2 days ago
Milano enters petcare arena with ‘Petshouse' launch
Milano by Danube, a market leader in bath and home solutions, has officially entered the petcare industry with the launch of its new lifestyle line, Milano Petshouse. The brand unveiled its smart, design-forward range of pet products, marking a significant expansion into the booming pet lifestyle market. The Petshouse collection, tailored for modern cats and dogs, features everything from sleek grooming kits and travel carriers to smart feeders and hygiene products. At the heart of the line is an app-enabled Smart Litter Box, capable of self-cleaning, controlling odours, and syncing real-time usage updates, offering a tech-savvy solution for the UAE's growing community of indoor pet owners.
Other high-tech offerings include Wi-Fi smart feeders, which allow remote, portion-controlled feeding with live notifications, and stylish water fountains in multiple sizes that mimic running water to encourage better hydration for pets.
In a gesture reflecting the brand's commitment to community welfare, Milano launched Petshouse with a CSR initiative at the RAK Welfare Centre for Animals, which shelters over 1,400 rescued pets. Milano director Sahil Sajan personally visited the centre, donating a variety of Petshouse products and engaging with the animals and staff.
"Milano Petshouse isn't just a product launch — it's about changing how pets live in our homes," said Sajan. "With pet parenting on the rise across urban UAE, we wanted to create a range that marries innovation, convenience, and compassion."
The launch comes at a time when the UAE's petcare industry is experiencing rapid growth —fueled by a sharp rise in pet ownership, alongside trends such as pet humanisation, increased spending on premium pet products, and the growing popularity of pet tech. As veterinary services and the accessory market expand across the region, Milano's smart, design-forward offerings are well positioned to meet the evolving needs of the UAE's modern pet parents.
The Milano Petshouse range is now available at all Danube Home showrooms and online.
