Latest news with #PernodRicardIndia
The Wire
9 hours ago
- Entertainment
- The Wire
Blenders Pride Expands Premium Portfolio with the Launch of Blenders Pride Four Elements in Haryana
Gurgaon, Haryana, India – Business Wire India Blenders Pride, the iconic leader in premium whiskies from the House of Pernod Ricard India, unveiled its latest innovation, Blenders Pride Four Elements, in Haryana through a spectacular launch event held at The Leela Ambience, Gurgaon. Blenders Pride Four Elements is a dynamic new and innovative expression in Pernod Ricard India's premium portfolio, curated by the Master Blender Kevin Balmforth and inspired by the elemental forces of nature—Air, Fire, Water, and Earth. Meticulously crafted from four different styles of Scotch malts and blended with the finest Indian grain spirits, it offers a refined harmony, lending it a smooth yet distinctive character. Air from the Scottish Highlands lends complexity during maturation; fire imparts depth through precisely toasted casks enhancing flavour and depth; water unifies the characters of Indian and Scottish terrains; and earth enriches the blend with the finest quality grains and barley. Together, these elements converge to create a symphony of flavours in every amber drop, an experience defined by the smooth interplay of mellow woody sweetness and the lush vibrancy of fresh, ripe fruits. Bringing this rich narrative to life, the launch of Blenders Pride Four Elements in Haryana was reimagined as a breathtaking haute couture spectacle, an evening where fashion blended with the four elements of nature. A choreographed runway unfolded into a dramatic showcase where each of the four elements were artistically brought to life through meticulously curated designs that celebrated their unique essence and character. The evening erupted into its most electrifying moment as acclaimed actor Randeep Hooda commanded the runway as the showstopper, his magnetic presence and striking style perfectly embodying the spirit of this remarkable new blend. The reveal of Blenders Pride Four Elements, flowed into a night of celebration, and refined indulgence where Guests savoured the distinct taste of the new blend. The perfect combination of fine whisky and high fashion created an unforgettable experience, a sensory journey that brought the four elements to life. This wasn't just an unveiling but a memorable spectacle that was a true celebration of nature, craft, and excellence. 'Our unwavering dedication to innovation and excellence has firmly positioned Blenders Pride at the forefront of the premium whisky industry. The launch of Blenders Pride Four Elements in Haryana, embodies our vision of crafting a flavour-rich experience that redefines the category norms and cement our appeal with consumers who demand richer & more vibrant taste experiences with a truly innovative expression. Inspired by the elemental forces of Earth, Air, Fire, and Water, this exceptional blend is a testament to our Master Blender Kevin Balmforth's commitment to craftsmanship and creativity. From its vibrant blend profile to the striking packaging featuring bold colours and the signature 'Amber Drop', every detail is designed to captivate the senses,' said Ishwindar Singh, General Manager-Marketing, Pernod Ricard India. Randeep Hooda, raising the toast, expressed, 'As someone who proudly hails from Haryana, it was a special moment to be part of the launch of Blenders Pride Four Elements in my home state. The concept of presenting the four fundamental elements through fashion was truly innovative and allowed me to embody the sophisticated essence of this exceptional blend. Walking the runway and bringing to life the four elements was a memorable experience. It was a celebration of creativity and excellence that I'm glad to have experienced firsthand.' Talking about this unique creation, Master Blender Kevin Balmforth added, 'With Blenders Pride Four Elements, we offer a unique and differentiated experience to consumers. This premium whisky is meticulously crafted with a blend of four styles of Scotch malts and Indian grain spirits, embodying the elemental forces – Earth, Air, Fire, and Water. From the exquisite barley sourced from Scotland to the verdant fields of India, each component plays a pivotal role in crafting the whisky's character and lending it an intricate flavour profile, truly making it worthy to be a master blender's pride." Planned for a pan-India launch, Blenders Pride Four Elements whisky is currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura & Meghalaya. About Blenders Pride Launched in 1995, Blenders Pride is the distinguished leader in India's premium blended whiskies segment. It's a globally awarded brand that is crafted with over 150 years of Seagram's unmatched craftmanship & expertise in blending whiskies and offers an enviable portfolio ranging from the iconic Blenders Pride Premium Whisky, a premium variant in Blenders Pride Reserve Collection, and now another distinguished flavour expression in Blenders Pride Four Elements. About Pernod Ricard India Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcoholic beverages company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram's whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine's, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in the white spirits category include ABSOLUT vodka, Jacob's Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to the consumers. Seagram's whiskies are exported to 26 countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizens by addressing social, economic and environmental sustainability in all key states. To View the Image, Click on the Link Below: (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI
Hans India
a day ago
- Entertainment
- Hans India
Royal Stag BoomBox Originals Unveils Its Second Track ‘Sajna Mera', with a unique collaboration of Melody and Hip Hop between Neeti Mohan, Panther and Ravator
Royal Stag BoomBox, the brand's flagship music IP in collaboration with Universal Music Group, returns with a fresh line-up under Royal Stag BoomBox Originals — a unique format that fuses melody and hip-hop. Following a successful run with tracks like Pehle Jaisi Baat Nahi, Hoodie, Mohabbat, and Imtihaan, the platform now drops its second original of this season, Sajna Mera — a powerful collaboration featuring Neeti Mohan, Panther, and Ravator. After captivating audiences across multiple youth hubs over the last three years with high-energy on-ground experiences, Royal Stag BoomBox is back with its second season of boombox originals - soundtracks that celebrate the brand's spirit of Living It Large. It continues to redefine India's musical landscape — blending genres, voices, and cultures and creating The Original Sound Of Generation Large. The soundtrack is a celebration of modern love — expressive, bold, and deeply personal. Sajna Mera captures the magnetic push and pulls between passion and emotion, where melody meets hip-hop in an all-new way. This track speaks to the kind of connections that define Generation Large — real, raw, and full of feelings. Speaking about the track, Neeti Mohan said: "Sajna Mera is pure emotion wrapped in attitude — it's vibrant, heartfelt, and unapologetically bold. Collaborating with Panther and Ravator on this track was a fresh and exciting experience. Royal Stag BoomBox gave us the freedom to blend our styles and tell a modern love story through music, and that kind of creative space is truly empowering.' Sharing his thoughts, Panther said: "From the very first session, we could feel that Sajna Mera had something special. There's incredible energy that comes from blending smooth vocals with rap, and collaborating with Neeti and Ravator took that fusion to another level. Royal Stag BoomBox is a platform made for artists who want to break new ground — and the song embodies exactly that spirit of innovation." Adding his perspective, Ravator said: "With Sajna Mera, we set out to create more than just a song — we wanted to craft an experience. The collaboration flowed naturally, with each artist contributing their distinctive voice to the mix. Platforms like Royal Stag BoomBox are rare because they empower artists to take creative risks and stay true to their original vision." Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India said, 'The universal language of music, has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. With Royal Stag Boombox Originals we are set to elevate the experience with exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of Hip-Hop, truly exemplifying the brand philosophy of Living It Large." Commenting on the collaboration, Preeti Nayyar, SVP & Business Head - India & South Asia, UMG For Brands, says: 'Royal Stag Boombox stands for bold expression and creative freedom to cross over from familiar sonic to discover new ones. At UMG for Brands, we are proud to support a platform that gives artists the space to experiment, blend genres, and create music that speaks to the youth. Royal Stag BoomBox Originals continues to bring together incredible voices from different musical worlds and turn them into unforgettable collaborations. It's a true reflection of the evolving sound of India." Music has long been a core passion pillar for Seagram's Royal Stag, and today's youth are increasingly drawn to bold, experimental sounds. While hip-hop continues to rise as a defining genre of this generation, Bollywood melodies remain deeply embedded in their cultural identity. Royal Stag BoomBox bridges these worlds—merging the timeless charm of Bollywood with the energy of hip-hop to spark the imagination of the youth. The second track from this fusion, Sajna Mera, is now live on YouTube, social media, and all major audio platforms. Building on the buzz of 'SIGH', Royal Stag BoomBox Originals now amps up the energy with its second track of the season — Sajna Mera. With more exciting collaborations on the way, including Maybe by Armaan Malik and Ikka, this edition of Royal Stag BoomBox continues to celebrate bold musical expressions and the spirit of Living It Large. Tune into 'Sajna Mera' on Royal Stag Live It Large YouTube Channel: Spotify: Amazon Music: Apple Music:
Hans India
3 days ago
- Entertainment
- Hans India
Blenders Pride celebrates craftsmanship, nature and innovation
In a grand celebration of craftsmanship, nature, and innovation, Blenders Pride, the flagship premium whisky brand from Pernod Ricard India, launched its newest expression, Blenders Pride Four Elements, at a high-profile event held at Leela Ambience, Gurugram. The evening marked the debut of a whisky inspired by nature's elemental forces—Air, Fire, Water, and Earth—offering an elevated and sensorial experience for connoisseurs. Crafted by Master Blender Kevin Balmforth, Four Elements blends four unique styles of Scotch malts with superior Indian grain spirits. The result is a refined, harmonious whisky that balances smoothness with a distinctive complexity. Each element contributes uniquely to the blend—Highland air brings layered maturity, fire adds depth through precisely charred barrels, water fuses Indian and Scottish terroirs, and earth enriches the whisky with the essence of high-quality barley and grains. This meticulous fusion results in a symphony of smooth woody sweetness and fresh, fruity vibrance in every 'Amber Drop'. To bring this vision to life, the brand hosted a fashion-forward launch where haute couture met elemental storytelling. Models strutted down a dramatically choreographed runway, each ensemble embodying one of the four elements through artistic costume design. The highlight of the evening was actor Randeep Hooda, who graced the ramp as the showstopper, symbolizing the bold and refined spirit of the new blend. Speaking at the event, Randeep Hooda said, 'As someone from Haryana, being a part of this launch in my home state is incredibly special. The concept of representing the four elements through fashion and bringing them to life on the runway was a unique and memorable experience. I'm proud to be part of something that celebrates creativity and excellence in such a powerful way.' Pernod Ricard India's General Manager – Marketing, Ishwindar Singh, emphasized the brand's unwavering commitment to innovation. 'Our launch of Blenders Pride Four Elements in Haryana marks a significant step in redefining premium whisky experiences in India. Inspired by elemental forces, this blend is a testament to our master blender's artistry and our vision to offer consumers bold, rich, and vibrant expressions,' he said. 'From its bold flavor profile to its striking packaging with the signature 'Amber Drop', every detail is designed to delight the senses.' Master Blender Kevin Balmforth added, 'With Four Elements, we present an extraordinary whisky that captures the essence of nature. It's a careful mix of Scotch malts and Indian grain spirits, shaped by the purity of earth, air, fire, and water. Each component plays a crucial role in forming this complex, elegant whisky.' Currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura, and Meghalaya, Blenders Pride Four Elements is set for a nationwide rollout in the coming months, promising whisky lovers across India a luxurious new tasting journey.
&w=3840&q=100)
Business Standard
6 days ago
- Business
- Business Standard
Tilaknagar Industries shares hit life-high on Imperial Blue business deal
Shares of Tilaknagar Industries rose nearly 5 per cent to a fresh record high on Thursday after it announced the acquisition of Imperial Blue business division for an enterprise value of ₹4,150 crore. The breweries and distilleries stock rose as much as 4.9 per cent during the day to a life-high of ₹496.5 per share. The stock pared gains to trade 1 per cent higher at ₹479 apiece, compared to a 0.02 per cent decline in Nifty 50 as of 10:40 AM. Shares of the company advanced for teh ninth straight session and are up nearly 45 per cent in the process. The counter has risen 12 per cent this year, compared to a 6.5 per cent advance in the benchmark Nifty 50. Tilaknagar Industries has a total market capitalisation of ₹9,240.07 crore. Track LIVE Stock Market Updates Tilaknagar Industries to acquire Imperial Blue business The company entered into a definitive agreement to acquire the Imperial Blue business division from Pernod Ricard India via slump sale for a lump-sum consideration of 412.6 million euro (approximately ₹4,150 crore as on date), according to an exchange filing. The consideration includes a deferred payment of ₹282 crore, to be paid four years after the closure of the transaction. Imperial Blue will act as Tilaknagar Industries' launchpad for a significant whisky premiumisation journey, enabling the company to build a strong whisky portfolio across premium price points. 'We're excited to build on Imperial Blue's strong foundation and take it to new heights,' Amit Dahanukar, chairman and managing director of Tilaknagar Industries said. Imperial Blue is the third-largest whisky brand in India by volume, with over 25 years of brand heritage. The underlying business reported revenue of Rs 3,067 crore for the year ended March 2025, the company said in its release. The transaction is subject to approval from the Competition Commission of India, with closure anticipated in about six months from the signing of the definitive agreement. Clarification in Andhra liquor scam Shares of Tilaknagar saw some selling pressure on Monday, amid media reports that it is among a dozen alcohol firms that have been named in Andhra Pradesh liquor scam. However, the company said that it has not received any communication or information to this effect from any regulatory authority or enforcement agency, to date. About Tilaknagar Industries Tilaknagar Industries (TI) is one of India's leading alcoholic beverage companies. The company has over the years transformed in to a major player in the India Made Foreign Liquor (IMFL) industry having a manufacturing footprint of 19 units across 12 states.
Mint
6 days ago
- Business
- Mint
Tilaknagar Industries acquires Imperial Blue whiskey for ₹4,150 crore
New Delhi: Homegrown liquor company Tilaknagar Industries Ltd on Wednesday announced the acquisition of Imperial Blue Brands from Pernod Ricard India Pvt. Ltd for an enterprise value of ₹ 4,150 crore, marking its foray into the country's whiskey segment. With the acquisition, the company will become one of the leading players in brandy and whiskey, the two largest Indian-made foreign liquor (IMFL) categories. Pernod Ricard said the sale strengthens its India portfolio, enabling the business to fully tap into premiumization trends and support sustained, profitable growth. As Pernod Ricard's second-largest market, India is a strategic priority, and this realignment improves the ability to capitalize on the country's strong macroeconomic fundamentals and long-term potential. Upon closing, the transaction is expected to be immediately and meaningfully accretive to Pernod Ricard India's operating margin and net sales growth rate, the company said. Mint had reported last September that Pernod Ricard had put Imperial Blue whiskey up for sale in India. In fiscal year 2023, India surpassed China as the second-largest market by net sales for the company, after the US. Pernod Ricard India sells mass-market brands such as Royal Stag, Blenders Pride and 100 Pipers, and premium ones such as Chivas Regal, Ballantine's, Glenlivet and Jameson Irish Whiskey. India's organized liquor industry recorded revenues of ₹ 4.45 trillion in FY24, according to a report by ratings firm Crisil. Pernod Ricard India posted a consolidated revenue from operations of ₹ 25,039 crore in FY23, up from ₹ 22,741 crore in FY22. In a filing to the exchanges on Wednesday, Tilaknagar Industries said its wholly-owned subsidiary Grain & Grape Works Pvt. Ltd (GGWPL) shall acquire the business undertaking of Pernod Ricard India Pvt. Ltd, as a going concern on a slump sale basis related to the business of production, bottling, marketing and sale of alcoholic and other beverages under the Imperial Blue brands for an enterprise value of ₹ 4,150 crores, including a deferred payment of ₹ 282 crores as on date. To finance this acquisition and support its future growth plans, Tilaknagar Industries has announced its plan to raise up to ₹ 6,500 crores, comprising up to ₹ 2,500 crores in equity and equity-linked securities and up to ₹ 4,000 crores via borrowing money or in debt securities from investors. This entire fundraising process will, of course, be subject to approval from the companies' shareholders and the relevant regulatory authorities. The transaction remains subject to the approval from the Competition Commission of India, and is expected to close within the coming months. Tilaknagar Industries, founded in 1933, is a major player in the IMFL industry, with a manufacturing footprint of 21 units across 12 states. Its brand portfolio includes brandy brand Mansion House and Courrier Napoleon, along with a strong presence in whisky, rum, and gin through Mansion House Whisky, Madiraa Rum, and Blue Lagoon Gin. Imperial Blue is currently the third largest brand in IMFL segment. Imperial Blue will boost Tilaknagar Industries' premium portfolio strategy. This acquisition would also strengthen its distribution network. The turnover of the business for the period April 2024 to March 2025 was ₹ 3,067 crores.
