06-07-2025
Khareef Dhofar: CPA conducting field inspections to curb deceptive practices
SALALAH: The Consumer Protection Authority (CPA) in Dhofar Governorate is intensifying its efforts through a comprehensive field awareness campaign titled 'Your Trust, Our Goal,' coinciding with the Khareef Dhofar tourism season (monsoon season).
Dr Taea bin Salim al Junaibi, Acting Director-General of Consumer Protection in Dhofar Governorate, stated that the authority is conducting rigorous field inspections to ensure suppliers and vendors comply with regulations, curbing any deceptive commercial practices targeting visitors or residents during the Khareef season. Efforts include strengthening direct communication channels with consumers to efficiently handle reports and complaints.
The campaign, to be launched this month, will feature diverse field activities across the governorate, including commercial complexes, tourist sites, community institutions and the CPA office in Ateen, which will welcome visitors from July through late September. Targeting a wide audience — particularly tourists, families and children — the initiative will employ interactive booths, workshops, visual displays and modern technological tools such as virtual reality (VR) glasses, interactive screens and educational tablets. Children will engage with the 'Little Consumer" app, colouring activities, and interactive programmes to instil awareness of consumer rights and responsible consumption, alongside entertainment segments at open-air events.
A mobile exhibition of prohibited and non-compliant goods will showcase real samples to educate consumers on product safety and risks. Smart kiosks will also be installed at Salalah Airport and the Hareet border crossing, featuring QR codes for direct access to campaign information and the CPA's e-services, while awareness billboards will be displayed in public streets and major markets.
Additionally, the CPA will organise its second Consumer Protection Forum, titled 'Pillars and Rights of Tourists and Residents," to address consumer protection issues during khareef season, focusing on tourists and expatriates as key participants in Dhofar's commercial and tourism activities.
Al Junaibi noted that inspection visits to Dhofar's markets in the first half of 2025 reached 19,582, with 14,317 visits to institutions. The directorate received 555 complaints (97% resolved) and 214 reports (99% resolved) during the same period.
The CPA emphasises collaboration with relevant government and private entities through coordinated efforts, role-sharing and logistical support to ensure a successful tourism season and deliver a seamless, positive experience for visitors and residents alike. — ONA
