Latest news with #Pattern
Business of Fashion
20-06-2025
- Business
- Business of Fashion
Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business
Listen to and follow the 'BoF Podcast': Apple Podcasts | Spotify | Overcast Background: When Tracee Ellis Ross launched Pattern Beauty in 2019, she set out to challenge the beauty industry's lack of products for curly, coily and tight-textured hair. Despite numerous obstacles, including scepticism about market viability and systemic biases in the product testing process, Ross has built Pattern into a leading haircare brand addressing an underserved market. 'Black beauty and textured hair was not being mirrored back as a celebration but instead it was a problem,' Ross shared. '[Pattern] is to allow people to have the access to their most beautiful hair and self in their own bathroom as opposed to having to always trust a professional.' During her conversation with BoF founder Imran Amed at The Business of Beauty Global Forum 2025 in Napa Valley, California, Ross shared her journey from Hollywood actress to entrepreneur, detailed the systemic changes she's driving in the haircare industry and emphasised the importance of humanity in business building. The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept Key Insights: Ross described her early struggle with understanding and accepting her natural hair as a deeply personal and emotional journey. 'Making sense of how my hair grew out of my head was difficult,' she said. 'I had to master and understand and gain a sense of love and celebration in my hair.' This experience became the foundation for her brand Pattern, which aims to shift the narrative around textured hair from one of difficulty to one of pride and empowerment. Ross articulated how the standard beauty narrative has often required Black women to erase parts of themselves to be seen. 'There's a part of beauty and beauty culture that has been about erasing who we are in order to fit in,' she said. Through Pattern, she seeks to change that narrative by celebrating individuality and authenticity: 'I want people to have their hair. They just need the right products to support their hair. That's what doesn't exist.' Pattern was not an overnight success born of celebrity privilege — it took a decade of perseverance, rejection and self-education, Ross said. 'There's this myth that I was this famous actress who had lots of money to start a company — garbage,' she said. 'I'm a Black actress in Hollywood. Let's be clear about my finances.' While products are at the heart of Pattern, Ross stressed that her brand is rooted in community, identity and purpose. 'Pattern is about allowing people access to their most beautiful hair, their most beautiful self, in their own bathroom,' she said. 'You have an opportunity to take all that wasted space not serving this customer and turn it into money, purpose, and value.' Additional Resources:
Business of Fashion
11-06-2025
- Business
- Business of Fashion
The Business of Beauty Global Forum: Tracee Ellis Ross on Community and the Power of Celebrating Differences
NAPA, CALIFORNIA — When actress and Pattern Beauty founder and CEO Tracee Ellis Ross was growing up, she often wondered if one day her counter could be lined by products that actually worked for her natural, textured hair. 'Little did I know,' she said on stage at The Business of Beauty Global Forum in Napa Valley, California, 'I was beginning my entrepreneurial, business-building, experiential [journey] to put together what became my brand Bible before I even met my partners.' Ross sat down with The Business of Fashion founder and editor-in-chief Imran Amed Tuesday to discuss the meaning of community, and how to create a brand that is rooted in celebrating its customers' differences rather than shared aspirations dictated by culture. The story of Ross' business began in her childhood, when it was rare to see Black women's natural hair on television. Back then, beauty products geared for natural hair framed curly, textured hair as a problem to be fixed, rather than a style to be emphasised or celebrated. It was this lack in representation of Black hair that drove Ross to dream of building Pattern Beauty. It was not an easy start. Ross drew initial scepticism when she eschewed the traditional route of partnering with hair stylists. 'Mostly, stylists had actually gotten my hair in trouble,' she said. 'They were not the people that taught me how to wear my hair naturally. The history of my family, the legacy of my life and others … and my own trial and error is how I discovered what worked for my hair.' Even so, Ross, who does not have a business background — she said that initially she didn't even know what a C suite was, joking, 'Don't you want to be in the 'A suite'?' — has scaled her six-year-old brand by focussing on the message that everyone's hair is unique. 'I don't want anybody to have my hair. I want people to have their hair. And the point is that they need to find the right products to support their hair, and that's what [didn't] exist,' Ross said. Pattern is now stocked at the likes of Ulta Beauty, Sephora and Boots. When it came to actually creating Pattern's product formulations, Ross selected manufacturers based in Los Angeles with whom she would work in close, face-to-face proximity, and personally tested 75 samples for the company's first seven SKUs. Ross remains heavily involved in product testing and recently learned there isn't just an absence in products for textured hair, but a glaring gap in the methodology for these products altogether in the testing phase. Last year, Ross learned that the lab Pattern used had eliminated testing for what's known as 'type-four hair,' or the most tightly coiled of hair textures, because the testing instruments were not effective. In response, Ross and Pattern Beauty VP of product development Ni'Kita Wilson worked with the lab to create workarounds, such as using silicon fingers that imitated consumers' fingers as they run through their hair and wide-tooth combs in lieu of the fine-tooth ones used before. The testing laboratory now implements the solutions Pattern Beauty helped to engineer as the standard method for testing curly hair. To Ross, a business that is centred on customers of colour, even amid broad rollbacks in DEI, is not only possible, but profitable. Calling on people to remember their humanity in whatever role they assume, she said, 'To me, the diversity of our humanity is what makes our world great. And in all honesty, it's also really good business.' The Business of Beauty Global Forum 2025 is made possible in part by our partners Front Row, Unilever Prestige, Citi, McKinsey & Company, Getty Images, Grown Alchemist and Stanly Ranch and our awards partners L'Oréal Groupe and Sephora. If you are interested in learning about partnership opportunities, please contact us here.
Business Wire
10-06-2025
- Business
- Business Wire
Pattern Integrates AWS-Powered Generative AI Solution with Amazon Nova to Enhance Its Ecommerce Acceleration Platform
SALT LAKE CITY--(BUSINESS WIRE)--Pattern, the global leader in ecommerce acceleration, today shared that it has implemented Amazon Nova on Amazon Web Services (AWS). Using its extensive 44 trillion data points, product performance metrics, and visual content analysis, Pattern is leveraging Amazon Bedrock and Amazon Nova - state-of-the-art foundation models that deliver frontier intelligence and industry leading price performance - to deliver gen AI-powered insights for brand partners globally. With Amazon Nova, we're now executing millions of optimizations each day, helping our brand partners win across marketplaces worldwide with our patented technology. — Dave Wright, Co-Founder and CEO of Pattern Share An early adopter of generative AI, Pattern launched Content Brief, a content optimization technology solution for consumer brands powered by Amazon Bedrock and Amazon Nova. Streamlining the content optimization process enables users to quickly analyze millions of data points across text, imagery, and video, providing brands with specific recommendations for how to modify product titles, descriptions, and visual assets to significantly improve both traffic and conversion rates. These actionable insights are synthesized into concise reports that deliver clear guidance on content and image changes proven to drive marketplace performance. "Ecommerce is benefiting disproportionately from generative AI. And from the beginning, Pattern's technology has leveraged AI to drive growth for our brand partners," said Pattern Co-Founder and CEO Dave Wright. "With Amazon Nova, we're now executing millions of optimizations each day, helping our brand partners win across marketplaces worldwide with our patented technology. This collaboration allows us to process vast amounts of data more efficiently, generate insights faster, and constantly build new capabilities that keep our partners ahead of the game." Pattern's use of Amazon Nova via Amazon Bedrock on AWS marks a significant step in the company's commitment to innovation and increasing efficiency by leveraging AI and machine learning models. The company has seen more than a 76% reduction in costs compared to other similar generative AI models, along with dramatic decreases in processing time. In one example, Pattern's Content Brief improvements led to a 48% lift in traffic compared to 8% category growth. "Generative AI technology is a game-changing accelerator in so many areas of ecommerce. We are heavily investing in the development of AI applications across our product portfolio to enhance the Pattern experience,' said Pattern's Chief Architect and Technical Advisor to the CEO, Jason Wells. "AWS has been a great partner, providing stability for our applications and confidence to our brand partners. When we brought in Amazon Nova, we realized it was not only reliable and accurate but also affordable – key factors when building software we hope to scale to thousands, if not millions, of users." 'Pattern's use of Amazon Nova demonstrates exactly why we developed this technology – to help companies turn massive, complex datasets into real business outcomes,' said Rich Geraffo, Vice President & Managing Director, AWS North America. 'By harnessing the power of its trillions of data points and data platform alongside our generative AI, Pattern is delivering tangible marketplace advantages to brands while drastically reducing their AI processing costs and making their own teams more productive. This exemplifies our commitment to AI innovation that makes customers' lives easier and better – providing the freedom to invent differentiated solutions that would otherwise be unfeasible or cost-prohibitive, all built on a foundation they can trust.' For more information, visit About Pattern Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,800 team members operating from 18 global locations. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across hundreds of global marketplaces—including Amazon, eBay, Tmall, JD, and Mercado Libre. For more information about Pattern please visit
Yahoo
10-06-2025
- Business
- Yahoo
Pattern Integrates AWS-Powered Generative AI Solution with Amazon Nova to Enhance Its Ecommerce Acceleration Platform
Pattern leverages Amazon Nova understanding models to improve conversions for brand partners and reduce gen AI costs by 76% SALT LAKE CITY, June 10, 2025--(BUSINESS WIRE)--Pattern, the global leader in ecommerce acceleration, today shared that it has implemented Amazon Nova on Amazon Web Services (AWS). Using its extensive 44 trillion data points, product performance metrics, and visual content analysis, Pattern is leveraging Amazon Bedrock and Amazon Nova - state-of-the-art foundation models that deliver frontier intelligence and industry leading price performance - to deliver gen AI-powered insights for brand partners globally. An early adopter of generative AI, Pattern launched Content Brief, a content optimization technology solution for consumer brands powered by Amazon Bedrock and Amazon Nova. Streamlining the content optimization process enables users to quickly analyze millions of data points across text, imagery, and video, providing brands with specific recommendations for how to modify product titles, descriptions, and visual assets to significantly improve both traffic and conversion rates. These actionable insights are synthesized into concise reports that deliver clear guidance on content and image changes proven to drive marketplace performance. "Ecommerce is benefiting disproportionately from generative AI. And from the beginning, Pattern's technology has leveraged AI to drive growth for our brand partners," said Pattern Co-Founder and CEO Dave Wright. "With Amazon Nova, we're now executing millions of optimizations each day, helping our brand partners win across marketplaces worldwide with our patented technology. This collaboration allows us to process vast amounts of data more efficiently, generate insights faster, and constantly build new capabilities that keep our partners ahead of the game." Pattern's use of Amazon Nova via Amazon Bedrock on AWS marks a significant step in the company's commitment to innovation and increasing efficiency by leveraging AI and machine learning models. The company has seen more than a 76% reduction in costs compared to other similar generative AI models, along with dramatic decreases in processing time. In one example, Pattern's Content Brief improvements led to a 48% lift in traffic compared to 8% category growth. "Generative AI technology is a game-changing accelerator in so many areas of ecommerce. We are heavily investing in the development of AI applications across our product portfolio to enhance the Pattern experience," said Pattern's Chief Architect and Technical Advisor to the CEO, Jason Wells. "AWS has been a great partner, providing stability for our applications and confidence to our brand partners. When we brought in Amazon Nova, we realized it was not only reliable and accurate but also affordable – key factors when building software we hope to scale to thousands, if not millions, of users." "Pattern's use of Amazon Nova demonstrates exactly why we developed this technology – to help companies turn massive, complex datasets into real business outcomes," said Rich Geraffo, Vice President & Managing Director, AWS North America. "By harnessing the power of its trillions of data points and data platform alongside our generative AI, Pattern is delivering tangible marketplace advantages to brands while drastically reducing their AI processing costs and making their own teams more productive. This exemplifies our commitment to AI innovation that makes customers' lives easier and better – providing the freedom to invent differentiated solutions that would otherwise be unfeasible or cost-prohibitive, all built on a foundation they can trust." For more information, visit About Pattern Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,800 team members operating from 18 global locations. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across hundreds of global marketplaces—including Amazon, eBay, Tmall, JD, and Mercado Libre. For more information about Pattern please visit View source version on Contacts Pattern Media ContactTom Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
09-06-2025
- Business
- Yahoo
Pattern Energy Announces Closing of Equity Investment from Consortium Headed by APG and ART
Consortium including APG Asset Management and Australian Retirement Trust, establish ownership position alongside Canada Pension Plan Investment Board SAN FRANCISCO, June 09, 2025--(BUSINESS WIRE)--Pattern Energy Group LP (Pattern Energy), a leader in renewable energy and transmission infrastructure, today announced that a consortium headed by APG Asset Management N.V. (APG), on behalf of the largest Dutch pension fund, ABP, and Australian Retirement Trust (ART) closed on Riverstone Holdings LLC's (Riverstone) equity stake in the company. The previously announced investment has received all required approvals, and the consortium is now an owner in Pattern Energy alongside Canada Pension Plan Investment Board (CPP Investments) and Pattern management. Financial details were not disclosed. "Pattern is significantly strengthened by APG's and ART's financial backing and their supplemental growth capital, further positioning the company to meet critical and rapidly growing energy demand across North America," said Hunter Armistead, CEO at Pattern Energy. "Our new partners value Pattern's commitment to building reliable energy infrastructure while creating jobs and investing in rural communities as we advance our vision to Power the Future." "This investment in Pattern supports our client's ambition to realize attractive, stable returns while making progress toward cleaner, more resilient energy infrastructure," said Steven Hason, Head of Americas Real Assets at APG Asset Management US Inc. "Partnering with Pattern and our new stakeholders reinforces our strategy to deliver long-term value while making a real difference day after day." "Our partnership with Pattern demonstrates our efforts to advance renewable energy infrastructure," said Michael Weaver, General Manager, Mid Risk Assets & UK at ART. "This investment strengthens our expanding sustainable energy portfolio, aligning with our responsibility as a leading global investor. We are confident it will deliver lasting value for our 2.4 million members while supporting our Net Zero 2050 Roadmap." "As one of the founding equity partners in Pattern, we take pride in fostering the tremendous growth and innovation at the company over the past 16 years, and we are confident that Pattern is well-positioned for continued success," said Yakov Tsveig, Principal of Riverstone. Founded in 2009 by Riverstone, its affiliates, and current and former members of the Pattern management team, Pattern Energy has become one of the world's largest privately-owned developers and operators of some of the most sophisticated clean energy and transmission projects in North America. Evercore Group L.L.C. served as exclusive financial advisor and Vinson & Elkins served as legal counsel to Riverstone in connection with this transaction. Sidley Austin LLP served as legal counsel to the buyer consortium. About Pattern Energy Pattern Energy is one of the world's largest privately-owned developers and operators of major clean energy and transmission infrastructure. With more than 30 facilities across North America, Pattern's operations use proven, best-in-class technology to deliver affordable, reliable power to millions of customers. Its nearly 10,000 MW operating and under construction portfolio is meeting critical energy needs and growing demand. Pattern Energy is guided by a long-term commitment to serve customers, strengthen communities and responsibly Power the Future. For more information, visit About APG As the largest pension services provider in the Netherlands APG looks after the pensions of 4.6 million participants. APG provides executive consultancy, asset management, pension administration, pension communication and employer services. We work for pension funds and employers in the sectors of education, government, construction, cleaning, housing associations, sheltered employment organizations, medical specialists, and architects. APG manages approximately €616 billion (December 2024) in pension assets. With approximately 4,000 employees we work from Heerlen, Amsterdam, Brussels, New York, Hong Kong, and Singapore. About ART Australian Retirement Trust is one of Australia's largest super funds. Close to 2.4 million Australians trust us to take care of over AUD 300 billion of their retirement savings. We're here to help our members retire well with confidence, focused on strong long-term investment returns, lower fees and the information and access to advice our members need to manage their super and retirement. Australian Retirement Trust was formed through the merger of QSuper and Sunsuper in February 2022. View source version on Contacts Matt DallasPattern Jennifer BainbridgeAPG Asset Management US Joseph OgilvieART Media Relations Lead0429 275 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
