Latest news with #PimentoCheese
Forbes
3 days ago
- Business
- Forbes
Delta Ups Game For 2026 Masters With Supersized Service To Augusta
AUGUSTA, GEORGIA - APRIL 13: Rory McIlroy of Northern Ireland celebrates winning the 2025 Masters ... More Tournament after the playoff hole on the 18th green during the final round of the 2025 Masters Tournament at Augusta National Golf Club on April 13, 2025 in Augusta, Georgia. (Photo by) Patrons—the official Masters nomenclature for spectators—have long jetted into Augusta for golf's ritzy Spring major, with a sizeable contingent of affluent fans flying private. Every April, hundreds of sleek jets flock into East Georgia, the Gulfstreams and Cessnas parked wing-to-wing on jammed regional tarmacs lending the scene an air show vibe. The Sunday evening exodus after the final putt drops, consistently merits media attention. The lion's share of golf fans who make the commute from far and wide to gorge on pimento cheese sandwiches and post up on Amen Corner while they take in the quest for the green jacket fly in via the hub-and-spoke network. And while Augusta Regional Airport (AGS) sees a spike in service during tournament week, many fans still fly into Atlanta or Columbia, South Carolina, then make the 2.5 hour or hour and change drive to the prestigious course. Delta Air Lines—an international partner of the Masters since 2018, has announced they are supersizing seat capacity during tournament week from 1,200 up to 3,800 on peak travel days from April 5-13, 2026. The move includes 18 daily flights into Augusta, with newly minted nonstop service from Los Angeles, Nashville, and Newark. While Delta has been steadily increasing its Masters schedule for years, 2026 will mark its largest schedule yet for golf's most iconic week. Route Playbook 'We have a lot of data on where demand is coming in from,' Amy Martin, Delta's vice president of network planning, explained. 'We look at historical and forward-looking trends to see where we need more than just connecting service. We're the number one carrier in L.A. so it's natural fit for us, we also have been building a big franchise in Nashville and Newark popped up as a strong opportunity that has been unserved in the past.' While Masters attendance has remained relatively fixed for decades, it's a perennially sold out event, Delta saw an opportunity to eliminate a common pain point: the long drive in from larger airports. 'We'll still have a lot of people flying into Atlanta,' Martin said, 'but are trying to make sure that we're making it easier for people to get to the Masters. That's good business and also really good for our customers, because it's making it easier to get them to where they want to be.' Delivering on that convenience isn't without complications. Augusta Regional's limited infrastructure and crowded tarmacs—especially with that swarm of private jets mentioned earlier—presents real logistical constraints. But Delta's network team is well-versed in planning around high-traffic events. 'We have conversations with the airport as well as our own airport customer service teams about what's going to be operationally feasible. So, we do not make these decisions in a vacuum.' Martin said. The Masters is one of the biggest of the nearly 400 special events Delta programs for annually, many of them centered around major sporting BLANKS. 'Golf has been a big one,' she noted. 'We just recently announced 40 additional flights for the NFL regular season, including Atlanta to Berlin for the Falcons vs. Colts game,' Martin added. Top Shelf Tourney Premium cabin demand tends to surge during Masters week, in line with broader trends. 'In general, we're seeing premium demand outperforming coach,' she said, with that rule of thumb holding true for both domestic and international flights. As for timing, just as the greens at Augusta National reliably run fast, flights to the tournament tend to book just as quickly. Demand typically spikes right after fans are notified they've secured tickets through the Masters lottery—a window Delta's planners track closely each year.
Yahoo
29-04-2025
- Entertainment
- Yahoo
The Masters Catches Attention for This Year's Concession Prices
If you buy something through a link in this article, we may earn commission. Pricing and availability subject to change. Death, concession prices at the Masters. Few things are more consistent - or inevitable - in life than Augusta National making headlines in the lead-up to the year's first major with its impressive concession prices. At a time when attending a game with a family of four seems to cost a small fortune for major sporting events, the Masters takes one of those major costs away. Advertisement Sure, it still costs potentially thousands to get on the grounds at Augusta National - tickets for the first round are sitting above $2,600 on Ticketmaster - those in attendance can rest easy knowing they won't spend an arm and a leg at the concession stand. With the first round of the Masters sitting just nine days away, the price of a pimento cheese sandwich at Augusta National hit social media and created a firestorm - like it does every year. Sports business reporter Darren Rovell shared the $1.50 price tag for the beloved sandwich, which is the same price it's been for over two decades. "For the 23rd consecutive year, the Pimento Cheese sandwich at the Masters will cost $1.50. The last price change was in 2002 when it went from $1.25 to $1.50. In 1997, it was $1. Factoring for inflation, the sandwich today is 50 cents CHEAPER today," Rovell said in a message on social media. The Masters kicks off on April 10 with reigning champion Scottie Scheffler the favorite to repeat. Rory McIlroy is a close second, while Ludvig Aberg and Jon Rahm are somewhat distant thirds. Related: Tiger Woods' April Fools' Day Joke Week Before The Masters Is Cruel
Yahoo
13-04-2025
- Sport
- Yahoo
Jim Nantz calls Rory McIlroy's historic 2025 Masters win in playoff
"Hello friends." Jim Nantz's voice is as synonymous with the Masters as Pimento Cheese and azalea flowers. He's anchored CBS's coverage from Augusta National Golf Club since 1989, but there's one phrase he hasn't said yet. "The journey is over. (Rory) McIlroy has his masterpiece," Nantz called as McIlroy dropped to his feet in tears. Rory McIlroy won the 2025 Masters on Sunday after defeating Justin Rose in a playoff after they both finished at 11-under through 72 holes. McIlroy's Masters win marks his fifth career major and first since 2014, but more importantly, the elusive green jacket completes McIlroy's career Grand Slam. McIlroy is only the sixth golfer to win all four golf majors, joining Gene Sarazen, Ben Hogan, Gary Player, Jack Nicklaus and Tiger Woods, who last accomplished the feat in 2000. Nantz added the fourth and final round of the 2025 Masters was "one of the strangest rounds I've ever seen." A long time coming. Congratulations, Rory. #themasters — The Masters (@TheMasters) April 13, 2025 JIM NANTZ: CBS commentator not ready to retire from the Masters broadcast after 40 years MASTERS ROUND 4: Highlights as Rory McIlroy gets historic win at Augusta Earlier in the broadcast, Nantz predicted that hole No. 9 could be a good omen for McIlroy. 'A lot of Masters champions have birdied the ninth, including Scottie Scheffler last year and Jack Nicklaus in 1986,' Nantz said. As luck would have it, McIlroy proceeded to birdie the par-4 No. 9 and made the turn with a four-shot lead over Bryson DeChambeau. McIlroy had an opportunity to win the Masters tournament outright, but he missed a putt that would have claimed a green jacket and ended with a bogey on hole No. 18, sending the tournament into a playoff. As McIlroy approached another putt to win the title in the playoff on No. 18, Nantz questioned, "Is he ready for it to be his time?" McIlroy sank a putt to birdie the first playoff hole, winning his first Masters tournament to complete a career Grand Slam. "His reaction is 11 years in the making," Nantz said as McIlroy soaked in his historic Masters win. Despite being the voice of the Masters for the past 40 years, Nantz has no plans to leave the booth anytime soon. The legendary broadcaster, who also provides CBS's NFL coverage since 2004, said he's taking each tournament 'one year at a time.' Nantz's 40th call of the Masters this year ties former CBS broadcaster Verne Lundquist, who called his 40th and final Masters last year. The USA TODAY app gets you to the heart of the news — fastDownload for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more This article originally appeared on USA TODAY: Jim Nantz's calls Rory McIlroy's historic Masters playoff win
USA Today
13-04-2025
- Sport
- USA Today
Jim Nantz calls Rory McIlroy's historic 2025 Masters win in playoff
Jim Nantz calls Rory McIlroy's historic 2025 Masters win in playoff Show Caption Hide Caption Rory McIlroy shares his morning routine at Augusta Rory McIlroy shares his morning routine and how staying off his phone keeps him locked in. The Masters "Hello friends." Jim Nantz's voice is as synonymous with the Masters as Pimento Cheese and azalea flowers. He's anchored CBS's coverage from Augusta National Golf Club since 1989, but there's one phrase he hasn't said yet. "The journey is over. (Rory) McIlroy has his masterpiece," Nantz called as McIlroy dropped to his feet in tears. Rory McIlroy won the 2025 Masters on Sunday after defeating Justin Rose in a playoff after they both finished at 11-under through 72 holes. McIlroy's Masters win marks his fifth career major and first since 2014, but more importantly, the elusive green jacket completes McIlroy's career Grand Slam. McIlroy is only the sixth golfer to win all four golf majors, joining Gene Sarazen, Ben Hogan, Gary Player, Jack Nicklaus and Tiger Woods, who last accomplished the feat in 2000. Nantz added the fourth and final round of the 2025 Masters was "one of the strangest rounds I've ever seen." Jim Nantz calls Rory McIlroy's historic Masters win JIM NANTZ: CBS commentator not ready to retire from the Masters broadcast after 40 years MASTERS ROUND 4: Highlights as Rory McIlroy gets historic win at Augusta Earlier in the broadcast, Nantz predicted that hole No. 9 could be a good omen for McIlroy. 'A lot of Masters champions have birdied the ninth, including Scottie Scheffler last year and Jack Nicklaus in 1986,' Nantz said. As luck would have it, McIlroy proceeded to birdie the par-4 No. 9 and made the turn with a four-shot lead over Bryson DeChambeau. McIlroy had an opportunity to win the Masters tournament outright, but he missed a putt that would have claimed a green jacket and ended with a bogey on hole No. 18, sending the tournament into a playoff. As McIlroy approached another putt to win the title in the playoff on No. 18, Nantz questioned, "Is he ready for it to be his time?" McIlroy sank a putt to birdie the first playoff hole, winning his first Masters tournament to complete a career Grand Slam. "His reaction is 11 years in the making," Nantz said as McIlroy soaked in his historic Masters win. Despite being the voice of the Masters for the past 40 years, Nantz has no plans to leave the booth anytime soon. The legendary broadcaster, who also provides CBS's NFL coverage since 2004, said he's taking each tournament 'one year at a time.' Nantz's 40th call of the Masters this year ties former CBS broadcaster Verne Lundquist, who called his 40th and final Masters last year. The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.
USA Today
07-04-2025
- Entertainment
- USA Today
Savory Tomato Pie at 2025 Masters: So what's the verdict on its taste?
Savory Tomato Pie at 2025 Masters: So what's the verdict on its taste? The Masters Tournament's newest menu item has gained a lot of publicity over the past week. While so many are focused on gnomes, there's another buzz at Augusta National Golf Club going on — at the concession stand. The Savory Tomato Pie took the social media world by storm following a Masters X (formerly Twitter) post on April 1, so much so that some thought it may be an April Fools' Day prank. That was not the case. The empanada-style treat was available to patrons visiting for Saturday's Augusta National Women's Amateur final round and Sunday's Drive, Chip & Putt National Finals. It should continue to be a popular menu item throughout Masters week. For starters, it's not your typical tomato sandwich. Think tomato sandwich meets Hot Pocket. The pie comes in a rectangle-shaped container designed to retain heat. Augusta native Preston Pye, 34, tried one for the first time after he and his wife, Meg, visited the Patron Shop early Sunday afternoon. At first glance, he said it resembled an apple pie from a prominent restaurant chain. Pye described it as almost like a personal pizza roll, noting the container makes it easy to eat on the go while walking around the course. The immediate reaction after Pye bit into the pie? It was HOT. As for the most important answer on everyone's mind, Pye said he would buy it again. On an interesting note, he also floated the idea of combining the pie with a Pimento Cheese sandwich. He didn't try it on Sunday, but just know it's a possibility if you're feeling experimental later this week. It's another option on the menu, joining the classics like the Pimento Cheese, Egg Salad, Masters Club, Classic Chicken and BBQ sandwiches. Will it stick around? Time will tell, but the early feedback looks positive. The Savory Tomato Pie can be purchased at concession stands for $3 apiece.
