Latest news with #PasoRobles
Associated Press
24-06-2025
- Business
- Associated Press
WX Brands Launches ‘Here By Chance,' Wine Made for Life's Spontaneous Moments
NOVATO, Calif.--(BUSINESS WIRE)--Jun 24, 2025-- WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while delivering exceptional quality. Here By Chance toasts to life's unplanned moments with its inaugural item, an award-winning Paso Robles Cabernet Sauvignon. This press release features multimedia. View the full release here: WX Brands today announced the launch of Here By Chance, a new Paso Robles Cabernet Sauvignon that celebrates spontaneity while delivering exceptional quality. In addition to quality, today's premium wine shoppers crave an emotional connection with the brands they support. Here By Chance was created for this new generation through its celebration of unplanned moments and spontaneous occasions. According to the US Bureau of Labor Statistics, Americans have on average four hours per day for leisure activities and of those four hours, only 30 mins per day for socializing. Here By Chance encourages people to make the most of these rare opportunities for connection, believing that serendipitous moments and spontaneous experiences bring us together and lead to meaningful discoveries. One such example is Paso Robles' origin story – a region unintentionally stumbled upon by Spanish explorers. 'Here by Chance represents an exciting evolution in the WX Brands portfolio,' says Patrick Cramb, Vice President of Marketing at WX Brands. 'We've identified a shift in buying behavior where wine selection is driven by brand connection and storytelling just as much as the varietal and region. It's exciting to have created a powerful narrative that resonates with today's consumers – we're able to deliver both the emotional appeal that drives purchase decisions and incredible quality in the bottle.' The wine is crafted by award-winning Central Coast winemaker, Kip Lorenzetti, who has spent his career honing his talents in the region. His credentials include serving as lead winemaker for Chronic Cellars, known for its iconic Paso wines with bold character. 'After more than a decade crafting wines throughout the Central Coast region, I've learned that great Cabernet Sauvignon is about balance, vibrancy, and a sense of adventure,' says Lorenzetti. 'Here By Chance is made for wine drinkers who appreciate bold, expressive flavors and are always ready for the next unexpected adventure.' Data confirms that Paso Robles continues to captivate both consumers and the wine industry alike. Nestled in the heart of California's Central Coast, the region has grown from just 50 wineries to over 200 in the last 25 years, making it California's fastest-growing American Viticultural Area (AVA). The terroir, characterized by a Mediterranean climate, produces world-renowned Cabernet Sauvignon due to its mineral-rich soils, hot days, and cool nights that allow for longer growing seasons. The inaugural 2022 vintage has captivating notes of cassis and cedar along with the classic Paso Robles 'dust'. Every sip is textured with bold tannins, providing structure, a lush mouthfeel, and a luxurious finish. Here By Chance is rolling out onto shelves nationwide this summer with a suggested retail price of $24.99. For more information on Here By Chance, visit and follow along on Instagram at @herebychancewines. About WX Brands: Established in 1999, WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX Brands also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold worldwide. In February 2019, Wine Business Monthly named WX Brands #18 among the Top 50 US wine companies. View source version on CONTACT: Media Contact: Ana Cahuas, Double Forte [email protected] KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE WINE & SPIRITS SOURCE: WX Brands Copyright Business Wire 2025. PUB: 06/24/2025 05:01 AM/DISC: 06/24/2025 05:01 AM
Yahoo
24-06-2025
- Business
- Yahoo
WX Brands Launches ‘Here By Chance,' Wine Made for Life's Spontaneous Moments
The premium Paso Robles Cabernet Sauvignon invites consumers to embrace serendipity. NOVATO, Calif., June 24, 2025--(BUSINESS WIRE)--WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while delivering exceptional quality. Here By Chance toasts to life's unplanned moments with its inaugural item, an award-winning Paso Robles Cabernet Sauvignon. In addition to quality, today's premium wine shoppers crave an emotional connection with the brands they support. Here By Chance was created for this new generation through its celebration of unplanned moments and spontaneous occasions. According to the US Bureau of Labor Statistics, Americans have on average four hours per day for leisure activities and of those four hours, only 30 mins per day for socializing. Here By Chance encourages people to make the most of these rare opportunities for connection, believing that serendipitous moments and spontaneous experiences bring us together and lead to meaningful discoveries. One such example is Paso Robles' origin story – a region unintentionally stumbled upon by Spanish explorers. "Here by Chance represents an exciting evolution in the WX Brands portfolio," says Patrick Cramb, Vice President of Marketing at WX Brands. "We've identified a shift in buying behavior where wine selection is driven by brand connection and storytelling just as much as the varietal and region. It's exciting to have created a powerful narrative that resonates with today's consumers – we're able to deliver both the emotional appeal that drives purchase decisions and incredible quality in the bottle." The wine is crafted by award-winning Central Coast winemaker, Kip Lorenzetti, who has spent his career honing his talents in the region. His credentials include serving as lead winemaker for Chronic Cellars, known for its iconic Paso wines with bold character. "After more than a decade crafting wines throughout the Central Coast region, I've learned that great Cabernet Sauvignon is about balance, vibrancy, and a sense of adventure," says Lorenzetti. "Here By Chance is made for wine drinkers who appreciate bold, expressive flavors and are always ready for the next unexpected adventure." Data confirms that Paso Robles continues to captivate both consumers and the wine industry alike. Nestled in the heart of California's Central Coast, the region has grown from just 50 wineries to over 200 in the last 25 years, making it California's fastest-growing American Viticultural Area (AVA). The terroir, characterized by a Mediterranean climate, produces world-renowned Cabernet Sauvignon due to its mineral-rich soils, hot days, and cool nights that allow for longer growing seasons. The inaugural 2022 vintage has captivating notes of cassis and cedar along with the classic Paso Robles "dust". Every sip is textured with bold tannins, providing structure, a lush mouthfeel, and a luxurious finish. Here By Chance is rolling out onto shelves nationwide this summer with a suggested retail price of $24.99. For more information on Here By Chance, visit and follow along on Instagram at @herebychancewines. About WX Brands: Established in 1999, WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX Brands also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold worldwide. In February 2019, Wine Business Monthly named WX Brands #18 among the Top 50 US wine companies. View source version on Contacts Media Contact: Ana Cahuas, Double Forteacahuas@
Business Wire
24-06-2025
- Business
- Business Wire
WX Brands Launches ‘Here By Chance,' Wine Made for Life's Spontaneous Moments
NOVATO, Calif.--(BUSINESS WIRE)-- WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while delivering exceptional quality. Here By Chance toasts to life's unplanned moments with its inaugural item, an award-winning Paso Robles Cabernet Sauvignon. In addition to quality, today's premium wine shoppers crave an emotional connection with the brands they support. Here By Chance was created for this new generation through its celebration of unplanned moments and spontaneous occasions. According to the US Bureau of Labor Statistics, Americans have on average four hours per day for leisure activities and of those four hours, only 30 mins per day for socializing. Here By Chance encourages people to make the most of these rare opportunities for connection, believing that serendipitous moments and spontaneous experiences bring us together and lead to meaningful discoveries. One such example is Paso Robles' origin story – a region unintentionally stumbled upon by Spanish explorers. "Here by Chance represents an exciting evolution in the WX Brands portfolio," says Patrick Cramb, Vice President of Marketing at WX Brands. "We've identified a shift in buying behavior where wine selection is driven by brand connection and storytelling just as much as the varietal and region. It's exciting to have created a powerful narrative that resonates with today's consumers – we're able to deliver both the emotional appeal that drives purchase decisions and incredible quality in the bottle.' The wine is crafted by award-winning Central Coast winemaker, Kip Lorenzetti, who has spent his career honing his talents in the region. His credentials include serving as lead winemaker for Chronic Cellars, known for its iconic Paso wines with bold character. "After more than a decade crafting wines throughout the Central Coast region, I've learned that great Cabernet Sauvignon is about balance, vibrancy, and a sense of adventure," says Lorenzetti. 'Here By Chance is made for wine drinkers who appreciate bold, expressive flavors and are always ready for the next unexpected adventure." Data confirms that Paso Robles continues to captivate both consumers and the wine industry alike. Nestled in the heart of California's Central Coast, the region has grown from just 50 wineries to over 200 in the last 25 years, making it California's fastest-growing American Viticultural Area (AVA). The terroir, characterized by a Mediterranean climate, produces world-renowned Cabernet Sauvignon due to its mineral-rich soils, hot days, and cool nights that allow for longer growing seasons. The inaugural 2022 vintage has captivating notes of cassis and cedar along with the classic Paso Robles 'dust'. Every sip is textured with bold tannins, providing structure, a lush mouthfeel, and a luxurious finish. Here By Chance is rolling out onto shelves nationwide this summer with a suggested retail price of $24.99. For more information on Here By Chance, visit and follow along on Instagram at @herebychancewines. About WX Brands: Established in 1999, WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX Brands also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold worldwide. In February 2019, Wine Business Monthly named WX Brands #18 among the Top 50 US wine companies.
%3Amax_bytes(150000)%3Astrip_icc()%2Ftal-wine-writer-who-visits-vineyards-every-year-tout-dfbd4366a1fa48d59d4f491536f31caa.jpg&w=3840&q=100)
Travel + Leisure
23-06-2025
- Travel + Leisure
I'm a Travel Writer Who Visits Vineyards Each Year—Here's What to Wear to a Winery This Summer From $19
As a wine writer who visits vineyards around the world, I've wandered through the sun-drenched hills of Paso Robles, sipped Riesling in Germany's steep-sloped Mosel Valley, and strolled the vineyards near Burgundy's most storied cellars. Whether it's a morning barrel tasting in Bourgogne or a sunset tasting in the South of France, each destination brings its own microclimate, terrain, and vibe; over time, I've perfected travel outfits for every type of wine tasting trip without sacrificing comfort or style. When you're walking vineyard rows, ducking into cool (or downright cold) cellars, or sitting down to a multi-course food-and-wine pairing, you want your winery outfits to be comfortable, easy to move in, and stylish for impromptu photo ops. Think: breathable fabrics, easy layers, and comfy walking shoes. From effortlessly chic sundresses to polished but packable pants, these are the wine tasting outfits I always reach for. This smocked midi dress is equal parts flattering and functional. The dipped waistline adds a modern silhouette (which photographs well!), while the longer length offers coverage for breezy days or exploring chilly wine cellars. Throw on a light sweater or denim jacket to keep warm and ready for tastings. Linen pants are your best friend for wine visits; these bottoms are breathable and will drape nicely, perfect for fluctuating temps and long days of moving around and walking tours. Plus, the wide leg gives them a dressier silhouette while still keeping you cool. $118 $100 at Another linen piece ideal for wine country is this shift dress: it's breezy for warmer weather, but structured enough to layer under a denim jacket or light sweater if it gets cool. The black color hides the occasional splash of red wine (we've all been there) and sweat when the temps start to climb, but we are loving the fiery orange-red hue that is the official color of summer. Chelsea boots are always the first thing I pack on a wine visit because many wineries require closed-toed shoes to tour the cellars. However, I also love packing them for more leisurely visits and lunches in the vineyards—they're perfect for navigating gravel, cobblestones, and vineyard rows, all while keeping your look sleek and sophisticated. (I also add extra inserts for my flat feet to make sure I'm well supported through any terrain.) A button-down shirt should be on your packing list for any winery or vineyard visit. Not only is it a great layering piece for added warmth should you need it, but it can also keep the sun off your shoulders and back while touring or even provide somewhere to sit on the ground for extra busy winery moments. (Pssst…it's also a nice top layer to hide spills, should you need.) If you're going to wear jeans to a wine tasting, you want to make sure they hit at the ankle so you don't get dirt, slate, gravel, etc. on them. You also want them to be stretchy enough to move in while still keeping a polished shape. These Good American jeans offer a comfortable high waist, just the right amount of stretch, and a modern barrel leg silhouette that works just as well with boots or platform sandals. Sunnies are a non-negotiable when you're sipping outdoors, and I love this pair of sleek Quay sunglasses; I feel stylish wearing them, but the more affordable price point means I won't be devastated should I lose them after my third or fourth tasting. Classic silhouettes like a cat eye never go out of style, so you can wear them over and over again to happily sip in beautiful wine country. A woven straw bag instantly gives your look that luxe 'I'm on vacation' feel. This Gap shoulder bag is just the right size for holding essentials like your phone, wallet, sunglasses, sunscreen, and a lip tint—plus, the comfortable shoulder design keeps your hands free for holding wine glasses. $35 $27 at If you want something more utilitarian for holding your belongings during a long day of tastings, a sling bag is a great option. This Abercrombie sling bag is ideal for more active vineyard visits; it's compact, but it still fits essentials. The adjustable strap means you can swing it to the front for easy access to your items during tastings. Cool wine cellar? Sudden breeze while the sun is setting? Enter the versatile sweater blazer. This piece is warm without being bulky, and elevates even the most casual jeans-and-tee outfit. It's the perfect layer to throw over your shoulders without wrinkling your dress. This silk bandana is more than just a stylish accessory—it's one of the most versatile items you can pack for a winery. Tie it around your neck when temps drop, wear it as a headband to keep your hair off your face during a windy vineyard walk, or loop it through your bag strap for a chic detail in photos. It adds a touch of vintage elegance while offering practical sun protection for your chest, scalp, or shoulders, depending on how you wear it. A classic denim jacket is the unsung hero of any winery outfit. Lightweight yet durable, it's the perfect outer layer for the cool microclimates that come with early morning tours or shaded tastings in a barrel room. It also works beautifully over breezy sundresses or paired with wide-leg linen pants, adding structure and polish without looking too 'done.' Bonus: the cropped silhouette makes it easy to pack and great for throwing over your shoulders when the sun dips. Whether you're strolling through sun-drenched vines or sipping wine on an open terrace, a wide-brim hat is your best defense against midday rays. This one's packable—so you can easily stash it in your tote without worrying about it losing its shape—and it's made with lightweight, breathable fabric that keeps you cool. The brim provides excellent shade for your face and neck, which is especially helpful in areas with minimal cover (like newer vineyards or high-altitude estates). These platform sandals strike the perfect balance between fashion and function for wine country adventures. The added height gives your outfit a little lift—literally and visually—without sacrificing stability, and the textured sole grips well on gravel paths, grassy picnic spots, or slate-tiled terraces. They're surprisingly lightweight and feature adjustable straps, so they stay comfy even after a full day of tastings and wandering between rows of vines. Love a great deal? Sign up for our T+L Recommends newsletter and we'll send you our favorite travel products each week.
Yahoo
17-06-2025
- Business
- Yahoo
JUSTIN Vineyards & Winery Awards $350,000 to Nonprofits and Classrooms
Annual Community Grants Program Has Funded More Than $2 Million in Vital Nonprofit Services and Education Across Paso Robles PASO ROBLES, Calif., June 17, 2025 (GLOBE NEWSWIRE) -- JUSTIN Vineyards & Winery has awarded $350,000 to support nonprofit organizations and educators in North San Luis Obispo County through its 2025 Community Grants program. This year, $300,000 has been distributed to local nonprofits to strengthen services in healthcare, education, youth development, senior support, and environmental stewardship, with an additional $50,000 going to classroom grants, helping teachers fund classroom supplies, field trips, and other enrichment activities that foster student-centered learning. Since its inception in 2013, the JUSTIN Community Grants Program has provided more than $2.1 million in funding to local nonprofits and classrooms. 'Paso Robles is more than just the place we work. It's home to our employees, their families, and so many who make this region special,' said Molly Scott, senior director of grower and community relations at JUSTIN Vineyards & Winery. 'We're proud to invest in local organizations that uplift and strengthen our community. Their work ensures Paso Robles continues to be a vibrant and supportive place for all.' Some of this year's funding will directly support: Community Health Centers of the Central Coast (CHCCC) – Expanding access to healthcare through mobile medical units serving low-income patients. Tolosa Children's Dental – Upgrading IT systems at two pediatric clinics to continue providing critical dental care to underserved children. One Cool Earth – Supporting garden-based education for 4,500 students at Title I Elementary and Middle schools. Senior Volunteer Services – Enhancing safety and accessibility for over 3,000 seniors and visitors annually at the Paso Robles Senior Center. Paso Robles Youth Art Center – Equipping the new JUSTIN Culinary Teaching Kitchen to provide culinary education to 640 low-income youth each year. 'Thanks to the support of JUSTIN, we can continue bringing essential health services directly into the communities that need them most,' said Ronald Castle, chief executive officer, Community Health Centers of the Central Coast, Inc. 'This funding allows us to expand access and improve outcomes for individuals and families across the region.' The full list of 2025 JUSTIN Community Grants recipients includes: Central Coast State Parks Association; Community Health Centers of the Central Coast; Creston Activities Town Center (CATCH); El Paso de Robles Pioneer Museum Foundation; Land Conservancy of San Luis Obispo; One Cool Earth; Paso Robles Joint Unified School District; Paso Robles Library Foundation; Paso Robles Youth Arts Center; Senior Citizens United; Senior Volunteer Services; Studios on the Park; Templeton Community Library Association; Templeton Instrumental Music Boosters Association; Templeton Performing Arts Center Foundation; and Tolosa Children's Dental. Grant recipients are selected by a committee of JUSTIN employees who review applications for local projects that provide tangible benefits to the greater Paso Robles community. Applications open annually in January. For more information and updates about the Community Grants program, visit To learn more about The Wonderful Company's broader corporate social responsibility efforts, visit About JUSTIN Vineyards & WineryThe pioneer of Paso Robles, CA, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world-class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard Estate features a Tasting Room, luxury five-star accommodations at the JUST INN®, and a Restaurant – making it one of the only wineries on the Central Coast to offer all three amenities. The JUSTIN tasting room offers lunch, while The Restaurant at JUSTIN offers a MICHELIN-Starred, multi-course fine dining experience Thursday through Sunday. JUSTIN also has a second tasting room conveniently located in the heart of Downtown Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN's Tasting Rooms, online store, or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit To learn more about our corporate social responsibility work, visit Media Contactjustinpr@ in to access your portfolio
