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Viral Aussie beauty brand finally launches in UK stores
Viral Aussie beauty brand finally launches in UK stores

Metro

time17 hours ago

  • Entertainment
  • Metro

Viral Aussie beauty brand finally launches in UK stores

FINALLY! The Aussie beauty brand we've seen all over social media is now at Superdrug! (Picture: Metro/MCo Beauty/Getty) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more If you're on TikTok or Instagram, it's very likely MCoBeauty has appeared on your feed. Whether it's an influencer comparing the brand's £12 Miracle Setting Spray to a £32 designer version, or a makeup artist raving about its budget-friendly bronzing drops, the Aussie brand has become a bit of a viral sensation – and now, UK shoppers can finally get their hands on it as it's just launched into Superdrug! There's no denying that we all love a bargain and MCoBeauty has become known for its affordable 'budget buys' of some of the biggest names in beauty (*Ahem* Charlotte Tilbury, Glossier and Rhode). And, with prices between £6 – £15, it's no wonder beauty lovers are excited about the launch. Some might be sceptical of cheaper alternatives, but MCoBeauty products are winning fans over and have countless five-star reviews. Want to know which products are worth adding to basket? We've listed some of the best buys below. MCoBeauty Flawless Glow Luminous Skin Filter The MCoBeauty Flawless Glow Luminous Skin Filter is clearly a dupe for Charlotte Tilbury's Hollywood Flawless Filter, giving a radiant, soft-focus finish for a fraction of the price. Wear it alone, under makeup, or mixed with foundation for instantly brighter, lit-from-within skin. It's lightweight, hydrating, and a bargain. Buy Now for £15 MCoBeauty Peptide Lip Treatment If you're addicted to Rhode's Peptide Lip Treatment but can't quite justify the £18 price tag, try the MCoBeauty Peptide Lip Treatment instead. Delivering a similar glossy, pillowy finish and packed with hydrating peptides, it leaves lips looking fuller, softer, and perfectly glazed. Buy Now for £8 MCoBeauty Xtendlash Mascara The MCoBeauty XtendLash Mascara is a bestselling dupe for Glossier's Lash Slick, giving lashes length, definition, all without the clumps. Its tubing formula lifts and separates every lash for a natural, fluttery finish that won't smudge, transfer or flake. Buy now for £10 MCoBeauty Highlight & Glow Beauty Wand MCoBeauty's Highlight & Glow Beauty Wand is a spot-on dupe for the Charlotte Tilbury favourite, giving you that same dewy, radiant finish for way less. Super easy to apply with its cushion tip, it blends like a dream and leaves your skin looking fresh and glowy. Buy Now for £12 MCoBeauty Brow Laminate Sculpt & Set The MCoBeauty Brow Laminate Sculpt & Set is a must-have dupe for Refy's cult-fave brow gel. It sets brows in place all day with zero crunch, so you get natural, feathery definition that holds hairs in place all day. Buy Now for £10 MCoBeauty Glow Up Ph Powder Blush Hailed as a dupe for Dior, the MCoBeauty Glow Up Ph Powder Blush gives your skin that fresh, flushed look without breaking the bank. This cult-favourite alternative delivers a natural, buildable pop of colour that lasts all day. Super blendable and lightweight, it adds a healthy glow to any look. Buy Now Whether you're after a glowy primer, a sculpting brow gel, or a lash-lengthening mascara that makes your eyes pop, MCoBeauty might just become your new favourite obsession. Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below Arrow MORE: Bella Hadid reveals 'secret' beauty travel hack – it's none other than this £9.50 skin cream Arrow MORE: I tried Molly-Mae Hague's holiday makeup routine – and I'm never going back Arrow MORE: Everything you need to know about Korean skincare brand Anua – including our favourite buys

The Peptide Lip Treatment Movement Is Not Slowing Down
The Peptide Lip Treatment Movement Is Not Slowing Down

Vogue

time2 days ago

  • Health
  • Vogue

The Peptide Lip Treatment Movement Is Not Slowing Down

When Hailey Bieber included the Peptide Lip Treatment as one of the debut offerings from her cosmetics label Rhode in June 2022, many underestimated not only its popularity, but also its efficacy. It was a year marked celebrity beauty launches, and a collective pessimism permeated the discourse. Few in the industry anticipated her 'one of everything good' POV to resonate so strongly, especially one buoyed by a humble lip product. Vogue's Favorite Peptide Lip Treatments This is not to say that Rhode's lip balm was the first to add peptides to its formula, but it surely was the one that popularized the trend—at a time when the ingredient was just joining the skin-care conversation. 'Peptides are short chains of amino acids that are the building blocks of proteins like collagen and elastin, which helps our skin maintain firmness and elasticity,' board-certified dermatologist Dr. Azadeh Shirazi tells Vogue. 'In skincare, peptides trick your skin into producing more of these supportive proteins. When used in lip products, peptides like palmitoyl tripeptide signal the skin to produce more collagen, leading to plumper, firmer, more hydrated lips over time.' She goes on to explain that the skin on our lips is much thinner, more delicate, and more vulnerable to environmental stressors compared to the rest of our face; so, the gentleness of peptides makes them incredibly effective at improving fine lines, dryness, and volume loss. 'Plus, they're incredibly versatile as they hydrate, smooth, and subtly plump without causing irritation,' Dr. Shirazi. That said, it's no surprise that the whole 'peptide lip treatment' trend has taken off the way it has—blending efficacy with modern, tasteful tints suited for no-makeup days or dressed up with a lip liner. 'We're living in a time where skincare meets glam,' celebrity makeup artist Lauren D'Amelio Ventre says. 'Consumers are no longer choosing between beauty and function, they want both. These formulas are working overtime to support barrier health, smooth texture, and even stimulate collagen. But yes, there's also a certain glassy, plush aesthetic that makes them totally addictive.' Best Overall: Rhode Peptide Lip Tint Rhode Peptide Lip Tint $18 RHODE Vogue's beauty shopping writer Concetta Ciarlo tests Rhode's Peptide Lip Tint. Why We Love It : A certified cult-favorite, Rhode's peptide lip tint delivers on both nourishment and tint. 'I love how it delivers both immediate moisture and long-term lip-smoothing benefits without feeling sticky,' Dr. Shirazi says. 'Lightweight but still healing,' boasts Ventre. 'This formula nails the balance of hydration and shine, great for a nighttime treatment or layered under gloss.' Go for shade Ribbon for a sheer pink (like Ciarlo, above), Espresso for a rich, chocolatey brown, or new shade Lemontini for a shimmering gold. : A certified cult-favorite, Rhode's peptide lip tint delivers on both nourishment and tint. 'I love how it delivers both immediate moisture and long-term lip-smoothing benefits without feeling sticky,' Dr. Shirazi says. 'Lightweight but still healing,' boasts Ventre. 'This formula nails the balance of hydration and shine, great for a nighttime treatment or layered under gloss.' Go for shade Ribbon for a sheer pink (like Ciarlo, above), Espresso for a rich, chocolatey brown, or new shade Lemontini for a shimmering gold. Key Ingredients : Shea butter, peptides, cupuacu, babassu : Shea butter, peptides, cupuacu, babassu Shades: 6 Best Satin-Finish: Ole Henriksen Pout Preserve Peptide Lip Treatment Ole Henriksen Pout Preserve Peptide Lip Treatment $22 OLE HENRIKSEN Why We Love It : 'Packed with peptides and antioxidant-rich oils, I recommend this one for clients who need serious repair but don't want to sacrifice that fresh, juicy lip look,' Ventre says. The focus here is restoring bounce to the lips for a more visible fullness by way of the peptides, while Kokum and mango seed butter create a satiny, buttery finish that restores lips' moisture levels. A TikTok darling, don't be surprised when you're hooked on this formula. : 'Packed with peptides and antioxidant-rich oils, I recommend this one for clients who need serious repair but don't want to sacrifice that fresh, juicy lip look,' Ventre says. The focus here is restoring bounce to the lips for a more visible fullness by way of the peptides, while Kokum and mango seed butter create a satiny, buttery finish that restores lips' moisture levels. A TikTok darling, don't be surprised when you're hooked on this formula. Key Ingredients : Peptides, Kokum and mango seed butter, cloudberry oil, acai sterols : Peptides, Kokum and mango seed butter, cloudberry oil, acai sterols Shades: 6 Best Shine: Topicals Slick Salve Lip Balm Topicals Slick Salve Glossy Lip Balm $16 AMAZON Vogue's beauty shopping writer Concetta Ciarlo tests Topicals Slick Salve. Why We Love It : If you want an intensive treatment that'll last for hours without fail, look no further than the Topicals Slick Salve. I keep one tube of its cocktail of peptides, ceramides, hyaluronic acid, and shea butter at my bedside and another in my purse for reapplication when needed, though its 'cling technology,' (i.e. a blend of fixing polymers) makes the need for reapplying infrequent. Absorbing quickly into lips and non-sticky, Dr. Shirazi would recommend this 'for those who have lip sensitivities or chapped lips because of the CBD and humectant properties.' : If you want an intensive treatment that'll last for hours without fail, look no further than the Topicals Slick Salve. I keep one tube of its cocktail of peptides, ceramides, hyaluronic acid, and shea butter at my bedside and another in my purse for reapplication when needed, though its 'cling technology,' (i.e. a blend of fixing polymers) makes the need for reapplying infrequent. Absorbing quickly into lips and non-sticky, Dr. Shirazi would recommend this 'for those who have lip sensitivities or chapped lips because of the CBD and humectant properties.' Key Ingredients : Peptides, ceramide blend, hyaluronic acid, shea butter, castor seed oil, lysine, lanolin : Peptides, ceramide blend, hyaluronic acid, shea butter, castor seed oil, lysine, lanolin Shades: 3 Best Reparative: U Beauty The Plasma Lip Compound Why We Love It : U Beauty's Lip Compound is a favorite of Dr. Shirazi's 'due to the stem cell technology [that] deeply nourishes while subtly firming without feeling heavy.' Its Siren Capsule Technology, in particular, works to optimize skin's collagen for lip renewal, while a blend of peptides, ceramides, hyaluronic acid spheres, and plant extracts alleviate signs of dehydration. And with a whopping 16 shades to choose from, there's a hue for any skin tone—or occasion. : U Beauty's Lip Compound is a favorite of Dr. Shirazi's 'due to the stem cell technology [that] deeply nourishes while subtly firming without feeling heavy.' Its Siren Capsule Technology, in particular, works to optimize skin's collagen for lip renewal, while a blend of peptides, ceramides, hyaluronic acid spheres, and plant extracts alleviate signs of dehydration. And with a whopping 16 shades to choose from, there's a hue for any skin tone—or occasion. Key Ingredients : Peptides, ceramides, alpha hydroxy acid, poly-hydroxy acid, shea butter, salicylic acid, beeswax : Peptides, ceramides, alpha hydroxy acid, poly-hydroxy acid, shea butter, salicylic acid, beeswax Shades: 16 Best Stick: Augustinus Bader x Sofia Coppola The Tinted Lip Balm Augustinus Bader x Sofia Coppola The Tinted Lip Balm $46 BLUEMERCURY $46 NORDSTROM Vogue's beauty shopping writer Concetta Ciarlo tests Augustinus Bader x Sofia Coppola's Tinted Lip Balm. Why We Love It : Sofia Coppola's take on Augustinus Bader's lip balm has become quite the Vogue editor favorite. Executive fashion director Libby Page is known to keep it in her bag, while beauty shopping writer Concetta Ciarlo considers it a daily work staple. 'Initially, I was pulled in by the sheer fact of the Sofia Coppola collab—yes, I did judge a book by its cover,' she muses. 'But getting down to business, this formula is so hydrating—like a buttery shea balm, plus the tints are rosy, subtle and gorg.' : Sofia Coppola's take on Augustinus Bader's lip balm has become quite the Vogue editor favorite. Executive fashion director Libby Page is known to keep it in her bag, while beauty shopping writer Concetta Ciarlo considers it a daily work staple. 'Initially, I was pulled in by the sheer fact of the Sofia Coppola collab—yes, I did judge a book by its cover,' she muses. 'But getting down to business, this formula is so hydrating—like a buttery shea balm, plus the tints are rosy, subtle and gorg.' Key Ingredients : TFC8 (a proprietary blend of vitamins, lipids, peptides), lip-plumping complex, castor seed oil, shea butter, glycerin, peptides, antioxidants including vitamin E : TFC8 (a proprietary blend of vitamins, lipids, peptides), lip-plumping complex, castor seed oil, shea butter, glycerin, peptides, antioxidants including vitamin E Shades: 3 Best Plumping: La Mer The Lip Volumizer The Lip Volumizer $90 BLUEMERCURY $90 NORDSTROM Vogue's senior beauty shopping writer Kiana Murden tests La Mer's The Lip Volumizer. Why We Love It : La Mer's The Lip Volumizer surprised me. 'This is more of a treatment than a gloss or balm—it smooths, hydrates, and plumps over time, leaving a silky, balm-like finish,' pro makeup artist Ash K. Holm previously told Vogue. I anticipated its nourishing properties (via the Miracle Broth formula La Mer is known for), apt to give my lips the TLC they desire, but I didn't expect it to deliver aesthetically, too. The shades are subtle—great for the minimalist or subtle plumping. 'I use this for VIP clients before a red carpet, hydrating, firming, and delivers that 'lit-from-within' lip glow,' Ventre adds. : La Mer's The Lip Volumizer surprised me. 'This is more of a treatment than a gloss or balm—it smooths, hydrates, and plumps over time, leaving a silky, balm-like finish,' pro makeup artist Ash K. Holm previously told Vogue. I anticipated its nourishing properties (via the Miracle Broth formula La Mer is known for), apt to give my lips the TLC they desire, but I didn't expect it to deliver aesthetically, too. The shades are subtle—great for the minimalist or subtle plumping. 'I use this for VIP clients before a red carpet, hydrating, firming, and delivers that 'lit-from-within' lip glow,' Ventre adds. Key Ingredients : Miracle Broth, hyaluronic acid, coconut oil : Miracle Broth, hyaluronic acid, coconut oil Shades: 5 Best Exfoliating: Eadem Le Couchou Peptide Lip Balm EADEM Le Chouchou Exfoliating + Softening Peptide Lip Balm $24 AMAZON $24 EADEM Why We Love It : What sets Eadem's lip balm apart from others on this list is that it gently exfoliates the list—a benefit that makes Ventre dub it a smart multitasker, ideal to create 'a smooth canvas without harsh scrubs.' The idea here is to offer three properties in one formula—exfoliating, moisturizing, and lip color—via six modern shades that impart a sheen finish. Vegan, cruelty-free, and dermatologist-tested, what's not to love? : What sets Eadem's lip balm apart from others on this list is that it gently exfoliates the list—a benefit that makes Ventre dub it a smart multitasker, ideal to create 'a smooth canvas without harsh scrubs.' The idea here is to offer three properties in one formula—exfoliating, moisturizing, and lip color—via six modern shades that impart a sheen finish. Vegan, cruelty-free, and dermatologist-tested, what's not to love? Key Ingredients : Hibiscus enzymes, lactic acid, pyruvic acid, Brazilian acai butter, African mongongo butter, moringa oil, hexapeptide, Spreadit polymer technology : Hibiscus enzymes, lactic acid, pyruvic acid, Brazilian acai butter, African mongongo butter, moringa oil, hexapeptide, Spreadit polymer technology Shades: 6 Best Buttery: Dior Addict Lip Butter Glow Vogue's beauty shopping writer Concetta Ciarlo tests Rhode's Dior's Addict Lip Glow Butter. Dior Addict Lip Glow Butter $42 NORDSTROM Vogue's beauty shopping writer tests Rhode's Peptide Lip Tint. Why We Love It : The dangling silver Dior charm isn't the only reason to covet its Addict Lip Glow Butter. Per Ventre, 'this one brings the pigment and peptide-powered hydration in one swipe.' The formula draws upon not only peptides, but ceramides and squalane—whipped into a buttery texture crafted for lasting moisture. : The dangling silver Dior charm isn't the only reason to covet its Addict Lip Glow Butter. Per Ventre, 'this one brings the pigment and peptide-powered hydration in one swipe.' The formula draws upon not only peptides, but ceramides and squalane—whipped into a buttery texture crafted for lasting moisture. Key Ingredients : Peptides, ceramides, squalane : Peptides, ceramides, squalane Shades: 5 Best Mask-Like: Farmacy Lip Smoothie Farmacy Lip Smoothie Lip Balm $22 AMAZON Why We Love It : Of all the treatments on this list, Farmacy's Lip Smoothie is the closest you'll get to a lip mask. Powered by peptides, vitamin C, and fruit extracts depending on the flavor, this has all the makings for a reparative and replenishing formula. Both our experts cite it as great for daily wear—enveloping your pout in a high-shine glossy finish that'll leave lips glistening for hours on end. : Of all the treatments on this list, Farmacy's Lip Smoothie is the closest you'll get to a lip mask. Powered by peptides, vitamin C, and fruit extracts depending on the flavor, this has all the makings for a reparative and replenishing formula. Both our experts cite it as great for daily wear—enveloping your pout in a high-shine glossy finish that'll leave lips glistening for hours on end. Key Ingredients : Peptides, vitamin C : Peptides, vitamin C Shades: 5

Pucker up for this season's biggest make-up trend—jam lips
Pucker up for this season's biggest make-up trend—jam lips

Vogue Singapore

time17-06-2025

  • Entertainment
  • Vogue Singapore

Pucker up for this season's biggest make-up trend—jam lips

To trace the origins of today's viral beauty trends is to acknowledge the undeniable influence that Hailey Bieber's Rhode continues to have on the global beauty industry. In fact, the past three years is evidence enough that the Rhode wave shows no signs of ebbing. Take, for example, the launch of the now-iconic Peptide Glazing Fluid, which gave rise to the viral 'glazed donut' skin trend and made dewy radiance the new beauty standard. Then came the Peptide Lip Treatment(complete with its now-signature matching iPhone cases) which quickly became a viral sensation on #BeautyTok. Soon after, a wave of brands followed suit by launching their versions of glow serums and peptide lip treatments. Now, in 2025, with the launch of Rhode's new lip tint in PBJ(Peanut butter and jelly), the brand has sparked yet another viral beauty trend. Which one, you ask? The answer: Jam lips. But just what are jam lips, and how can we recreate them? Not to be confused with jelly lips, this juicy, stained lip look takes inspiration from rich berry hues with warm brown undertones, giving a natural just-bitten effect to your pucker. Unlike its high-gloss counterparts, jam lips favour a smudged, slightly undone effect—making it look like the colour is part of your lips. Imagine your lips after indulging in spoonfuls of berry compote—stained with deep raspberry colour, softly smudged, and glowing with an almost natural, syrup-like sheen. To achieve this trend, you'll want to dab on a tinted balm or matte lipstick—focusing more on the centre of your pout—press the colour in with your fingers, and skip the lip liner altogether. The key components to this look are obviously the colour—opt for raspberry hues and toasted brown tones—and texture; the look can have either a matte or a glossy finish, depending on the wearer's preference. The appeal of this trend lies in its versatility; it can be enjoyed by anyone who wants to add a fun, fresh, and flirty element to their everyday look. So if you're craving juicy, jammy-coloured lips for your next summer adventure, cast your eyes upon Vogue Singapore's curation of the best products to achieve the perfect jam lips. Happy shopping

Hailey Bieber's Rhode Earned $20 Million in Media Exposure After E.l.f. Beauty Acquired the Brand for $1 Billion
Hailey Bieber's Rhode Earned $20 Million in Media Exposure After E.l.f. Beauty Acquired the Brand for $1 Billion

Yahoo

time13-06-2025

  • Business
  • Yahoo

Hailey Bieber's Rhode Earned $20 Million in Media Exposure After E.l.f. Beauty Acquired the Brand for $1 Billion

The acquisition of Hailey Bieber's brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment. Announced on May 28, the $1 billion deal marked the biggest to date for E.l.f., but not its first founder-led acquisition. The beauty conglomerate acquired Susan Yara's Naturium in 2023 and Alicia Keys' Keys Soulcare in 2020. This was a key factor in Bieber's decision to sell to E.l.f., though the move as a whole wasn't a total surprise considering she'd hired JP Morgan and Moelis to explore options. More from WWD How Timothée Chalamet Popularized the 'Old Money Haircut' for Men With a Modern Spin on Timeless Elegance The 16 Best Hair Styling Tools, Tested and Reviewed by Editors Princess Beatrice's Royal Ascot Looks Through the Years: Favoring Florals in Zimmermann, Going Classic in Black-and-white Jonathan Simkhai and More 'They support founders, they want to help push the founders' vision and get behind them. That's where we are with Rhode, and I'm ready to get to the next place,' Bieber said of E.l.f. in an interview with WWD at the time. 'This is my baby, and to find a home for it is really not an easy process — it's very scary. When I met the E.l.f. team, we had a lot of similarities when it came to the importance of community and team building.' According to Launchmetrics, Rhode also succeeded with the recent release of its new campaign featuring 'Babygirl' star Harris Dickinson. The actor was named as Rhode's first male ambassador on Monday, signaling the company's move into the male skin care market. The campaign, which saw the 28-year-old actor pose in a series of achromatic photos with the brand's new Glazing Mist, generated $1.1 million in MIV within two days. 'I watched ['Babygirl'] and I thought it was so great. I knew for this campaign that I really, really wanted to use a male face. I'm just really a fan of his work and I just felt like there could be really good synergy between him and Rhode. I think that was definitely showcased in this campaign,' Bieber said. E.l.f. plans to expand Rhode internationally, starting with its official launch into Sephora stores and online in the U.S. and Canada this fall. 'More places, more faces,' said Bieber, who will be stepping into two new roles: chief creative officer and head of innovation. She will also be moving into the position of strategic adviser for E.l.f. Rhode joined the beauty lexicon in 2022 with a slim stock of just three products: Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment. Since then, the line has expanded to include wide shade ranges of cream pocket blushes and lip contours. At the end of 2024, Rhode was the top skin care brand by earned media value, jumping 367 percent from Gallery: Hailey Bieber's Style Evolution Through the Years Best of WWD Which Celebrity Brands Are Next for a Major Deal? Lady Gaga, Beyonce and More Possible Contenders for the Next Corporate Prize The Best Makeup Looks in Golden Globes History A Look Back at Golden Globes Best Makeup on the Red Carpet, From Megan Fox to Sophia Loren [PHOTOS]

These Four Rhode Skin Products Are Actually Worth Your Money
These Four Rhode Skin Products Are Actually Worth Your Money

Elle

time30-05-2025

  • Entertainment
  • Elle

These Four Rhode Skin Products Are Actually Worth Your Money

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Welcome to Glam Room, where we put celeb-founded beauty brands to the test. As A-listers continue to launch new ranges, we're using our beauty editor expertise to sniff out which products from the line are worth the hype. Our latest contestant: Rhode Skin, created by Hailey Bieber. It's been more than two years since Hailey Bieber launched Rhode Skin and created the Peptide Lip Treatment, the lip balm that every celebrity now carries around in their bag, or better yet, on the back of their Rhode iPhone case. (Note: The launch of Rhode's Lip Case even made me want to upgrade my iPhone–I'm not immune to being influenced.) Along with it, Rhode launched other skin care products: a daily moisturizer called the Barrier Restore Cream, Pineapple Refresh, a cleanser, Barrier Butter cream, a moisturizier, and the Peptide Glazing Fluid, a hydrating serum. Since the brand's inception, it feels like Rhode has done the near-impossible, bypassing the celebrity-founded-beauty-brand pitfalls. People (not just influencers) seem to actually use this brand, re-purchasing their creams and glosses when they run out. For a while, the brand was in their 'everything is out of stock' era, where the products were nearly impossible to purchase. But now, Rhode products seemingly live in makeup bags and medicine cabinets everywhere. Even someone like me, who is always suspicious of celebrity-founded brands (see: this column), had high hopes when Rhode launched. This has less to do with Hailey Bieber's flawless skin and more to do with the fact that, over the years, I've noticed that she has good taste. Since I regularly zoom in on the background of celebrities' videos to spot the products that really live on their vanities, I knew that Bieber was a fan of an esthetician-founded brand called Biba Los Angeles, a personal favorite of mine that will endear me to almost anyone. Plus, with a team of formulators like Ron Robinson—a cosmetic chemist who founded the skin care brand Beautystat—behind Bieber, I was optimistic that Rhode wouldn't be a flop. The ethos of Rhode seems to follow in the footsteps of Glossier (a brand that, coincidentally or not, also launched with skin care and lip products before moving onto color cosmetics): Your skin but better. This year, Rhode sold for a nice sum of money to e.l.f. beauty and ventured more fully into the makeup world, launching a tinted version of their Peptide Lip Treatment, a contour lip pen, and a cream blush. Does the sheer number of glow-packed products exhaust and bewilder me? It sure does. That being said, months of testing revealed four products from Rhode's range that truly stood out. I never fully appreciated Rhode's Peptide Lip Treatment. It comes in many iterations—one unscented, three scented (caramel, watermelon, and vanilla, which are tragically all to0 sweet for me), four tinted versions, and a limited-edition glittery peppermint option that feels like rubbing bits of minty sand on my lips. As a hydrating lip balm, this product misses the mark for me on account of the sticky factor. However, I reached for it often to use as a clear lip gloss that pairs beautifully with a lip liner. Now, I too find myself fishing multiple versions out of my purse. (Rhode, please, make a Lip Case for those of us who haven't bought a new iPhone since 2020.) Milky toners that hydrate and help your skin retain water are all the rage these days. I actually believe that Rhode's version is a clear standout. It is incredibly soothing and hydrating, thanks to ceramides, and sinks into the skin while leaving behind an undeniable glow. This is also one of the products that I see people re-purchase the most as a primer for both skin care and makeup. I know I'm not alone in being impressed. It helps that the 4.7-ounce bottle sells for $30, which is a generous amount of product for the price. In my experience, it is well worth the money. After a month of twice-daily use, I feel like I've barely made a dent. I am a cream blush snob, but the first time I swiped on Rhode's Pocket Blush in the shade Toasted Teddy, I audibly said, 'Whoa,' to an audience of no one. The pigment makes an impact. It's creamy, can be worn on both lips and cheeks, and does an impressive job of lasting throughout the day. My one complaint? The packaging. The product itself is about half the bulk, and the rest is taken up by bulbous plastic (post-consumer recycled, but still.) Pocket? Yeah, right. The only pocket this fits into is in a pair of 2021 cargo pants. It makes zipping up my makeup bag a massive headache. But is the blush good enough that I'll get over it? Yup. I won't lie to you, when I first heard the news that Rhode was launching a thick cream, I was disappointed. Allow me to explain: Beyond the fact that I think the brand is reaching its hydration limit, as someone with acne-prone skin, my regular routine simply doesn't include slathering on a Murumuru seed butter that could clog my pores and cause breakouts. For the sake of science, I persisted in my testing. It is always a surprise and a delight when a product you expect to hate swoops in to collect the award. After the first week of testing, I fell deeply in love with the Barrier Butter. It's not just that I never once had a breakout while wearing it, it's also because it leaves a glow that lasts well into the next day. I actually believe that it has made my skin look better—healthier, brighter, and obviously, less dry. It reminded me of a product from Biba Los Angeles that Bieber herself has used in the past, a cult-favorite moisturizer called the Onerta Barrier Face Cream that celebs like Billie Eilish and Miley Cyrus have gushed about. The ingredients differ from Rhode's version, but the texture and barrier-repairing quality is very similar, and I wouldn't be surprised if Bieber took inspiration. The one big difference? Biba's version is $95 for 1.7 ounces, and Rhode's is $38 for a whopping 5 ounces. The gigantic bottle means that I don't feel the need to be sparing, and I now happily go to bed with a thick layer that my skin drinks up throughout the night. Have I accidentally reached for Rhode's Pineapple Refresh cleanser instead, since the two bottles look identical? I sure have. But I'll give Rhode a pass since my skin has never looked this glowy. I already have a second tube waiting for when I finally finish the first. Here's the thing about Rhode that I don't think all celebrity-founded brands can claim: I believe that Bieber truly cares about the quality of the products she puts out, and she genuinely uses the line herself. That in and of itself makes the brand a standout. I may not be obsessed with every single product, but none of them are flops (except for the glittery Peptide Lip Treatment, let's figure that out!). Overall, from the price points to the formulas, Rhode has done an excellent job creating a line that I believe could exist with or without Bieber's face in the campaigns—not that I want her perfect skin to vanish from my feed just yet. In the meantime, I will rock my glazed-donut glow and impatiently wait to see what Rhode creates next.

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