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India Today
06-06-2025
- Entertainment
- India Today
Longitude 77 Takes Center Stage at Cannes: A Symphony of Indian Art, Fashion, and Spirit
At the illustrious Cannes Film Festival 2025, Seagram's Longitude 77 Collector's Edition made its grand debut at the India Pavilion, epitomising a harmonious blend of Indian artistry and global luxury. This exclusive unveiling featured packaging designed by the renowned artist Paresh Maity, drawing inspiration from India's 77 East longitude line, symbolising the nation's rich cultural tapestry stretching from the Himalayas to Kanyakumari . The event was further accentuated by the presence of art curator and style icon Shalini Passi, who graced the red carpet in a bespoke Manish Malhotra's fashion piece , embodying the essence of Indian heritage and contemporary fashion. Shalini Passi's red carpet appearance was nothing short of a visual spectacle. Adorned in a custom-designed Manish Malhotra gown, the ensemble was a living canvas, representing the essence of India with Paresh's visualization of India's Longitude The gown featured a tapered corset and a stunning mermaid silhouette, with vivid landscapes and scenic imagery cascading down the fabric, representing India's diverse terrains. Complementing her attire, Passi accessorized with Manish Malhotra's jewelry, a classic Judith Leiber clutch, and was styled by Nupur Mehta, encapsulating a perfect blend of tradition and the artwork, Paresh Maity has depicted the beautiful snow-capped Himalayas, the unique Dal Lake with the Shikaras, followed by Punjab's phulkari works and Haryana's traditional drums along with Madhya Pradesh's majestic tigers. After that comes Karnataka's architecture, which includes the wonders of Hampi and the Mysore Palace, and it goes further down to Tamil Nadu's iconic sculpture of the Mahabalipuram elephant. There are also coconut trees that stand for Kerala and Tamil Nadu, with the painting ultimately merging into the Indian Ocean with a boat and a blue sea. "I wanted to capture the deepest emotions of God's creations, architecture, art, craftsmanship, aesthetics, and the diverse beauty and culture of our country. "With that inspiration in mind, Shalini customised her outfit, asking Manish Malhotra to make it," says Paresh Maity. Beyond the red carpet, Shalini actively engaged in promoting Indian art and culture on the global stage. She participated in the panel discussion around 'India's Finest to the World: Through Art', curated by Longitude 77 and moderated by film critic Anupama Chopra. This platform highlighted India's rich artistic heritage and its influence on contemporary global art forms. Passi's involvement underscored her commitment to elevating Indian craftsmanship and narratives to international unveiling of Seagram's Longitude 77 Collector's Edition at Cannes was more than a product launch; it was a celebration of India's artistic legacy and its seamless integration into global luxury narratives. At the India Pavilion, tribute was paid in a true sense to our country's journey, from the Himalayas to Kanyakumari. Through the collaborative efforts of Paresh Maity's evocative art, Manish Malhotra's couture craftsmanship, and Shalini Passi's visionary representation, the event marked a significant milestone in showcasing India's cultural prowess on an international platform. This initiative not only honoured India's rich traditions but also set a precedent for future endeavours in cultural diplomacy and artistic collaborations. Disclaimer: The material and information contained are for advertorial purposes only. India Today holds no responsibility for the content written on the website as a basis for making any business, legal, or any other decision. Any reliance placed on such material is at your own risk. advertisement
Business Upturn
23-05-2025
- Entertainment
- Business Upturn
Longitude 77 Collector's Edition Debuts at Cannes, in an Exceptional Packaging Paying Homage to It's Indian Heritage, Designed by Paresh Maity
India: Seagram's Longitude 77 named after the line of longitude that passes through the length of India from North to South at 77° East, pays homage to the country's diversity, historical craftsmanship and breathtaking landscape. Crafted in small batches, it encapsulates the essence of India's diverse terroir and indigenous ingredients. Longitude 77 Collector's Edition was unveiled at the official India Pavilion in an exclusive event where the centerpiece of this unveiling was the exceptional packaging designed by one of India's most celebrated artists, Paresh Maity. Each pack showcased Mr. Maity's artistic interpretation of India's Longitude 77 – from North to South. Its grand debut at the prestigious Cannes Film Festival embodies its vision of taking the finest of India to the world, celebrating India's artistic prowess, unparalleled craftsmanship and exceptional whisky-making tradition. 'This collaboration is about capturing India's soul through art and craftsmanship, ' said Mr. Paresh Maity. 'Longitude 77, The meridian that inspired this creation symbolizes the finest of what India has to offer the world, blending tradition with modernity.' Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, 'Longitude 77 Collector's Edition embodies our commitment to elevating Indian craftsmanship to global standards while celebrating the richness of our cultural heritage. Its debut at Cannes is more than the unveiling of an exquisite spirit—it is a tribute to India's rich identity, captured with creativity, and timeless elegance.' The grand unveiling brought together some of India's most influential voices in luxury, art and cinema. Renowned film critic and author Anupama Chopra hosted an exclusive dinner for Bollywood's elite—an evening that became one of the most talked about moments at Cannes. In a stunning visual moment, art patron and style icon Shalini Passi walked the red carpet in a statement fashion piece, designed by Manish Malhotra, inspired by Maity's art representing India's Longitude 77. 'As someone deeply committed to elevating Indian art on the global stage, I'm thrilled to be part of this groundbreaking collaboration that showcases India's finest creative vision and craftsmanship to the world. Representing the essence of India, Paresh's visualization of India's Longitude 77 on this dress, designed by Manish Malhotra, combines my three passions – India, art and fashion,' said Shalini Passi. Designer Manish Malhotra said, 'This collaboration with Longitude 77 represents the pinnacle of Indian luxury and creativity. Translating Paresh's visual narrative into wearable art was an inspiring challenge, creating a moment where fashion and art converged to showcase Indian excellence.' With a limited release of only 650 cases—this rare release is both a collector's treasure and a connoisseur's delight. Following its successful Cannes debut, Longitude 77 Collector's Edition will be available in limited quantities across Haryana and Maharashtra. Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
The Hindu
23-05-2025
- Entertainment
- The Hindu
How artist Paresh Maity has taken his works across the globe
Last week, the world got to witness, once again, the celebrated artist Paresh Maity's dedication to the craft he has made his. He made his Cannes Film Festival debut at the age of 60 with the watercolour 'Himalayas to the Indian Ocean', which was unveiled on May 18. This work showcased the breath-taking landscapes of the Indian subcontinent. Then, the influencer Shalini Passi wore a Manish Malhotra creation inspired by Paresh's 'Longitude 77'. 'From the Himalayas to Kanyakumari, every thread tells a story. This is not just couture, it is a canvas, blending my love for art, fashion and India. Grateful to represent our heritage on a global stage,' Shalini shared on Instagram. From the Venice Biennale to the red carpet at Cannes, Paresh's ability to blend tradition with contemporary artistry has captivated audiences worldwide. For Paresh, the Cannes Film Festival is like the Olympics for films. 'My art is always a celebration of energy and joy. To be there at Cannes, in that atmosphere, gives me excitement and inspiration,' he adds. Paresh's journey, from Purba Medinipur (West Bengal) to the global stage, stands as a testament to his perseverance and ability to innovate. 'I come from a lower middle class family with no exposure to art. When I was seven, I was introduced to art in school. I then knew that I would do this till the last day of my life. I started clay modelling and sculpture, making clay toys and trying to sell them at village fairs. Till Class 10, I used to make huge Saraswatis and Kalis during Durga Puja and sell them to pandals to support my family,' he shares. Soon after, Paresh dabbled with watercolour. Known for his ability to experiment with a multitude of styles and media, Paresh has earned the title of the 'Turner of India'. His works have been exhibited in renowned galleries and museums worldwide. 'I use watercolours, oils and acrylics, often in bold colours and forms. I do not create the canvas, the subject calls to me. If it is a serene landscape, my preferred medium is watercolour, complex compositions require oils, acrylics and so on. I do not choose the medium and then decide on the subject, but, let the subject decide the medium,' Paresh explains. In his artistic journey, Paresh, who was bestowed with the Padma Shri in 2014, has transcended traditional boundaries, creating some significant pieces of public art in India. His latest is a stunning Jackfruit sculpture in front of Victoria Memorial, Kolkata. This whimsical and vibrant piece reflects Paresh's ability to stay contemporary and in touch with his roots. One of his iconic creations is the Bankura Horse, a traditional symbol of rural Bengal. Paresh breathes new life into this age-old motif, recreating images on them and marking his insignia. Paresh often reminisces about his days as an art school student, where he would spend hours experimenting with different media and styles. And, he continues to innovate — be it using bells to create sculptures (a huge bull) or transforming Bankura Horses into a canvas for Bollywood portraits. He has also curated interactive performances with sarod artists Amaan and Ayaan Ali Bangash, and has been known to paint to the strains of their virtuoso father Ustad Amjad Ali Khan's Malhar. At the 60th edition of La Biennale di Venezia (Venice Art Biennale) in 2024, which explored the theme of 'foreignness', Paresh was among the 12 Indian artists who showcased their work — his creation was the sculpture 'Genesis'.
Indian Express
14-05-2025
- Entertainment
- Indian Express
Artist Paresh Maity on his watercolour inspired by India's rich diversity that will be unveiled at Cannes Film Festival on May 18
The spotlight might be on film personalities and films headed to the 78th Cannes Film Festival, but the red carpet at the prestigious event will also see an Indian artwork and artist this year. Making his debut at Cannes will be Delhi-based artist Paresh Maity, who will also be showing his watercolour at the event. 'It gives me extreme happiness and pride to be invited to represent Indian art and culture on the global platform,' said the artist, speaking to The Indian Express hours after he landed in the French resort town. His watercolour that will be unveiled at Cannes on May 18 is inspired by India and its rich diversity. 'It celebrates India, its deep-rooted history, culture and diverse landscape,' says Maity. The 1.5 ft 1.5 ft artwork, he adds, references different parts of the country — from the snow-clad Himalayan peaks to Dal Lake in Kashmir, phulkari from Punjab, the forest greens of Madhya Pradesh, Hampi in Karnataka, Mahabalipuram on the Coromandel Coast, and the Indian ocean. 'These are all places I have visited, experienced and spent a lot of time in. Not many other countries can boast of such varied landscape and history,' adds Maity, 60. A post shared by Paresh Maity (@pareshmaityofficial) Known for a visual vocabulary that traverses multiple mediums, in a career spanning over four decades, the postgraduate from the College of Art in Delhi has addressed numerous themes, bringing to life through his colour palette cities from across the globe, from the bustling ghats of Varanasi to the Venetian Piazzetta. The Padma Shri awardee has also taken inspiration from the French Riviera and the impressionist style that developed in France mid-to-late 19th century, characterised by visible brushstrokes and strong emphasises on light and its effect on colour. Looking forward to catching up on world cinema and discussing his art with those in attendance at the film festival, Maity also intends to paint during the trip. On his itinerary are visits to art museums and galleries. 'I'll be here till the end of the month and intend to make the most of it, including painting,' says the artist.
Gulf Today
18-03-2025
- Entertainment
- Gulf Today
‘Crickart': Paresh Maity's cricket canvases keep scoreboard ticking
The 'Cricket's Greatest Canvas' exhibition which, which recently came to a close after celebrating the marriage of sport and art, saw Indian artist Paresh Maity presenting his artworks on cricket. The event was hosted by Art be a Part, in collaboration with the International Cricket Council (ICC) and Gameplan; it also marked the first solo show in Dubai for Maity. The exhibition showcased 12 original works inspired by the 2023 ICC Men's World Cup. Maity's brush exerted itself to capture the passion and spirit of cricket through the works. The timing of the exhibition was exquisite: ICC Champions Trophy was held also in Dubai, where India won the trophy on March 9. Maity is internationally acclaimed for his diverse artistic repertoire, which spans over four decades and includes 88 solo exhibitions worldwide. Renowned for his vibrant watercolours, expansive murals and mixed media works, he brought his signature style to cricket, blending movement, emotion, and energy into vibrant, classical canvases. He fields Gulf Today's questions. How did you develop an interest in cricket? My deep interest in cricket started in 1983, when India won the World Cup under the captainship of Kapil Dev, who is my favourite cricketer. When I witnessed the match on television as a young boy, the energy and the excitement really made an impact on me and my peers. Since then, cricket has become an integral part of my life. The artist's view of a match. Why did you think cricket lends itself to art? My vision is to transform everything into a piece of art, be it sports like cricket, football or creative pursuits like music, jugalbandi (duets) with maestros of music, or dance, that I have performed in the past with renowned dancer Birju Maharaj. So, when I was approached by ICC and Gameplan, I thought, why not expand my horizons to cricket? To combine art and cricket was a completely new experiment for me and as the curious mind of an artist always wants to try something new, I thought this was a perfect opportunity. What were the challenges involved in working in cricket stadiums? Yes, there were a lot of challenges. For example, to capture the essence of a match in a live setting on the cricket ground. Just imagine, millions of people experiencing the energy and excitement of the match; so much noise, the vigour and zest, all eyes on the match as well as on your creation. But I am very used to painting in front of people and audiences, absorbing their energies into my canvas. From a very young age, I have been doing outdoor paintings and have visited different places across the globe from Venice, capturing the skyline and canals, to Japan with the beautiful cherry blossoms, to the tranquil ghats of Varanasi or other parts of the world, Thus, while it was challenging, I was so engrossed, I forgot what was happening around me. I also believe challenges in life are important for your growth; that is why I love to face any challenges that come my way. The drama of cricket. Were you present at all the matches shown in the paintings? I did five live matches and seven of them, I did while watching television. It was not logistically possible for me to travel to all the venues. With my art materials, including huge canvases and easels, going to all the matches was not feasible. Thus, I did some from my studio. You are primarily known for your landscapes or portraits. What made you change to sports? Yes, primarily, I do landscapes or portraits or different kinds of compositions. But, as I mentioned earlier, I do not wish to put a barrier on my art in any form. I always want to challenge myself and expand my horizons, be it cricket, any other sport or other creative pursuits, I am always open to new things. The idea and concept is the main thing that should be one's focus. It does not matter if the mediums change, the subjects change - tomorrow I might experiment with other materials such as wood or metal. There should be no boundaries in art. Paresh Maity before his artwork. What aspects of cricket do you like? I find that the most exciting aspect of a game, especially cricket, is the unity that it develops. Whenever a match happens, children, young adults, people from all walks of life, are united in the support of their respective countries or teams. Everyone is united as one, be it the winning team or the defeated team. I am really drawn to this aspect of the game. What about women's cricket? When do you plan to paint women cricketers? Yes, women's cricket is getting increasingly popular by the day and I would be delighted and honoured to have the pleasure of painting a women's cricket live match one day. Why did you choose to collaborate with Art be a Part to bring this exhibition to life? I chose Art be a Part because when I got to know about them, I came across their mandate to do charitable work. They work with UNICEF, aid young artists and undertake excellent social work, especially in India. Our visions aligned and both of us have a lot of love and passion for the arts. So we came together for this exhibition. I always feel that since we take so much from society, giving back to it is essential.
