the starting point. "It started with me buying from Palmonas, then thinking, okay, this is really good quality. Bought again; then saw they had dropped new designs; bought again," she told the said while the financials of the business isn't her expertise, she loves being hands-on when it comes to customer experience . "I would rather put my energy into what we can do better, how to improve things based on feedback and what we can offer the customer to enhance the entire experience. That is a lot of fun too."Kapoor urged women to be "thick-skinned' when it comes to pursuing their dreams. "There are so many people who will tell you, 'Yeh, yeh formula hota hai school build karne ka (this is the formula for building a school). Yeh formula hota hai film banane ka (this is the formula for making a film).' I don't believe there's a specific formula. Only the person building something, the founder, knows their vision," she lively conversation then focused on Kapoor's background. She comes from a film family-her father being the iconic actor Shakti Kapoor-and she has a musically rich lineage on the Mangeshkar side, being the grand-niece of the late playback singer Lata Mangeshkar. She was surrounded by strong, working women from an early age. From her father, she said, she learned how to respect money, and from the women, well, their lessons have been priceless."I've had more of a matriarchal upbringing , if I may say, and a very community-driven one. My mom always made me feel seen, and so did all the women in my life. I feel very, very blessed to have had that."Kapoor fired up the audience with an empowering declaration, dismissing those who claim women can't have it all. "I think we can have it all. The sky's the limit. We just need to know what we want-and go after it," she said.
NDTV
15-06-2025
- Entertainment
- NDTV
Shraddha Kapoor Redefines Effortless Chic In A Plaid Corset Shirt And Trousers
Shraddha Kapoor has long been a fashion favourite, effortlessly turning heads whether she is strutting through the airport or dazzling at the red carpet. While we are used to her high-glam moments lighting up our feeds, it is her latest casual meets corpcore look that has grabbed our attention this time. View this post on Instagram A post shared by Shraddha ✶ (@shraddhakapoor) Shraddha Kapoor wore a plaid top and black trousers combo from the shelves of Shantanu and Nikhil. The long-sleeved, collared shirt came with a V-neckline and featured a grey and black plaid pattern. The corset-style top had sequins all over, giving the ensemble a shimmery effect. Styled by Namrata Deepak, Shraddha paired her plaid shirt with a pair of high-waist black trousers. She accessorised with a pair of chunky silver earrings and a ring from her jewellery brand, Palmonas. A pair of sparkly grey heels completed her outfit of the day. Shraddha Kapoor glammed it up with kohl in her lower waterline, well-groomed brows, a subtle contour, hint of blush and a soft, natural pink lip colour. She styled her hair in waves while her bangs kept falling across the forehead to frame her face perfectly. Not too long ago, Shraddha Kapoor stunned fans in a semi-formal outfit for WAVES 2025. The Stree 2 actress picked a white blazer for the event. The super chic piece featured full sleeves, a lapel collar and button detailing. The star teamed it up with classic blue denims that gave it a casual edge and wore a neon orange tank top underneath that added the much-needed pop of colour to the look. Shraddha Kapoor keeps it casual yet corporate core in a Shantanu & Nikhil ensemble.
NDTV
04-06-2025
- Business
- NDTV
Hurun List 2025: Shraddha, Priyanka, Alia Top Celebrity Women Investors
Bollywood's leading ladies are no longer just ruling the big screen, they are building empires. The newly released Candere Hurun India Women Leaders List 2025 highlights 97 women driving change across corporate boardrooms, startups, and creative industries. And among them, some of Bollywood's biggest names are being recognised not just for their fame but for business acumen as well. Candere Hurun List 2025: Top 10 Celebrity Influencer Investors Here's a look at the most followed celebrity influencer investors featured in the Candere Hurun India Women Leaders List 2025, along with their follower counts. Shraddha Kapoor (94.1 million) Topping the list is Shraddha Kapoor, whose entrepreneurial instincts have landed her at the forefront of celebrity investors in India. She co-founded Palmonas, a demi-fine jewellery brand, which recently made waves on Shark Tank India. Priyanka Chopra (92.4 million) Priyanka Chopra, one of India's most globally recognised stars, has built a strong brand beyond cinema. Her haircare label Anomaly promotes sustainable beauty, while her production house Purple Pebble Pictures supports regional cinema. Alia Bhatt (86.3 million) Alia Bhatt is focused on conscious capitalism. Her children's clothing label Ed-a-Mamma pushes eco-friendly fashion, while her production house Eternal Sunshine supports female-led storytelling. She has also invested in green brands like Superbottoms, and beauty platform Nykaa. Katrina Kaif (80.3 million) Katrina Kaif co-founded Kay Beauty in partnership with Nykaa to bring inclusive makeup to Indian consumers. Her 2018 investment in Nykaa of Rs 2.04 crore, grew more than tenfold (Rs 22 crore) by 2021. Deepika Padukone (80.2 million) Deepika Padukone has built a portfolio focused on wellness and innovation. She co-founded 82 degree E, a self-care skincare label and runs KA Productions, her film production house. Through her investment arm, KA Enterprises LLP, she has backed a diverse range of startups including Furlenco (furniture rentals), Purplle (beauty marketplace), Epigamia (Greek yoghurt), BluSmart (electric mobility), and Atomberg (energy-efficient appliances). Anushka Sharma (69.1 million) Anushka Sharma wears multiple hats as a film producer and fashion entrepreneur. Her fashion brand Nush caters to everyday Indian women. She has also invested in Slurrp Farm, a brand focused on nutritious food for children. Her former production house Clean Slate Filmz, which she co-founded with her brother, has been behind acclaimed projects like Paatal Lok. Disha Patani (61.3 million) Disha Patani has invested in VS Mani & Co., a brand that sells traditional South Indian snacks and filter coffee. Kriti Sanon (58.5 million) Kriti Sanon has been on a startup spree. She co-founded Hyphen, a skincare brand, and also owns a fashion label Ms. Taken. Her production house Blue Butterfly Films and fitness venture The Tribe show a keen interest in wellness and storytelling. Rashmika Mandanna (46.1 million) Rashmika Mandanna joined the clean beauty movement by backing Plum, a vegan and cruelty-free brand that's growing rapidly in urban India. Sara Ali Khan (45.5 million)
Hindustan Times
23-05-2025
- Business
- Hindustan Times
14K and 18K gold plated jewellery brands: Top 5 to add to your jewellery box; Bling on a budget!
As someone with sensitive skin, jewellery shopping used to be a bit of a nightmare. Artificial metals and imitation pieces always left me with rashes, sore ears and sometimes even painful boils. It took me a while to figure out what worked, but 14K and 18K gold-plated jewellery has genuinely been a game changer. It gives you that luxe gold finish without the hefty price tag or skin drama. Now, I can enjoy accessorising without worrying about itching or inflammation. Over time, I've found some brilliant gold-plated jewellery brands that not only feel comfortable but also look amazing. So if you've got skin that flares up easily, or you're just after budget-friendly sparkle, here are my top 5 picks. Giva nails that sweet spot between quality and comfort. Their 18k gold plated jewellery is gentle on sensitive skin like mine, and the minimal designs make everyday styling completely stress-free. GIVA's 925 Sterling Silver 18k gold plated Leaflet Stud Earrings are delicate yet eye-catching. The gold-toned leaf shape adorned with cubic zirconia adds a subtle sparkle. Perfect for sensitive skin, these studs combine elegance with durability, backed by a 6-month warranty for peace of mind. GIVA's 18k gold plated Rise In Love Couple Rings set features adjustable sterling silver bands for him and her. The female ring showcases a charming heart centrepiece, making it a perfect gift. Comfortable on sensitive skin and presented in a stylish box with a 6-month warranty. Rubans brings a vibrant mix of traditional and modern 18k gold-plated jewellery. Their hypoallergenic pieces are perfect for sensitive skin, offering stylish designs without compromising on comfort. Rubans' 18k gold plated traditional choker set features a stunning necklace with white Kundan stones and emerald green beads, paired with matching stud earrings. Crafted from brass and designed for comfort, this set brings festive charm with skin-friendly plating and secure closures. Rubans' 18k gold plated Pearl Studded Vintage Filigree Dangler Earrings blend classic Filigree design with modern flair. Crafted from brass and adorned with artificial stones and beads, these lightweight earrings are comfortable on sensitive skin and secured with a post and back closure. Palmonas blends thick 18k gold vermeil with sterling silver, creating durable pieces that are gentle on sensitive skin. Their minimalist designs offer affordable luxury, perfect for everyday wear without irritation. Palmonas' 18k gold plated cubic zirconia studded stainless steel chain offers a sleek, minimal design perfect for Western styles. Lightweight and durable, it features a secure lobster closure and gentle plating ideal for sensitive skin, backed by a reassuring one-year warranty for confident everyday wear. Palmonas Lunar Heart 18k gold plated wraparound bracelet offers a sleek, modern look with stainless steel durability. The gold-toned finish suits sensitive skin, while the easy hook closure ensures comfort and security. Backed by a one-year warranty, it's a stylish addition for everyday wear. Nishani's modular 925 silver jewellery, plated in 14k gold, offers customisable designs that evolve with your style. Their hypoallergenic pieces are ideal for sensitive skin, combining comfort with elegance. Nishani's 14K gold plated heart-shaped drop earrings sparkle with cubic zirconia in blue and purple hues. Crafted from silver and secured with an insert closure, these delicate earrings offer comfort for sensitive skin and a charming pop of colour, perfect for adding subtle glamour to any look. Nishani's Love Band adjustable finger-ring features intricate textured and heart-shaped details in a rich gold tone. Made from silver with 14K gold plating, this ring offers a comfortable fit and a stylish look that suits sensitive skin, perfect for adding a delicate touch to your collection. Peora's 18k gold plated jewellery blends traditional Indian designs with a modern touch. Their lightweight pieces are ideal for sensitive skin, offering comfort without compromising on style or elegance. Peora's 18K gold-plated crescent-shaped kundan chandbalis blend traditional charm with a modern twist. Crafted from brass and finished with delicate beads, these earrings come with a secure post-and-back closure and a 6-month warranty, making them a great pick for adding sparkle to your outfit. Peora's 18K gold-plated pink traditional kundan jewellery set offers a stunning combination of layered and choker necklaces, earrings, and a maang tika. Handcrafted from brass with exquisite beadwork and kundan stones, this set brings a vibrant, elegant touch perfect for festive occasions and special celebrations. Secret to everyday luxury: Why gold plated bracelets are your new must-have Vegan handbags for the modern professional: Work smarter, carry kinder Vegan leather handbag brands that will transform the way you style! Bag the one you want: Get handbags that speak your language Top brands focus on quality plating that lasts longer without fading, use hypoallergenic materials, and offer stylish, well-crafted designs that suit everyday wear or special occasions. With good care, gold plated jewellery can keep its shine for 6 months to a couple of years. The thickness of the plating and how often you wear and clean the pieces play a big part. Many leading brands use nickel-free or hypoallergenic bases to avoid irritation. If you have sensitive skin, look for brands that highlight these features in their products. Some brands offer repair services, but resizing can be tricky since the plating might wear off during the process. It's best to check with the brand before making a purchase if this is important to you. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
