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PhonePe partners with HDFC to launch co-branded Credit card
PhonePe partners with HDFC to launch co-branded Credit card

United News of India

time6 days ago

  • Business
  • United News of India

PhonePe partners with HDFC to launch co-branded Credit card

Hyderabad, June 26 (UNI) PhonePe Limited (Formerly PhonePe Private Limited), one of India's leading fintech companies, and HDFC Bank today announced the launch of the 'PhonePe HDFC Bank Co-Branded Credit Card', marking PhonePe's foray into the co-branded card segment. In partnership with HDFC Bank, this new line of co-branded RuPay Credit Cards is designed to meet the evolving financial needs of the Indian consumer by offering benefits on UPI spends especially on the PhonePe Platform, the company said in a release. This strategic partnership between HDFC Bank and PhonePe leverages their respective banking and fintech strengths to make credit cards accessible and user-friendly. Available in 'Ultimo' and 'UNO' variants, these cards offer rewards on popular spending categories like recharge, bill payments, travel, online shopping, groceries, and cabs. Additionally, the cards integrate seamlessly with UPI, allowing users to pay for their everyday spends via credit card while enjoying the rewards offered on the cards via the extensive merchant network enabled on UPI QRs. Sonika Chandra, Chief Business Officer, Consumer Payments at PhonePe said, "This launch underscores our commitment to providing innovative financial solutions to our wide set of user base. This card is positioned to offer PhonePe customers value on their regular spends, by giving them 10 percent reward points across select categories like bill payments, recharges, and travel bookings. Additionally, consumers can use this card seamlessly across millions of UPI merchants. We are confident that our strategic partnership with HDFC Bank, coupled with the benefits that this card offers will redefine the credit card experience for millions of Indians." Parag Rao, Country Head – Payments, Liability Products, Consumer Finance & Marketing, HDFC Bank, said, "Our partnership with PhonePe allows us to tap into a segment of digitally native consumers, making credit cards more rewarding and widely usable, especially via UPI—an interface that has become central to India's digital payments ecosystem. With this co-branded card, users get the best of both worlds with our trusted credit card platform and PhonePe's customer-centric digital experience." Eligible PhonePe users can apply for the co-branded credit card directly on the PhonePe Mobile App, the application process is fully digital. Once the card is issued by HDFC Bank, users can link the card on PhonePe and make payments to merchants via UPI. Users can also manage their card and pay their monthly credit card bill through the PhonePe app. The card will be rolled out to eligible PhonePe users in a phased manner. UNI KNR RN

Hdfc bank launches biz plus current account suite for small businesses
Hdfc bank launches biz plus current account suite for small businesses

Time of India

time15-05-2025

  • Business
  • Time of India

Hdfc bank launches biz plus current account suite for small businesses

Mumbai: HDFC Bank introduced a new suite of current account products called Biz+ to cater to small businesses across various stages of growth. The launch comes amid increased competition among banks for MSME accounts and a regulatory focus on expanding the sector. Tired of too many ads? go ad free now The offering includes four variants—Biz Lite+, Biz Pro+, Biz Ultra+, and Biz Elite+—designed for the setup, growth, expansion, and diversification phases of a business. These accounts come with bundled services such as cash handling, digital banking, and relationship manager support. Customers new to the bank also get business and payment protection insurance for the first year. Each variant provides tiered benefits. Biz Lite+ offers a free cash deposit limit six times the account balance, tax savings through complimentary debit cards, insurance, and shop-device rental waivers. Biz Pro+ raises the deposit limit to ten times and adds access to zero-collateral overdraft loans and PoS rental waivers. Biz Ultra+ increases the cash deposit multiple to 12, includes benefits on a BizPower credit card worth up to Rs 1.3 lakh annually, and provides deals via the Preferred Program. Biz Elite+ offers a 15X deposit limit, Imperia Program benefits, pan-India collections through cash management, and waiver of foreign bank charges on overseas remittances. The suite is structured to evolve with the business, offering sector-specific solutions. Accounts are available across 9,455 branches and are targeting over 45 lakh small businesses . HDFC Bank said the bundled model integrates liabilities, asset products, business cards, and digital payments under a single offering. Tired of too many ads? go ad free now Parag Rao, Country Head – Payments, Liability Products, Consumer Finance and Marketing at HDFC Bank, said, 'This is a strategic shift towards offering a value-based engagement from a transactional one, and addresses both business and personal banking needs. We are now delivering a more modular, scalable and business life stage-aligned proposition. Our Biz+ Account range is designed to be adaptive—with Dynamic Multiplier Benefits that scale with business growth, removing friction. ' The launch is part of the bank's One Bank approach and reflects its focus on supporting business growth and entrepreneurship through integrated banking services.

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