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The Wire
15 hours ago
- Health
- The Wire
Happy Cultures Debuts in India with Clinically Backed, Gut-First Wellness Solutions
With an investment of over INR 10 crore from Velbiom Probiotics, the brand offers locally sourced probiotic solutions specifically formulated for the Indian gut and lifestyle Bengaluru (Karnataka) [India], July 24: Happy Cultures, a gut-health focused wellness brand from Velbiom Probiotics, has officially launched with a clear goal to bring clinically-backed, probiotic-first health solutions tailored for the Indian consumer. Backed by an investment of over INR 10 crore from Velbiom Probiotics, the brand aims to address chronic health concerns from digestion, mood, skin, weight, to immunity and nutrition, all of which are linked to poor gut health. All products are developed using locally sourced probiotic strains, designed specifically for the Indian gut microbiome and lifestyle. Each formulation is clinically validated, manufactured in GMP-certified facilities, and free from unnecessary additives. The range is vegan, cruelty-free, and built around solving everyday health concerns with science-backed, gut-first solutions. Unlike generic supplements based on Western research, Happy Cultures formulates products specifically for the Indian gut, which is uniquely rich and diverse from the gut composition that we find worldwide .This ensures better compatibility, absorption, and real-world benefits for Indian consumers. 'Our goal is to place the gut at the core of everyday health and wellness, with solutions that are truly designed for the Indian context,' said Amit Monteiro, CEO of Happy Cultures. 'My time at Paper Boat shaped my understanding of what it takes to build meaningful Indian brands - rooted in authenticity and built with purpose. That thinking carries forward into everything we do at Happy Cultures. The Indian gut microbiome is fundamentally different from the West, and yet most wellness products in the market continue to rely on imported strains or generic formulations. We saw an opportunity to build something more relevant, more effective, and more honest.' Core Product Range: • Gut health & immunity (Gut Feeling) • Sleep & relaxation (Sleep Tight) • Gas & bloating relief (Goodbye Gas) • Bowel regularity and Fiber intake (Well-Boweled) • Skin & hair wellness (Grow & Glow) • Stress resilience (Stress Who) • Weight management (Leaner You) • UTI prevention & relief (Bye Bye UTI) • Plant-Based Protein ( Launched in 4 flavors) Happy Cultures products are available on Amazon, Flipkart, BigBasket, Tata 1mg, Zepto, Swiggy Instamart, JioMart, Cred, Getsupp, and HealthKart. The brand is also accessible in the US and UAE, with India remaining its core focus for growth. For more information, visit: About Happy Cultures: Happy Cultures is a gut-health focused wellness brand from Velbiom Probiotics, committed to bringing science-backed, probiotic-first solutions to Indian consumers. With a portfolio of clinically validated products targeting digestion, immunity, sleep, skin, weight, stress, urinary health and nutrition. Happy Cultures is built on the belief that better health begins in the gut. All products use locally sourced probiotic strains, are vegan, cruelty-free, and manufactured in GMP-certified facilities. The brand is available across leading e-commerce and quick commerce platforms in India and also serves consumers in the US and UAE. (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
News18
3 days ago
- Business
- News18
World Mango Day 2025: 7 Brands Making Mango Flavour Irresistible
Last Updated: This World Mango Day, India's biggest FMCG players are proving that mango isn't just a fruit, it's a flavour, a feeling, and for many brands, a billion-dollar opportunity What better occasion than World Mango Day to spotlight India's FMCG giants and how they're turning the king of fruits into blockbuster products? From iconic mango drinks to probiotic-infused innovations, brands are serving up mango in forms more exciting and refreshing—than ever. Here's a look at how leading FMCG players are bottling up nostalgia, health, and indulgence with this classic Indian flavour in 2025. 1. Frooti (Parle Agro) – The Timeless Mango Hit Why it matters: A mainstay since 1985, Frooti's no-fuss taste and fun packaging make it India's most-loved mango drink across age groups. It remains a massive category driver in the ₹10,000+ crore fruit beverage market, thanks to consistent market leadership and nostalgic value. 2. Yakult Light Mango Flavour – Gut Health Meets Great Taste Why it matters: Yakult Danone India's mango-flavoured probiotic drink is a strategic move to tailor global health trends to Indian palates. With 6.5 billion beneficial bacteria and an India-first flavour innovation, it's targeting health-conscious millennials and Gen Z consumers. Known for its thick, real mango pulp taste, Maaza is Coca-Cola's answer to India's mango obsession. With aggressive summer campaigns and a loyal consumer base, Maaza continues to challenge rivals and dominate menus nationwide. 4. Slice (PepsiCo India) – The Indulgent Choice Why it matters: Slice brings mango luxury to the mass market. Its smooth texture and campaigns like 'Aamsutra' have successfully positioned it as the sexiest mango drink on the shelf—with a loyal following to match. 5. Paper Boat – Nostalgia in a Sip Why it matters: Paper Boat continues to win hearts with variants like Aamras and Mango Panha, offering traditional recipes in contemporary packaging. Positioned as premium and honest, Paper Boat taps into regional tastes and modern lifestyles. 6. Amul – Dairy Meets Mango Delight Why it matters: Amul has given mango an all-season twist with lassi, milk drinks, ice creams, and yoghurts. Its vast dairy distribution network makes mango-based chilled products accessible even in Tier 2 and Tier 3 towns. 7. Mother Dairy – Mangoes Go Mainstream Why it matters: Whether it's mango milkshakes, seasonal ice creams and dahi treats, or fruit yoghurts, Mother Dairy's mango range delivers on both affordability and taste. Its strong presence in urban and semi-urban markets makes it a solid FMCG contender every mango season. This World Mango Day, India's biggest FMCG players are proving that mango isn't just a fruit, it's a flavour, a feeling, and for many brands, a billion-dollar opportunity. Whether it's nostalgia, nutrition, or indulgence you're after, there's a mango product waiting nearby. view comments First Published: July 22, 2025, 07:44 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Fashion Value Chain
16-06-2025
- Business
- Fashion Value Chain
Snitch x Paper Boat Bring Refreshing Style to Summer 2025
In a refreshing twist to seasonal fashion, Snitch, India's trailblazing D2C men's fashion brand, has partnered with beloved beverage label Paper Boat to turn up the heat on summer style and cool down the experience with its newest launch: Nata, India's first chewable drink. This collaboration delivers a unique in-store campaign that combines fashion-forward collections with tropical refreshment, promising customers a summer that's light, lively, and loaded with flavour. Designed to delight all senses, Snitch stores have transformed into immersive summer escapes with vibrant Paper Boat branding, colourful photo booths (available across all stores except Lajpat Nagar), and interactive elements that heighten the shopping experience. Customers are welcomed with complimentary Paper Boat drinks with every bill and a curated display of Snitch's latest seasonal collection, elevating every visit into a joyful moment. The activation is currently running in key Snitch outlets in Delhi (Lajpat Nagar) and Bengaluru (HRBR, HSR, BEL Road, Brigade Road, and Banashankari). To amplify the experience, digital buzz is driven by influencer content and shareable moments straight from the stores. A Paper Boat spokesperson remarked, 'Summer is all about comfort, colour, and fun—values both Paper Boat and Snitch deeply connect with. Paper Boat has chosen Snitch as their BTL partner this season because of their strong brand connection with today's youth and their fresh, fashion-forward vibe.' Chetan Siyal, Chief Marketing Officer at Snitch, added, 'At Snitch, we believe that stepping into one of our stores isn't just about shopping, it's about the feeling you take back home. This collaboration with Paper Boat is our way of turning a simple store visit into a refreshing summer experience, blending style with joy, playfulness, and unforgettable moments.' Together, Snitch and Paper Boat are redefining seasonal retail—where shopping feels as good as sipping a cold drink on a hot day.
Fashion Network
16-06-2025
- Business
- Fashion Network
Snitch collaborates with Paper Boat for summer
Menswear brand Snitch has teamed up with beverage label Paper Boat to launch a summer-themed in-store activation across select outlets in Delhi and Bengaluru. The collaboration brings together Snitch's seasonal apparel collection and Paper Boat's new tropical-inspired drink, Nata, positioned as India's first chewable beverage, aiming to create an immersive, summer-ready shopping experience. Shoppers visiting Snitch stores are welcomed with vibrant Paper Boat branding, a dedicated photo booth (available at all outlets except Lajpat Nagar), and complimentary servings of Nata with every purchase, the brand announced in a press release. The in-store activation is designed to evoke the spirit of summer through fashion, flavour, and fun, transforming each visit into what the brand calls a 'breezy escape'. 'Summer is all about comfort, colour, and fun- values both Paper Boat and Snitch deeply connect with,' announced Snitch in a press release. Paper Boat has selected Snitch as its below-the-line partner for the season, citing the brand's youth appeal and trend-driven positioning. The partnership is supported by influencer content and seasonal store displays. 'At Snitch, we believe that stepping into one of our stores isn't just about shopping, it's about the feeling you take back home,' said Chetan Siyal, chief marketing officer at Snitch. 'This collaboration with Paper Boat is our way of turning a simple store visit into a refreshing summer experience.'
