Latest news with #Patagonia
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Travel + Leisure
17 hours ago
- Lifestyle
- Travel + Leisure
REI's Fourth of July Sale Is Here Early—Score Massive Outlet Deals on Hoka, Patagonia, and More Up to 51% Off
REI is known for being home to some great deals on solid outdoor gear, but its secret outlet storefront is offering even bigger markdowns ahead of the Fourth of July weekend. Right now, outdoor enthusiasts can score up to 51 percent off high-performance travel clothing, camping gear, and long-lasting footwear from big-name brands like Patagonia, Hoka, Cotopaxi, The North Face, and so much more starting at just $25. Not sure where to start? We've combed through hundreds of deals to find the 50 best products on sale now to get you ready for the summer. You'll want to snag everything on your wish list before the secret sale gets out. From handy outdoor gear to comfy apparel, the REI outlet is stocked with jaw-dropping deals. Right now, shoppers can save up to 51 percent off on items like the Dragon Ridge X Sunglasses, bound to keep your eyes protected during all of your outdoor summer activities, and 40 percent off the sturdy Helly Hansen Switchback Trail Helly Tech Women's Hiking Boots, now just $90. If you're looking for a breathable and chic athletic dress to stay cool during the summer heatwaves, the PrAna Luxara Dress, now only $85, is sure to do the trick. It's never been a better time to hit the trails and campgrounds, and fortunately REI's outlet has great deals on comfy and durable hiking footwear from brands like Helly Hansen, Hoka, Keen, and more. You can't go wrong with the Keen Nxis Evo Men's Waterproof Shoes, now only $126, or the Saucony Tempus Road-running Women's Shoes, on sale for $112, which are great for every season. If you're looking for something a little more relaxed, but still comfortable and breathable, the Teva Hydratrek Men's Flip-flops or the Columbia Alava Women's Sandals are both great options, and are on sale for $49 and $50, respectively. REI is known for being a haven for must-have outdoor essentials, and the retailer's outlet is hiding some seriously incredible deals on necessities including tents, camping chairs, and more. The Mountain Hardware Aspect 2 Camping Tent is now on sale for only $316, or 40 percent off. If you're looking to tackle some steeper trails this summer, the Leki Cross Trail 3 TA Compact Trekking Poles, now $120, are a great option, while the Gregory 3D Hydro Trek 3L Hydration Reservoir, will ensure you stay hydrated in sweltering temperatures for just $28. Ahead of Fourth of July, shoppers can score big on all of their travel needs, including luggage like duffel bags, backpacks, and even wheeled suitcases. The convertible Salewa Fanes Tote Bag seamlessly transitions from tote bag to backpack, making it a great carry-on item. Best of all: it's 46 percent of and just $65 right now. If you're in the market for a suitcase, we recommend the Gregory Quadro Pro 22-inch Hardcase Wheeled Luggage, now $175, or the Gregory Quadro Hardcase 28-inch Wheeled Luggage, now $203. The REI outlet has no shortage of travel accessories, including trifold wallets, hip belts, and even water bottles. The Osprey Transporter Toiletry Kit is a great option for keeping your toiletries organized when traveling or heading to a campsite, and it can be yours now for just $40. If you're on the move, the compact, but roomy, Herschel Supply Co. Settlement Hip Pack, now $28, and the Pacsafe RFIDsafe Z50 Trifold Wallet, now $46, will keep all of your essentials organized and secure. It should come as no surprise that REI's outlet has impressive markdowns on high-quality apparel. As we enter the warm season, the lightweight Fishe Backcast Hoodless Sunshirt, now on sale for just $50, should keep you protected from harmful rays thanks to its UPF 50 sun protection. Staying cool while looking stylish has never been easier thanks to items like the sleek PrAna Luxara Dress, which is 28 percent off, and the colorful Cotopaxi Mari Crop Top, on sale for just $40. Men's hiking apparel from high-quality brands like PrAna, Patagonia, and Helly Hansen are also on sale now at the REI outlet. Looking for a new pair of hiking shorts to stay cool on the go? Look no further than the Mountain Hardwear Basin Trek Shorts and the Helly Hansen Blaze Soft-shell Shorts, now on sale for $56 and $77, respectively. If your summer plans involve jetting off somewhere a little cooler, or if you need to withstand the air conditioning on airplanes, options like the PrAna Repeater Half-zip Top, now 42 percent off, or the Outdoor Research Skytour AscentShell Jacket, on sale for $320, are bound to keep you nice and cozy. Love a great deal? Sign up for our T+L Recommends newsletter and we'll send you our favorite travel products each week.
Yahoo
20-06-2025
- Entertainment
- Yahoo
What happens when two alpinists have kids? Patagonia releases new short film series 'Parenting: Disaster Style' but nervous moms and dads might want to skip this one...
When you buy through links on our articles, Future and its syndication partners may earn a commission. Patagonia has launched a new short film series: Parenting: Disaster Style and the first episode has just dropped. The series follows the adventures of alpinists Zoe Hart and her husband, Maxime Turgeon, as they introduce their children, Mathias and Mika, to the great outdoors and all things adventure. The series sees the young family go backcountry skiing in Italy, dirtbag along the French coast and cultivate food at their Chamonix home, beneath the watchful Mont Blanc. Hart and Turgeon hope to engender the same love of the natural world and mountain adventure that they enjoy to their kids, while also increasing their resilience and self-belief. Hart says: "if you push your kids past what they think is possible, whether it's being cold or tired or wet, they'll learn they have the capacity to do way more than they thought they could.' Before having kids, in their search for mountain adventure on some of the world's most technical peaks, Hart and Turgeon had endured their fair share of epics and freezing cold nights on some far-flung wall or other. Tongue firmly in cheek, they called their style 'Disaster Alpinism', which is how the series got its name. "Go at it, throw everything into it, it's usually epic and afterwards it's really awesome," says Hart about both alpinism and parenting. Zoe Hart is a Chamonix-based International Mountain Guide originally from the East Coast of the US. A passionate adventurer and mother, she is determined to live life to the limits and strives for never-ending growth. Episode one went live on June 18, introducing the family and their ethos, as they set off on family adventures to climb and enjoy the tranquility of the great outdoors. Watch it here and keep one eye on Patagonia's YouTube channel for future epsidoes. The best family tents: spacious shelters for the whole tribe The best winter hiking boots: for unbeatable performance in the cold
Fast Company
20-06-2025
- Automotive
- Fast Company
Is that brand's mission for real? Here's how to spot BS
In today's marketplace, 'authenticity' has become a buzzword that brands strive to embody. Consumers will tell you they are drawn to companies that appear genuine, transparent, and aligned with their personal values, and brands are certainly paying attention. However, the concept of corporate authenticity is complex and often misunderstood. While it seems easy enough to decide whether a person is authentic and honest (which does not imply we are good at it), it is rather more difficult to attempt to judge a corporation on whether it is 'true to itself' or 'lives up to its values.' Unlike individuals, corporations are open systems with diverse stakeholders, making the pursuit of authenticity a challenging endeavor. The impression or view a collective of individuals may hold on them represents less in the form of a tangible or concrete reality, and more in the form of an urban legend or story. As Yuval Harari notes, corporations are shared myths—'Peugeot is not a car, it is a story.' In line, research shows that we often anthropomorphize brands, attributing human characteristics to them. This tendency is encapsulated in Jennifer Aaker's seminal work on brand personality, which identifies five dimensions: sincerity (think Patagonia, known for its environmental activism and ethical sourcing), excitement (Red Bull, with its adrenaline-fueled branding and extreme sports sponsorships), competence (Toyota or Microsoft, projecting reliability and expertise), sophistication (Chanel or Rolex, evoking elegance and luxury), and ruggedness (Jeep or Harley-Davidson, built around toughness and adventure). These categories help marketers craft emotionally resonant narratives, but they can also mislead—creating the illusion of consistent, humanlike traits in organizations that are, in reality, anything but unified or coherent. The Pitfalls of Virtue Signaling Indeed, assigning brands personalities also sets them up for moral scrutiny. Once a company claims to be sincere, competent, or sophisticated, it invites consumers to hold it accountable—not just for performance, but for being honest in what it claims, and doing what it says. That's where things often fall apart. Take the example of punk beer brand BrewDog. In 2022, the company launched an aggressive advertising campaign to distance its beers from the human rights abuses associated with the World Cup, even promising to donate sales of its Lost Lager to fight human rights abuses. But the story became more inconvenient when it emerged the company had a partnership with a distributor in the Gulf, and would continue to show World Cup matches in its pubs. As it turned out, the road from punk rebel to self-serving hypocrite turned out to be rather short. On the other hand, Target's recent decision to double-down on its commitment to DEI despite the growing list of multinationals (including Meta, McDonald's, Ford, Walmart, Amazon, Harley-Davidson, and Disney) deemphasizing or halting their existing DEI programs, appeared to trigger a consumer backlash (at least according to its CEO). Then there's H&M, which promoted a 'Conscious Collection' to highlight its commitment to sustainability, only for watchdogs and NGOs to uncover greenwashing practices and ongoing exploitative labor issues in its supply chain. While consumer perceptions of insincerity may not always be fair or reliable (and there will never be a shortage of social media trolls praying on any corporate decision, including the decision to not say or do anything about anything), the fact remains that if you make a claim to be responsible or ethical, it is only a matter of time before consumers start looking under the hood to see whether your actions—and your political spending—are aligned with what your firm says it cares about. In the digital age, where every claim can be fact-checked and memed within minutes, performative values are not just ineffective—they're often self-handicapping. Is This Brand for Real? A Consumer's Guide to Authenticity If you're wondering whether a brand's values are more than just marketing spin, here are a few practical ways to find out: 1. Is the cause connected to what they actually do? Brands are most credible when they support issues tied to their core business— like a bank promoting financial literacy, or a food company addressing supply chain working conditions. If the cause feels random or like it's chasing headlines, that's worth questioning. 2. Is the message matched by meaningful action? Look beyond the ads. Are they investing in real change, or asking you to do all the work? If a brand promotes sustainability but spends more on ads than action—or emphasizes consumer behavior over their own—it might be more about optics than impact. 3. Are there big gaps between claims and criticism? Compare what a brand says with how it's covered in the press or watchdog reports. If they're celebrating progress on diversity or climate, but facing lawsuits or fines in the same areas, that's a red flag. No brand is perfect, but consistency matters. 4. Who owns the topic inside the company? Real commitment goes beyond marketing. If sustainability or DEI is led by senior leadership and tied to company performance, that suggests seriousness. If it's buried under PR, it may be more about image than impact. 5. Are they transparent about what's not working? No company gets it right all the time. But the best ones admit mistakes, revise targets, and explain why. Honesty is often more powerful than perfection—and it's a key sign that the values are real, not just rehearsed. 6. Do they walk the talk politically? Some brands say one thing in public and back different things behind closed doors. If you care, tools like let you see whether a company's donations and lobbying match their stated values. The Role of Leadership Brand authenticity must be cultivated from the top down. Leaders set the tone for organizational culture and values. When executives embody the principles they espouse, it reinforces authenticity throughout the organization. Conversely, a disconnect between leadership behavior and corporate messaging can undermine credibility. That said, we should also acknowledge a sobering truth: we will never truly know whether a leader is 'authentic' in the sense of being true to their internal values. Self-knowledge is hard enough for individuals —let alone for those interpreting others from a distance. But, as one of us (Tomas) argues in a forthcoming book, Don't Be Yourself: Why Authenticity is Overrated and What to Do Instead, that kind of inner authenticity may not be what matters most anyway. What matters is whether leadership behavior—regardless of motive—results in positive, prosocial outcomes. Are decisions advancing the well-being of employees, customers, society, or the environment? If so, perhaps we shouldn't care whether the driver is conscience or capitalism. To put it bluntly: we don't need leaders to be saints—we need them to behave decently, even if they're doing it to protect the brand, preserve investor confidence, or attract talent. In fact, many of the best corporate decisions are made precisely because they're strategically ethical —not because the CEO had a moral epiphany during their morning meditation. Sure, there are rare and admirable cases where executives have chosen the harder, more ethical path even when it hurts profits (Target, as mentioned above)—pulling out of exploitative markets, paying fair wages despite pressure to cut costs, or refusing to greenwash in favor of slower, more meaningful change. But those leaders are exceptions. We should appreciate them, not expect them as standard. Disregard of decency Still, even in a world where profit is king, some companies stand out not for their lack of idealism, but for their flagrant disregard of decency. These are the firms that exploit labor, abuse data privacy, pollute freely, or thrive on addictive products—not incidentally, but as a matter of business model. Whether or not their leaders are being 'true to themselves' is beside the point. What matters is that they're consistently making the world worse—authentically or otherwise. In this light, corporate authenticity should be judged not by introspection but by impact. Not by consistency with internal values (which are often opaque), but by observable behaviors, externalities, and the lived experiences of stakeholders. Or to put it differently: if your 'authentic self' is toxic, exploitative, or unethical— we'd rather you fake it. And here's the punchline. The most responsible organizations today are often the ones that don't fetishize authenticity, but instead institutionalize accountability. They build feedback loops, audit their culture, measure ethical risks, and reward good behavior even when it's not performative. In other words, they focus less on being 'real' and more on doing right—whatever the motive may be. Pretend Responsibly: Why Corporate Authenticity Is About Impact, Not Essence Kurt Vonnegut famously noted that 'We are what we pretend to be, so we must be careful what we pretend to be.' The same warning applies to companies. In today's hyper-transparent, hyper-skeptical world, brands are in a constant state of performance—telling stories, signaling values, curating identities. But here's the rub: those performances shape reality. The way a company chooses to present itself—sincere or performative, strategic or self-expressive—will influence how it treats people, how it allocates resources, and how it responds when the spotlight moves on. So yes, corporations must be careful what they pretend to be. Because the story becomes the strategy. The persona becomes policy. And even if the motive is opportunistic, the consequences are real. Corporate authenticity is not about soul-searching or storytelling—it's about alignment and accountability. If a company's public commitments match its operational decisions, if it treats people decently even when no one's watching, if it chooses to mitigate harm instead of maximizing plausible deniability—then it's doing something right, regardless of how 'authentic' it feels. To be sure, it is preferable to do the right thing for the wrong reasons than the wrong thing for the right reasons! In short: don't ask whether a company is 'being itself.' Ask what kind of self it's choosing to perform—and whether that performance is making anyone's life better. In the end, the best brands aren't the ones that feel most authentic. They're the ones that behave responsibly, or at least manage to mitigate, if not avoid, bad behaviors relative to others.
Forbes
19-06-2025
- Business
- Forbes
Why Profit Isn't A Plan, It's A Pattern Of Behavior
Profit is behavioral getty Profit doesn't begin with a business plan. It begins with behavior. Just as culture emerges from how people interact each day, profit reflects the accumulated patterns of those interactions. Leaders at companies like Toyota, Patagonia, and Southwest Airlines have long understood this. They didn't just chase margins. They shaped momentum. Behavior is biology in motion. And profit is what often follows. Profit is not a destination to be reached. It is a signal—one that reflects the health of an organization's behavioral system. Teams that operate with clarity, accountability, and coordination tend to create more consistent value. That value becomes measurable over time, not just in performance, but in financial outcomes. This framing aligns with research on reflective practice and behavioral economics, where outcomes emerge from accumulated decisions rather than singular events. If dysfunction, ambiguity, or reactivity becomes routine, the system will degrade. In that case, even a strong strategy will underperform. It's not just the product or the plan. It's the pattern. Behavior flows outward from the center. The leader is the first mover, setting the tone through moment-to-moment signals, spoken and unspoken. These signals shape the behavioral norms of their inner circle, whether that's an executive team, a board, or a founding team. This core team acts as the first system of amplification. How they coordinate, resolve conflict, make decisions, and follow through becomes the behavioral reference point for others. Over time, these inner patterns scale across the organization. The result isn't just alignment. It's the emergence of behavioral norms, the unspoken rules that govern how work actually gets done. This is the behavioral biology of organizations: leaders send signals, teams create patterns, and organizations encode those patterns into norms. And from those norms, performance, financial and otherwise, emerges. The Leadership Biodynamics model describes three behavioral channels that form relational DNA: warmth, competence, and gravitas. Each plays a distinct role in shaping how people experience one another and how those experiences cascade through a team or organization. These aren't fixed traits. They're signals. Visible, perceivable, and powerful. Research in neuroscience and social signaling shows how cues like tone, posture, and timing influence not only perception, but physiological responses such as oxytocin and cortisol release. These biological shifts change how teams function in real time. Behavior drives profit getty If profit emerges from behavior, then improving behavior improves performance. Here are five ways to start: Culture tells you who you are. Profit tells you what that means in the market. Most leaders focus on outcomes, but overlook the system that creates them. From sending signals to shaping systems, behavior is the lever that scales impact—from leader to team, to organization, to ecosystem. If you want different results, don't just change your strategy. Change how your organization behaves. Because in business as in biology, it's not the plan that drives the outcome. It's the pattern.
Yahoo
19-06-2025
- Entertainment
- Yahoo
Patagonia Launches ‘Parenting: Disaster Style' Short Film Series: Watch the First Episode
Zoe Hart and her husband, Maxime Turgeon, have endured a lot since they met. The two alpinists have summited extremely tall and technical peaks, spent long, cold nights on the sides of mountain cliffs, and traveled the world in search of alpine adventure. For a long time, they've practiced what they jokingly call 'disaster style alpinism.' Now, they're learning disaster-style parenting. And Patagonia is making a short film series about it. The first episode of Patagonia's Parenting: Disaster Style dropped on YouTube on June 18. It follows the Hart–Turgeons as they show their kids, Mathias and Mika, the ropes of adventure. And their lessons go beyond the crag — they're hoping to raise their children with the same love for the mountain adventure that brought them together in the first place. Check out Patagonia's YouTube channel for subsequent episodes of Parenting: Disaster Style in the coming weeks. Runtime: 8:26 minutes Meet the Family Caring for the Oldest Alpine Hut in the French Alps
