Latest news with #Picturetime
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First Post
7 days ago
- Entertainment
- First Post
Aamir Khan's 'Sitaare Zameen Par' Screens At Worlds Highest Altitude Theatre in Ladakh for Autistic Children
A special show of Sitaare Zameen Par was held on Saturday evening at the mobile digital company Picturetime's Ladakh cinema hall for children with autism and their parents read more Two months after Aamir Khan raised concern over Indian films not being able to reach every corner of the country, his latest comedy drama Sitaare Zameen Par has achieved a wonderful milestone— of being screened at the worlds highest altitude theatre at 11,562 ft in Ladakh. A special show of Sitaare Zameen Par was held on Saturday evening at the mobile digital company Picturetime's Ladakh cinema hall for children with autism and their parents. In attendance at the scenic mobile cinema hall were seven children, 18 parents and four staff members of Dr Daichin's Hopeful Steps Clinic, which organized the screening. STORY CONTINUES BELOW THIS AD The reaction, as expected, was overwhelming as the children laughed going on an adventure with Aamir and the kids on screen, while the parents shared an emotional moment watching the RS Prasanna directorial thrill them in the hills, where big screen entertainment isn't easily accessible. 'During the Waves Summit, Aamir Khan had spoken about the deep emotional power of cinema and how it must be accessible to every Indian — regardless of geography or circumstance. At Picturetime, that sentiment always stayed with us. Today, screening Sitaare Zameen Par at the world's highest altitude theatre, for children with autism and their parents, is not just a show — it's a moment of quiet fulfilment for what we believe cinema can and should do,' Sushil Chaudhary, Founder & CEO, Picturetime said. 'We are deeply grateful to Dr. Daichin and Hopeful Steps Clinic for making this happen. To witness these children experience the magic of storytelling, in a space created just for them, is exactly the kind of purpose we envisioned when we built Picturetime,' he added. Backed by Aamir Khan Productions, the film featured the actor as a suspended basketball coach who must serve community service by helping a team of players with disabilities prepare for a tournament. A spiritual sequel to Aamir's beloved 2007 hit Taare Zameen Par, the film has emerged as one of the biggest successes of the year, marking not only the comeback of the superstar but also the comedy-drama genre which was struggling post-pandemic. STORY CONTINUES BELOW THIS AD Also starring Genelia D'Souza, Sitaare Zameen Par features 10 debutants, including Aroush Datta, Gopi Krishna Varma, Samvit Desai, Vedant Sharma, Ayush Bhansali, Ashish Pendse, Rishi Shahani, Rishabh Jain, Naman Mishra, and Simran Mangeshkar.
India Today
18-06-2025
- Entertainment
- India Today
30 surrendered Naxalites attend special screening of Marathi film Ghaath. See pics
30 surrendered Naxalites, accompanied by their families, attended a special screening of the Marathi crime thriller 'Ghaath' on Tuesday. The screening took place at Picturetime's inflatable theatre in Maharashtra's Gadchiroli, which is the state's first-ever mobile digital special screening was also attended by 'Ghaath' director Chhatrapal Ninawe and its cast, including actors Dhananjay Mandaokar and Amit Shende. After the screening, they also engaged in an interaction with the audience. The session provided valuable insights into the making of the film and its themes. The film also stars Jitendra Joshi, Milind Shinde, Janardan Kadam, and Suruchi Adarkar in prominent produced by Shiladitya Bora of Platoon One Films, was shot in Maharashtra's Gondiya and Bhandara districts. The film revolves around Maoist-infested jungles, exploring the complex dynamics between rebels, civilians, and law enforcement. Director Chhatrapal Ninawe described the screening as an "emotional evening" where the team spoke to the surrendered Naxalites for hours after the movie. He expressed the screening felt like the film's journey had finally been completed."It convinced me 'Ghaath' has finally reached those it was truly meant for. These are people who inspired my protagonist— a man trying to leave the movement — and I'd always hoped they would see the story on their own terms," he said in a added he went into the screening expecting a barrage of corrections, but the audience told him the details shown in the film were true. However, he admitted to receiving feedback that the film should have a less bleak fate for director also said he sensed real anger toward Somaji, the commander he portrayed on-screen. He said this only shows how the audiences personally engaged with the film 'Ghaath' garnered critical acclaim when it premiered at the 73rd Berlin International Film Festival in 2023. Niwane also won the Giuseppe Becce Award for Best Director at the festival. The film released in India in September last year.
Time of India
23-05-2025
- Entertainment
- Time of India
Vicky, Rashmika's 'Chhaava' screened at first inflatable cinema hall at Gadchiroli
Stars , Rashmika Mandanna and Akshaye Khanna's film 'Chhaava' screened at Maharashtra's remote tribal district of Gadchiroli in an inflatable cinema hall. Pioneering mobile theatre company PictureTime's inflatable cinema hall, had its launch last evening with 'Chhaava' as its flagship film. Tired of too many ads? go ad free now Based on the life of Sambhaji Maharaj, filmmaker Laxman Utekar's Dinesh Vijan-produced 'Chhaava' served as the perfect film to encourage footfalls and cinema viewing culture in the region. Gadchiroli, one of the remotest districts in Maharashtra with a population of Rs 10 lakh, is in for a cinematic treat as PictureTime's state-of-the-art theatre boasts an AC screening room, 5.1 Dolby Sound, 120 push-back chairs, and digital projection. With 90 per cent of the area being rural, ticket prices have been fixed at a pocket-friendly Rs 150. After the grand inauguration on May 22 evening, which was graced by Milindji Narote, MLA, Gadchiroli Assembly Constituency, Avishyant Panda, I.A.S, Collector, Gadchiroli District, Prashantji Waghare, BJP Zilha Adhyaksh, Surajit Roy, COO & President, Picturetime among other dignitaries. The cinema hall will switch to regular programming from Friday, with the screening of two films, Ata Thambaycha Naay (Marathi) and Suniel Shetty starrer Kesari Veer (Hindi). "At Picturetime, our mission has always been to democratize cinema by taking it to the remotest corners of India - places where the magic of the big screen has long remained out of reach," said Sushil Chaudhary, Founder & CEO, Picturetime. "The launch of our inflatable theatre in Gadhchiroli, Maharashtra, with the screening of Chhaava, and our recent expansion into Bommidi, Tamil Nadu, mark important milestones in this journey. We believe that access to cinema is not just about entertainment - it's about inclusion, inspiration, and creating shared cultural experiences for every Indian, no matter where they live," he added. PictureTime has previously set up cinemas in Ladakh, Kishtwar, Asifabad, Bapatla and Nagaur, and Khatima.
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First Post
03-05-2025
- Entertainment
- First Post
Firstpost at Waves 2025: Shah Rukh Khan, Aamir Khan's suggestion of cheaper cinemas has a solution; New age exhibitor Sushil Chaudhary reveals how 'Pathaan', 'Gadar 2', 'Jawan' broke records in remote
At the ongoing WAVES 2025 summit, Chaudhary was part of the panel discussion 'Decline in the Theatrical Industry and Sparse Cinema Distribution', where he reflected on the need to mount more cinemas and how he runs a model of setting up inflatable theatres in remote regions, where people have no access to movies. read more Days after superstars Shah Rukh Khan and Aamir Khan suggested building more theatres and offering cheaper ticket rates to the audience, new age exhibitor Sushil Chaudhary says the Indian theatrical ecosystem can be revived by focusing on making cinemas more 'accessible and affordable,' like what he does with his mobile digital movie theatre company, PictureTime. At the ongoing WAVES 2025 summit, Chaudhary was part of the panel discussion 'Decline in the Theatrical Industry and Sparse Cinema Distribution', where he reflected on the need to mount more cinemas and how he runs a model of setting up inflatable theatres in remote regions, where people have no access to movies. STORY CONTINUES BELOW THIS AD 'I was happy to hear what Shah Rukh said regarding the need for more cinemas and cheaper tickets. Cinema is all about affordability, accessibility, and entertainment. After roti, kapda, makaan, cinema is the basic need. When we build our cinema, the focus is on keeping the capital cost under RS 1 crore and operational cost under RS 2 lakhs,' Chaudhary, founder & CEO of Picturetime, said. Chaudhary revealed how he innovatively screened Kabir Khan's 83 in Ladakh during the pandemic, drawing audiences despite 50% occupancy limits. Similarly, in Bommidi, a small town in Tamil Nadu, he set up a screen showcasing Vikram's Veera Dheera Sooran, which now boasts over 56% occupancy, highlighting the enduring appeal of cinema. 'Movies like Pathaan, Gadar 2 and Jawan did very well in our screens in remote regions. Especially Gadar 2, which wasn't promoted that much, but we had more than Rs 5 lakh collection every week from a 140-seater screen. The audience is willing to come. Like in Telangana's Asifabad, which didn't have a cinema hall for over three decades, we installed one during SS Rajamoui's RRR and today the average occupancy there is 30 percent. As Shah Rukh said, we need cheaper cinemas so that people can access our films. Disruption can happen then,' he added. During the panel discussion, which was hosted by actor-filmmaker Vivek Vaswani, Chaudhary also highlighted the need for 'clever programming' and answered why exhibitors often screen old films or are eager to showcase a re-release movie. 'The reason cinema hall owners like us screen old films is that the current distribution system is dated. We are forced to run one movie under multiple conditions, even if the film is not attracting the audience. So, clever programming is an answer. We re-release old films to optimise revenue. In interiors, I have seen that viewers watch a film as many as 40 times. Are we catering to them? STORY CONTINUES BELOW THIS AD 'Between 80s and 90s, we had 18,000 cinema screens and 21,000 were running licenses, but then there was a decline. Filmmakers also need to address how to avoid piracy, because every year we lose 3 billion dollars due to piracy. The big issues remain accessibility, affordability and outreach,' he added.
