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National Post

Canadian drag queen superstar Brooke Lynn Hytes debuts Pride collection with Joe Fresh

The launch: Joe Fresh Pride Collection. Article content What to know about it: Canadian drag queen and TV personality Brooke Lynn Hytes is bringing Pride to Joe Fresh with a limited-edition collection. Article content Hytes collaborated with the Canadian fashion brand to co-design a collection of gender-free T-shirts, as well as a tank top and sunglasses. Most pieces are available in adult and kids sizes, as well as toddler and baby. Article content The celebratory designs feature colourful illustrations of hearts and rainbows, meant to underscore 'self-expression and leading with your heart,' according to the brand. Article content Article content 'Drag has allowed me to explore all sides of who I am,' Hytes, who is the host of Canada's Drag Race, says of the inspiration. 'It's a celebration, a statement and an act of fearless self expression.' A portion of the proceeds, up to a total of $25,000, from the sale of the Pride collection designs will be donated to Pflag Canada. The national charitable organization provides 'peer support, education, and advocacy for families and allies of 2SLGBTQIA+ individuals.' Article content June is Pride Month around the world, with many businesses and organizations celebrating the 2SLGBTQIA community during this time. Toronto's Pride event, which happens this year June 26-29 is said to be among the largest Pride celebrations in North America. Vancouver's Pride events happen in August. Article content 'Supporting the 2SLGBTQIA+ community isn't just for June. Show up in March, September and every month in between,' Hytes says. Article content Article content View this post on Instagram A post shared by Brooke Lynn Hytes (@bhytes) Article content