Latest news with #PeléYellow
Hype Malaysia
25-06-2025
- Entertainment
- Hype Malaysia
PUMA Drops Bold New 'Mostro' Campaign Flexing Amelia Gray & Absolute Fierceness!
Oh, the Mostro-sity! Spotlighting the ferocious and unconventional spirit of the Mostro, model and tastemaker Amelia Gray leads this latest campaign from PUMA. Amelia Gray's fearless style and her ability to define trends embody the Mostro itself – disruptive and utterly original. After dark, Gray's unmistakable synergy with the silhouette comes to life through a striking series of visuals that explore moments of intimacy and fierce attitude during a night out. Through the campaign, anticipation continues to build, creating a fluid rhythm that mirrors the bold energy of the PUMA Mostro. As the night continues to unfold, Gray's curiosity ultimately draws new and bold connections. 'I love that the Mostro is comfy, cool, and just really easy to wear. It looks great with everything and instantly pulls the whole look together. It has that perfect mix of retro and modern that makes any outfit feel more elevated,' says Amelia Gray. Following collaborations and special-edition releases, the unmistakable Mostro continues to make noise. First released in 1999 and given the name 'Mostro,' after the Italian word for monster, the silhouette takes its hybrid look from a 1960s track spike and a 1980s surfing shoe, culminating in a unique low-profile silhouette defined by its signature spiked sole and utilitarian strap closure. Now the PUMA Mostro shares the main stage with Gray. The first chapter is unveiled with the launch of the 'Pelé Yellow' Mostro, available on PUMA, and at selected PUMA stockists including JD Sports, ATMOS, Undefeated, SoleWhat, and Foot Locker, priced at RM569, with more to come later in the year. What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Hypebeast
02-06-2025
- Entertainment
- Hypebeast
Amelia Gray Fronts New PUMA Mostro Campaign
Name:PUMA Mostro 'Pelé Yellow'Colorway:Pelé Yellow/PUMA BlackSKU:403206_15MSRP:$120 USDRelease Date:June 5Where to Buy:PUMA In less than two years,PUMAhas revitalized theMostro, bringing it from an if-you-know-you-know gem in its archive to a leading model in its lineup of lifestyle looks. It's accomplished this by not only leveraging its collaborators — withA$AP RockyandAriesas two of the most recent examples — but by assembling striking in-line colorways as well. Adding to its arsenal, the PUMA Mostro is due to arrive in 'Pelé Yellow' this week and the German sportswear brand has linked with tastemakerAmelia Grayto assemble a new campaign featuring the sneaker. Looking closer at the new composition, its vegan certified structure sees a yellow textile upper combine with black at the overlays, elasticated hook-and-loop closure system, and spiked sole unit for heavy contrast. For those looking to shop this new 'Pelé Yellow' colorway of the PUMA Mostro, it is scheduled to drop on June 5 via PUMA and select retailers at a starting price of $120 USD. Enjoy the campaign looks above and stay tuned for more coverage of the Mostro sneaker as it continues to serve as one of the brand's key lifestyle silhouettes.
