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Entrepreneur
7 days ago
- Business
- Entrepreneur
Vaaree Raises USD 4.6 Mn Led by Peer Capital to Scale AI-Powered Home Décor Platform
The startup plans to allocate the new funds towards enhancing its artificial intelligence-powered app VibeCheck, expanding its fulfillment and brand verification network, and strengthening its reach in metropolitan and tier-II cities. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Vaaree, a Bengaluru-based home decor platform, has raised USD 4.6 million in a funding round led by Peer Capital. The round also saw continued support from Surge, the accelerator programme by Peak XV Partners, as well as contributions from All India Capital, Sattva Ventures, and the Asian Paints family office. The startup plans to allocate the new funds towards enhancing its artificial intelligence-powered app VibeCheck, expanding its fulfillment and brand verification network, and strengthening its reach in metropolitan and tier-II cities. In November 2024, the home décor startup raised USD 4 million in seed funding from Surge. Founded in February 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree offers a curated marketplace that features a wide selection of home and soft furnishings. Its product range includes kitchenware, bedding, bath accessories, and garden decor, all sourced directly from export-oriented factories. The platform focuses on delivering quality and authenticity while connecting consumers with locally made products. Garima Luthra said, "We're building for the Indian home with speed, soul, and smarts. This fresh capital will be used in technology, operations, and brand expansion. We are also launching AI-powered styling with VibeCheck, enabling next-day deliveries through our FBV network, and deepening our brand presence across the country in metro and tier-2 cities." Vaaree currently showcases nearly 80,000 products across 150 categories. The platform caters to various design preferences, allowing users to find everything from Bohemian to art deco styles in one trusted location. Ankur Pahwa, partner at PeerCapital, added, "We've backed Vaaree from the very first cheque because they're not just building a home brand, they're building the rails for how India will shop for home in the future. As the USD 15 billion home furnishings and décor category comes online, Vaaree is setting the standard, and we're excited to double down on that vision."
Time of India
12-07-2025
- Business
- Time of India
Vaaree raises $4.6 million to scale home décor platform
BENGALURU: Bengaluru-based home décor startup Vaaree has raised $4.6 million in a pre-Series A round led by PeerCapital, with participation from other existing investors Surge (Peak XV's accelerator programme) and All In Capital. Tired of too many ads? go ad free now New investors Sattva Ventures and the Asian Paints family office also participated in the round, as per a statement from the company. Founded in 2022, Vaaree operates a curated marketplace for home and soft furnishings, sourcing directly from export-grade factories and targeting Indian consumers with mid- to premium-priced décor. It had previously raised $4 million in seed funding led by Surge, with PeerCapital, All In Capital and Better Capital participating too, in November 2023. The company plans to use the fresh capital to scale its AI-powered styling tool VibeCheck, expand its Fulfilment & Brand Verification (FBV) network to enable next-day delivery and deepen brand presence across metros and tier-2 cities. Vaaree currently offers more than 80,000 SKUs across home décor, bed and bath, kitchenware, and lighting categories. The company says its factory-to-home model has helped it maintain a return rate below 5%. 'Launching AI-powered styling with VibeCheck, enabling next-day deliveries through our FBV network, and taking our brand deeper into India, this capital helps us go faster,' said Garima Luthra, co-founder at Vaaree. PeerCapital Managing Partner Ankur Pahwa said the startup is 'building the rails for how India will shop for home in the future,' adding that the $15 billion soft furnishings and décor category is coming online rapidly. Tired of too many ads? go ad free now India's broader home and household market is projected to reach $237 billion by 2030, the statement added. Luthra, an alumnus of Panjab University, has previously worked across startups such as Blinkit, Furlenco, Acko and Cred. Her co-founder Pranav Arora, also an alumnus of Punjab University, co-owned and ran Aaywon Lamitubes and Packaging Solutions for over a decade. The third co-founder Varun Vohra, an alumnus of BITS Pilani, is a serial founder who has co-founded, scaled and sold two businesses – Aknamed, which was acquired by API Holdings in 2021 and Genii, acquired by Practo in 2015. Past investors in Vaaree include Cred founder Kunal Shah, Dr. Vaidya's founder Arjun Vaidya, Sugar Cosmetics founder Vineeta Singh, Mamaearth co-founder Ghazal Alagh, Acko co-founder Varun Dua and Avaana Capital co-founder Anjali Bansal.
