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The Star
12 hours ago
- Entertainment
- The Star
Fashion's new power move? Turning away from influencers and the overhyped
Fashion has always been about the thrill of the new – seasonal drops, viral must-haves and fresh trends, but a change in thinking is happening. Growing awareness regarding overconsumption is prompting style-conscious consumers to take a step back. In its place? A more thoughtful, intentional approach to getting dressed – one that values longevity, personal aesthetic, and saying no just as confidently as saying yes. This movement, known as 'deinfluencing', is a pushback against the so-called influencers who encourage constant shopping, even when the promoted products are not truly needed. Gen Zs are leading the charge in questioning the pressure to keep up with every trend. Asfaq Luthfiya Kuthubtheen, 18, says she does not get influenced easily, but she understands why some people give in. 'Social media makes it seem like you always need something new to stay relevant, or to be seen as stylish,' she explains. Asfaq stresses that not every viral item deserves a spot in our wardrobes. 'It's nice to see people being 'real' about this. It also reminds us that we don't need every single thing we see on TikTok or Instagram just because it's trending.' According to her, fashion overconsumption is being talked about more now because everything moves so fast on social media. 'People are getting tired of it. Also, with how expensive everything is lately, I think more of us are just trying to save money and not fall for every trend,' she adds. Those who encourage others to spend indiscriminately are being called out for their unhealthy social media practices. Photo: Pexel Leong Yew Keong, 22, shares that he used to shop excessively. He has since stopped and now prefers thrifting – but even buying second-hand, he notes, can still lead to overconsumption. 'Overall, I do really consider the prices and my purchasing choices, where I only pull the 'trigger' if it's actually worth my money,' he says. Leong confirms that he has noticed growing calls for deinfluencing. Ironically, the message is reaching him through social media itself. Although he supports the idea, he believes the real issue lies in how fashion is approached. 'People should still have the freedom to shop. Buying clothes isn't wrong – as long as they're worn. The problem arises when people buy things they don't need, which ultimately leads to wastage.' Read more: 'Moving far too slow': Fashion labels lag behind on sustainability pledges 'Not about guilt or shame' Dr Alshaimaa Bahgat Ezzat Alanadoly, senior lecturer at Taylor's University design school, says deinfluencing began gaining traction in 2023. She believes the trend is spreading quickly in the fashion world, even giving rise to 'deinfluencers' who call out products that are overhyped, overpriced or unsustainable. 'It is a form of reverse marketing – or demarketing – that encourages people to pause, reflect, and make more intentional choices before spending.' This pushback, she points out, is largely a reaction to the extremes of influencer culture, where endless consumption and trend-chasing have become commonplace. Deinfluencing invites consumers to question that norm, overcome the fear of missing out, and embrace habits like decluttering, reducing waste, and buying less, but better. 'At its heart, deinfluencing is not about guilt or shame – it's about balance. Buy what you love, but make it last. Maybe skip that tenth pair of jeans that looks just like the rest.' Drawing on over a decade of experience spanning both academia and the broader fashion industry, Alshaimaa sees deinfluencing as part of a larger cultural shift. Conscious consumption, she adds, is no longer a niche trend – it's a growing movement that is actively reshaping the future of fashion. Alshaimaa further notes that economic pressure is a major driving force, with many Malaysians – especially youths – rethinking their discretionary spending, including frequent fashion purchases. 'Platforms such as Carousell and the proliferation of local thrift stores have gained popularity, while renting outfits, especially during festive seasons, is becoming a more practical and eco-friendlier common trend.' Education and digital platforms are also playing a role, she says. A growing awareness of overconsumption is prompting fashion consumers to loosen their hold on fleeting trends. Photo: Freepik She applauds homegrown brands and initiatives such as Biji-Biji Initiative, Kloth Circularity, as well as global players such as all of which are helping consumers see that greener alternatives exist. Alshaimaa's advice for anyone struggling to resist shopping is to ask what they want their clothes to say about themselves. 'When you do shop, focus on quality over quantity. Invest in pieces you love and can wear repeatedly. Trends will pass, but well-chosen items will remain staples,' she adds. 'Most importantly, be your own influence. Show others that mindful fashion – grounded in values and personality – is just as inspiring as the latest trend.' Read more: Can the fashion industry turn to technology to solve its massive waste problem? Style beyond the 'likes' Fashion brands are certainly taking notice of the deinfluencing movement, with some acknowledging past excesses. The Shirt Bar, a menswear brand with a presence in both Malaysia and Singapore, is making efforts to become more transparent and sustainable. It is also working to align closely with the values of conscious consumers. Founder Serene Ang says her business is using social media in a different way. Instead of needlessly hyping up trends, the brand focuses on sharing smart styling tips, slow fashion education, and deep dives into product features or benefits. She insists that this will not take the fun out of fashion, but bring more intention, purpose and longevity into it. Regarding those on social media chasing numbers, Ang reminds users that deinfluencing is a powerful call to keep fashion focused on people, not on 'likes'. 'We also believe that good design shouldn't chase trends, it should outlast them.' Ang describes The Shirt Bar as a 'sustainable fashion tech brand that champions slow fashion'. She highlights the innovative features of her products – such as anti-bacterial, anti-odour and spill-resistant properties – rather than focusing solely on colour or cut. The reason, she says, is simple: 'It's no longer about owning more, it's about owning better.' As it is, Ang has noticed that today's fashion lovers are indeed rethinking their approach to style. 'We're seeing customers asking smarter questions. They want pieces that work harder in their wardrobe, not just for a single occasion or trend,' she comments. 'Our customers aren't just buying clothes – they're investing in pieces that feel good, last longer, and support a more thoughtful, intentional way of living.'
Hindustan Times
09-07-2025
- Hindustan Times
Goa cabinet nod for new law to ban import, sale, breeding of ferocious dog breeds
Panaji: The Goa cabinet on Wednesday approved the Goa Animal Breeding, Domestication Regulation and Compensation Bill 2025, which proposes to ban import, sale, and breeding of dog breeds such as Rottweilers, Pitbulls, and Bulldogs, and to regulate those already in the state, chief minister Pramod Sawant said. Animal husbandry minister Nilkanth Halarnkar said that once approved, the bill will ban aggressive dog breeds including Rottweilers, Pitbulls, and Bulldogs (File/Pexel) Sawant said the new bill, which will replace the 2024 ordinance of the same name, will be tabled in the upcoming session of the Goa assembly. Animal husbandry minister Nilkanth Halarnkar said that once approved, the bill will ban aggressive dog breeds including Rottweilers, Pitbulls, and Bulldogs. However, existing owners will be allowed to keep their pets, subject to strict regulations to ensure the animals do not pose a threat to society. Sawant promised to ban 'aggressive' breeds of dogs in 2023 after one case where a Rottweiler jumped over the gate and attacked two children. In August last year, a five-year-old boy was mauled to death by a Pitbull when he was visiting his mother who worked at the dog owner's House. In Assagao village in north Goa, the authorities directed owners of certain breeds 'not to leave or roam with their pets in open public places' and threatened to prosecute them if this rule was violated. The February 4 order was issued after a Rottweiler attacked a 40-year-old man who sustained severe injuries in the attack. According to data presented by the Union health ministry in the Lok Sabha on April 1, 'dog bite cases in Goa have gone up from 8,057 in 2022 to 11,904 in 2023 and 17,236 in 2024. In January this year, the state reported 1,789 bite cases.'
Hindustan Times
07-07-2025
- Health
- Hindustan Times
Want to lose weight? This one simple daily habit can make morning workouts more effective
If you are looking to shed some weight, getting your workout done first thing in the morning might be your best bet, but it only works if you are sleeping right. According to new research, early morning exercise can support weight loss and improve mental and physical health, but it hinges on one simple thing: proper rest. Research shows morning exercise may enhance weight loss and health, contingent on sufficient sleep.(Representative Image: Pexel) A recent study published in the journal Obesity tracked 5,285 adults as part of the CDC's National Health and Nutrition Examination Survey, as reported by Fox News. It found that people who exercised between 7 am and 9 am had lower body mass index (BMI) and smaller waist sizes compared to those who worked out later in the day. The study suggests people who work out in the morning may also have a lower risk of obesity. Fitness trainer Alissa Mosca, with Planet Fitness in New York, said morning workouts are a "great way" to start the day. "When the day begins with a morning workout routine, the body releases multiple different chemicals, which aid in our overall functionality," she told Fox News Digital. Also Read: What is the 'fridge cigarette' trend? Gen Z's Diet Coke habit explained Why sleep makes or breaks your fitness goals Getting up early for a workout is great, unless you are cutting into your sleep. Todd Anderson, a sleep and wellness expert and co-founder of Dream Performance & Recovery in Nashville, believes sleep should never take a backseat. The first couple of hours of exercise in a week are 'insanely impactful," he said. And it doesn't have to be intense. "Our bodies are meant to move. Getting two hours of movement or exercise in a week should be very high on the priority list," Anderson explained. But when sleep is sacrificed for early gym time, that is when things go downhill. "When it comes down to body composition and weight loss or just fitness in general, you'll probably have a better outcome from that hour of sleep when you're already at a pretty decent level of activity," he said. Also read: TikToker reveals three benefits of 'skinny privilege' she learnt after shedding 170 pounds Recovery is essential Seven to eight hours of sleep is key for proper muscle repair, Mosca shared. This means winding down at night and limiting screens is essential for early morning fitness success. "Getting on a regular sleep schedule, unwinding earlier, putting the electronics down, and focusing on calming the mind will allow someone to recover faster, have more energy in the morning, and release those happy brain chemicals that make us feel accomplished," she added. FAQs 1. Is morning exercise good for weight loss? Yes, research published in the journal Obesity found that exercising between 7 am and 9 am is linked to lower BMI, smaller waist sizes, and a reduced risk of obesity. 2. Does sleep affect your fitness and weight loss goals? Absolutely. Experts stress that sleep is crucial for both muscle recovery and weight management. 3. How much sleep is needed to support morning workouts? To support early exercise, you should aim for 7 to 8 hours of quality sleep each night. Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
Hindustan Times
07-07-2025
- Health
- Hindustan Times
What is the ‘fridge cigarette' trend? Gen Z's Diet Coke habit explained
Gen Z is starting to adopt a bizarre new habit on TikTok called 'fridge cigarette', which is not related to smoking. It's a way of reaching into the refrigerator, getting a cold Diet Coke, and enjoying it as a calming ritual after a long day. The clips featuring phrases such as 'Time for my afternoon fridge cigarette' or 'Just a little something to take the edge off' have become popular, garnering thousands of likes. Gen Z is embracing a TikTok trend called 'fridge cigarette', where enjoying a cold Diet Coke becomes a calming ritual.(Representative Image: Pexel) For numerous young adults, this simple soda routine resembles the nature of a smoke break, a time to pause, rejuvenate, and feel centered, as per Fox News. Also Read: 2025 stimulus check update: What to know, deadlines, and refund info Does Diet Coke give a dopamine rush? Experts suggest that the attraction comes from the sensory experience, the sound of the can opening, the carbonation, and the refreshing taste, which is as gratifying as smoking a cigarette. The ceremony engages the same psychological necessity for rest and adrenaline rush. Healthcare professionals warn that Diet Coke has drawbacks, even though this trend steers clear of tobacco. Aspartame and other artificial sweeteners in calorie-free beverages may have long-term consequences on dopamine levels and intestinal health. Although the findings are unclear, some study suggests a link between diet sodas and weight gain, sugar cravings, and metabolic issues. Experts warn against using Diet Coke as a daily emotional support and suggest moderation. Also read: Optical illusion: Do you see a woman's face or animals first? Your answer reveals a surprising truth about you Is the habit dangerous? Essentially, the 'fridge cigarette' focuses less on the actual consumption and more on establishing a soothing routine. Similar to any routine, when practiced infrequently, it can provide a beneficial break. However, depending on soda to cope with stress might indicate more profound emotional issues. Health professionals usually suggest alternatives like healthy eating, natural dopamine boosters, and real stress-reduction methods. What your brain requires is more important than the Coke in the end. FAQs What is the recommended daily intake of Diet Coke? While one or two cans per day are acceptable, consuming too many can have negative health effects. Does Diet Coke aid in energy production? It does contain caffeine, but the effect is mild and fleeting. Can Diet Coke cause addiction? Yes, the caffeine and sweet flavor cause some folks to crave it every day.
Hindustan Times
25-06-2025
- Business
- Hindustan Times
This Chinese café serves lattes infused with pork intestines and customers are loving it
A café in Jiangyou, a city in China's southwestern Sichuan province, launched an unusual coffee blend made with cooked pork intestines. The drink, which has quickly caught public attention, is a latte infused with pork intestine liquid and chitterlings, as reported by the South China Morning Post. The café has seen its sales soar, quadrupling in numbers, with nearly 80 per cent of customers ordering the unusual latte.(Representational Image/Pexel) The coffee sells for 32 yuan (approximately US$4) per cup and promises a layered experience with three distinct taste levels – entrance, mid, and high. According to the café's owner, Zhang Yuchi, the higher the level, the stronger the pork intestine flavour. 'Red-braised pork intestine is a popular cuisine in Jiangyou,' Zhang explained. 'I thought of combining it with coffee to promote both my shop as well as this delicious food of our city.' Zhang further revealed that the pork intestines are sourced from a well-known local restaurant. The café then extracts the intestine liquid and carefully adds exactly six grams of it into each latte, a quantity that Zhang says was finalised after multiple rounds of testing. 'We add precisely 6 grams of intestine liquid into the coffee. It is an amount we decided on after rounds of tests. We want customers to taste the delicacy of intestines but we do not want to diminish the coffee flavour. We hope most people can accept it,' he said. Zhang described the flavour as a combination of sweet and salty, similar to 'salty cheese.' Since the drink gained traction online earlier this month, the cafe has seen its sales soar, quadrupling in numbers, with nearly 80 per cent of customers ordering the unusual latte. 'I am a fan of coffee. I saw someone recommending this type of intestine coffee, so I decided to give it a try,' a woman visiting from Chengdu told the media. Another customer, who travelled from northern China, shared her experience and said, 'Many people in northern China do not eat pork intestines. But I think they can accept this type of coffee.' The pork intestine latte has sparked a wide range of reactions on Chinese social media. Some are eager to try the drink, with one user saying, 'It is not a bad idea. I want to try it.' Others, however, are more sceptical. 'It is ridiculous. I am OK with both coffee and pork intestines. But not a combination of the two,' another comment read. This isn't the first time China's coffee culture has taken a creative turn. In Jiangxi province, a café made headlines for serving lattes mixed with fried chilli and hot pepper powder. Meanwhile, in Yunnan province, another café went viral by blending deep-fried worms into their coffee.
