Latest news with #ParkerBurton
Business Insider
09-07-2025
- Business Insider
The 3 biggest announcements from Samsung's Galaxy Unpacked event
While the tech world waits to see if Apple will ever debut a foldable iPhone, Samsung is full steam ahead on making its lineup of folding smartphones thinner. The South Korea-based tech giant continued its push into the foldable phone race on Wednesday, debuting slimmer and more AI-packed iterations of its Flip and Fold devices. During Samsung's Galaxy Unpacked July 2025 keynote, the company showed off a new wide-screen Galaxy Z Fold7, a smaller-scale Galaxy Z Flip7, and the Galaxy Watch8. They come with some new AI features, courtesy of Google, like increased personalization through Gemini Live. But with an emphasis on thinner devices, one feature was noticeably absent: the S Pen stylus. Here's a quick rundown. Samsung Galaxy Z Fold7 Samsung's newest large-screen foldable, the Galaxy Z Fold7, is only 8.9 mm thick when folded, and 4.2 mm thick when unfolded. The device is "half the thickness of a regular phone so, when it is folded, it suddenly feels like a regular phone you're use to," said YouTuber Parker Burton during the presentation. As the foldables market heats up, several hardware companies are hoping for thinner and more easily stored phones. Samsung's partner Google debuted its Pixel Pro 9 Fold in 2024, which is 1.6 mm thicker when folded. The thinner Fold7 puts Samsung on par with its Chinese competitors. The Honor Magic V5 remains the thinnest at 8.8 mm folded, and the Oppo Find N5 is 8.93 mm folded. Huawei's trifold device is thinnest when unfolded at 3.6 mm, but the folded stack grows to 12.8 mm. The new Fold7 also has its widest screen yet, and includes expanded AI offerings like Drawing Assist, Writing Assist, and Circle to Search for gaming. All devices come preloaded with Google Gemini. While introducing the expanded Circle to Search, Samsung's VP of product and marketing, Annika Bizon, said that "others are noticing." Since Samsung debuted the function in January 2024, Apple announced a similar AI feature through Visual Intelligence. "Imitation is the best form of flattery," Bizon said. Noticeably missing from any initial images of the Fold7 was the S Pen, Samsung's stylus tool. The S Pen was sold alongside previous iterations of the Fold with specialty cases, but was not referenced during the course of the July 2025 keynote. Samsung Galaxy Z Flip7 Samsung also debuted the smaller Galaxy Z Flip7. The 6.9-inch foldable is basically half the Fold7, and also comes with Google Gemini already integrated. The new device is also the thinnest iteration at 13.7 mm folded, beating out its rival, the Motorola Razr+, which clocks in at 15.9 mm. The device also has a significantly longer battery life than previous models, according to the company, capable of delivering 31 hours of video play per charge. That's eight more hours than the previous Flips. New AI features include additional personalization technology from Gemini Live, which can recommend outfits from photos of a closet or meals from photos of a refrigerator. Samsung also upped the quality of the Flip's camera, including the integration of a ProVisual Engine, which adjusts color and contrast. Samsung Galaxy Watch8 Samsung's new Galaxy Watch8 and Galaxy Watch8 Classic include significant new health features. The watches can now track vascular load and antioxidant levels. A new sleep coach and run coach optimizes the watch's tracking abilities to set personal goals. The watches also include Samsung's cushion design, which was previously only available on the Galaxy Watch Ultra. Samsung's new devices are now available for pre-order. They officially launch on July 25.
Forbes
28-06-2025
- Forbes
Samsung Teases ‘Wildly Thin' Galaxy Z Fold 7 Before Launch
The Samsung Galaxy Fold 6 is the last of its kind. Photographer: SeongJoon Cho/Bloomberg While Samsung slashes the cost of its Galaxy S25 Ultra and raises trade-in prices to the highest levels I've ever seen, the Korean company is also preparing to launch its Galaxy Z Fold 7 by teasing its new design. Again. In an email to Samsung device users, the company has a selection of quotes from YouTuber Parker Burton, who has seemingly used the device ahead of launch. 'This is wildly thin,' Burton is quoted saying in the promotional email. Continuing 'When you have this thing folded, it's going to feel just like your regular phone.' It's not uncommon for smartphone manufacturers to tease aspects of their phones ahead of launch to build hype. Samsung, in particular, has been increasingly loose with information about its products before they're officially announced. But the Korean company has taken this to another level with the Fold 7. We have already seen a silhouette of the device from all angles via Samsung's press team—confirming how slim the phone is—with the names of the devices included in the press image file. The company has also published press releases outlining what upgrades to expect from the Fold 7. 'For years, Samsung has listened to users asking for bigger screens, better cameras, and new ways to connect and create.' One release read, hinting that the Fold 7 will have an improved camera and a bigger screen. The latter was confirmed to me by a Samsung executive earlier this month. The Galaxy Z Fold 7 Is A Reset Device For Samsung All of this tells me that Samsung sees the Fold 7 as a serious shift from what has come before. A reset, if you will, of the Fold series. The same criticisms pop up after every Fold launch. There's the tall, unusual, aspect ratio on its front screen, the average camera output (again, for a phone that costs as much as a good laptop), and the chunkiness. Samsung sees the new device as an answer to all of that and, as such, making it clear that the Fold 7 allays all of those fears. I'm sure the threat of companies that have made strides in slimming down their foldable phones, adding top-end cameras and bigger screens from the likes of Oppo, OnePlus and Google lit a fire under Samsung to make these design changes. We will have to see if the Fold 7 measures up to the competition and provides the reset the series clearly needs.
